March 2021 Google SERP Feature Changes Signal Recovery?

March 2021 Google SERP Feature Changes Signal Recovery?

This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report:

As in February, most of the action in March took place in Local Packs, PAAs, Ads, & Shopping Boxes. These changes feel to me like they are leading indicators of a strengthening economy.

    1. Local Pack Presence Rose by ~3%
      Local Packs March 2021Local Packs continued their steady climb started in January. My sense is that this is being driven by a combination of more and more regions “opening up” combined with the onset of Spring. If you’re a pure e-commerce player, this may be why your organic click growth may be not growing even as search volume grows. Local retailers may want to check their GMB and/or in-store activity against their e-commerce traffic as these “Local” elements may be growing at e-comm’s expense.
    2.  

    3. PAAs Continue To Grow
      PAA SERP Feature March 2021The presence of People Also Ask widgets grew by about four percentage points. PAAs have been the steadiest growing SERP Feature for the past year. Start answering those questions people!
    4.  

    5. Ads & Shopping Boxes = $
      Ads SERP Feature March 2021Shopping Box SERP Feature March 2021In February both of these elements were growth outliers. In March, these money-makers continued to grow with Ads up ~five percentage points and Shopping Boxes up ~1.4 points. My guess is that thanks to the opening up, Spring, and stimulus checks, people are spending money and businesses want to make sure that money gets spent in the right place.

    Stay tuned next month for the April report. BTW you can now subscribe to our blog in the upper right hand of this page if you want to be notified of new posts.

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Interior Lighting Options For Your Home

Interior Lighting Options For Your Home

Choosing interior lighting options for your home could seem like an easy thing to do.
Have you ever been to a lighting showroom and seen the thousands of options?
When faced with all the different lighting options, you need to understand a little bit about what you need for your home so you do not end up with a space that is not suitable for the purpose you had planned.

interior lighting options

The Goal Of Lighting Any Room Is To Make It Suitable For Its Planned Use. 

So before you begin, you need to ask yourself the question:

What are you using the space for, or what will you be doing?

Think about how you will use the room throughout the day and let the lighting work for you. 

Since living rooms tend to have various uses, add different lighting options in your living room and make it easy to control the light levels.

Understanding the basic types of lighting and how and when to layer them is the most important aspect of lighting your home. 

There are three basic lighting types that you should keep in mind:

   Ambient or General lighting

    Task lighting

    Accent lighting

Ambient or General Lighting

Ambient lighting is the general level of light in a room. 

It provides general illumination to a room and allows you to move and see safely. 

It is usually created by the first light switch you turn on when you enter a room, and it’s the light that is left on most of the time. It is the perfect place to use energy-efficient LED bulbs

It is the foundation for all interior lighting.

Although you can use individual fixtures such as floor lamps or table lamps, ambient light is typically created with overhead fixtures, such as:

  •     Recessed lighting
  •     Track lighting
  •     Chandeliers
  •     Ceiling fans
  •     Area lights

When choosing light bulbs for your room lighting, think in terms of lumens, not watts. 

Oldstyle bulbs measure the brightness in watts, which is actually a measure of energy consumption. 

With the wide usage of energy-efficient bulbs like CFLs and LEDs, lumens are a more accurate brightness measure.

Choosing The Right Lights For Your Space

Suspended Lighting or Pendant lighting is ideal for higher ceilings or for hanging over islands or dining areas. 

Ensure pendant lights are no lower than 75cm (30 inches) from a benchtop or table. They can block your view or be an obstruction.

When choosing pendant lights, consider the size of your space. 

For smaller rooms, opt for smaller, lighter pendant lights. 

Larger spaces can handle more significant and dramatic lighting fixtures.

If extra light is needed, you can add other light sources.

It Is OK To Choose Bulbs With A Lower Lumen Output

When it is for general lighting, the room lighting does not need to be as bright and focused as Task or Accent lighting.

Your electrician will be able to help you calculate what lumen output you will need to light up a room. 

A single light fitting maybe be sufficient with the correct lightbulb. 

You can add extra light fittings or even go for recessed downlights for a more even spread of ambient lighting.

If you are considering recessed lighting, you should aim for approximately one fixture per 4 square feet of ceiling.

pendant lights

Task Lighting Adds Extra Light When Needed

Think about when you are doing an activity that requires extra light.

It can be reading in bed, food prep in the kitchen, craft activities or doing your makeup in the bathroom.  

Task lighting is to help you do a task. 

This type of lighting is localized and can come from various sources, such as spotlights, recessed lights or desk lamps and table lamps.

Consider These Tips For Task Lighting:

Brightness is crucial, but it shouldn’t illuminate the entire room.

Look for adjustability. Opt for fixtures and lamps that can be dimmed (or install a dimmer switch), as well as positionable fixtures such as movable arms that can be moved as needed.

Consider The Colour Of The Light. 

Warmer bulbs are ideal for reading, especially at night. In comparison, cooler bulbs around your bathroom mirror will give you realistic daylight, so your makeup looks great in natural light.

Placement matters. Desk lamps and table lamps should be adjustable and pointed downward, so the light is focused on the task at hand and not in your eyes. They should also be placed on the side of your workstation to avoid glare and limit shadows.

Accent Lighting Or Feature Lighting

Where to use accent lighting

    To draw attention to artwork or plants

    To highlight architectural elements

    As decorative lighting

Accent lighting, also known as directional lighting, aims to create a focal point.

Typically it is used to draw attention to a specific feature, such as a piece of art or a plant, or highlight architectural elements such as wall textures decorative coving.

Adequate accent lighting draws the eye to the desired feature without drawing attention to the type of lighting. 

This is often accomplished with spotlights, wall sconces or recessed lighting. 

To effectively attract attention, accent lighting should direct at least three times as much light to the focal point as to the rest of the room.

When it comes to accent lighting, it’s okay to focus on form rather than function. 

Don’t forget about natural light. 

Perhaps your room is brightly lit by natural light during the day, so you underestimate the amount of ambient light you need at night.

You can use dimmers to add more flexibility to your room’s lighting.

The Kitchen Lighting

The kitchen is the central hub of most homes and families.

We do more than just cook and eat in our kitchens, which means this space needs different lighting types.

A common mistake when planning kitchen lighting is is using a single light or a lighting track. It results in uneven light distribution, with glare and shadows on the countertop.

Flexible lighting is needed with the right placement of lights to help use the space functionality day and night. 

Task and accent lighting help supplement natural light during the day and add general lighting in the evening hours.

The kitchen light is often left on longer than any other lights in the home. Upgrade your lights to energy-efficient bulbs like CFLs or LEDs. They emit less heat, which is perfect for under-cabinet and other Task lighting.

Task lighting provides focused illumination for a work area. 

In the kitchen, this can include the following areas:

  •   Countertops
  •     Islands
  •     Sinks
  •     Stovetops
  •     Inside cabinets and drawers
  •     Under-cabinet lighting

Under-Cabinet Lighting

Is an effective way of creating task lighting and puts light where it’s needed most, without the risk of shadows.

Many surfaces, including granite and marble, are reflective. 

Look for under-cabinet lighting that provides a diffused light source to avoid glare, such as LED strips positioned toward the wall.

Suspended Lighting

Pendant lights can be both decorative and functional in a kitchen. 

They provide ambient light is distributed in all directions, and when properly positioned, these fixtures can also serve as stylish task lighting over spaces like your kitchen island or sink. 

Recessed Lighting

Is excellent for low ceiling heights. If you choose recessed lighting, make sure the lights are close enough to the cabinets to provide a useful layer of light overhead where you will be working. If they are set back from the cabinets, there will be shadows on the benchtops. 

Position the lights about 60cms from the walls so that the light beam’s centre hits the countertop’s edge.

Accent lighting

Accent lighting in your kitchen shows features such as artwork on the wall or a feature on a benchtop like a plant or a fruit bowl 

There are several ways to add accent lighting to your kitchen:

LED light strips under a cupboard or even baseboard lighting 

If you have high ceilings, pendant lights, or wall sconces above the sink, can provide both accent and task lighting.

    

chandelier

The Living Room

The living room is where family members spend time. 

It’s also usually one of the first rooms you enter. It needs to be well lit while keeping both function and form in mind. 

The room lighting needs to support the activities you do (or want to do) while using the space.

If there is a TV in your living room, avoid placing ceiling lights directly above or in front of the TV,

Use accent lighting that you can dim or easily turn off. 

The lights can be distracting by creating glare and making it difficult to see during dark scenes.

Ambient Light Ideas:

 Use a large central ceiling light such as a stylish chandelier or pendant, If you use multiple light sources, make sure to distribute them evenly to avoid bright areas and harsh shadows. 

Opaque lampshades and frosted glass diffusers can also help balance the lighting.

For entertaining, the proper ambient lighting is essential. Use warm-toned, dimmable bulbs to create an inviting environment that makes your guests feel comfortable and encourages conversation.

Task Lighting

Task lighting creates focused, bright light that allows you to easily see what you’re looking at while providing eye relief. 

For avid readers or crafters, the right light allows you to focus on your activity and avoid eye strain. 

Lamps that are adjustable for brightness and position are the most useful sources of task lighting.

Lamps with dimming options or 3-level dimming options are perfect.

Place task lights at desks, tables used for work or hobbies, and next to your favourite reading chair.

Accent Lighting

Accent lighting helps create more visual interest and highlight important aspects of your living room. 

Highlight artwork, architectural details like textures or decorative mouldings.

Cabinets And Shelves: 

Lighting open shelves or cabinets is a great way to feature the items you want to display, such as china, glassware or other decorative pieces.

 Use fairy lights or LED strips in display cases and on bookshelves to subtly highlight a collection of items, or hang fairy lights around houseplants to create soft pockets of light and an enchanting atmosphere.

To help you plan the lighting of your home, speak to a qualified electrician who is a lighting consultant and passionate about lighting design

 

The Article Interior Lighting Options For Your Home was found on https://limitsofstrategy.com

The Article Interior Lighting Options For Your Home First Appeared ON
: https://gqcentral.co.uk

The post Interior Lighting Options For Your Home appeared first on Local SEO Resources.

SEO Updates April 02, 2021

SEO Updates April 02, 2021

It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

  • What Happened on the SEO Vault this Week
  • Deal of the week: Spring SEO Sale 4/2-4/8 25% Savings Sitewide
  • SEO Mad Scientist: Do SAB Businesses Get a Boost? 2 New Tests!

To your success,
Chaz and the Entire Team

FROM THE VAULT – Episode 82

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen + Mike Milas

? Google Testing 2 Pack for Local Maps
? Google’s New Label For Local Business Reviews Now Live
? Google Knowledge Panels Can Show Competitors As Alternatives
? Google Updated The Core Web Vitals & Page Experience FAQs


– Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

Interested in being a guest on the vault!? Sign up now
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SEO Mad Scientist ???

Welcome back scientists to another exciting week of SEO tests. Today we’re going to be digging into two brand new tests.

  1. How does removing an address from a GMB listing affect rankings?
  2. How does replying to reviews with keywords in the reply affect rankings?

We hope to get to the bottom of these questions with these tests so without wasting another moment let’s jump right in.

The first test was fairly simple and required only removing the GMB address on a listing that we already had recorded rankings for and seeing how the rankings responded after removing the address.

We feel it’s important to look at base keywords as well as geotargeted keywords because there could be a difference in how this is impacted especially if the address is counted as any type of optimization for the geolocation (city or state in the address)

A lot of people have stated that removing an address can cause fluctuations or even a loss of rankings but how much risk or benefit does it really hold?

After getting our baseline reports we removed the address and tracked our rankings over the next coming weeks. It has been about 18 days since the address has been removed and here are the results…

 

Let’s start by looking at the most recent snapshots…

 

 

 

Within about 5 days we saw the rankings start to increase all the way through to the recent snapshots, where we see many number one listings.

The extreme impact we see makes us question if this is actually in regards to the address. But, due to the fact it’s the only thing that we did and the listing was getting little traction in the search prior to removing it, there are not many other things we can account for other than maybe the algorithm fluctuating.

We are repeating this test on another listing of course but welcome anyone to give feedback if they have seen anything as far as fluctuations when removing an address.

It is also important to note that the listing is somewhat of a keyword match brand name that includes geolocation. We know from previous tests and campaigns that these types of brands can be weighed a little differently than ranking for relevant terms, per day, but the results we’ve seen are definitely surprising.

Moving on to the second test, how does responding to reviews with keywords impact your rankings?

Another simple single variable test where we simply had a review left on our listing and then replied to the review with keyword relevant terms in the reply.

 

 

We haven’t seen any fluctuation as you can see, but this may be a signal that does take longer to occur or may also need to be validated with off-page signals as well.

We are continuing to comment on reviews with various relevant terms as well as doing some other tests to see if we can create a more substantial movement.

On its own, however, simply replying to a review with a keyword in it does not seem to drastically impact rankings.

Another possibility is that the original reviewer’s comments are weighed heavier than the business’s response so maybe if the reviewer leaves more relevant terms in their review it’ll have a greater impact.

Be sure to join us next week as we do another review on these tests, look at another listing we’ve removed the address from to see if we got similar results, and start looking at keywords in the customer’s review to see how that impacts rankings.

Until then…

Happy Testing!

 

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Air Conditioning Maintenance Tips From Expert Technicians

Air Conditioning Maintenance Tips From Expert Technicians

Helpful Air Conditioning Tips For Maintaining Your AC Unit

Spring is here, and it’s time to get your air conditioning system ready to handle the hard work of summer. When it gets hot, your ac unit is a blessing for sure. No one is comfortable when they are sweltering in the heat. Central air is one thing most of us tend to take for granted until it stops working, and these Air Conditioning Maintenance Tips are sure to help.

An air conditioner’s coils, filters, and fins require consistent maintenance for the unit to work efficiently and effectively during its lifetime. Ignoring necessary maintenance ensures a steady decline in air conditioning performance while energy use steadily increases.

By keeping your airconditioning system maintained, you can not only extend the lifespan of the unit, but you’ll also save money on energy while also expanding its lifespan. This in turn will save on costly early replacement. Inadequate maintenance can spell the death of your airconditioning system over time. By allowing your ac filters and coils to get dirty, you can cause the system to not work at peak efficiency. Then the compressor or fans are likely to fail prematurely.

Air conditioners need a bit of love and attention to ensure that the ac unit operates at the highest efficiency. The best time for maintenance is just before you start using the system to cool down the house.

Set out below, we will look at some of the most common air conditioner maintenance tips to keep your home cool and comfy.

Air Conditioning Maintenance Tips From AC Maintenance Technicians-Griffin GA

AC Maintenance Tip #1 – The Importance of Changing Your Filter

A new filter helps optimize airflow, which keeps the air conditioner running efficiently. This enables you to avoid potentially costly repairs later on. Your basic air filter needs to be changed every 30 days, while the thicker pleated filters typically have a longer lifespan. Noting replacement dates on your calendar will help remind you to change your filters on a regular schedule.

The filter in your HVAC system ought to be changed a minimum of four times a year. If you live in a dusty part of the country or have pets in the house, you may consider changing your filter more frequently. Always make sure that you replace the filter with a new filter that has the same airflow rating. Be mindful of air purifying filters or HEPA filters as they can drastically reduce the airflow in your ac system. Because of the reduced airflow, the indoor coil can freeze.

Locate the filter housing on the indoor furnace/air conditioner. Quite possibly, you might need a screwdriver to turn the latch and open the filter housing door. You then need to remove the old filter and insert the new filter. Be sure to match the airflow direction arrows on the filter with the arrows on the unit. Close and latch the door.

AC Maintenance Tip #2 – Clean your condenser

Important: Shut Off Power First!

Because there is high risk of working around electrical power. And the fact that the air-conditioner’s parts move and can be dangerous, it’s essential to turn off power to the system entirely. On the exterior condenser/compressor, search for an outside shut-off box near the device or turn the power off at the breaker box.

Another essential maintenance step is to keep your condenser cleaned. A thorough spray with the garden hose once a year or more often if needed will help dislodge grass clippings, leaves, dirt, and other debris to improve airflow. Although these ac units are designed for outdoor installation and most can handle a spray from the hose, be sure to check your owner’s manual first or consult an HVAC professional. It is most vital to turn off the power at the circuit panel before cleaning. And leave it off for at least half an hour after you’re done. Rain doesn’t typically wet the fan motor inside the condenser, but the hose spray might. Don’t try to clean your condenser with a brush. The the fins are easily bent. Bending the fins impedes airflow and reduces efficiency.

Remove All Visible Debris From The AC Unit

Remove the fan cage on the outer condenser/compressor unit. Using a wrench or screwdriver, remove the fasteners and lift the enclosure or fan grille off the top of the ac unit. Clear out all accumulated leaves and other debris from the interior by hand or with a wet/dry vacuum.
On the exterior condenser/compressor, open and remove the fan cage from the unit. Also, while using a screwdriver or wrench, remove the fasteners as well and lift the fan grill or cage away from the top part of the ac unit. This action can be done by hand or with a wet/dry vacuum cleaner. This will remove all leaves and various other caked-on debris from the interior.

Clean And Straighten Bent Fins

Take off the outer covers and use the brush attachment on a shop vac to eliminate all caked dirt. Then, spray a gentle stream of water from your garden hose; spray the water through the fins from the inside out to eliminate any built-up dirt or debris in between the fins. Never use a pressure washer because extreme pressure can harm the fins. If the fins are filthy, utilize a commercially available fin cleaning spray (offered by your local home-improvement store; (read and follow the manufacturer’s guidelines.

Aligning The Fins

Bent fins can significantly decrease the efficiency of your ac unit. Considering that any decrease in airflow via the fins can reduce efficiency, it is crucial to carefully straighten bent fins using a butter knife or a readily available fin-straightening device. Be very gentle so that the tubing embedded within the fins is not damaged.

AC Maintenance Tip #3 – Keep Area Around Air Conditioner Condenser Clean

Keep the surrounding area around the condenser clear of weeds and keep lawn furniture and other items at least a few feet away. This will promote good circulation around the unit and allow easy access for service personnel.

Many people plant shrubs around their condenser to hide it from view and help it blend into the landscaping. Growing plants around the condenser can be a great idea. However, if you decide to have shrubs around your condenser, keep them trimmed back so that you have at least a couple of feet of clearance around the unit on all sides. Your air conditioning unit has to breathe freely to operate at maximum efficiency. But properly positioned shrubbery serves more than a decorative function. It can also shade the condenser from the hot sun to protect the finish, improve efficiency and even help prolong the life of the unit. Evergreen shrubs are best for this purpose because they don’t lose their leaves in the winter.

Advanced Planning Is A Great Air Conditioning Tip

If you’re going to plant new shrubs, look into the future and keep the mature size in mind as you determine planning locations, and remember to leave enough space in the back of the unit for accessibility. Do you have pets that spend a lot of time in the yard around the condenser? If so, it is recommended by experts to install a protective fence around the unit. Protective fencing will help keep both your pet and your condenser safe. Choose a fencing material that won’t impede airflow. And be sure to include a gate and leave enough clearance around the unit for accessibility.

If you cover the condenser in the winter to help keep it clean, the best way to go is to only the top of the unit to allow for adequate airflow through the sides, thereby preventing moisture buildup, which can damage the unit. Be sure to remember to remove the cover before you turn on the air-conditioner in the spring. It’s also crucial to be sure your outdoor unit is indeed an air conditioning condenser and not a heat pump because you should never cover a heat pump.

Check The Level Of The AC Pad

If the condenser unit is out of level, it can cause the condenser to fail earlier than its natural life span.

Over time, the platform upon which the condenser unit sits can begin to lean as the soil settles beneath it.

Check the condenser for levelness and use rot-resistant shims to bring it back to the proper height. But, if you have a heat pump system, it’s okay if the pad slopes slightly away from the foundation of the house to allow for defrosting in the winter.

Clean A Plugged Evaporator Drain

Inside your home, warm, moist air from your residence’s inside is circulated through the evaporator coil. The cold coil takes in warmth from the air, cooling it before the air is flowing back into your home. The moisture buildup in the air condenses on the evaporator coil’s surface as liquid water, trickling right into a pan below. The water moves into a drainpipe tube that is generally routed right into a cellar floor drainpipe, utility sink, or outdoors from the pan.

With time, mold and algae can accumulate and also potentially clog up the drain hose. If the drain is either flowing slowly or not flowing at all, it will need to be unclogged. A clogged drain can either trigger damages by spilling out all over the floor or, if the unit is equipped with a drain float, cause the system to quit cooling to avoid flooding.

Locate Drain Line Exit

First things first! You will need to locate where the drain line leaves the evaporator coil enclosure. Under normal circumstances, the drain is usually a one-inch PVC pipe. Follow it to the end of the pipe, where it drains out. Most times, the line drains outside near the condenser unit. In other circumstances, it can drain into a floor drain in the basement or a utility sink or, in the case of a unit located in an attic, down an outside wall.

When you have found the drain line location, use a wet/dry vacuum to clear out the drain. Be sure to take out the paper filter from the wet/dry vacuum so as not to wreck the filter. Hold the tube of the wet/dry vacuum to the end of the drain line. You can utilize duct tape or hold a cloth around the gaps. Then turn on the vacuum cleaner for a couple of minutes, then turn it off. This process will remove the drain of any growing organic matter.

Maintenance Tips For Central Air Conditioning Systems

While these simple DIY steps will help keep your AC system in top running shape, keep in mind that there are upkeep things, some maintenance tasks that just a qualified HVAC technician will certainly have the ability to do. For example, a slow leak in the refrigerant line in your air conditioner system can result in costly compressor failure. However, your average homeowner does not have the equipment or necessary skills essential to inspect the refrigerant levels properly.

Clean Air Ducts Are Essential

Also, the importance of clean ac ducts and proper airflow cannot be overstated. These are essential to a well-functioning system, but most homeowners lack the necessary skills, tools, and equipment for the work. The bottom line takeaway? While some airconditioning recommendations are twice a year, a savvy homeowner can do simple tasks and maintenance. However, it’s still essential to have an a/c specialist technician inspect the system periodically. The recommendation by experts is twice a year: Spring and Fall.

A professional inspection also helps to catch and to resolve most minor problems before they have a chance to morph into a significant and expensive ordeal.
These ac maintenance tips will help you keep your air conditioner at peak operating condition!

These helpful air conditioning maintenance tips have been provided by Blake Heating and Cooling Griffin GA

The Article Air Conditioning Maintenance Tips From Expert Technicians was found on https://limitsofstrategy.com

The Article Air Conditioning Maintenance Tips From Expert Technicians First Appeared ON
: https://gqcentral.co.uk

The post Air Conditioning Maintenance Tips From Expert Technicians appeared first on Local SEO Resources.

Ecommerce Marketing: 6 Tips for a Winning Strategy

Ecommerce Marketing: 6 Tips for a Winning Strategy
Ecommerce

More people shop online every year. By 2023, ecommerce is expected to make up 22% of global retail sales.

For an ecommerce business like yours, the increasing popularity of online retail is an exciting opportunity for growth — but only if your potential customers can find you.

And once you get them to your website, you have to convince them to make a purchase. Almost 70% of shopping carts are abandoned on ecommerce sites.

The right ecommerce marketing strategy can put your products in front of motivated customers and increase the chances that they’ll convert. This article shows you 6 ways to succeed at ecommerce marketing in 2021.

What is ecommerce marketing?

Ecommerce marketing aims to drive traffic to your online store and convert those users into paying customers.

It has a lot of moving parts. Ecommerce marketing requires a focus on details like SEO optimization for individual product pages as well as big-picture thinking like growing brand awareness.

What makes ecommerce marketing unique?

Ecommerce marketing employs many of the same strategies as any other kind of digital marketing, but ecommerce marketers have some unique challenges.

First of all, ecommerce is incredibly competitive. There are millions of ecommerce stores out there, and they’ve all set up shop in the same neighborhood — the world wide web.

To stand out in the crowd, you’ll need a strong ecommerce marketing strategy.

Secondly, your customers are demanding. Major players in the ecommerce field have set a precedent for feature-rich websites that let shoppers order in just a few clicks and receive a delivery the next day.

They expect their shopping to be informed by detailed product pages and customer reviews, and they expect instant customer service when they need it. They won’t settle for a clunky checkout experience or a site they can’t use from their phone.

Finally, an ecommerce marketer needs familiarity with technology that isn’t relevant in other industries, including ecommerce platforms like Shopify and Magento.

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Top 6 ecommerce marketing tips:

#1. Wow your customers with a great website

Your website is your storefront, and it’s important that it makes a strong first impression. Your shop should be visually appealing and consistent with your brand.

But it’s not enough for an ecommerce site to look pretty. The experience a customer has on your website can seal the deal or cause them to abandon their shopping cart. If you’re planning to build a new website or revamp your existing one, keep these factors in mind:

Your ecommerce platform

Unless you’re paying big bucks for a web developer to create a site with ecommerce functionality from scratch, you’ll probably use an existing third-party website builder platform. These platforms help ecommerce companies create professional-looking websites at a lower cost.

The platform you use is the backbone of your ecommerce website, and it will affect your marketing strategy.

For example, Shopify allows you to sell your products on Facebook and Instagram and has add-ons for eBay and Amazon. BigCommerce has tools for search engine optimization. And Wix has an easy drag-and-drop interface.

Before you make a decision, be sure you have a good understanding of how marketing will be different for each platform.

Intuitive navigation

Customers have to be able to easily find what they’re looking for on your site, or they’ll bounce and head to a competitor.

When you’re planning your site, put yourself in your customer’s shoes. If you were looking for a particular product, what steps would you follow?

Easy checkout

Customers hate an inconvenient purchase process. Really hate it. They’ll abandon their shopping cart at the first sign of trouble.

Out of shoppers who abandoned a cart in the last three months, 24% did so because they were asked to create an account. 18% thought the checkout process was too long or complicated. 17% didn’t trust the site, and 15% said they left because the site had errors.

Streamlining checkout and avoiding any other inconveniences is an essential ecommerce business strategy.

Mobile responsiveness

A mobile-friendly website is a requirement for any business these days. 45% of consumers abandon any piece of content displaying poorly on the device they are using.

Security

If you’re handling credit cards and other payment information, you have to prioritize cybersecurity.

Customers won’t be willing to use your site if anything strikes them as suspicious. And if you do get hacked, it’s devastating. The average cost of a data breach has grown to $3.86 million.

High-resolution photos and videos of products

Customers are increasingly migrating from brick-and-mortar stores to ecommerce sites, but they still want to see the products clearly and from every angle.

Ideally, you would have photos and videos on every product page as well as featured prominently on your home page.

Site speed

Modern consumers have no patience for long waits or pages that load poorly. A customer is likely to abandon the process if the site is slow.

#2. Build brand awareness with content marketing

A content marketing campaign can help spread the word about your business as well as help with your SEO.

The first type of content an ecommerce business needs to think about is the content on its product pages. Your product page content should be thorough and detailed, but don’t overdo it — customers will be overwhelmed by a wall of text.

Content marketing for ecommerce can involve long-form blog posts as well. In fact, the top-earning ecommerce companies produce a lot of articles.

Ecommerce companies with over $100K in revenue publish an average of 30 articles per year, while companies under that mark publish an average of 20.

Unlike your product pages, your blog posts can be aimed at top-of-the-funnel site visitors. If you sell pet products, for example, fill your blog with articles about caring for and living with pets. This content will target people that may not be ready to buy yet, but are your ideal future customers.

Other useful types of content marketing for ecommerce include:

  • Video marketing
  • Social media
  • Infographics
  • Slideshows
  • Podcasts

Any content you can create that builds awareness of your brand and drives traffic to your site is valuable for ecommerce marketing.

MOST Ecommerce Websites STRUGGLE WITH GENERATING CONSISTENT SALES…WE FIX THAT!

Since 2009, we have helped many ecommerce businesses dramatically increase their online sales. Let us do it for you!

#3. Drive website traffic with search engine optimization

53% of website traffic comes from organic search. To take advantage of that leading source of customers, you need ecommerce SEO.

Search engine optimization for ecommerce follows similar principles as general SEO, but it can be an especially large undertaking due to the high number of product pages. Furthermore, different ecommerce platforms require slightly different optimization strategies.

Here are some of the common SEO activities of ecommerce marketing teams.

On-page optimization

Like any SEO, best practices for ecommerce SEO involves keyword research. Ecommerce marketers should focus on in-market keywords that target consumers who are further down the buying cycle.

Awareness-level marketing has its place in ecommerce, but the primary goal is sales, not window shopping, and your SEO should reflect that.

Each product page should be optimized for search engines. That starts with the product descriptions.

Sprinkle your product-centric keywords into the description. Don’t forget to include the most important keyword: the name of the product.

Also make sure to optimize your page titles, headers, and image alt text. The page’s meta description isn’t a search engine ranking factor, but it’s important for providing context and attracting the attention of buyers.

Backlink building

These days link building is about quality over quantity. For effective off-page SEO, focus on getting links from authoritative industry resources. This could include trade associations or reputable niche directories.

Consider seeking out guest blogging opportunities. A guest post on a blog related to your products helps build your reputation as an expert while also providing a link to your site.

You may also want to ask relevant influencers to write about your products and link to them in return for a product.

Reporting and analytics

An important part of SEO is continually analyzing and refining your efforts. For that, you need data. Keep an eye on factors like:

  • Which keywords rank and convert
  • CTR
  • Bounce rate
  • Growth in organic traffic

The more you know, the more you can improve.

#4. Boost your reputation with reviews on product pages

Today’s consumers are savvy, and they won’t take your word for it that your products are great.

When they shop on major ecommerce sites like Amazon, they see proof of quality in the form of customer reviews. They expect the same from any ecommerce business.

Don’t overlook the good — or harm — that reviews can do. 77% of consumers see customer reviews as a deal-breaker or deciding factor in their buying decision.

(Image Source)

Positive reviews are great ecommerce marketing, and you don’t even have to create them yourself. They’re likely to use your product name or other keywords, and they recommend your product more authentically than marketing content can.

You can encourage customers to review your products. For example, send a post-purchase email with a link to leave a review.

You can’t insist that they leave positive reviews, of course. But here’s the good news: inviting customers to review a product is likely to result in a higher percentage of positive reviews. That’s because customers that like a product rarely think to leave a review, while the angry ones are eager to do so.

Some negative reviews are inevitable, but even these are an opportunity to build trust. Shoppers want to know that you’re transparent about your products. Responding helpfully and politely to reviewers shows other consumers that you will provide a positive customer service experience.

MOST Ecommerce Websites STRUGGLE WITH GENERATING CONSISTENT SALES…WE FIX THAT!

Since 2009, we have helped many ecommerce businesses dramatically increase their online sales. Let us do it for you!

#5. Influence potential customers with social media

When a potential customer wants information on your product, they may not turn to your website first. 43% of internet users research products on social media.

Like most companies, ecommerce brands can benefit from business pages on social media. What you do with those pages may be different than other types of companies.

Ecommerce marketing is highly visual. Instagram is a popular social media platform for ecommerce because it allows for high-resolution images. It also supports shoppable content.

(Image Source)

Shoppable posts allow users to click on the products they see to make a purchase. Facebook also has shoppable content, as do many websites.

Another way to create social buzz around your products is through influencer marketing.

You can work with the most well-known social media influencers in your space, or you can find people within your existing customer base who love your brand and would be happy to talk about it on social media.

#6. Reach your target buyer with PPC advertising

Pay-per-click advertising is a quick way to reach buyers who are looking to buy your product right now. They search for a type of product by name, and there your product is at the top of the search results page.

The most popular PPC network is Google Ads. Google offers an ad type specifically for ecommerce called shopping ads. They’re the product listings with images that you see at the top of the page when you Google a product.

In the image above, a search for “Nike shoes” shows Nike shopping ads and a Nike text ad at the top of the page. Since Nike also ranks as the first organic result, it takes up a lot of real estate on the SERP.

Google Ads has other options like YouTube ads and display ads that can be useful for ecommerce as well. There are also other ad networks, including Microsoft Ads and Facebook.

Ecommerce businesses often engage in remarketing campaigns, which show ads to people who previously visited your site. You can even target those who browsed specific products.

Who should do your ecommerce marketing?

As an ecommerce brand, you have a lot on your plate. Many companies find it worthwhile to outsource some or all of their ecommerce marketing.

Not every marketing agency has the expertise required for ecommerce. Choose an agency that’s familiar with your specific ecommerce platform and has a proven track record with businesses like yours.

Conclusion

Ecommerce marketing isn’t easy. The industry is competitive, and a comprehensive ecommerce strategy has many parts.

One of the most complex — and most effective — aspects of ecommerce marketing is SEO. Ecommerce SEO encompasses on-page SEO, backlink building, and technical optimization of your website.

MOST Ecommerce Websites STRUGGLE WITH GENERATING CONSISTENT SALES…WE FIX THAT!

Since 2009, we have helped many ecommerce businesses dramatically increase their online sales. Let us do it for you!

The post Ecommerce Marketing: 6 Tips for a Winning Strategy appeared first on HigherVisibility.

How to Choose Interior Paint Colors for Your Home

How to Choose Interior Paint Colors for Your Home

How To Choose Interior Paint Colors For Your Home

Color is a crucial element in your life and certainly one of the most important interior design decisions you will make in your home or workplace.  You may be wondering how to choose interior paint colors for your home.  It’s an important choice that can have an impact on the atmosphere, elegance & overall satisfaction with your living spaces.

Color not only reflects your personal taste but also makes a statement about you.  Color attracts attention, changes moods, inspires creativity. Color can express who you are and how you feel. 

When you start thinking about what attracts your eye in things like furnishings, clothing, or accessories, you’ll probably notice some consistency and the colors you prefer.

How To Choose Interior Paint Colors for Your Home or Office

How To Choose Interior Paint Colors for Your Home or Office

Choosing colors for your home can be quite a challenge.  When faced with so many color choices, even if you don’t know where to start and feel overwhelmed, start with some basic color concepts that can help you find the right color.

Paint color chips are the best tools to start your search for the perfect colors for your home. They’re free and easy to find, and they come in thousands of colors.

Interior House Painting Color Psychology

Before you get started, ask yourself this question, “What do I want to achieve with the color?” 

Red, for example, stimulates appetite and conversation. Green and blue are calming colors. Yellow stimulates creativity. Orange is a strong, vibrant color, the color spectrum equivalent to a double espresso. Brown conveys stability and reliability. 

It brings warmth and comfort to many environments. White helps brighten a room. How you use color can also change the look of a room. 

If you want to make a small room look open and airy, choose light colors. The repetition of colors visually connects spaces and creates a sense of harmony. Color can be used to highlight architectural features and define individual areas of your home.

Warm & Cool Interior House Paint Colors

If we look at the color palette, there are warm and cool colors on the palette.

Warm and cool tones can evoke certain emotions in a room, which should be considered as basic criteria when choosing colors.

Warm colors include red, orange, and yellow.

These colors are lively and cheerful and full of action and vitality.

Red, the warmest color among the warm colors, it is the most passionate of all colors.

Orange is the color of dialogue.

It is very common in kitchens and dining areas.

Yellow, a bright and cheerful color, can make the most boring room lively.

Cool colors are the opposite of warm colors.

These colors can promote relaxation and meditation.

They include green, blue, indigo, and violet.

Green, the color of nature, is a calming, cool color, very suitable for bedrooms and bathrooms.

Blue, my favorite color, is the color of the ocean, brings the feeling of a spa and a peaceful place.

Purple and indigo are more spiritual and ideological colors.

These colors are perfect for meditation rooms.

White represents purity, peace, and wisdom.

They match the other elements in the room, Very good for office spaces and any area where you need to think.

Black and brown are the colors of the land.

These colors in different shades are used throughout the house.

Now, when choosing a color, let’s see the function of that room.

Most homes have basic rooms that we are used to, such as a living room, dining room, and kitchen, or a bedroom and bathroom.  Some larger residences have offices.

For many different reasons, some concepts apply to the selection of color.

They use a warm color and a cool color or opting for a palette dominated by neutral tones, which is influenced by several factors.

For example, the climate you live in – warm colors are generally more acceptable in cold climates, cool colors are more acceptable in warmer climates.

Similarly, the orientation of your windows- southern orientation will suggest choosing cool to neutral tones, and northern orientation would suggest using warmer tones.

Neutral Paint Colors

Want a wall color that will stand the test of time? Neutral colors stay true regardless of style or trend, making them just right for anyone who wants a look that will last.

If you’re looking to update your home decor and furnishings, a neutral wall color like grey or beige can provide a strong yet flexible foundation on which to build your home’s color palette. 

This is key if you want your walls to be a backdrop rather than the focal point as neutral shades can be perfect for highlighting colorful decor pieces. 

Bold-colored accent walls will be even more eye-catching if the other walls in your room are neutral. 

Neutral colors can also be colorful, like a lighter version of bold color, giving them a feeling of warmth or coolness. Warm neutral shades with a hint of red or yellow, such as tan, will give your room a feeling of comfort and coziness.

A cooler neutral hue, like gray with undertones of blue-green, tends to give your room a calm, relaxing feel. Color palettes with gray tones can give a sophisticated, modern feel. 

A light gray can create spaces that are fresh and sophisticated. And a darker gray has the same grounding qualities as black without being heavy.

The Function of a Space can Also be Important in Appropriate Color Selection

Warmer colors have a more active and exciting effect, while neutral and cooler colors tend to promote calm and contemplation.

These effects increase proportionally with the intensity of the color used. Personal preference is also an important factor.

A room used by one person will most likely show that person’s particular tastes, and a room used by multiple people must meet the needs of different preferences.

Many people may avoid using strong colors in these rooms.  Remember, these are general techniques, it is not an absolute principle that must be followed.

Should I Choose Dark or Light Colors for House Painting

Darker wall color can highlight light objects in a room, creating an instant focal point. Keep the following tips in mind when choosing colors. 

When looking at a color strip, remember that deep accent colors can appear more intense on a wall and lighter colors can appear even brighter. If you prefer a softer look with a hint of color, look at the top two colors of a color stripe. 

If you want to add drama to a room, choose colors from the middle range. If you want to add a bold accent, choose colors from the lower range of a color stripe. 

The color you end up choosing will be affected by the light in your room. So take home paint chips or actually try a color on your wall with take-home paint swatches to see how the color works during the day and at night. You’ll find that incandescent or fluorescent lights have a different effect on color than natural daylight.

Coordinate Color With Existing Furnishings

When choosing colors for your home, you can use the room to help you decide.

Look at floors, cabinets, tile, window decorations, as well as any large pieces of furniture.  Look for the main colors that are already present in these pieces and use them as a guide.

Start by choosing a focal point around which the rest of the room will be designed.  This can be a piece of art, a piece of furniture, a rug, or even a pillow.

Then coordinate everything else in the room with this element, including flooring, additional furniture, curtains, lighting, and of course, color.

A great way to make sure you choose colors that are perfect for your space is to bring fabric swatches, pillows or other accessories from your home to the store to help you choose.

After you’ve selected a few colors to consider, it’s time to test those colors in your home.

Consider Room Lighting 

Often, when choosing the right shade, lighting is a deciding factor.  If a room has very little natural light, you may want to brighten up that room, paint it lighter and cooler tones.

If a room has a lot of sunlight and you want to make that room quieter, consider giving it a deeper and richer color.

It’s important to consider how the lighting in the room can affect the colors.  Lots of natural light can tend to make colors appear brighter, while lower light levels can make them appear darker.

For this reason, it’s important to test the colors in the room you plan to paint.  Get several shades of the colors you like, then paint small patches on the wall to see which color works best in the room.

Try this in sunny and cloudy weather, as the appearance of the paint will change in different types of natural light.

Also, consider testing the color in several places in the room, near the window, at the top of the trim, and at the bottom of the floor, so you can see how the colors work with these elements to get your room exactly where you want it.

Once you find your main color, use it as a springboard to create a full palette.

A painted trim can really make your room pop, but it doesn’t have to be a white shade.  You can also consider colors like taupe or black for the trim. The color of the ceiling also plays a big role in determining the feel of the room.

An accent color can be a nice design touch for the ceiling.  However, if it’s a smaller room with walls in neutral tones, paint the ceiling the same color to make the room feel more spacious.

A foolproof way to create a sophisticated color palette is to pick one color and use it in many shades. For example, if blue is your color, try pairing gray-blue upholstered furniture with a navy blue rug and light blue walls.

Layering within the same color palette will create a rich look without taking a huge risk.  Before you pick up your final colors, measure the room you want to paint and bring that information with you to make sure you get the right amount of paint and supplies.

What Types of Paint Finishes Should I Choose?

The type of finish you choose, flat, satin, or semi-gloss, can also affect how the color interacts with light. 

For example, a semi-gloss finish reflects more light and makes a room brighter. To achieve a consistent look in a room, limit the number of colors you use. Be sure to consider all the other elements, such as flooring, furniture, and accessories, in addition to the color. Once you’ve lived with a color for a while, you’ll quickly determine if it gives the look & feel you want. 

Remember that decorating with color is not a science. When it comes to how to choose interior paint colors for your home, there are no hard and fast rules. Choosing a color is a form of self-expression. Whether playful or sophisticated, delicate or bold, restful or invigorating, color is important.

Now you know a little more about how to strategize and coordinate to achieve the perfect color selection for your home.

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How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

The other day, I searched for “Taylor Swift” on Facebook.

I was shocked to find hundreds — if not thousands — of Taylor Swifts in the United States alone.

Fortunately, I was able to find the mega-pop star’s page easily, with the help of a small blue badge:

taylor swift verified badge on facebook

When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you’ve found is authentic.

As a business, it’s critical you use a verified badge so that prospects and customers can easily find your true page and access up-to-date, accurate information about your brand. Without a verified badge, it can be difficult to trust whether the page is legitimate.

However, the process for securing a verified badge is different for a business’ Page than it is a personal profile. Here, we’ll explore the steps you need to take to obtain a verified badge — plus, why it’s important for your brand in the first place.

How to Verify a Facebook Page

Note: The following steps outline how to verify a Facebook Business Page — if, instead, you want to verify a profile, you’ll fill out the same form, but you’ll need to upload a copy of your official government-issued photo identification, instead. (You only need to verify a profile if you’re a public figure or celebrity.)

1. You’ll need to fill out this form to request a blue verification badge from Facebook. Since this is for business purposes, you’ll want to click “Page” rather than “Profile” … 

request a blue verification badge empty form on facebook

… and then click the “Select page to verify” drop-down menu to find your business page in the list. (Note: You must be an admin of the Business Manager account to submit this form.)

drop-down menu on the form to select your business page

2. Since this is a business page, you’ll need to attach a copy of a phone or utility bill, certificate of formation, articles of incorporation, or tax exemption documents.

the section of the form that asks you to attach a document verifying your business

3. Fill in the box explaining why the account should receive a verified badge. You’ll need to include a minimum of 10 characters.

the box on the form that asks you why your page should be verified

4. Add other social media account URLs if possible, as well as any additional comments.

the section of the form that asks you to include social media accounts or additional comments

5. When you’re ready, click “Send”. You’ll be re-directed to the following page, where you can watch the status of your request: 

the support inbox you'll be redirected to once you click "send" on your form

(Facebook notes: “You’ll receive a notification once we review your request. Please don’t submit more than one request for your account. For denied requests, you can submit a new request after 30 days.”)

Why can’t I verify my Facebook Business Page?

There are a few reasons Facebook might deny your request. Let’s explore two common ones, and how you can fix them.

1. Something is wrong with your submitted documents.

Facebook outlines a few primary issues you might have with the documents you submitted in the request form. If your document doesn’t align with Facebook’s requirements — or is low resolution or low-quality — consider re-uploading a new document that fits Facebook’s standards.

For instance, your document:

  • Might not be the type of document Facebook accepts (more on that here).
  • Might be a self-filed document. Facebook needs to see a document with an accompanying official signature or seal.
  • The document is blurry, low resolution, or corrupted. Ensure you’ve scanned your document at a high resolution or format.
  • The document is expired.
  • The document you submitted doesn’t contain your full business address.
  • The document’s language is unsupported (supported languages are shown in the image, below):

the languages facebook supports for verified badges

2. Your information — including business website, business address, and your business’s legal name — doesn’t match up.

When it comes to requesting a verified badge, accuracy and attention to detail is key. For instance, your request might be denied if your company’s name listed on your Facebook Business Settings is different from the name that appears on your submitted documents.

Here are a few considerations to keep in mind:

  • The legal business name on your submitted document needs to match the name that appears in your Business Settings. (To fix this, update your business name in Business Settings or submit a new document that includes the business name that appears in your Business Settings.)
  • Your document needs to include your business’s full address and business phone number. (A partial address won’t be accepted.)
  • Your email domain and website address need to match, and your website should feature your company’s name or logo.
  • Your business name needs to be listed on your submitted document. For instance, if a utility bill has your business’ phone number but your business name isn’t included, it won’t be accepted. (More information on acceptable documents here.)

Why Its Important to Verify My Facebook Business Page

A verified badge tells prospects and customers that they can trust your Facebook Page as the true, authentic presence of your brand. Additionally, it’s often critical for differentiating your brand from other, similar terms that might make it difficult for users to find your business on Facebook.

However, there are a few other major benefits to having a verified Facebook Business Page, aside from increased visibility.

For one, Facebook’s algorithm automatically places verified badges at the top of search results when someone is looking for your business. This is especially important if your brand hosts a few groups on Facebook.

For instance, HubSpot has a few dedicated groups for various, niche purposes like HubSpot education or HubSpot marketers. It’s critical Facebook users are able to find the more general, official HubSpot Page when searching “HubSpot”, which is why it’s good HubSpot’s Page has a verified badge, which enables it to rise to the top of search results:

search for hub

Since the verified badge will help surface your brand to the top of search results, you’ll ideally increase followers and leads as a result of having a verified badge — a major benefit of the symbol.

Additionally, a verified badge earns you early access to new Facebook features that aren’t yet available for all users. This can help you level-up on competitors who might not have the same access. 

And that’s it! You’re all set to request a verified badge for your own business’ Page. Next, take a look at the Ultimate Guide to Facebook Marketing for more tips on driving demand and growing your business on Facebook. 

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