Marketing & AI

Transforming Growth with WEB20 Ranker – From Thousands to Millions in Just 6 Months

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Transforming Growth with WEB20 Ranker – From Thousands to Millions in Just 6 Months

Let’s be real—growing an agency should feel like progress, not punishment. But if you’re anything like most agency owners we talk to, it probably feels more like a never-ending game of SEO roulette—one where the house (Google, bad vendors, algorithm updates) always seems to win. Maybe you’ve been here before…

👉 You land a new client, promising them great rankings—but then your SEO provider drops the ball, and you’re left scrambling to explain why traffic tanked.

👉 You’re getting by with a handful of clients, unable to break past that $10K/month barrier and scale beyond small retainers.

👉 Your retention rate sucks, not because you can’t sell, but because clients don’t see enough progress to stick around.

👉 You know you need proof of results to close bigger deals, but without case studies or testimonials, every pitch feels like a shot in the dark.

You’re not alone.

We’ve seen this story play out time and time again. An agency hustling to grow, putting in the work, but still hitting a ceiling—stuck in a cycle of unpredictable rankings, high churn, and low-margin retainers.

That’s exactly where this agency was when they came to us. Clients weren’t sticking around, rankings weren’t moving, and revenue? Let’s just say it wasn’t where they wanted it to be.

Sound familiar? It’s the same frustrating loop we’ve seen countless agency owners get stuck in—working hard, landing clients, but never quite breaking through to real, scalable growth.

Then everything changed.

In just six months after partnering with us, they turned into a profit machine pulling in tens of thousands per month. Here’s exactly how we helped them flip the script. ⬇️

Overcoming Obstacles Holding This Agency Back

The agency faced a series of significant obstacles before partnering us…

  1. Inconsistent results: Unreliable SEO providers lead to erratic performance and lost opportunities.
  2. Low client retention: Weak outcomes caused frustration and ultimately client churn.
  3. Difficulty breaking through low rankings: Many businesses were stuck with poor visibility, struggling to rank in more competitive positions.
  4. Lack of case studies and testimonials – Unable to showcase tangible success made it hard to attract new business.

Then they found us… No more flaky SEO vendors, disappearing rankings, or last-minute client saves. Instead, they got a proven system that worked to win.

They finally had the firepower to keep clients happy, stack case studies, and grow without constantly replacing lost business. Here’s how we did it. ⬇️

Table of Contents

Turning Chaos into Consistency: The WEB20 Approach

When this agency came to us, they didn’t just need “more SEO.” They needed dependable, scalable results—something they weren’t getting from their previous vendors. That’s exactly what we delivered.

✅ Reliable, Tested SEO That Actually Works

Every campaign was built for performance. Instead of cookie-cutter strategies that barely move the needle, we leveraged data-backed strategies (from our SEO testing)—the kind that builds trust, wins clients, and keeps them paying month after month.

With a strategy grounded in real-world results, they weren’t left guessing anymore. They had a proven roadmap to success that could be used for each client going forward.

✅ Higher Retention = More Money & Momentum

When clients see real progress, they stick around. With clear proof of growth and tangible wins, this agency finally had the confidence to show clients their investment was paying off. Trust increased, contracts extended, and lifetime value per client grew.

Instead of constantly replacing lost accounts, they built on their existing client base, stacking wins instead of starting from scratch every month. No more uphill battles—just steady, predictable growth.

✅ SEO That Scales With You

Every agency has different goals—so their SEO strategy should match. Whether they needed to dominate local search, break into competitive markets, or expand their overall online presence, we built a customized, data-driven approach designed for long-term growth.

No guesswork. No fluff. Just a real, scalable system that let them grow without limits. This wasn’t just a rankings boost—it was a full-blown business transformation.

Here’s how we put this strategy into action—and the game-changing results that followed. ⬇️

From Invisible to Unstoppable: How We Crushed Low Rankings

We didn’t just tweak a few keywords and hope for the best—we obliterated ranking roadblocks that had kept clients buried in the SERPs for way too long. Many of the agency’s clients were nowhere near page one (we’re talking beyond the top 50), making it impossible for them to compete, let alone grow.

So, we went to work. Strategic keyword targeting, laser-focused on-page optimization, and a deep dive into local SEO gave them the boost they needed. The results? Triple-digit ranking jumps—clients leaped past competitors and landed prime real estate in both organic and map pack results.

🔥 Local businesses moved into the top 3 in maps—right where the clicks (and money) are.
📈 Mobile and desktop rankings surged, putting clients in front of their ideal audience.
📞 More calls, more inquiries, more revenue.

For agencies, delivering results like this is a total game-changer. When your clients win, you win. Higher rankings mean more retention, better referrals, and a reputation that sells itself.

This is what gives agencies a true competitive edge—and why WEB20 Ranker is the white-label powerhouse behind so many agency success stories. 

The Real Results: How We Transformed Their Rankings

Driving rankings is one thing—turning them into real business growth is what truly matters. Let’s take a look at how multiple businesses saw game-changing improvements after implementing our SEO strategies. ⬇️

HVAC Company in Rowlett, TX

First, let’s look at a plumbing & hvac business in Rowlett, TX. 

Keywords Improved: HVAC service, HVAC contractors, air conditioning repair

Within a few months, this client saw significant movement in both HVAC contractor and air conditioning repair keywords, jumping from the bottom of local search results to the top three positions. The visibility boost increased calls and leads, directly impacting their business.

  • 241% increase in listing impressions in maps
  • 118% increase in website clicks from the listing
  • 19% increase in phone calls

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Below you can see time lapse grids for the listing’s target terms. 

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Plumber in Quincy, MA

Keywords Improved: Plumber, air conditioning repair, furnace repair

Competing in a saturated local market, this business struggled to gain traction for high-value keywords like plumber and air conditioning repair. After launching a custom-tailored SEO campaign, they saw a major breakthrough in rankings, with furnace repair climbing into the top 5 positions in local search.

The impact was immediate—higher visibility led to a sharp increase in service inquiries, putting them ahead of local competitors and driving real business growth.

  • 100% increase in listing impressions in maps
  • 31% increase in website clicks
  • 28% increase calls

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HVAC Company in Sherman, TX

Keywords Improved: HVAC repair Sherman, HVAC contractor Sherman, air conditioning repair Sherman

This HVAC company had zero visibility in local search. No rankings, no traffic, and barely any leads coming in. Competing businesses dominated the search results, leaving them with little chance of being found by potential customers.

We focused on revamping website content with targeted keywords, fully optimizing their Google Business Profile for better local relevance, and building high-quality citations and backlinks to boost authority. These efforts quickly pushed their rankings into the top five for key HVAC terms, driving a steady flow of new leads and local calls.

  • 11,147% increase in listing impressions in maps
  • 6988% increase in website clicks
  • 29,700% increase in calls

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Furnace & AC Company in Fort Worth, TX

Keywords Improved: Furnace repair Fort Worth, air conditioning installation Fort Worth, HVAC contractors Fort Worth

Competing in a saturated market, this HVAC company had low visibility and poor baseline rankings, making it difficult to attract new customers. After implementing WEB20 Ranker’s targeted SEO strategy, they saw major ranking improvements for furnace repair and HVAC contractor keywords, while air conditioning installation surged in visibility. These gains translated into increased local search presence, more leads, and a steady influx of new business.

  • 128% increase in listing impressions in maps
  • 313% increase in website clicks
  • 72% increase in calls

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Turning Results into Reputation: Success Stories Fuel Growth

If you want to win more clients and retain the ones you already have, you need more than just promises—you need proof. That’s exactly how this agency transformed their growth trajectory.

Before partnering with us, they struggled to stand out. Without case studies or testimonials, closing new deals felt like an uphill battle. But once they had real results to showcase, everything changed.

Here’s how this agency scaled—and how you can mirror this success:

  1. Use case studies as a sales weapon. Instead of telling prospects what SEO might do, show them real ranking jumps, increased calls, and revenue growth. Nothing sells like tangible success stories.

  2. Let your data do the selling. Highlight major ranking improvements and business growth in your outreach, proposals, and website content. Turn client wins into marketing fuel. 

  3. Leverage testimonials to build authority. Happy clients are your best sales reps. Get direct quotes on how your services transformed their business, then use them everywhere—your site, sales calls, email campaigns. Nothing builds trust like social proof.

  4. Deliver consistent, scalable results. None of this works without SEO that actually moves the needle. That’s where our white label SEO comes in. When agencies stop guessing and start using proven SEO strategies, results become predictable—and that’s how you grow fast.

This agency didn’t just retain more clients—they attracted better ones, increased retention, and became the go-to choice in their market. You can do the same. It all starts with results worth showcasing.

Stop Guessing. Start Scaling with Custom Recommendations

If you’re tired of guessing what works, losing clients to weak SEO results, or struggling to scale, we’ve got you covered. WEB20 Ranker helps agencies cut through the noise and deliver real, measurable results—without the frustration.

But here’s the thing—not all clients need the same SEO strategy. A local business struggling in Maps, an eCommerce store buried in search, or a service provider stuck behind competitors all face different challenges—and a generic approach won’t cut it.

That’s why we analyze your clients’ specific needs and provide custom SEO recommendations. 

📊 Get a free, tailored SEO strategy designed to match your clients’ industries, competition levels, and growth goals—so you can deliver results that actually stick.

📩 Click here to get your custom recommendations now.

Let’s build a strategy that gets your clients ranking and your agency scaling.

Unlocking the Newsworthiness for Major News Outlets: A Comprehensive Guide

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Unlocking the Newsworthiness for Major News Outlets: A Comprehensive Guide

Unlocking the Newsworthiness for Major News Outlets: A Comprehensive Guide

In today’s fast-paced media landscape, crafting a press release that grabs attention is both an art and a science. From structuring your content correctly to weaving a compelling narrative, every element plays a crucial role. Whether you’re a seasoned PR professional or a business owner looking to make a splash in the news, understanding the intricate dance of press release creation is essential. In this guide, we delve into the core components that make a press release resonate with journalists and audiences alike.

Table of Contents

The Anatomy of a Successful Press Release 

Press releases must be both informative and engaging. A catchy headline grabs attention, ensuring people read further. The body should be concise, packed with essential information, and devoid of fluff. Lastly, clear contact details pave the way for follow-up questions or interviews, bridging the gap between journalists and your brand.

Understanding the Newsworthiness of Your Story  

Distinguishing what is genuinely newsworthy can often be a challenge, especially when you’re aiming for esteemed platforms like AP News and Yahoo Finance. Recognizing the difference between ‘hard news’ and ‘soft news’ and tailoring your message accordingly can significantly influence the resonance and impact of your press release.

‘Hard news’ pertains to immediate, impactful events or announcements that hold significant relevance on a broader scale. For platforms like AP News and Yahoo Finance, this could translate to:

Corporate Developments

Mergers, acquisitions, or major organizational shifts that could influence the industry or stock market.

Innovative Product Launches:

Introducing groundbreaking products or technologies that could shape the industry’s future or consumer behavior.  

Conversely, ‘soft news’ addresses topics with more emotional or personal relevance, without the urgency tied to hard news. On platforms like Yahoo Finance, softer stories might focus on:  

Industry Trends:

Analyzing emerging trends that, while not immediate, play a crucial role in shaping industries or consumer habits over time.

Corporate Social Responsibility Initiatives:

Highlighting a company’s efforts in sustainability, community development, or other philanthropic endeavors. 

Consumer Insights:

Stories focusing on shifts in consumer behavior, preferences, or loyalty, offering a more human-centric view of business narratives.

Understanding your story’s core essence and aligning it with what’s considered newsworthy for major outlets is paramount. Whether you’re spotlighting immediate, impactful events or delving into emotionally resonant narratives, ensuring relevance and resonance for the target audience is key. This not only guarantees the publication of your story but also maximizes its impact on readers.

The Art of Storytelling in Press Releases  

Beyond just relaying facts, a successful press release tells a story. By tapping into emotions, grounding narratives in solid facts, and adding a touch of expert commentary, your press release can engage readers on a deeper level.

Avoiding Common Press Release Pitfalls  

Common mistakes like typos or overstated claims can undermine your press release’s credibility. Implement a rigorous review process, and when possible, get an external perspective to ensure your release is free of errors and exaggerations.

Here are some commonly observed mistakes and guidance on how to steer clear:

1. Vague Headlines:

The headline should immediately convey the essence of the news. Avoid being too cryptic or using jargon that could alienate readers.

2. Being Overly Promotional:

A press release should inform, not overtly sell. Using excessive adjectives or making unsubstantiated claims can detract from its credibility.

3. Burying the Lead:

The most crucial information should be presented at the start. Don’t hide significant announcements in the middle or end.

4. Overuse of Technical Jargon:

While it’s essential to be accurate, excessive use of industry-specific jargon can make the content inaccessible to a broader audience.

5. Lack of a Clear Structure:

Ensure the press release has a clear beginning, middle, and end. Journalists and readers appreciate a logical flow.

6. Not Providing Supporting Evidence:

If making a significant claim, back it up with data, studies, or expert opinions.

7. Being Too Long-winded:

In today’s fast-paced media environment, brevity is key. Aim for concise content that delivers all necessary information without overwhelming the reader.

8. Not Proofreading:

Simple grammatical errors or typos can undermine the professionalism of the press release. Always proofread multiple times and consider having an external eye review it.

By being mindful of these pitfalls and actively working to avoid them, your press release will not only meet the standards of premier outlets but also effectively communicate the desired message to your target audience.

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Balancing Promotion with Information 

While the end goal might be to promote a product or service, a press release should foremost inform. Aim for a subtle promotional tone that doesn’t overshadow the primary message.

News outlets, even when hosting sponsored content, prize authenticity and value to their readers above all. Here’s a deeper dive into how one can walk this tightrope with finesse:

Begin with Value:

Always start by asking, “What’s the value for the reader or the broader audience?” Addressing a genuine need or curiosity will always resonate more than a sales pitch. Think of the most significant benefit or impact of your announcement and lead with that.

Facts Over Fluff:

Stick to the facts. Instead of saying, “Our product is the best in the market,” present data or tangible achievements that demonstrate its efficacy or popularity. This not only lends credibility but also positions your content as informative rather than purely promotional.

Narrative Structuring:

Weave your promotional elements seamlessly into a broader narrative. For instance, if you’re launching a new product, frame the release around the problem it addresses or the gap it fills in the market, rather than solely focusing on its features.

Highlight Broader Industry Context:

Instead of zooming in solely on your product or announcement, provide a broader industry context. How does your announcement fit into current industry trends or challenges? This gives your content a more informational tone.

Use a Neutral Tone:

Aim for objectivity. Even if the content leans promotional, adopting a neutral, journalistic tone can make it come across as more informative. Avoid superlatives unless they’re backed by concrete data.

Clear Call to Action (CTA):

If there’s a promotional angle, ensure your CTA is clear but not aggressive. For instance, “For more details, visit our website,” is preferable to “Buy now for an exclusive discount!”

Transparency is Key:

If there are partnerships, sponsorships, or any commercial interests linked to the press release, ensure they are disclosed appropriately. This transparency enhances the trustworthiness of your content.

By treating your audience as informed readers and respecting their need for genuine, valuable information, you not only enhance the effectiveness of your press release but also build a foundation of trust and credibility for future communications.

Leveraging Social Media with Sponsored Press Releases

Maximizing the impact of a sponsored press release often means venturing onto social platforms. Customize your content for each platform, engage with users, and use analytics to refine your approach.

How Agencies Can Elevate Brand and News Value for Clients

A strategic agency can amplify a brand’s newsworthiness. By orchestrating events or initiatives that genuinely resonate with audiences, agencies can build both a brand’s reputation and its news value.

By leveraging expertise, insights, and creative strategies, agencies can make brands stand out and resonate more profoundly with target audiences. Here’s a closer look at how agencies can drive brand and news value:

1. Strategic Storytelling:

Agencies can craft compelling narratives around a brand’s mission, products, or initiatives. By focusing on stories with emotional, cultural, or social relevance, they can ensure that press releases have both news value and brand-building potential.

2. Industry Trend Analysis:

Agencies, with their finger on the pulse of industry shifts, can position brands at the forefront of emerging trends. This proactive approach ensures that clients are seen as industry leaders, often being the source of news rather than just participants.

3. Event Creation & Promotion:

Organizing events, webinars, or initiatives that resonate with current global or community themes can create genuine news value. Whether it’s a sustainability initiative or a tech innovation challenge, these events offer news outlets fresh, relevant content.

4. Crisis Management:

In situations where the news might not be favorable, agencies play a crucial role in controlling narratives, ensuring that the brand’s voice is heard and reputation is maintained. This proactive approach can turn potential negative news into an opportunity for brand strengthening.

5. Training and Workshops:

Agencies can equip brands with the skills needed to self-generate newsworthy content, be it through spokesperson training, content creation workshops, or media engagement strategies.

In essence, agencies act as catalysts, amplifying the inherent value of brands and ensuring that their stories find a receptive audience. By seamlessly merging brand-building with news generation, they create a symbiotic relationship where both brand and news value are continually elevated.

As the landscape of media continues to evolve, so too should our approach to press releases. By understanding and implementing the insights shared in this guide, you’re poised to make headlines that matter.

Testing Press Release SEO

We’re also consistently testing press release strategies! Using press releases to rank organically. 

anatomy of an SEO optimized press release

Elevate Your Press Releases with Our Expanded Distribution Network—At No Extra Cost

As the media landscape evolves, so must your approach to press releases. It’s no longer just about crafting the perfect story—it’s about ensuring that story reaches the right audience through the most impactful channels. That’s why we’re excited to introduce our updated **AP News product**, now featuring an even broader distribution network—and here’s the best part: we’re not increasing the price.

Imagine your press release not only reaching platforms like **AP News**, but also appearing on **Yahoo Finance, MarketWatch, Benzinga, Business Insider, Digital Journal, Apple News, BarChart, Dow Jones, Reuters,** and **Globe and Mail**. These are the platforms where your news can truly make waves, capturing the attention of industry leaders, potential clients, and the broader public.

With our enhanced distribution, your press releases don’t just inform—they influence. They don’t just tell a story—they create a movement. And you get all this added value without paying a penny more.

We believe in giving you the best tools to make your news stand out without increasing your costs. By leveraging this powerful network, you’re not only ensuring your press release gets seen; you’re positioning your brand as a leader in your industry.

Ready to take your press releases to the next level? Let’s make sure your next announcement gets the visibility it deserves, across the platforms that matter most—all at the same great price.

Unlocking Enhanced User Experience through White Label SEO Services

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Unlocking Enhanced User Experience through White Label SEO Services

Unlocking Enhanced User Experience through White Label SEO Services

In the digital realm, ensuring an optimal user experience (UX) is paramount for sustaining user engagement and fostering conversions. Leveraging white label SEO services not only elevates your website’s visibility but also plays a crucial role in enhancing site usability, thereby crafting a seamless and user-friendly journey for every visitor. Let’s delve into how integrating these services can be a game-changer for your online presence.

1: The Interlink Between SEO and User Experience

a: Understanding the Core Principles of SEO and UX

SEO (Search Engine Optimization) and UX (User Experience) are two pivotal elements in the digital sphere, each serving a unique yet interconnected purpose. SEO aims to enhance a website’s visibility in search engine results, driving organic traffic by optimizing various on-page and off-page elements. It encompasses keyword optimization, content quality, backlink strategies, and technical SEO, among other aspects.

On the other hand, UX focuses on providing users with a seamless, intuitive, and satisfying interaction with a website. It involves designing a user-friendly interface, ensuring easy navigation, and creating engaging content that meets user needs and expectations.

The intersection between SEO and UX becomes evident when we consider how search engines, notably Google, prioritize user experience as a ranking factor. Websites that offer valuable content, easy navigation, and a user-friendly design are more likely to rank higher in search results, thereby attracting more visitors and potentially converting them into customers.

b: The Impact of SEO Strategies on User Navigation and Satisfaction

SEO is not merely about attracting visitors to a website; it’s also about keeping them engaged and guiding them through a satisfying navigational journey. Effective SEO strategies, such as creating a logical site structure, utilizing descriptive URLs, and implementing intuitive navigation menus, directly impact user navigation and satisfaction. Moreover, optimizing page load times, ensuring mobile-friendliness, and providing high-quality, relevant content are SEO practices that significantly enhance user satisfaction.

For instance, a website that loads quickly and offers easily digestible information will likely retain visitors for longer, reducing bounce rates and potentially increasing conversions. Additionally, by ensuring that a website is accessible and navigable on various devices, businesses cater to a wider audience, thereby improving overall user satisfaction and experience.

In essence, SEO strategies that prioritize user navigation and satisfaction not only contribute to higher search engine rankings but also foster a positive user experience, which is crucial for achieving online success.

2: White Label SEO: A Catalyst for Improved Site Usability

a: The Role of White Label SEO in Site Optimization

White label SEO services have emerged as a pivotal tool for enhancing site usability without getting entangled in the intricate web of SEO strategies and implementations. These services, offered by specialized providers, allow businesses and agencies to rebrand and sell SEO services as their own, ensuring that their clients receive top-tier SEO solutions without having to develop them in-house.

The role of white label SEO in site optimization is multifaceted. Firstly, it provides businesses with access to expert SEO strategies, tools, and resources, which are crucial for improving website visibility and traffic. This, in turn, has a direct impact on site usability by ensuring that the website adheres to SEO best practices, such as optimized content, effective keyword targeting, and a user-friendly design.

Moreover, white label SEO services often include comprehensive website audits and optimizations, ensuring that all elements of a site, from its structure to its content, are fine-tuned to enhance user experience and satisfaction.

This holistic approach to SEO not only improves site usability but also ensures that businesses can provide their clients with a seamless, optimized online presence without having to become SEO experts themselves.

b: Case Studies: Success Stories of Implementing White Label SEO

The implementation of white label SEO has been a game-changer for numerous businesses, enabling them to elevate their online presence and usability without delving into the complexities of SEO. Let’s explore a couple of hypothetical scenarios that illustrate the impact of white label SEO.

In one instance, a small digital marketing agency, lacking in-depth SEO expertise, partnered with a white label SEO provider to enhance their client’s online visibility and usability.

By utilizing the white label SEO services, the agency was able to provide expert-level SEO solutions, such as website optimizations, content creation, and link-building strategies, under their own brand name. This not only improved their client’s website usability and rankings but also allowed the agency to expand their service offerings and client base without investing in additional resources or training.

In another scenario, an e-commerce business struggling with low website traffic and poor online sales turned to white label SEO to revamp their online presence. The white label SEO provider conducted a thorough website audit, identified areas of improvement, and implemented strategic optimizations to enhance site usability and SEO.

As a result, the e-commerce website experienced a surge in organic traffic, improved user engagement, and an increase in sales, all while allowing the business to focus on its core operations and customer service.

3: Enhancing User Engagement through Strategic SEO Techniques

a: Implementing User-Centric SEO Strategies

User engagement is pivotal in establishing a successful online presence. Implementing user-centric SEO strategies means focusing on providing a seamless, valuable, and interactive user experience, which, in turn, can significantly boost engagement and conversions.

One of the primary aspects of user-centric SEO involves creating high-quality, relevant, and valuable content that addresses the needs and interests of the target audience. This includes utilizing keywords and phrases that potential customers are likely to use, ensuring that the content is easily discoverable by search engines and, consequently, by users.

Moreover, a user-centric SEO strategy also emphasizes website design and functionality. Ensuring that a website is easy to navigate, with a logical structure, clear CTAs, and an aesthetically pleasing design, is crucial in providing a positive user experience. Additionally, mobile optimization is vital, considering the increasing prevalence of mobile search. A mobile-friendly website that loads quickly and is easy to navigate can significantly enhance user engagement and satisfaction.

b: Measuring and Analyzing User Engagement Metrics

Understanding and analyzing user engagement is crucial for refining SEO strategies and ensuring they are effectively enhancing user experience. Various metrics can provide insights into how users are interacting with a website and content.

Bounce rate, for instance, indicates the percentage of visitors who navigate away from the site after viewing only one page. A high bounce rate might suggest that users are not finding what they’re looking for or that the page is not user-friendly.

Pageviews and average session duration provide insight into the user’s journey through the website. Analyzing which pages are most viewed and how long users spend on them can offer valuable information about what content is resonating with the audience.

Moreover, conversion rate, which represents the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter, is a direct indicator of the effectiveness of a website’s user engagement strategy.

Utilizing tools like Google Analytics can help businesses track these metrics, providing a comprehensive overview of user engagement and interaction. By continuously monitoring and analyzing these metrics, businesses can identify areas for improvement, refine their SEO strategies, and ensure they are effectively enhancing user engagement and experience.

4: Addressing Common Usability Issues with SEO Solutions

a: Identifying and Rectifying Usability Challenges

Identifying usability challenges involves evaluating a website’s navigational structure, content accessibility, and overall user experience. Common issues might include slow load times, broken links, or non-intuitive site navigation. SEO solutions, such as optimizing images for faster load times and ensuring a logical, user-friendly site structure, can significantly mitigate these issues. Employing white label SEO services can provide a thorough website audit, pinpointing and addressing usability challenges to enhance user experience and satisfaction.

b: SEO Best Practices for Enhanced Site Functionality

Adopting SEO best practices is crucial for enhancing site functionality and user engagement. This includes ensuring mobile responsiveness, utilizing clear and concise content, and implementing intuitive navigation. Moreover, optimizing meta tags and using descriptive URLs enhance search engine visibility and user understanding. White label SEO services can seamlessly integrate these best practices, ensuring that websites not only rank higher in search engine results but also provide a superior, user-friendly experience to visitors.

5: Ensuring Mobile Responsiveness and Speed with SEO

a: The Significance of Mobile SEO in User Experience

Mobile SEO is indispensable in the current digital landscape, where a substantial portion of internet users access websites via mobile devices. Ensuring a website is mobile-friendly is not only crucial for ranking in mobile search results but also paramount for providing a seamless user experience. A mobile-optimized website ensures that users can easily navigate, interact with content, and complete desired actions, such as making a purchase or signing up for a newsletter, effortlessly on their mobile devices.

b: Strategies for Improving Mobile Usability and Load Time

Improving mobile usability and speed involves several strategic SEO approaches. Implementing responsive design ensures that your website adapts to various screen sizes, providing a consistent user experience across different devices. Compressing images and utilizing browser caching can significantly enhance load times, while a clear, simplified navigation structure enhances usability on smaller screens. Employing white label SEO services can effectively optimize mobile usability and speed, ensuring that users enjoy a swift, seamless experience, which, in turn, positively impacts search rankings and user engagement.

Final Words:

In the ever-evolving digital landscape, ensuring a stellar user experience while maintaining optimal site usability is non-negotiable. White label SEO services stand out as a pivotal solution, providing a pathway to not only enhance your website’s performance but also significantly improve the user journey. Ready to elevate your digital presence and user experience? Contact Web20Ranker at (855) 896-6657, your trusted white label SEO provider in the US, and let’s craft a strategy that propels your online success.

Guidelines for Effective Press Releases: An Editor’s Perspective

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Guidelines for Effective Press Releases: An Editor’s Perspective

As press release distributors, we’ve seen numerous press releases come across our desks, each with its own strengths and weaknesses. In this article, we invite you to join us on an insightful journey as we explore the do’s and don’ts of writing press releases from an editor’s perspective. By adhering to these invaluable guidelines, you can significantly enhance your chances of capturing attention, securing publication, and effectively conveying your message to your intended audience.

The Dos and Don’ts For Your Web 20 Ranker Press Release

Let’s begin by delving into the Do’s

Maintain a Third-Person Perspective

When writing a press release, it’s crucial to adopt a third-person perspective throughout the entire document. Avoid using first-person pronouns like “I” or “we/us/our” and second-person pronouns like “you.” Instead, focus on presenting the information objectively, as if you were a neutral observer reporting the news. This approach helps establish credibility, maintains a professional tone, and ensures that your press release can be easily repurposed by editors without requiring significant modifications. 

Additionally, incorporating the third-person perspective into your press release not only contributes to a stronger professional tone but also aligns with SEO best practices, improving the chances of your press release being discovered and ranked favorably by search engines.

Keep the Title Concise and Informative

The first impression matters! Crafting a title that grabs attention while accurately summarizing the content is essential. Readers appreciate succinct and descriptive titles that capture the essence of the news being presented. Aim for a title that is no more than 20 words long, avoiding unnecessary fluff or vague wording. A concise title helps editors quickly grasp the main message of your press release and entices readers to delve deeper into the content.

 

Improve SEO with a Great Title

In addition to making a strong first impression, a great title also plays a crucial role in improving search engine optimization (SEO). Search engines rely heavily on titles to understand the context and relevance of an article. Here’s how a great title can enhance SEO:

  • Keyword Relevance: Including relevant keywords in your press release title helps search engines understand the topic and relevance of your news. Research and incorporate popular keywords that align with your target audience’s search queries. This increases the chances of your press release appearing in search results when users search for those keywords.
  • Increased Visibility: A compelling and succinct title grabs the attention of both readers and search engines. When your press release title accurately reflects the content and is engaging, it increases the likelihood of users clicking on it in search results. Higher click-through rates (CTR) indicate to search engines that your press release is valuable and relevant, leading to improved search engine rankings.
  • News Syndication: Journalists and media outlets often search for news stories using relevant keywords. By optimizing your press release title with these keywords, you increase the chances of it being discovered by journalists and potentially getting picked up for wider coverage. This helps to expand the reach and visibility of your news.
  • Social Sharing: A well-crafted press release title is more likely to be shared on social media platforms, blogs, and other websites. When others share your press release using the title as the headline or anchor text, it improves your press release’s visibility and potentially generates backlinks. Backlinks from reputable sources further enhance your press release’s SEO rankings.
  • Online Press Release Distribution: Many online press release distribution services and platforms index press releases based on their titles. By optimizing your title with relevant keywords, you increase the likelihood of your press release being indexed and found by users searching for news on those topics.

Here are a couple of additional tips for enhancing your press release title:

  • Include Your Brand Name: Including your brand name in the press release title can help strengthen your brand recognition and association. It also makes it easier for readers and search engines to identify the source of the news. Place your brand name at the beginning or end of the title to ensure it stands out.
  • Add Location if Relevant: If your company operates locally or the news has a specific geographic relevance, consider incorporating the location into the press release title. This helps in targeting local audiences and improves the chances of your press release appearing in location-based searches. Including the city or region can make the title more specific and attractive to readers in that area.

Here’s an example to illustrate how these tips can be incorporated into a press release title:

 

“XYZ Company Launches Innovative Product Line in Austin”

In this example, “XYZ Company” represents the brand name, “Launches Innovative Product Line” highlights the key news, and “Austin” adds the location aspect. This title not only grabs attention but also improves search engine optimization by including the brand name and location.

 

At Web 20 Ranker, our team can help you optimize your title for search engines while considering the user experience. Balancing SEO requirements with user-friendly and engaging titles will ultimately lead to better search rankings and increased organic traffic.

Stick to the Word Count Range 

Maintaining an appropriate word count is crucial when writing press releases. Journalists and media outlets receive a significant volume of submissions, and adhering to the specified word count range ensures that your press release can be easily reviewed and considered for publication. Aim for a minimum of 300 words to provide sufficient information, while keeping the content concise and engaging. Avoid exceeding the maximum limit of 1000 words, as lengthy press releases may lose the reader’s interest or require significant trimming. 

 

At Web 2.0 Ranker, we understand the importance of word count and optimizing press releases for SEO. Our team of experienced professionals can help you craft compelling press releases that are within the recommended word count range while effectively conveying your key messages. We specialize in creating engaging content that captures attention and maximizes the chances of your press release being noticed by journalists and media outlets.

Focus on Newsworthy Information  

Media outlets are primarily interested in publishing press releases that contain genuinely newsworthy information. While it’s natural to want to promote your brand or product, ensure that your press release delivers valuable insights, updates, or announcements to readers. Include pertinent details such as key milestones, industry trends, upcoming events, or significant achievements. This approach increases the chances of your press release being considered relevant and valuable to the target audience, improving its prospects for publication. 

 

Added Value for Readers: When your press release provides valuable insights or updates, it becomes more than just a promotional piece. It offers useful information, analysis, or news that can benefit readers and provide them with valuable content. By focusing on delivering such value, you establish your brand or organization as a credible source of information, which can further attract media interest.

Establishing Thought Leadership: Including insights, trends, or analysis in your press release positions your brand or organization as a thought leader in the industry. This can pique the interest of journalists and media outlets seeking expert opinions or industry perspectives. By showcasing your expertise, you increase the chances of your press release being seen as a valuable resource worth publishing.

Speak to and about your audience, not only your brand

Use Hyperlinks and Keywords Appropriately

One common mistake that people often make when writing a press release is overlinking. It’s important to strike the right balance between incorporating keywords and links for SEO purposes while avoiding the pitfalls of spammy practices. 

Overlinking can have negative consequences, as search engines may perceive it as spam. When links are excessive or irrelevant, search engines might disregard your efforts altogether, potentially impacting the visibility and effectiveness of your press release.

Use anchors relevant to your content;

Link only to relevant pages.

 

Our skilled team can help you identify the ideal keywords and relevant links that will enhance your press release’s SEO performance.

Uphold unwavering accuracy

Inaccuracies can seriously undermine the credibility of your press release. Always verify your facts and meticulously double-check your information before sending your release out into the world. 

Accuracy helps Establish Trust and Reliability: Accuracy forms the foundation of trust between you and your audience. When your press release contains accurate information, readers, journalists, and media outlets perceive it as reliable and trustworthy. This builds confidence in your brand or organization and enhances your reputation.

Protecting Your Brand Image: Inaccuracies in press releases can negatively impact your brand’s image and reputation. Journalists and readers expect accurate and reliable information, and any perceived inaccuracies can harm your credibility. By upholding accuracy, you demonstrate your commitment to delivering factual and trustworthy content, which enhances your brand’s image and integrity.

Highlight the key selling points of your Press release in a concise and impactful manner. 

Emphasize the main highlights of your press release in a succinct and impactful manner.

Identify what makes your story unique and differentiates it from others, such as a groundbreaking innovation, an exclusive interview, or a significant milestone. Make sure this distinctive aspect stands out.

Clearly communicate the benefits and value that your story brings to the intended audience.

Whether it’s a new product addressing a common problem or a charitable initiative making a positive impact, emphasize how your story can make a difference or provide solutions.

Incorporate quotes from key stakeholders or industry experts that support your key selling points. Quotes enhance credibility, offer additional perspectives, and make the story more engaging.

Provide supporting evidence or data to reinforce your key selling points, such as relevant statistics, research findings, or case studies. By presenting solid data, you strengthen your claims and enhance the persuasiveness of your story.

Add media elements associated with the story. This can be a photo report or the event’s poster, infographics, banners, promo photos, videos, and more.

Be Clear Why You are Sharing this News Now, Instead of Five Weeks Ago or Two Months From Now

 

Relevance to Current Events: Is your news connected to ongoing events or trends that are currently capturing public attention? Highlight how your story aligns with the present context to emphasize its timeliness.

Time-Sensitive Topics: If there are specific subjects or issues that require immediate attention or action, make sure to convey their urgency in your press release. This prompts media outlets to prioritize the dissemination of your news.

 

Leveraging Syndication Services and Publishing Outlets: Our syndication services and network of publishing outlets enable your press release to reach a wider audience across different locations. Emphasize that the goal is to have your news shared with the media, who can further distribute it to their clients in various locations.

Now, let’s cover the “don’ts,” highlighting the pitfalls to avoid when crafting your press release:

Steer Clear of Verbosity

Resist the temptation to be excessively wordy. Lengthy sentences and paragraphs can confuse and disengage your readers. Opt instead for concise and focused writing that delivers your message directly. Remember, brevity is the essence of wit!

Avoid excessive self-promotion

While it’s important to showcase your achievements, maintaining a balanced approach is key. Refrain from overwhelming self-promotion and instead focus on the value your story brings to your audience. Let your accomplishments shine naturally within the context of your press release.

Yes, the goal is to increase sales but be careful not to make it sound like a thinly veiled sales pitch.

Don’t bury the lead

The opening paragraph of your press release, known as the lead, should succinctly capture the most important information. Avoid using vague language or saving the key details for later in the release.

Avoid excessive jargon

While it’s essential to maintain a professional tone, excessive jargon or technical language can alienate readers who may not be familiar with the industry or topic. Keep your press release accessible and understandable by using clear and concise language. Explain any complex terms or acronyms that are necessary to understand the context.

Don’t overlook the target audience

Before writing your press release, consider who you are trying to reach and tailor the content accordingly. Personalizing your communication can significantly increase the chances of it being picked up and covered.

Avoid embellishments and hype

While it’s essential to present your news in a positive light, avoid exaggerations, unsupported claims, or overly promotional language. Journalists value accurate and unbiased information, so provide facts, data, and evidence to support your claims. Let the news speak for itself without resorting to hyperbole.

Don’t neglect proper formatting

A well-structured and visually appealing press release is more likely to grab attention. Use a clear and concise headline, subheadings to break up the content, and bullet points or numbered lists for key information. Include relevant contact information, such as a media contact or spokesperson, at the end of the release.

Avoid neglecting proofreading and editing

Errors in grammar, spelling, or formatting can diminish the credibility of your press release. Always proofread your content thoroughly before distributing it. Consider having someone else review it as well to catch any overlooked mistakes. Presenting a polished and error-free press release demonstrates professionalism and attention to detail.

Don’t forget the call to action

A press release should prompt the reader to take action or seek additional information. Clearly state what you want the audience to do next, whether it’s visiting a website, contacting a representative, attending an event, or scheduling an interview. Including a call to action increases the likelihood of a desired response.

Conclusion 

Adhering to specific guidelines when crafting press releases is crucial for success. By maintaining a third-person perspective, crafting concise titles, sticking to word count limits, and focusing on newsworthy information, you can maximize your chances of securing publication and effectively conveying your message.

Battling the Behemoth of AI for Prime Google Business Profile Management

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Battling the Behemoth of AI for Prime Google Business Profile Management

Battling The Behemoth Of AI For Prime Google Business Profile Management

 

In the cosmic odyssey of the digital age, holding your ground and waving your flag high is the survival mantra for any business worth it’s salt. At the heart of this digital embodiment is the Google Business Profile (GBP) – a mammoth beast, a critical touchstone for your visibility on the winding alleys of Google Maps and the treacherous battleground of local search rankings. The terrain of local SEO is like an untamed wilderness, demanding that GBP management be razor-sharp and optimized, a Herculean task that’s a gargantuan struggle without some silicon-powered ally. 

AI and automation have leaped out of the pages of science fiction to become game-changing tools that are altering the fabric of our everyday lives. Within the mad world of digital marketing, AI and automation are shaking things up in ways we’ve never seen before, offering a level of efficiency and optimization that borders on the insane.

In this wild ride of a blog post, we’ll explore the role AI and automation are playing in supercharging GBP management for local SEO. This includes the nitro-boost of GBP content, descriptions, posts, and services, and delivering blisteringly fast, contextually apt responses to reviews. We’ll delve into the maelstrom of how AI is revolutionizing these processes, making them sleek and robust, ultimately improving local rankings and visibility in the labyrinthine world of Google Maps.

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The Impact of AI on Google Maps: An Explosion in Local SEO

AI has come screaming onto the scene of Google Maps management, supercharging local SEO success. It operates like a four-stroke engine, driving GBP content, descriptions, posts, and services, increasing visibility on Google Maps and shoring up the local ranking.

The way AI is orchestrating GBP content management would make a maestro weep. AI algorithms decipher user trends and preferences, spinning out content that’s as engaging as a punk rock concert and spot-on for local SEO. These digital geniuses fine-tune GBP descriptions, making them rich in keywords and primed for search engine visibility.

And when you need to churn out regular GBP posts like a madman on a typewriter, AI is there with the gasoline. AI-powered tools put the process on cruise control, scheduling posts based on peak engagement times, giving a serious kick to the business’s local ranking. These posts are crafted following the very latest SEO guidelines, ensuring the content is indexed and ranked with a precision that’d make a Swiss watchmaker jealous.

AI doesn’t rest there, oh no. It’s a dynamo when it comes to managing GBP services. The smart-as-a-whip systems can sort and optimize the display of services based on their relevance to the local audience, making your business pop on Google Maps like a neon sign in the desert night.

Now, there’s a slew of AI tools out there in the wild that are proving their mettle in GBP management. For instance, ChatGPT, a brainchild of OpenAI, is a maestro at generating GBP descriptions, content, and automated responses. Then there’s Google’s own AI, a cybernetic wonder child that uses machine learning to offer suggestions for photo and post updates, thus making GBP management smoother than a ride on the highway for businesses.

 

Harnessing AI for Review Replies: A Strategic Offensive for Google Business Profile Management

The almighty strength of AI isn’t just confined to GBP content and services management; it’s a power player in the theatre of review replies. Replies to reviews are as important as the last bullet in the chamber for a business’s reputation, customer engagement, and by extension, local SEO. They contribute mightily to a business’s visibility on Google Maps and its place in the local ranking leaderboard. With AI at the wheel, crafting and automating these responses becomes as streamlined and high-performing as a drag racer.

AI-driven tools have the chops to sift through customer reviews, decode their sentiment like an expert cryptographer, and churn out contextually on-the-money responses. These automated replies are as swift as a Peregrine falcon, ensuring immediate customer engagement, all the while maintaining the tone and brand voice with the consistency of a metronome.

Prompt review replies are as crucial to local SEO as a compass to an explorer, and AI makes sure these responses are quicker than a New York minute. Rapid responses send a clear signal to customers that their voice is heard, creating positive rapport and solidifying the business’s reputation. What’s more, Google’s algorithms consider the speediness of review responses as a key factor in local ranking, which adds another layer of importance to those timely replies.

 

Let’s set the stage with a few real-life stories:

Take for instance, a local restaurant chain named “Food Haven.” They decided to throw caution to the wind and embrace AI technology for managing their Google Business Profile, focusing their sights on review replies. They rolled the dice on an AI tool that automated their review responses, using the cut and thrust of sentiment analysis to dissect customer reviews. The result? They could reply to reviews faster than a politician dodging a question, and in a manner that hit the bullseye every time, leading to a surge in customer satisfaction and a veritable avalanche of positive reviews. What’s more, their local SEO performance shot through the roof like a rocket, and their visibility on Google Maps sparkled brighter than a diamond in the sun.

Now let’s take a gander at another tale. A local fitness center decided to flex its muscles and use AI to automate responses to Google reviews. In this high-stakes game, they managed to keep their brand voice as consistent as the beat of a drum, while addressing customer concerns with the efficiency of a Swiss train schedule. This bold gambit resulted in a noticeable jump in their local ranking, proving that AI in review replies is as vital to local SEO success as a well-tuned engine is to a race car.

AI’s role in automating review replies is as central to a business’s reputation, customer engagement, and overall Google Business Profile management as a strong lead in a Hollywood blockbuster.

 

Ripping the Veil Off the Benefits of AI-Assisted Automation for GBP Management

AI-assisted automation is shaking up the way businesses manage their Google Business Profiles (GBP), bringing a freight train of benefits that gear up for improved local SEO and increased visibility on the neon-lit billboard that is Google Maps. These benefits include:

Cost-Efficiency:

Just like an ace up your sleeve, AI automation cuts down the time and labor costs tied to GBP management with the efficiency of a cheetah on the chase. It takes care of the busywork, like spewing out content and tackling reviews, leaving businesses with the golden opportunity to channel their resources where they truly matter.

Improved Customer Experience:

AI algorithms can whip up personalized responses to customer reviews and inquiries, amping up customer satisfaction and engagement. This can turn a business’s online presence from a dive bar into a red-carpet event.

Data Accuracy:

AI tools maintain data consistency and accuracy across the Google Business Profile, like a good martini – shaken, not stirred. This uniformity is a major player in local ranking as Google’s algorithms have a penchant for accurate and fresh-off-the-press information.

Scalability:

As businesses grow, so does their appetite for effective GBP management. AI-assisted automation scales like a well-trained athlete, managing a growing volume of posts, reviews, and updates without sacrificing an ounce of efficiency or quality.

Beyond these benefits, AI and automation loosen the grip on human resources, allowing staff to spread their wings and focus on the strategy that pushes the envelope and customer engagement tactics that turn heads.

Furthermore, AI tools can extract valuable nuggets of insight from GBP. They interpret patterns and trends in customer engagement, review sentiment, and visibility data like a soothsayer reading tea leaves, providing businesses with a treasure map to their strategy.

For instance, AI can single out peak engagement times, fan-favorite services, or recurring themes in reviews like a bloodhound on a trail, aiding in the forging of a laser-targeted and effective local SEO strategy.

 

Navigating the Minefield: Challenges and Considerations in AI-Assisted Google Business Profile Management

While AI-assisted automation rolls out the red carpet of benefits for Google Business Profile management and local SEO, it’s vital to keep your eyes peeled for potential pitfalls. These challenges must be treaded upon carefully to maintain GBP effectiveness, secure Fort Knox-level data privacy, and uphold the business’s reputation on Google Maps and local rankings.

First lets go over the potential bumps in the road:

Lack of Human Touch in Responses:

While AI can churn out timely responses like clockwork, it might lack the delicate human touch that adds a dash of color to communication. This could potentially dampen customer engagement and satisfaction.

AI Misunderstanding Context:

Despite the leaps and bounds AI has made, there may be moments where it trips over the context, leading to responses that are off the mark.

Data Privacy Landmines:

Pivoting to AI tools often means sharing customer data with the AI service provider. Businesses must be on their toes to adhere to data privacy laws and shield customer data.

 

How to Address Challenges in AI

Aware of these challenges, businesses must plan their moves carefully to dodge these potential snags:

A Mix of AI and Human Supervision:

While riding the AI wave for GBP management, it’s beneficial to keep a human hand on the wheel. Regularly reviewing AI-spun content and responses ensures they’re in tune with the brand voice and strike a chord with customers.

Riding with Advanced AI Tools:

By opting for AI tools that are a cut above the rest when it comes to natural language processing and context interpretation, businesses can reduce the risk of blunders.

Routine Check-Ups:

Regularly putting the effects of AI on your GBP management, local SEO, and Google Maps visibility under the microscope can help identify any red flags and tweak strategies to keep them in line.

In this chaos-filled world of GBP management and local SEO, businesses must remember to play their cards right, blend the human element with the power of AI, and stay ready to adapt. It’s about taking the road less traveled, navigating the curves, and driving toward a future where AI and GBP management go together like whiskey and ice.

Yes, there will be bumps on the road and yes, there might be detours, but with AI in the shotgun seat, businesses can hope to turn their Google Business Profile from a mere pitstop into a prime destination on the information superhighway. Always remember, in the grand scheme of local SEO and Google Maps visibility, it’s not just about the destination, it’s about the journey, and AI is one hell of a road trip companion.

 

Looking Toward the Horizon: The Future of AI in Google Business Profile Management

Artificial Intelligence (AI) has shaken up Google Business Profile (GBP) management like a stick of dynamite, igniting a trailblazing path towards efficient local SEO, top-tier visibility on Google Maps, and elevated local rankings. But make no mistake, this electrifying ride is just hitting the highway. As this technology revs up its engines, emerging trends promise to launch GBP management into overdrive.

Fasten your seatbelts for a game-changer – the evolution of AI in natural language processing (NLP). Like a finely-tuned engine, this technology is perpetually improving, paving the way for AI responses that are as smooth and conversational as a seasoned bartender. With NLP shifting into higher gears, AI responses in GBP management are set to sound more human, driving customer engagement and satisfaction up the charts.

Next on the horizon is predictive analytics, another field where AI is revving up to leave its tire tracks. Future AI beasts won’t just chew through existing customer engagement trends; they’ll predict what’s coming down the road. This crystal ball-esque foresight could let businesses tailor their GBP content and services with precision, staying ahead of the curve, and securing their pole position in the local SEO race.

These trends might seem like wild rides, but businesses need to stay in the fast lane to leverage these changes effectively. Continuous learning and adaptation will be the fuel for this journey, vital for maximizing the benefits of AI in GBP management.

 

Riding Shotgun with Web20

At Web20, we’re not just bystanders watching the AI revolution blaze by; we’re in the driver’s seat, foot on the gas. We’re strapping in and keeping pace with these emerging trends in AI technology. Our AI tools are continuously evolving, shifting gears to incorporate advancements in natural language processing, predictive analytics, and more.

We’re not just gazing at the horizon; we’re chasing it, embracing the seismic shifts in AI, and using them to catapult our clients’ GBP management to unprecedented heights. 

In the world of local SEO and Google Maps visibility, we’re not just spectators; we speed demons on a relentless pursuit of excellence, with AI as our co-pilot. Buckle up for a wild ride.

Need assistance with your local SEO? Our monthly GBP campaigns are fully-managed, saving you time and ensuring how quality optimization. You’ll also save money by leveraging our extensive GBP team instead of building your own…

Why is Targeted Media Outreach Important?

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Why is Targeted Media Outreach Important?

Why is Targeted Media Outreach Important?

Targeted media outreach is a public relations strategy that involves identifying specific media outlets and journalists who cover a particular industry, topic, or audience, and reaching out to them with a tailored story idea or interesting press release. The goal of targeted media outreach is to secure coverage or placements in targeted media outlets that will reach a desired target audience. The idea is to be strategic and targeted in the media outreach efforts, rather than a blanket approach to all media outlets.

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    Why is Targeted Media Outreach Important?

    A targeted media outreach campaign is important because it allows you to reach specific audiences with specific messages. This can help you to effectively communicate your message, build brand awareness, and establish credibility with your target audience. By tailoring your messaging to a specific audience, you can increase the relevance of your message and increase the likelihood of your message being heard, read, and acted upon. Additionally, a targeted media outreach campaign can help you to build relationships with journalists, bloggers, and other influencers, which can be valuable in future outreach efforts.

    How does Targeted Media Outreach Differ from Press Release Syndication?

    Press release syndication is newswire distribution that sends a press release to a large network of journalists and media outlets in an effort to maximize visibility and coverage for a story or announcement. The aim is to reach a wide audience in a quick and efficient manner.

    Targeted media outreach, on the other hand, involves carefully selecting and directly reaching out to specific journalists, media outlets, and influencers that are most relevant to a specific story or announcement. The focus is on quality, and the aim is to secure coverage from the most relevant and influential sources. This type of outreach is often used for more niche or specialized stories, and it is more time-consuming than newswire syndication.

    What to Expect from Targeted Media Outreach

    Targeted media outreach allows you to get in front of the journalists and audience that matter most to your business, as you can focus your outreach efforts on specific outlets, journalists, and influencers that have a proven track record of covering stories related to your industry or target audience.

    Having a compelling press release that focuses on interesting and newsworthy topics increases your chances of success, as journalists are more likely to pick up stories that are relevant to their audience and that they believe will be of interest to their readers. However, it’s important to keep in mind that there is no guarantee that your story will be picked up by any of the journalists you reach out to. The media landscape is highly competitive, and journalists receive a constant stream of pitches and press releases, so it’s essential to ensure that your story is well-crafted, relevant, and interesting in order to stand out from the crowd.

    Overall, targeted media outreach can be a highly effective way to secure coverage for your business and build relationships with the media, but it requires careful planning and execution in order to maximize your chances of success.

    Important Elements of a Successful Targeted Media Outreach Campaign

    A targeted media outreach campaign aims to reach a specific audience with a clear and compelling message. It involves identifying the target audience, setting goals and objectives, developing key messages, creating a list of relevant media outlets and journalists, personalizing the pitch, selecting the right timing, following up, and measuring the results. The ultimate goal is to get relevant coverage and build relationships with key media contacts and your audience.

    Best Practices to Maximize a Targeted Media Outreach Campaign

    Newsworthy Headlines and Compelling Stories are Important

    Newsworthy stories and headlines play a crucial role in targeted media outreach because they determine whether or not journalists and media outlets will take notice of your message. A strong, attention-grabbing headline is essential for capturing the interest of journalists, who receive a high volume of information on a daily basis. A well-written, newsworthy story that is relevant to the publication’s audience is more likely to be picked up and shared, giving your brand increased visibility and credibility.

    Journalists are often looking for new and interesting stories to write about. A compelling news release with a strong headline gives them an opportunity to feature your brand and its news in their publication, helping you reach a larger audience and building your brand’s reputation.

    Examples of Newsworthy Stories/Headlines:

    “XYZ Company Launches Breakthrough Technology to Revolutionize the Industry”
    “GHI Ltd. Reports Record-Breaking Quarterly Earnings”
    “JKL Firm Donates $1 Million to Local Charity, Making a Positive Impact on the Community”
    “MNO Pty. Introduces Green Initiative, Aiming to Reduce Carbon Footprint by 50%.”
    “VWX Corp. Implements Innovative Employee Benefit Programs, Boosting Employee Satisfaction”
    “YZ Corporation Expands Globally, Entering New Markets in [Region]”
    “New Product from BCD Inc. Solves Longstanding Problem in [Industry]”
    “EFG Foundation Hosts Successful Fundraising Event, Raising $500,000 for [Cause]”

    These headlines highlight the major news or updates about a company and provide a clear idea of the story behind it. Journalists are always on the lookout for stories that are new, unique, and impactful, so it’s essential to write headlines that are eye-catching, relevant, and informative. Keep in mind that the headline is the first thing that a journalist will see, so it needs to make an impact and entice them to read the story further.

    Building a Strong and Relevant Media List is Key

    When it comes to a targeted media outreach campaign, one of the most critical steps is to curate a list of contacts that are relevant to your news. The success of your campaign relies heavily on the quality of your media contacts, as they are the gatekeepers to getting your message out to a wider audience. Building a strong and relevant media list can take time and effort, but it is crucial for ensuring that your outreach efforts are effective. There are various ways to find these contacts, such as using media databases, conducting online research, or leveraging your existing network. It’s essential to ensure that the contacts on your list are up-to-date and accurate to increase the chances of your pitch being seen by the right people.

    Timing Matters

    The most effective time to send a targeted media pitch via email to journalists is typically during the morning or early afternoon when they are more likely to be checking their inboxes. It is advisable to avoid sending pitches on weekends, as journalists may not be working during this time. We recommended sending your pitch sometime between Tuesday and Thursday to increase the likelihood of your email being seen and acted upon.

    Remember, it’s also important to make sure your pitch is relevant and newsworthy, regardless of the time it’s sent. A well-crafted, timely, and targeted media pitch can help increase the chances of getting coverage for your story.

    7 Steps to Follow For a Winning Media Campaign

    • Define your target audience: Determine who your target audience is, their demographics, and what they are interested in. This information will help you to choose the right media outlets to reach them.
    • Build a media list: Create a comprehensive list of media outlets that cater to your target audience, including their contact information and preferred method of communication.
    • Create a compelling story: Develop a compelling story that resonates with your target audience and showcases your brand in the best light.
    • Personalize your pitch: Customize your pitch to each media outlet and reporter, addressing their specific needs and interests.
    • Timing is key: Reach out to media outlets at the right time, ensuring that your story is timely and relevant to current events.
    • Measure your success: Track the results of your media outreach campaign, including media coverage, website traffic, and engagement metrics, to evaluate the success of your efforts and make improvements for future campaigns.
    • Keep it professional: Maintain a professional demeanor throughout your media outreach campaign, treating media outlets and reporters with respect and maintaining a positive relationship.

    Let Us Do it for You

    When it comes to promoting major news or updates in your business, a targeted media outreach campaign is a crucial component of your overall marketing strategy. But with so many other important tasks to take care of, managing a targeted media campaign can be time-consuming and overwhelming. That’s where Web 20 Ranker comes to the rescue. Agencies looking to streamline their targeted media outreach efforts and achieve maximum success should consider outsourcing to Web 20 Ranker.

    Media outreach requires specialized knowledge, time, and effort to ensure that the right contacts are identified, compelling messages are crafted, and follow-up is conducted with journalists and influencers. By outsourcing to Web 20 Ranker, agencies can benefit from our team’s extensive experience and access to a large database of media contacts to ensure that outreach efforts are targeted, personalized, and effective. We offer a hassle-free solution, with our team of experts curating a targeted list of contacts and our experienced writers drafting a compelling 500-word news release. In addition, working with us can be cost-effective, as we have the resources and relationships in place to generate media coverage and engagement for our clients. With Web 20 Ranker handling the media outreach, you can focus on bigger things.

    Our Targeted Media Outreach w/ Premium Syndication Service

    The Targeted Media Outreach with Premium Syndication service is the perfect solution for promoting newsworthy or interesting press release stories and announcements. A senior-level writer will craft a 500-word news release that will be sent to a carefully selected list of journalists and media contacts relevant to your niche and location. Plus all of the features of the Premium Press Release service w/ Voice Search Syndication! 

     

    Features:

     

    • An expertly written 500-word news release w/ unlimited revisions & rewrites
    • Curated outreach pitch w/ press release sent to 1000+ relevant journalists & media outlets
    • A Media database of over 1 million contacts constantly monitored for accuracy
    • Outreach campaigns average high open rates of 20% or more
    • Targeted Outreach includes a complete report detailing who opened the email & all contacts the pitch was sent to
    • Premium press release syndication across our newswire and published on 450+ general media and news outlets
    • Syndication outlets include premium news affiliates of Fox, NBC and more plus over 100 sites manually approved by Google News
    • Guaranteed Google News inclusion & featured on Digital Journal 
    • Option to add Do-Follow links to 300+ sites
    • Ability to include images, maps, & video embeds
    • Voice Search Syndication to Amazon Alexa and Google Assistant

     

    The ultimate solution to get your news in front of the audience that matters most.

    Why Should You Consider a Targeted Media Outreach Campaign for Your Next Press Release

    A targeted media outreach campaign can help to maximize the impact of your next press release. By identifying and reaching out to specific journalists, bloggers, and influencers in your industry, you can ensure that your message is delivered to the right audience. This not only increases the chances of your press release being picked up by relevant media outlets but also helps to build relationships with key industry players who may be able to help spread the word about your brand in the future. Additionally, a targeted media outreach campaign can provide valuable insights into the interests and priorities of your target audience, allowing you to tailor your messaging and PR strategies accordingly.

    In short, a targeted media outreach campaign can help to ensure that your press release reaches the right people, generates maximum coverage, and provides valuable insights for future PR efforts.

    What Sets Our Targeted Media Outreach Apart From the Rest

    Experienced Team

    We’ve been offering press release services since 2016, and since then we’ve grown and gained so much knowledge of the inner workings of press & media. From set-up to completion, your targeted media campaign is in the hands of a highly-experienced team to maximize success.

    Media Database

    Our database has over 1 million media contacts and is an incredibly valuable resource for any business looking to get its message out to its target audience. The database is constantly monitored and updated to ensure that the accuracy of the database is maintained, leading to increased delivery rates and a higher likelihood of landing coverage.

    Truly Customized & Targeted Outreach

    No generic lists or one-size-fits-all approach! We take a hands-on approach to every media outreach order by carefully selecting and compiling a bespoke list of 1,000+ pertinent media contacts and journalists. This guarantees that the outreach is customized for your campaign, boosting the likelihood of receiving media coverage from journalists who are genuinely interested in your story.

    Outreach Open rates

    Our database is both extensive and precise, and we invest significant effort in creating a compelling pitch and curating our outreach list. As a result, we consistently achieve higher open rates than many others in our industry. In fact, our average open rate is 25% or higher!


    Outreach Open rates

    View the open rate success of your targeted media campaign and get a full list of who opened the pitch.


    Outlet Name

    Get a 30+ page comprehensive targeted outreach report listing all of the contacts your press release pitch was sent to.

    Just a FEW Example Journalist/Media Outlet Opportunities

    • Washington Business Journal
    • Chicago Tribune
    • CNN Business
    • The Philadelphia Inquirer
    • The Buffalo News
    • TechCrunch
    • Business Insider
    • Bloomberg 
    • The Guardian – New York Bureau
    • The New York Times
    • Authority Magazine
    • Fox News

     

    • The Washington Post
    • The Wall Street Journal
    • Rolling Stone
    • Forbes Magazine
    • Reuters – US
    • Birmingham Business Journal 
    • California Business Journal
    • MJBizDaily 
    • Marietta Daily Journal
    • We Travel There
    • Chris Cruises
    • Women Fitness Magazine
    • And many more…

    With over 1 million contacts in our media database, you can rest assured that we have the connections you need.


    Forbes screenshot

    Have a specific contact / media outlet you’d like to get your press release in front of? Let us know in your order notes and if we have contact information for them, they will be included in our outreach!


    Phoenix Business Journal

    Build relationships with journalists for future news and stories!


    MJbiz DailyJournal

    See How We Compare to AB Newswire in our Press Release Comparison blog. 

    Targeted Media Outreach FAQs

    Only if the goal is to target a US audience. Currently our database consists of US journalists and media contacts only.

    The media list for every order is completely built from scratch, and we consider the company’s target audience based on the areas they serve, niche, topic, etc.
    We do not have pre-made lists of contacts for any niche or target location.

    The topic and focus of the article is super important! You want a newsworthy, interesting pitch that will appeal to journalists.

    When your order is completed, you will receive your outreach report with the full list of contacts your press release pitch was sent to and also opened by.

    The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

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    The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

    The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

    There is no denying it anymore! Podcasts are here to stay. There are many types of podcasts, and in marketing, they are used for many purposes. For example, Podcasts can be used as SEO tools to help build relevance, and backlinks and grow your SERPs. They can also help you grow your audience, making you a thought leader. However, today we are not going to focus on how podcasts can help you build your SEO. Instead, we are going to look at how you can learn about SEO from podcasts. Podcasts have become a popular educational tool because you can listen to them while on the go, at the gym, or doing other activities. Meaning you can multitask and learn something new with little effort. 
    Table of Contents
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      How To Select SEO Podcasts 

      Realistically, there are millions of podcasts out there, and thousands focus on SEO. So how do you select channels that will benefit, educate and entertain you on the topic? How do you find the best SEO podcast?

      Relevance: Make sure the podcast covers topics that are relevant to your needs and interests. If you are a beginner, you may want to look for podcasts that cover the basics of SEO, while more advanced practitioners may be interested in podcasts that cover more advanced topics.

      Frequency: Most popular podcasts release new episodes regularly, while others may only release a few episodes per year. Consider how often you want to receive new content and choose a podcast that aligns with your preferences.

      Hosts: Pay attention to the hosts of the podcast. Do they have experience in the field? Are they knowledgeable about the topics they discuss? Look for podcasts hosted by industry experts or practitioners with a track record of SEO success.

      Format: Some podcasts are purely audio, while others may include video or written content. Consider which format you prefer and choose a podcast that aligns with your preferences. Ideally, you should select podcasts that offer different formats so that you have the option to consume the content in any way you want.

      Length: Some podcasts are shorter and more concise, while others may be longer and more in-depth. Consider how much time you have to listen to podcasts and choose one that fits your schedule.

      5 Best SEO Podcasts for Every Marketer

      Now that you know what to consider when looking for podcasts about SEO, let us look at some great examples to get you started. The list below can help you grow whether you are a novice or an expert.

      1. SEO Vault

      One of the fastest-growing SEO podcasts is SEO Vault. Founded by Chaz Edwards from Web 20 Ranker, he and his SEO panel of experts have created over a hundred episodes on different SEO topics, making it the best SEO podcast if you are looking for a wealth of knowledge to start you off.

      Web 20 Ranker is a white-label company, meaning they always have to be at the forefront and in the know with every new SEO update. As a team, they are constantly ideating and experimenting with new ways to improve both local and national ranking for their clients. 

      Most of their popular podcasts are focused on internal experiments to combat new updates. Each episode is transcribed with links and resources also displayed to help their listeners and viewers do more research if they want to. They also have their podcasts in video format which makes the episodes more personalized and engaging. 

      1. The Art of SEO

      This podcast, hosted by industry experts Rand Fishkin, Eric Enge, and Stephan Spencer, covers a wide range of SEO topics and features interviews with industry experts. Episodes discuss topics such as technical SEO, content marketing, and link building, as well as the latest industry news and trends. Their podcasts run between 30 minutes to 1 hour, making them an ideal SEO podcast to listen to while at the gym, on the go, or driving. This is a team of experienced and dedicated SEO experts, but their content is geared toward both novice and expert SEO professionals. 

      For those who would like a little more than podcasts, the team also has Ebooks available on Amazon with the same name as their podcast; The Art of SEO. They released the 4th edition of the book in 2022, filled with updated ways to rank on Google.

      1. SEO 101 

      Hosted by industry veterans Ross Dunn and John Carcutt, this podcast covers the latest in SEO news and best practices. What stands out with this podcast is its focus on easy-to-digest information, making it one of the top SEO podcasts. True to their name, SEO 101, they more often than not focus on the basics of SEO. However, if they are discussing a complex topic, they will always update their audience beforehand so they can be prepared. Again since their content is geared toward beginners, most episodes are about 30 minutes long. They have garnered a large following due to the chemistry between hosts Ross Dunn and John Carcutt on air, resulting in entertaining and educating content.

      Episodes discuss topics such as technical SEO, content marketing, link building, and the latest industry news and trends.

      1. The SEO Show

      Hosted by industry experts Michael Costin and Arthur Fabik, this podcast covers the latest in SEO news and best practices in a fun and interesting way. They also transcribe each of their episodes into blog-like pieces which you can read or check for words or phrases that you didn’t catch while listening to the podcast. What is interesting about this team is the guests they host. They are open to anyone with an interest or history in SEO. In true podcast fashion, to apply, you simply send a voice note to the team through their contact form, instead of an email, which adds to the element of fun with everything they do. 

      Unlike many podcasts with a set time limit, The SEO Show’s episodes vary in length, depending on the complexity of the topic and the guest they are hosting. However, they cover more complex topics, and we would recommend people who have a deeper understanding of SEO follow this podcast. 

      1. The Search Engine Journal Show

      Search Engine Journal is one of the biggest blogs about SEO. It has hundreds of blog posts about different aspects of SEO, written by dozens of renowned guest writers. For many SEO experts, Search Engine Journal is one of their first resources when researching topics on SEO, or for updates on the latest news or trends. Search Engine Journal uses the same approach with their podcasts. 

      This podcast, hosted by industry expert Loren Baker, covers the latest in SEO news and best practices and features interviews with industry experts. Episodes discuss topics such as technical SEO, content marketing, and link building, as well as the latest industry news and trends. Most episodes run for about an hour, giving the guests and host enough time to dive in-depth into every topic. They do a great job finding diverse and experienced guests across different SEO and industry niches, who are confident and precise with how they explain the topic of the day. 

      There are hundreds of other podcasts you can select as well, each with a unique direction and style. However, look for podcasts that will have “the 3 Es” Engage, Entertain and Educate to find the best SEO podcast for your needs. To stay up to date and learn more, Subscribe to our Podcast, The SEO Vault.

      The Power of Web 2.0 Ranker in 2022: Our Year in Review

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      The Power of Web 2.0 Ranker in 2022: Our Year in Review

      The Power of Web 2.0 Ranker in 2022: Our Year in Review

      2022 was a successful year of growth Web 2.0 Ranker. From restructuring our Monthly GBP and SEO campaigns, to expanding our products offered, we have a lot to be proud of. 

      Our team worked tirelessly to provide the best results for our clients, and we’re thrilled to see the positive impact of their efforts. Each team also continues to research and develop new products to support our existing service lines and get your clients even better results. 

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        GBP SEO Team Growth

        In our GBP SEO service line, we optimized 1,407 GBP listings, ran 650 monthly campaigns, 757 accelerated campaigns, and created 66,070 GPB posts. We also tracked 28,140 local keywords throughout the year.

        By optimizing these listings and creating GPB posts, we helped to improve the visibility of our clients’ businesses in local search results. Additionally, tracking 28,140 local keywords throughout the year gave us valuable insights into how to target the most relevant and effective keywords for our clients.



        GBP Monthly Local SEO



        Accelerated Google Maps

        Managed Search Team Growth

        Our SEO Team optimized and managed 289 sites in 2022, resulting in 3,943,395 organic users and generating 326,030 leads for our clients. 

         



        Accelerated SEO Setup



        Managed Search Optimization

        Managed Link Building Growth

        Our Managed Link Building service line managed 59 campaigns, and developed 174 link plans, resulting in 851,308 new organic users and 953,994 total organic users tracked. We also tracked 1,700 keywords, providing even more insight into building effective links.

        By managing these link building campaigns and developing link plans, we helped our clients to improve their search engine rankings and drive more organic traffic to their websites. The keywords tracked also give us a clear picture of the impact of link building efforts on our clients’ search visibility.



        Managed Link Building

        Custom Signals Growth

        In our 1,450 monthly Custom Signals campaigns, we invested 56,840 hours in signal creation and built 142,100 custom signals. We also discovered 11,020 signal opportunities throughout the year, adding to our already extensive list of opportunities.

        Their results have proven Custom Signals to be a powerful tool for boosting rankings and driving traffic. These numbers speak to the team’s dedication to providing top-notch service and uncovering the most effective signals. If your clients need an increase in search visibility and ultimately drive more organic traffic to their websites, check out our signals.



        Custom Signals



        DFY Infographics



        Event Links

        Link Building Growth

        During 2022, our link team placed 3,827 guest posts, including premium, niche, and standard guest posts. They also secured 6,940 Tier 1/Money Site Links and 6,599 link insertions. We also added additional legal guest post contributions and expanded our niche link opportunities (see below).

        Each link placed strengthens our relationship with independent link partners, giving us access to even more link opportunities! Be sure you’re leveraging our links in your SEO campaigns. We understand the importance of link building and have developed innovative solutions to help our clients build a strong and diverse backlink profile to drive long-term success.



        Premium Guest Posts



        Niche Guest Posts

        Citations and Branding Growth

        Our Citations and Branding Team built 8,046 Web 2.0 accounts and 3,383 citations during 2022. They also optimized 7,249 brand profiles to create stronger online brands.

        These numbers speak to our dedication to providing top-notch service and the effectiveness of our approach. By utilizing our service, businesses can expect to see an increase in online visibility, more opportunities to connect with potential customers and ultimately drive more organic traffic to their websites. These quantifiable results highlight the effectiveness of our service and we look forward to providing the same level of success to other businesses.



        Essential Citations



        Niche Citations



        Social Media Account Creation



        Brand Profile Links

        Press Team Growth

        Our Press and Media Team reached 169,658 journalists in 2022, further expanding our press partnerships! They also submitted 7,316 press releases, syndicated 6,628 press releases, and wrote 3,333,341 news media words.

        By writing, submitting, and syndicating so many press releases, we’ve gained even more insight into how to craft the best press releases. This knowledge helped our clients strengthen branding, improve online visibility, establish thought leadership, and attract more organic traffic to their websites. Our Press team also established more media connections, offering even more options for our agency partners. 



        Press Releases



        AP News



        Targeted Media Outreach



        Do-Follow News Syndication

        On-page and Tech SEO Growth

        Our On-page and Tech SEO Team optimized 10,096 web pages and 2,915 websites. They also conducted 1,337 technical SEO audits in 2022. 

        Our expertise in fine-tuning website optimization and conducting thorough technical SEO audits, helps each and every website we touch to rank higher. But it’s not just about the numbers – we also prioritize enhancing the user experience and speeding up website speed. This holistic approach has proven to be a recipe for success for our clients, so leverage our knowledge and experience to help your clients achieve similar results.



        On-Page SEO



        Technical SEO

        Writing Team Growth

        Our Writing Team wrote 6,695,030 words, generated 5,623,160 words using AI tools, and invested over 30 hours in writing trainings for our team. 

        We pride ourselves on our ability to craft compelling and effective written content. Our wide variety of writing experience has helped our clients boost their online visibility and attract more organic traffic to their websites. Our dedication to our craft is evident in the hours we spend on writing training, honing our skills to ensure that every piece of content we produce is of the highest quality.

        New Products Launched

        We didn’t just expand existing services, we also continued our research and development of new products! These innovative products were designed to help your clients rank higher and reach more customers through the power of search.

        By leveraging the insight from our SEO testing, managed campaigns, and other data analyzed, we added to our suite of SEO tools. Whether you’re looking to deliver better rankings, increase traffic, drive conversions, or simply improve online visibility, our SEO products provide the perfect solution for businesses of all sizes.

        Local SEO Products:

        With the importance of Google Maps continuing to grow, we added multiple new products to help get your clients in the 3-pack, including:

        New Link Products:

        We also continue to create additional link opportunities. No matter what type of links you need to rank higher, we have the solution. 

        If you’re not sure what type of links you need to succeed, request FREE Link Recommendations that we launched this year! 

        Leverage Our Expertise to Rank Your Clients Higher

        Overall, it was a very successful year for Web 20. We’re dedicated to providing the best results and staying at the forefront of industry trends. More importantly, we are grateful to our agency partners for entrusting us with their SEO needs. 

        We look forward to continuing to provide exceptional service and results for your clients in the coming year. We are grateful for the support of our clients and the hard work of our team. Let’s make 2023 even more successful together!

        Buy Guest Post On SFGATE

        by
        Buy Guest Post On SFGATE

        Guest Post On SFGATE

        SFGATE is the leading source of news and information for the San Francisco Bay Area. We are honored to have an esteemed guest contributor share their insights with our readers. Our guest today is a highly respected expert in the field of their topic, with decades of experience in their craft. They bring valuable and unique perspectives to the conversation that will be sure to engage and inform our readers.

        Our guest post today is framed around the topic you want us to write about, and it is certain to be a thought-provoking read. Our guest post will provide a comprehensive and in-depth analysis of the topic, exploring the broader implications and applications of their findings. The post will be highly useful for all readers, especially those looking to further develop their understanding of the given topic.

        We hope that you find this guest post on SFGATE to be both educational and enjoyable. We thank you for taking the time to read.

        => Guest Post On SFGATE – DA92 <=

        1. Research the SFGATE audience

        Researching the SFGATE audience is one of the most important steps you can take before submitting a guest post. By understanding who you’re writing for, you’ll be able to craft content that speaks to them and resonates with their interests. You can learn more about the SFGATE readership by exploring the website. Take a look at the types of articles that are published, as well as the comments and views of readers. Additionally, it can also be helpful to look at the demographics, such as age and location, of the readership. This way, you can get a better sense of who you’re writing for and the language and topics that will resonate with them.

        2. Write an engaging and relevant post

        As an SFGATE reader, you know the importance of staying up-to-date with the latest news and trends. In a world that is constantly changing, it can be a challenge to stay informed and make informed decisions. That’s why we’re here to provide you with guest posts that are both engaging and relevant. From articles on current events to opinion pieces on social issues, our guest posts will be sure to keep you informed and entertained. Our posts also come from top writers and bloggers, ensuring that you’ll be receiving quality content. So, if you want to stay informed, then make sure you check out our guest posts on SFGATE.

        3. Pitch your guest post to SFGATE

        Writing a guest post for SFGATE is both an exciting and challenging opportunity. If you’re looking to be published on SFGATE, you need to pitch your post in a way that stands out and piques the interest of editors. Here are three tips to help you create a successful pitch:

        • Start with a bang. Make sure your pitch is attention-grabbing and creative. You want to grab the attention of the editor and prove why your post is worth publishing.
        • Demonstrate your subject matter expertise. Show that you know what you’re talking about. Showcase your experience in the topic and make it clear why you’re the right person for the job.
        • Keep it concise. Editors are busy, so make sure your pitch is short and to the point. Highlight the main points of your post and why it would be an asset to the SFGATE website.

        4. Follow the SFGATE guidelines

        After you’ve written your guest post, it’s time to make sure it follows the SFGATE guidelines. SFGATE is a website that publishes stories, news, and opinion pieces from contributors, and they have a few requirements you must meet in order to get your post published. Here are the four main guidelines you should follow: make sure your post is original and not previously published elsewhere; keep your post between 700-1500 words; include a relevant image with a minimum of 400px; and be sure to include a bio of yourself with a link to your website. Following these guidelines will increase your chances of having your post accepted by SFGATE.

        5. Expand your guest post’s reach through social media

        After you have published your post, it is important to promote it through your social media channels to extend its reach and increase its visibility. Start by sharing the link to the post on all of your social media accounts. You can also share pictures, videos, or quotes from the post on your pages. Additionally, it can be beneficial to join relevant groups or communities on social media and share your post there. This will help you to reach a larger and more targeted audience, and potentially increase the engagement rate on your post.

        In conclusion, writing a guest post on SFGATE is an excellent way to build your reputation and visibility as an expert in your field. SFGATE is one of the most popular news and entertainment websites in the world, so having your content featured here can be a great opportunity to promote your brand. With thoughtful writing and engaging content, you can attract a loyal readership and cultivate an online following.

        => Guest Post On SFGATE – DA92 <=

        The post Buy Guest Post On SFGATE first appeared on Authority Link Building.

        Our Top 6 SEO Affordable Services When On A Budget

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        Our Top 6 SEO Affordable Services When On A Budget

        Our Top 6 SEO Services
        When On A Budget

        We’ve all had clients that need SEO, but don’t have a big budget.  SEO campaigns can be costly but, they’re critical in boosting your client’s online presence and SERP visibility.

        If you need an SEO campaign for your clients but are on a tight budget, we’ve come up with a list of services that don’t break the bank. While these more affordable services do not replace fully-built and robust SEO campaigns, they will help you make the most out of your client’s budget. 

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          Why you need SEO, even for small budget clients

          When you incorporate SEO for your clients, you’re helping potential customers find their business and therefore increase their overall online presence and organic traffic regardless of their business size and budget. This extends the number of potential customers that will be able to find your clients and make sure they don’t miss out on what your client’s business has to offer.

          It’s important to mention that focusing your clients’ budget on SEO is perceived to be more profitable than PPC by more than 50% of marketers. This leads to the conclusion that SEO is worth every penny of small business owners with a small marketing budget. 

          SEO has become today’s word-of-mouth in the marketing industry, to rank well in SERPs a business needs to build online authority via customer reviews, backlinking, etc. Therefore, no business no matter the size and budget can afford to leave SEO out of their marketing campaign.

          Do Affordable SEO Services Provide Results?

          Long story short, yes, affordable SEO services can provide measurable results for your clients. Small, limited SEO efforts are way better than no SEO at all. While results may not be as strong, the below services can work to improve ranking results over time. All optimization done will build upon each other and contribute to a stronger online brand.  

          Remember though, it is extremely important to choose the right SEO services for your client’s specific needs. Not all of the below services will be needed for every client. If you need help determining what is best for your particular client, we do offer free, custom campaign recommendations and link recommendations too! 

          Continue reading to get detailed explanations of all our budget-friendly SEO services. We’ll cover what services to order in different situations so you get the biggest impact for your client.

          1. Custom Signals

          If you want to push map rankings higher and build a stronger online brand, Custom Signals are perfect for smaller budgets! This was originally offered as an add-on to our Organic SEO and GMB campaigns when they needed an extra push. However, we noticed these signals were moving the needle. Now, we offer Custom Signals as a stand-alone monthly service too! It has proven to provide a consistent and noticeable increase in rankings, especially in less competitive markets and niches.

           

          How Our Affordable Link Building Works

          We start our custom signals campaigns by researching your top-ranking competitors and their signals to ensure we’re prioritizing the most impactful signals. By focusing on the common signals among top-ranking competitors, we can pinpoint the most valuable signals in order to maximize ranking results. Our team will also research other opportunities to build links on niche and locally relevant sites that your competitors don’t have. We then combine those with competitor research to consistently build high-quality links each month. This formula has proven to be the perfect process for pushing prominence and strengthening an online brand – without breaking the bank. 

          If your client needs to rank their listing higher and they’re consistently publishing content with strong on-page optimization, we recommend focusing on citation and signal building to secure additional brand mentions. This affordable link building service will help secure the results they have been looking for. You can achieve all that for your clients at less than $200 for 10 hours monthly!

          2. Country-Specific Business Citations

          Moving on with another budget-friendly service we offer, our business citations on country-specific directories create the essential citations your clients need for a strong brand foundation. This is a one-time service that gives you access to the most common (& crucial) online directories. These citations are more general business citations that we recommend every company has.

           

          Build a Strong Brand Foundation

          If you are working with a new business, new location of an existing business, or a company that has done little SEO, we recommend you begin optimization here.

          Starting at only $89, our business citations remain one of the most affordable options to strengthen a brand’s online foundation. By adding this to your client’s SEO strategy, you can secure some authoritative mentions, many of which are top-ranking directories! 

          We offer a variety of options, so you can choose from 50 to 250 local directories submissions. After purchase, we manually submit your client’s brand information, then provide you with verifiable reports to make reporting results to your clients a piece of cake.

          3. Niche Citations

          Google ranks brands, which is why building a brand is so important. With niche citations, you can more quickly strengthen your client’s online brand and niche relevance without spending countless hours searching for citations that fit your client’s industry. 

          We know the top business directories for your client’s niche, so let us help!  Our niche citations filter directories focus on authority and niche relevance, you can choose from 23+ niche-specific categories, including:

          • Roofing
          • Legal
          • Locksmith
          • HVAC
          • Dentists
          • Chiropractor
          • Painter
          • Plumber
          • Architect
          If you’re looking for a big bang for your buck, niche citations offer powerful support without maxing out the budget. Their targeted relevance allows you to rank quicker in maps while also padding your client’s link profile. 
           

          Furthermore, we offer unique AI-generated content upgrades for free to maximize the impact of your citations. We promise 100% satisfaction guaranteed, or we will work for free to make it right or provide you with a complete refund.

          4. Mini Networks

          If you want to increase your map rankings, you need to strengthen local and topical relevancy. Our mini networks build optimized signals proven to move the needle, no matter what type of relevancy you need to build.

          We offer multiple mini-net options, including geo networks, niche networks, and brand networks to help your clients work towards google 3-pack domination. With any of our mini net packages, you get access to a strong network solution that is able to build the niche and geographic relevancy your clients need. 

          Our mini networks are perfect if you want to beat the possum filter or increase visibility with higher rankings.

          Geo Networks

          Our geo networks are a series of accounts and Web 2.0 Ranker properties built around a specific location rather than a brand. Each mini-network is based on a target location and a local persona. By interconnecting your clients with this locally relevant network, you increase local relevance for stronger map rankings. We create our mini-networks based on a target location and a local persona. 

          One big advantage of Geo Nets is if you have a client with multiple locations within the same city, you can leverage the same Geo Net for these, building geographic relevance at scale. You can also re-use them for multiple sites in the same city to create a consistent channel for brand mentions and local links. This is a big benefit as many agencies focus on clients in a specific city or metro area. 

          Niche Networks

          Instead of building an entire network around an area, niche networks focus on a specific industry. If your client needs to improve their niche relevance, niche networks will help work towards that. 

          If your agency is niched down, you can also leverage this niche network for multiple clients!

          We can also create geo/niche relevant articles, which at the bottom will have embedded a unique driving direction map. However, we offer the articles as an add-on option since they take more time to create and increase the price as well.

          5. Local Data Aggregators

          Working with a new business or one that hasn’t done much SEO? Data ags can help you take control of your client’s online brand and lay a strong foundation for the Knowledge Graph! Starting at only $75, our local data aggregator service allows you to build hundreds of citations with one click.

          If your client is facing brand confusion or incorrect brand info online, our data aggregator service will overwrite duplicate listings or incorrect business information. Don’t spend hours trying to submit the correct info to each individual site! We can update the info for you with ease.

          Citations, NAP mentions, and consistent info are especially important for local SEO. So, if your client wants to rank in maps or clean up inconsistent info, we recommend starting here. Data aggregators are companies that collect business information, then syndicate it to their partners for publishing. Some notable partners include Apple Maps, Google Local, Bing Local, etc.  

          The process starts with you submitting your client’s business details, then our team double-checks your submission for any issues. The data then connects via API from the dashboard and pushes out the info to hundreds of sources. Additionally, if your client’s NAP info changes throughout the year we will update the info for free.

          ** Currently, data aggregators are only available for US and Canada companies. 

          6. Monthly Google Business Profile SEO

          Last but not least on our list of budget-friendly services is our Monthly GBP SEO campaigns. While these are not the cheapest SEO service we offer, it’s certainly the biggest impact for the price. They’re designed to free up your time and enable you to scale your agency faster while increasing clients’ rankings and local visibility.

          You get guaranteed map visibility increases and a robust local SEO campaign designed to dominate maps, starting at only $459 per month. To determine which campaign level is right for your client, just look at the population ranges associated with each. Keep in mind, if you choose a lower level than recommended results will be slower. 

          We also offer a one-time maps boost to push rankings even faster! You can spread this one-time cost over the first 3 or 6 months of a campaign to make it more attainable for clients on a tight budget. For example, spreading our Core Boost over 6 months equates to an additional $100 per month. 

          Having completed over 5,200 Local SEO campaigns since 2015, we know what it takes to get results in maps. We leverage proven tactics and SEO testing to stay at the forefront of what’s working in local. You can depend on us to get you results. 

          Affordable Organic SEO Services

          If you need help ranking websites on a budget, here are some of our most affordable services that will help you improve your current organic rankings, traffic, and visibility.

          One of the most crucial aspects of organic SEO is on-page optimization. That’s why our On-Page Optimization service. Basic optimization starts at only $29 per page and full on-page optimization is $99 for the first page, then $79 for every page after that. If you need to optimize website content quickly but don’t have the time or manpower,  our optimization team can take it off your plate.

          If a site is well optimized for on-page, but still not ranking. The next thing we would look at is our Technical SEO Service. This is designed to identify any technical issues that may be holding you back from ranking. The technical SEO audit is only $147, but this does not include implementing fixes. You will receive audit reports, an action plan, and written summary. 

          We also offer a budget-friendly option that combines technical SEO and on-page to provide a more complete Website optimization solution! Our SEO Triage includes:

          • Full technical audit
          • Corrects errors found in the audit
          • Advanced on-page optimization
          • Site level optimization
          • Competitor analysis
          • Full surfer SEO optimization
          • TF-IDF semantic analysis
          • FAQ JSON schema markup
          • Proven on-page ranking factors
          • 500 words of surfer-optimized content.

          If you’re looking for a more complete organic SEO solution to kickstart a campaign, our SEO Accelerated Setup includes a full technical audit, implementation, and 30 days of organic SEO. While this does not provide a monthly solution, it will lay a strong foundation for organic rankings.

          Affordable Local SEO Services

          We offer a variety of affordable local SEO services that can get your clients the biggest bang for their buck. Many of these services were discussed above in more detail. 

          Custom Signals provide your clients with customized link-building and off-page brand promotion without breaking the bank. This service does NOT use a pre-built list. It is a fully custom offering that relies on competitor analysis and industry research to secure powerful NAP mentions, authoritative signals, and locally relevant links. You can choose the number of hours, allowing for flexibility depending on your client’s needs.

          While this service is popularly used to push local rankings, there are national campaign options too. Keep in mind, this service should be used to support larger SEO efforts. Custom Signals alone will not get you from position 20 to position 1.

          Essential Business Citations provide the key citations and brand mentions needed by any business. These are country-specific directory submissions that will lay the foundation for a strong online brand. These citations also include unique content for free! If your client doesn’t have many brand mentions, start here. 

          Niche citations are a great way to build industry relevance quickly. Don’t waste time researching the important links for your client’s industry. We know the links you need since we consistently work in many niches. Leverage our niche-specific link inventories to build relevance faster and cheaper. 

          Another way you can build niche relevance is with our Niche Mini Networks. We also offer geo networks to strengthen geo relevancy, as well as brand networks. 

          Our Monthly Local SEO For Google My Business & Google Business Profiles is also a great bang for your buck. This monthly service is guaranteed to improve the local rankings and starts at $459/Mo. While it is not the most affordable service we offer, the amount of work that goes into these campaigns and the results we are able to achieve makes them a great value. Keep in mind, you must choose the level that corresponds with that location’s population size to get the best results. 

          Affordable Press Services

          Press releases are a great way to build a brand and spread the word about your client’s business, event, or other updates. Our press release services offer flexible options to meet your agency’s needs…

          1. We can write and syndicate your press release
          2. You can write your own press release and we syndicate the release

          First, our press team writes an SEO-optimized content piece based on the information provided in the intake form. These writers and editors are specifically trained in how to write press releases. We then send the press release to you for approval. If you write your own release, our team will review it and let you know of any issues. 

          We’ve built our own press release syndication network to ensure our prs provide the most powerful results possible. Starting at only $49 for a Standard Press Release, they’re affordable press releases for any size campaign. You can also get our Premium Press Release with Voice Search Optimization for your clients with tighter budgets at only $79.

          You can also purchase press releases in bulk and save up to $1,200 on press releases for your clients and agency. If you have many clients needing press or a client with a weak online brand, bulk credits are an affordable option to have your press releases written and syndicated. 

          If your team writes press releases internally, our PR Syndication Credits are an even cheaper press option. You supply the written press release and our team syndicates it for a fraction of the cost!

          Lastly, our Targeted Media Outreach is a great value if you have highly newsworthy content. Our team will create a custom outreach list of 1,000 contacts and industry journalists from our database of 1 million+ contacts, including Forbes, The Wall Street Journal, and USA Today! We then perform outreach on your behalf, saving you hours of manual outreach work. TMO also includes a premium press release syndicated to over 300+ additional sources. 

          Affordable Link Services

          If you are looking to build links for your clients, our Custom Signals would once again come in handy. They are a versatile link-building resource you can use locally and nationally to strengthen. relevance, prominence, and your overall link graph.

          Guest posting can be highly effective in an SEO strategy, but only if one properly. Our Guest Posting Service offers 3 different levels of guest posts, so there’s an option to fit any budget, starting at only $87. All guest posts include a premium DFY article, semantically optimized articles, white hat manual outreach,  FB shares/ retweets/ repins, geo-tagged images for local projects, and more. Every guest post publishing site has a minimum of 1,000+ monthly traffic and 50+ referring domains, with premium guest posts having a minimum of 7,000+ monthly traffic and 100+ referring domains.

          Secure powerful backlinks with 100 to 1,000+ referring domains, starting at $29 per link, with our High Referring Domain Links. More referring domains generally indicate higher authority, trust, and quality, thus providing links that push rankings. Once you submit your order, links are edited into quality, existing pages on real, aged sites. Our team then monitors these sites for quality and spam. 

          Build niche links for stronger rankings with our Authority Niche Placements. These are permanent placements on real, aged websites for only $47 per link! ANP links have an average of 75+ referring domains, so you can be sure these are quality links that will strengthen your client’s link profile. 

          Get Even More Affordable SEO Services with Agency Partnership Program

          We provide monthly recurring discounts, as well as one-time, stand-alone discounts if you’re a part of our Agency Partnership Program. This means you can save even more money on SEO by simply working with Web 2.0 Ranker! 

          You receive a 10% recurring discount for meeting the Level 1 recurring subscription spend of $2,500. This discount provides 10% off EVERY month of any managed monthly service we offer. You can also qualify for a standalone 10% discount if your account’s lifetime spend is over $5,000. This can be used on any product, including monthly subscriptions, but only the 1st month is discounted with this coupon. 

          If you want to know if you qualify for either of these discounts, reach out to us in website chat support! Our team can check your spend levels to let you know how much further you have to go for each discount option.

          Not Sure Which SEO Services You Need?

          Determining how to reach your goals can be difficult, especially when you’re on a budget. That’s why we offer free link recommendations and campaign recommendations. If you need further help in finding out what your clients need, we are always happy to help! Just reach out.