My social media feeds are made up of 90% memes. They’re usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it’s done right, those are the brands whose content I engage with the most. What was once considered … Read more
A Video Marketing Strategy for Facebook A Video Marketing Strategy for Facebook – YouTube: For businesses nowadays, social media marketing and its return on investment (ROI) are nearly mandatory. As a result, many businesses employ Facebook video marketing to communicate with consumers and prospects. Content intended towards promoting products, services, or the brand itself falls … Read more
At Blue Corona, we know a lot about plumber marketing. In the past decade, we’ve meticulously tracked every single advertising strategy we’ve tried for our customers—a great deal of which are plumbing companies—which has allowed us continuously to uncover insights about what works and what doesn’t. And because we’re so passionate about seeing small to medium businesses … Read more
What the Best HVAC SEO Campaigns All Have in Common It’s no secret, SEO (short for search engine optimization) is a highly effective marketing strategy for HVAC companies. But you probably already knew that. You’re reading this blog, after all. What you don’t know are the specific tactics that every successful HVAC SEO campaign has … Read more
Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than … Read more
Post Summary Modern homeowners turn to Google to find an HVAC company near them Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and revenue We share the HVAC marketing strategies we’ve used to grow heating and cooling businesses across the United States How to Build … Read more
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and … Read more
Is Ahrefs A Good Tool Compared To Moz – Semrush Is Ahrefs A Good Tool Compared To Moz – Semrush: Website audit: Moz and Semrush’s SEO audit tools are more user-friendly than Ahrefs, while Semrush provides more complete data and insights. Semrush wins this category because it combines Ahrefs’ advanced functionality with Moz’s simplicity. Who are … Read more
Press Release SEO Part 2 Of 3 Crafting Search Engine Optimized Press Releases Hey everyone, Chaz and the Web 20 team here and I wanted to share with you the basics of press releases and how to create a search engine optimized press release. Learn How To Write The Best Press Release For News Pick-Up … Read more
Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy … Read more