My Top Tactic for Ranking
Google Business Profiles
in the Map Pack
We’ve all had clients that need SEO, but don’t have a big budget. SEO campaigns can be costly but, they’re critical in boosting your client’s online presence and SERP visibility.
If you need an SEO campaign for your clients but are on a tight budget, we’ve come up with a list of services that don’t break the bank. While these more affordable services do not replace fully-built and robust SEO campaigns, they will help you make the most out of your client’s budget.
Google Business Ranking Factors Overview
When you incorporate SEO for your clients, you’re helping potential customers find their business and therefore increase their overall online presence and organic traffic regardless of their business size and budget. This extends the number of potential customers that will be able to find your clients and make sure they don’t miss out on what your client’s business has to offer.
It’s important to mention that focusing your clients’ budget on SEO is perceived to be more profitable than PPC by more than 50% of marketers. This leads to the conclusion that SEO is worth every penny of small business owners with a small marketing budget.
SEO has become today’s word-of-mouth in the marketing industry, to rank well in SERPs a business needs to build online authority via customer reviews, backlinking, etc. Therefore, no business no matter the size and budget can afford to leave SEO out of their marketing campaign.
Understanding How GMB Ranking Really Works
Long story short, yes, affordable SEO services can provide measurable results for your clients. Small, limited SEO efforts are way better than no SEO at all. While results may not be as strong, the below services can work to improve ranking results over time. All optimization done will build upon each other and contribute to a stronger online brand.
Remember though, it is extremely important to choose the right SEO services for your client’s specific needs. Not all of the below services will be needed for every client. If you need help determining what is best for your particular client, we do offer free, custom campaign recommendations and link recommendations too!
Continue reading to get detailed explanations of all our budget-friendly SEO services. We’ll cover what services to order in different situations so you get the biggest impact for your client.
1. Custom Signals
If you want to push map rankings higher and build a stronger online brand, Custom Signals are perfect for smaller budgets! This was originally offered as an add-on to our Organic SEO and GMB campaigns when they needed an extra push. However, we noticed these signals were moving the needle. Now, we offer Custom Signals as a stand-alone monthly service too! It has proven to provide a consistent and noticeable increase in rankings, especially in less competitive markets and niches.
How Our Affordable Link Building Works
We start our custom signals campaigns by researching your top-ranking competitors and their signals to ensure we’re prioritizing the most impactful signals. By focusing on the common signals among top-ranking competitors, we can pinpoint the most valuable signals in order to maximize ranking results. Our team will also research other opportunities to build links on niche and locally relevant sites that your competitors don’t have. We then combine those with competitor research to consistently build high-quality links each month. This formula has proven to be the perfect process for pushing prominence and strengthening an online brand – without breaking the bank.
If your client needs to rank their listing higher and they’re consistently publishing content with strong on-page optimization, we recommend focusing on citation and signal building to secure additional brand mentions. This affordable link building service will help secure the results they have been looking for. You can achieve all that for your clients at less than $200 for 10 hours monthly!
2. Country-Specific Business Citations
Moving on with another budget-friendly service we offer, our business citations on country-specific directories create the essential citations your clients need for a strong brand foundation. This is a one-time service that gives you access to the most common (& crucial) online directories. These citations are more general business citations that we recommend every company has.
Build a Strong Brand Foundation
If you are working with a new business, new location of an existing business, or a company that has done little SEO, we recommend you begin optimization here.
Starting at only $89, our business citations remain one of the most affordable options to strengthen a brand’s online foundation. By adding this to your client’s SEO strategy, you can secure some authoritative mentions, many of which are top-ranking directories!
We offer a variety of options, so you can choose from 50 to 250 local directories submissions. After purchase, we manually submit your client’s brand information, then provide you with verifiable reports to make reporting results to your clients a piece of cake.
3. Niche Citations
Google ranks brands, which is why building a brand is so important. With niche citations, you can more quickly strengthen your client’s online brand and niche relevance without spending countless hours searching for citations that fit your client’s industry.
We know the top business directories for your client’s niche, so let us help! Our niche citations filter directories focus on authority and niche relevance, you can choose from 23+ niche-specific categories, including:
- Roofing
Furthermore, we offer unique content upgrades for free to help you maximize the impact of your campaign. We promise 100% satisfaction guaranteed, or we will work for free to make it right or provide you with a complete refund.
4. Mini Networks
We offer multiple options for mini networks, including geo, niche, and brand mini nets that can help your clients work towards google 3 pack domination. With any of our mini net packages, you will get a strong network solution and soon will be able to build the niche and geographic relevancy your clients need.
Our geo and niche network is a series of accounts and Web 2.0 Ranker properties built for location rather than a brand and the idea behind the GEO network is that if you have GMB listings within the same city, you need to add to all the location as much geographic relevance as you can, and the geo and niche networks make this possible at scale. We create our mini networks based on a target location and a local persona. We also offer to create geo/niche relevant articles, which at the bottom will have embedded a unique driving direction map. However, we offer the articles as an add-on option since they take more time to create and increase the price as well.
Our mini networks are perfect if you want to beat the possum filter for your clients and increase rankings and get more visibility overall. Another, big advantage is that you can re-use them for multiple sites in the same city to create a consistent channel for brand mentioned and local links.
5. Local Data Aggregators
Starting at only $75, our local data aggregator services will allow you to take control of your client’s online data and save time while doing that. If you have clients who particularly need Local SEO, our local data aggregator services are super helpful. They are companies that aggregate business information and they syndicate that and distribute that to their partners. Some of their partners include places like Apple Maps, Google Local, Bing Local, etc. Currently, these data aggregators work for US and Canada only.
The process starts with you submitting your client’s business details, our team double-checks your submission and adds it to the dashboard. The data then connects via API from the dashboard to the big data services. Duplicate listings or incorrect business information is overwritten by the information from the API. Additionally, If your client’s NAP info changes throughout the year we will update the info for free.
6. Local Monthly SEO For Google My Business & Google Business Profiles
Last but not least on our list of budget-friendly services is our Monthly GBP SEO campaigns. Local SEO is highly important, especially for businesses operating locally. We have attractively priced our Google My Business (GMB/GBP) SEO campaigns, and we have designed them to free up your time and enable you to scale your client’s rankings and local visibility even when on a budget.
With our local monthly SEO services you get guaranteed map visibility increase, options designated to dominate maps, entity optimization for google business profiles, and more. We also provide you with monthly reports to impress your clients and give them a clear view of how your campaign is helping their business.
Starting at only 459$ per month, our team has completed over 5200 GMB/GBP Local SEO campaigns since 2015, so when choosing our services you can rest assured that you are relying on proven tactics and a team experienced enough to adjust them to your clients.
How to Rank Higher on Google Maps
Do you need Organic SEO services for your client? If you need help deciding which of our services would do the trick for you, here are some of our affordable services that will help you improve your client’s current organic search.
Our Technical SEO services are designed to make identifying technical optimization issues a hand-off process, saving your agency significant time and resources. The technical SEO packages start from $147. However, we recommend our SEO Triage which is also a budget-friendly package at only $327 you will get everything in the audit, correction of audit errors, site level WP optimization, surfer SEO competitor analysis, full surfer SEO optimization, TF-IDF semantic analysis, FAQ JSON schema markup, advanced on-page, and site-level, proven on-page ranking factors, PLUS 500 words of surfer optimized content.
Also, another way to improve your client’s organic search with an affordable service for a small budget is by using our On-Page Optimization service. Starting at only 29$ per page, this will scale your client’s optimization for the search engine and therefore improve their organic search results.
How to Rank Locally on Google Maps
We offer a variety of Local SEO services that are favorably priced for your clients. Staring with our Mini Networks which for only 97$ will set your client’s local SEO campaign off to a good start and will help your clients build that geo relevancy they need to dominate the Local 3 Pack.
Local Monthly SEO For Google My Business & Google Business Profiles is also bang for your buck when wanting to improve local rankings for your clients. This monthly service is guaranteed to improve the local rankings and starts at $459/Mo.
Moreover, Custom Signals will get your clients’ customized link building and Off-Page brand promotion dedicated for a local or national campaign, national SEO niche and authority signals and outreach as well as locally relevant links and NAP mentions.
Local Data Aggregators will aggregate your clients’ business info and syndicate them to Apple Maps, Google Local, Bing Local, etc. starting only at 75$.
My #1 Tip for Higher Google Map Rankings
A press release is a great way to get the word out about your client’s website, event, and anything you want to draw attention to online. At Web 2.0 Ranker we built our Press Releases to beat any other press releases out there and we priced them starting at $49 for a standard Press Release optimized for SEO impact. You can also get Voice Search Optimized press releases for your clients with tighter budgets at only 79$.
Another affordable item under our press services umbrella is Targeted Media Outreach which will allow you to send your news story directly to industry journalists and leverage 1 million+ news contacts with our media database for only $199.
If you are specifically looking to build links for your clients our Custom Signals would once again come in handy for your clients and not break the bank. However, our SEO Guest Posting and Guest Blogging would also do the trick by getting 1,000+ to 7,000+ monthly traffic for your clients, 50+ to 100+ referring domains, and semantically optimized articles. Each of our guest posts gets FB shares/ retweets/ repins, geo-tagged images for local projects, and more. Guest Posting starts from 87$.
We also offer Niche-Specific Guest Posts for your clients from the law, eCom, tech, travel, health, and home services niches. With this service, we offer fully DFY articles that are written by writers specialized in your niche, you will get to approve the content and we publish them on high authority websites for the chosen niche. Check the links we are currently guest posting on your niche and find out more about the pricing as it varies depending on which site you choose. We recommend checking regularly as we update our links every month and usually start at 149$.
Fully Managed Google Business/GMB Ranking Service
When starting an SEO campaign we suggest alternating between the mini network packages first. After you get all the mini networks completed, we suggest you move on with the business citations in country-specific directories and you could also add as many of the niche citations as you can. After building relevancy and authority for your client’s website you can move on with custom signals, local data aggregators, and our local monthly SEO for GMB.
If you need further help in finding out what your clients need, we also offer free SEO campaign recommendations.