Your website is vital to the success of your business. That’s why you invested in the beautiful, feature-rich site of your dreams. So now you can just sit back and let the traffic roll in, right? Not so fast. Websites need regular maintenance to function well and provide your site visitors with a positive experience. … Read more
Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than … Read more
Post Summary Modern homeowners turn to Google to find an HVAC company near them Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and revenue We share the HVAC marketing strategies we’ve used to grow heating and cooling businesses across the United States How to Build … Read more
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and … Read more
If you don’t think your Google rank is important, think again. By pushing your content from 10th place on Google to first place, you increase your click-through rate tenfold. However, if you don’t check your Google rankings, you won’t know where to focus your efforts to get more clicks and grow your organic traffic. Read … Read more
Our Backlink Audit & Cleanup Process: Step by Step Table of Contents Backlinks are one of the most powerful SEO tools, but they can also negatively impact your site. Too many spammy, unrelated and/or irrelevant links can drag your site down the rankings – it’s crucial to consistently evaluate your backlink graph. You must understand … Read more
Find Quality Link Opportunities with Google Alerts Table of Contents Finding quality backlinks is one of the most difficult SEO tasks. It can eat up tons of time without any guarantees you’ll get a link. However, link building is still one of the most impactful ranking factors. You can’t neglect it. That’s why we want to … Read more
Is Ahrefs A Good Tool Compared To Moz – Semrush Is Ahrefs A Good Tool Compared To Moz – Semrush: Website audit: Moz and Semrush’s SEO audit tools are more user-friendly than Ahrefs, while Semrush provides more complete data and insights. Semrush wins this category because it combines Ahrefs’ advanced functionality with Moz’s simplicity. Who are … Read more
It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies. And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies, with Google’s new three-strike ad policy … Read more
Press Release SEO Part 2 Of 3 Crafting Search Engine Optimized Press Releases Hey everyone, Chaz and the Web 20 team here and I wanted to share with you the basics of press releases and how to create a search engine optimized press release. Learn How To Write The Best Press Release For News Pick-Up … Read more