Crafting Search Engine Optimized Press Releases
Hey everyone, Chaz and the Web 20 team here and I wanted to share with you the basics of press releases and how to create a search engine optimized press release.
Learn How To Write The Best Press Release For News Pick-Up And SEO
But First, Let’s Talk About The Basics Of A Press Release
Imagine you want a friend of yours to come and visit you, but you don’t provide them with any details on how to find you, including your address. It would be pretty hard for your friend to find out this information in order to come and see you, and it is much the same for press releases.
When sending your release for distribution, you want to give as much information as possible so that your target audience and potential customers know how to contact you.
You’ll want to include a headline, summary, and beginning paragraph for starters. This will help you to make the best possible first impression with your readers.
Creating Search Engine Optimized Press Releases
Press Release Writing Styles
Press releases, which were once filled with only the facts, are now written more as articles, and many less than newsworthy. Businesses are now sending press releases for distribution that are full of promotional content and chocked full of keywords and hyperlinks in order to affiliate sites and other networks that can manipulate bots in order to have their content appear in search engines.
Of course this isn’t what you want, because your press release will be rejected by most media outlets, which is a loss of money for your company.
There are 5 main types of press releases that work well for businesses, each of which should be considered when writing your own release for distribution.
Benefits of Press Releases
Benefits of Press Releases
Google is always getting smarter, and it can be difficult to get every press release into Google News. You should verify sensitive topics not covered by Google News in order to increase your chances of seeing your release make the cut.
If you’re new to press releases, you’re probably thinking about going with either a free or relatively cheap service, or some of the most expensive (and theoretically most effective) distribution services on the market.
But there is a better way. With free services, you don’t know where your press release is going to end up once distributed. With the expensive services, you often know where your release will appear, although you won’t really be leaving any additional room in your marketing budget.
Mid-level press release services will often give you the best opportunity to have your news picked up by premium news sites, including Google News, without busting through your entire budget. And unlike their cheaper counterparts, these services will give you a full report on your press release syndication, including a list of your live links so that you can actually view the sources that have picked up your press release.
Find yourself an expert press release syndication service with a great price tag and start seeing for yourself the benefit of press releases in your marketing strategy.