What can acupuncture do for neck pain?

What can acupuncture do for neck pain?

Acupuncture for Neck Pain

You lead a hectic lifestyle. You must earn money, look after the house, keep the pets in check, and possibly look after children. That is why you do not have time to suffer from chronic, debilitating neck pain. That makes it hard to keep the position upright. Our team in Rivernorth Acupuncture Clinic makes it possible! With acupuncture treatments from acupuncture works, you can bid farewell to excruciating pain and reintroduce yourself to a life of happiness and relief. Contact our acupuncture team at Diamond Bar, CA today to learn more about our extensive acupuncture treatments or schedule an appointment.

 

Acupuncture is effective in treating certain types of neck pain, most notably those caused by whiplash. Acupuncture is shown to be effective in dealing with degenerative neck disorders. It’s like spondylosis and cervical spondylosis in some studies. In many cases, acupuncture has helped patients whose conditions were resistant to conventional treatment. Acupressure and herbal medicine are occasionally combined.

Back and neck pain can be treated in various ways, including with hot or cold packs, exercise, stretching, medications, and braces. While these are all viable options, you may also wish to consider acupuncture. After all, acupuncture does more than alleviate pain. Additionally, it can assist you in improving your health from the inside out. The Rivernorth Acupuncture clinic offers acupuncture and other services. The clinic has been run by our owner and licensed Hyosu Kim, an acupuncturist. He also has a degree in Korean / Chinese medicine from Kyung Hee University and has long-standing experience in acupuncture and herbal health.

20th of May, 2021 — Is acupuncture better for back and neck pain, or is massage treatment better? One recent massage study has been published, and different acupuncture is better. Your best bet is to make your guide your personal choice. Kim says, “acupuncture is standard in the world. Western medicine is excellent and successful, but many are chronic. Success is lacking, and eastern medicine may be the right choice.

What’s the pain in the neck?

In case of acute or severe neck rigidity, only gentle stretches of the range are likely to be completed in a few directions without aggravating the pain. It is not advisable to carry out a more muscular activity or practice if pain levels are increased. For a steep neck, see four manageable lengths
In cases where neck pain and stiffness become chronic, it can help keep the neck strong and flexible in a daily routine that can help lower pain and improve function. It is usual for the channel to have some increased swelling and discomfort later when beginning neck exercises or stretching, but the activities should not increase pain during performed.

A lousy neck may occur quite suddenly, or it may slowly develop over months or even years. Neck strain, spasms, pain in the neck and headache, neck pain on the right side, on either side of the shoulder, or either side, pain in the neck, pain in the back and neck, or pain in the back. Sigmation, immobility, general soreness, sharpness, stitching pains, and pain that radiates in and out of the shoulder can include symptoms and signs associated with neck pain.

Your neck is a susceptible body part. Its significance, after all, keeps your head up! And if your neck is hurt or out of harmony, this will affect your quality of life. Some facts on neck pain are presented here: Neck problems usually arise due to chronic tension or a poor posture often caused by use by the phone and computer.

What can acupuncture do for neck pain?

acupuncture for neck pain

In many cases, persistent neck pain may be caused by their occupation, lousy posture, or overuse. Workers who do repeated tasks will most likely be affected by neck pain, remain sitting for an extended period, and always use their top extremities. The neck is made from vertebrae stretching between the skull and the upper torso. Additionally, it is one of the most malleable and sensitive areas of the body. You sometimes don’t know that your neck gets stressed throughout the day while performing various tasks at your place of work.

You might wonder how good acupuncture is. Has the medical research pattern passed?
For pain conditions, the national center for complementary and integrative health says yes. But caution, they’re not so sure for other things. Translated: You may get pain relief with acupuncture, but do not count on it to cure the underlying cause. Your back or neck may be affected.

The treatment of back and neck pain can involve acupuncture and massage therapy. But what is the most effective solution? One recent study found that massage therapy was more effective, while another study found. The best way to allow patients to decide how to treat their pain is their personal preference.

Stimulation of pain in the neck on the back of the pain can cause stiffness in the neck. When stimulating, the pressure point may release endorphins (chemicals) in the brain similar to morphine to a pain relief effect. The stimulation of the acupressure point for neck pain is also supposed to block painful impulses in the brain from the spinal cord. Research has shown that these points lower electric current resistance and modulate electrical activity by stimulating these points like needle-free acupuncture.

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SEO Updates May 21, 2021

SEO Updates May 21, 2021

Find Out How to Enter to Win 3k In SEO Services Plus Download 100 SEO Test Result Summaries

Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

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SEO Mad Scientist: All previous test results revealed

To your success,
Chaz and the Entire Team

 

 

FROM THE VAULT – Episode 89

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen + Mike Milas

? 60% Of SEOs Improved Core Web Vitals Prior To Google Page Experience Update
? Google Maps Will Tailor Results For You & Time Of Day
? Google About This Result Expands Worldwide For English Queries
? Google Search Ranking Algorithm Update May 19th & 20th – Not Confirmed


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5/21-5/23

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SEO Mad Scientist ???

Welcome back, SEO scientists!

This week we have an exciting update. Instead of one test, today we are releasing all of our test results!

Over the past year, we have run 100+ tests to see what really impacts Google rankings in local and organic.

Until now we have only had the record of our previous updates but we have been hard at work compiling all of our tests and results into one easy-to-reference document which we are happy to announce is now complete.

This includes all of the tests that we have run in 2020 and previously.

If you’ve missed anything over the past year this is your chance to catch up on all of the SEO Mad Scientist test results!

Be sure to check back next week for all new test results. Until then…

Happy Testing!

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The SEO Vault: Episode 89

The SEO Vault: Episode 89

 

 

Episode 89 Table of Contents
Co-Host: Sophie Allen + Mike Milas

 

– 60% Of SEOs Improved Core Web Vitals Prior To Google Page Experience Update
– Google Maps Will Tailor Results For You & Time Of Day
– Google About This Result Expands Worldwide For English Queries
– Google Search Ranking Algorithm Update May 19th & 20th – Not Confirmed

And so much more!

 

 

 

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What is PPC Management? How to Succeed at Pay-Per-Click

What is PPC Management? How to Succeed at Pay-Per-Click
Paid Search

Anyone can run a pay-per-click (PPC) advertising campaign. Just log into Google Ads, pick a few keywords, set a budget, and check back in a few months.

Easy, right?

The problem is that most people can’t run a highly successful PPC campaign.

For that, you need a lot of expertise — how to choose high-performing keywords, how to reach your target audience, and how to continually optimize your PPC marketing campaign. And you have to keep track of changes to the ad platforms and the market.

If those skills aren’t in your wheelhouse or just don’t sound like a good use of your time, consider working with a PPC management company.

Keep reading to learn what PPC management is, whether you need it, and how to get it.

What is PPC management?

PPC, or pay-per-click, is an advertising model in which businesses pay for each click their ad gets. You probably see these ads all the time at the top of the Google SERP or on social media.

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The most popular PPC ad network is Google Ads. Google Ads is responsible for a lot of the ads you see across the web, including:

  • Text ads in the Google search results
  • Image ads on websites
  • Video ads on YouTube
  • Ads in apps
  • Shopping ads that appear at the top of the SERP

There are also other PPC ad networks like Microsoft Ads and Facebook.

PPC management is the process of managing your entire PPC strategy and budget. It can be done by an in-house team or by an agency or specialist.

Most Businesses Struggle Making PPC Generate Positive ROI

Since 2009, we have helped hundreds of businesses rung profitable paid search campaigns.  Now it’s your turn!

Why is PPC important?

74% of brands and 79% of agencies say that PPC advertising is a huge driver for business.

It’s not surprising that it’s so popular — it has a low barrier to entry, and it gets results.

Paid search drives 15% of website traffic. That’s still secondary to organic SEO, but it’s a significant piece of the puzzle. And that number doesn’t include other types of PPC, like display or video ads.

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SEO has a great ROI, but you won’t see those returns for a while. It can take months for search engine optimization to significantly boost organic traffic. Meanwhile, you can get your PPC campaign up and running right away.

Putting PPC into the mix is also important because it allows for precise targeting. You can choose to show your ads to people who search certain keywords or who come from specific demographics. You can even target people who’ve previously visited your site and bring them back to you.

PPC campaigns are easy to track and analyze, providing you with a great source of insight into your customers. Seeing which ads lead to more traffic and conversions can inform your SEO and other marketing efforts.

Paid search ads and search engine optimization are complementary techniques. Imagine a typical search results page: you often have to scroll past a PPC ad or two before you hit the top organic result.

If your company is the top paid result and the top organic result, you’re dominating the SERP real estate.

Does your business need PPC management?

While anyone can create PPC campaigns, doing it successfully takes expertise. PPC is a complex process involving things like keyword selection, ad creation, A/B testing, performance tracking, and bid adjustments.

Ask yourself these questions:

  • Does anyone in-house have extensive experience with PPC ads?
  • Do you currently have the manpower to manage PPC campaigns daily?
  • Do you have top PPC tools, or can you afford them?

If you answered no to any of the above, you need a PPC pro (or several) on your team.

You could hire a full-time PPC specialist to work at your company. The average salary of a Paid Search Manager is $70,619.

Or you could contract with a PPC management agency. An agency gives you access to a whole team of PPC experts. And the cost is based on your budget and your needs rather than the going rate for a salaried employee.

Most Businesses Struggle Making PPC Generate Positive ROI

Since 2009, we have helped hundreds of businesses rung profitable paid search campaigns.  Now it’s your turn!

What does a PPC management agency do?

Successful PPC management has three main factors: campaign creation, optimization, and reporting.

A good PPC company will have expertise in all three.

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Campaign creation

The PPC management firm will work with you to create advertising campaigns that drive the right kind of customer to your site. This involves a great deal of research before the ads are created.

Keyword targeting

The cost of clicks on a keyword is driven by demand. A very popular keyword might have a high search volume and a high price, while other keywords are cheap but don’t bring in enough traffic.

Effective keywords target your ideal customer without breaking your budget.

A good PPC agency knows how to research your customers and the competition, use keyword planning tools, and choose keywords that give you the best ROI.

Landing page selection

Choosing a landing page for your ad is important. You want to avoid paying for clicks from visitors who will bounce off your site right away. The best landing pages are highly relevant to the ad’s audience and have great calls to action.

Writing ads

Ad copy is usually only a couple sentences, so it’s easy for amateurs to be hasty about writing it. However, it’s one of the most important factors in a PPC ad campaign.

PPC management experts can write ads that not only compel clicks but encourage users to convert.

Campaign setup

The PPC company should work with you on making initial decisions, such as choosing targeting options or a maximum cost-per-click bid.

Those who are new to PPC ads can usually figure out the steps to setting up a PPC account, but making optimal choices can get confusing. Your PPC management agency can help with advanced tactics like dynamic remarketing, or showing ads for products that the user has looked at on your site in the past.

Optimization

Managing an ad campaign isn’t a set it and forget it situation. One of the biggest reasons to work with a PPC management service is that they don’t just create ads; they continuously monitor and optimize them.

Quality score analysis

The quality score of a Google ad is Google’s rating of its quality and relevance. It depends on factors like:

  • CTR
  • Keyword relevance
  • Landing page quality and relevance
  • Ad text relevance
  • Account performance history

A higher quality score can lead to lower costs and a higher position for the ad. Your Google Ads management team will analyze quality score factors to keep your ads as inexpensive and as effective as possible.

A/B testing

Getting the best results from ads requires a lot of testing. You can test factors like the headline, the body text, the keywords, or the display URL.

Monitoring and reacting to traffic and user trends

Your PPC campaigns are an endless source of user data. Your PPC company can put it to use. They’ll continually revise your ads based on metrics like which ads are getting clicks or whether the clicks on a specific ad result in bounces or conversions.

Keyword performance monitoring

You start with a list of keywords that seem competitive and relevant, but they won’t all achieve the same success.

Your PPC service will monitor which keywords are driving conversions and which should be replaced.

Bid adjustments

Based on your ROI goals, bids should be altered based on the keywords that get the best conversion rate.

Reporting

You may be turning the daily management of your advertising over to a PPC firm, but you should always have visibility into how your campaigns are going.

A good agency will provide regular reports or access to online dashboards so you can see what’s happening.

Here are a few types of data you should receive from your PPC management company.

Ad spend insight

You should know where your money is going.

The right PPC partner will provide reports on how your search budget is being spent and what you’re getting in return.

Conversion data

Conversion data tells you which ads and keywords are driving transactions for your business. This is not only important for optimizing your PPC ad spend, it can also be used for SEO and other marketing activities.

How much does PPC management cost?

The cost of PPC advertising is individual to each organization’s needs. How much you spend will depend on your goals, how aggressively you want to focus on PPC ads, the ad types you want to run, and the competitiveness of your market.

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Some industries simply cost more. The highest average cost-per-conversion is in the computers and electronics industry at $101.40, while the lowest average cost per conversion is in the auto industry at $26.17.

Your PPC specialist can help you determine how much a business like yours needs to spend to see results.

Unlike an in-house PPC team, you pay a PPC company based on your intended investment in paid ads. The PPC management agency’s fees are typically calculated at a percentage of total spend plus a minimum monthly retainer.

So how much do you need to spend to see real results?

The answer, of course, is that it depends. But on average (excluding the management fee), regional campaigns should have a monthly ad budget greater than $750, and national campaigns should be greater than $1,500.

How to find the best PPC management company

Your PPC needs are unique, and a good agency will work with you to create a unique strategy.

When you’re shopping around for a company to manage your PPC ads, consult the list of PPC activities above. Your ideal agency will be able to talk to you about how they manage the various aspects of campaign creation and optimization.

Successful PPC agencies have gotten results before and should be able to provide you with case studies. All industries are different, so it’s especially good news if they’ve worked with companies like yours before (although industry research is also an important skill for PPC experts).

Ask the company what kind of PPC tools they have at their disposal. Access to top-of-the-line analytical and SEM management technology is a key reason that PPC management services get better results for less money.

Transparency is essential. Look for a company that will provide regular updates and reports.

PPC Management Case Study: Allure Bridals

The bridal industry is extremely competitive. Companies like Allure Bridals are fighting for search real estate with other retailers, designers, and publications.

While Allure was already benefiting from successful SEO, they wanted to complement it with paid advertising. HigherVisibility took over PPC management from another agency.

The existing campaigns were underperforming. Ad spend was insufficient to cover rising CPC costs, and the existing ad copy wasn’t getting results. The interaction and conversion rate of the ads had declined.

HigherVisibility started by analyzing these past campaigns and crafting a new PPC strategy based around Allure’s trunk show events. New tactics included:

  • Limited time and exclusive ads
  • Remarketing campaigns to target brides that expressed an interest in the events
  • Video ads to drive higher engagement
  • Elimination or deemphasis of low performing keywords
  • Ad copy optimization

HigherVisibility increased Allure’s ad interactions by 45.5% and CTR by 25.4%, while decreasing the cost per conversion by 7.4%.

Conclusion

PPC advertising has a great ROI if you get it right, but it’s complex and time-consuming. For many companies, attempting to run PPC campaigns in-house isn’t worth it.

A good PPC agency is affordable and works toward your organization’s unique objectives. To learn more about what you can expect from PPC management, talk to an expert.

Most Businesses Struggle Making PPC Generate Positive ROI

Since 2009, we have helped hundreds of businesses rung profitable paid search campaigns.  Now it’s your turn!

The post What is PPC Management? How to Succeed at Pay-Per-Click appeared first on HigherVisibility.

What Is The Cause of Conductive Hearing Loss?

What Is The Cause of Conductive Hearing Loss?

What are the signs of conductive hearing loss?

What are the signs of conductive hearing loss? It is always a safe idea to get your hearing loss evaluated as soon as you or a family member experiences symptoms. After all, if you have substantial hearing loss, you can believe that you cannot fully participate in daily activities and events.

And, even though your hearing loss may be permanent, there are ways to improve your hearing and return to your everyday lifestyle.

Aside from the ear infection symptoms mentioned above, an untreated ear infection can cause any or all of the following:

Infections in other parts of the brain can cause irreversible hearing loss, which can interfere with speech production.

To treat congenital absence of the ear canal or the opening of otosclerotic hearing loss, surgery, amplification with a bone conduction hearing aid, a surgically implanted bone-anchored device (e.g. Baha or Ponto system), or a conventional amplification system may be used.

The signs and symptoms of conductive hearing loss

Cause of Conductive Hearing Loss

There are several forms of hearing disorders and conductive hearing loss, in particular, necessitates medical attention, including medication and surgery.

Even if medical care is not needed for your form of hearing loss, we strongly advise you to contact an audiologist for a precise diagnosis and treatment recommendations.

Two of the most common causes of conductive hearing loss are earwax in the ear canal and fluid in the middle ear, whether with or without infection. Antibiotics are also used to treat bacterial infections of the middle ear.

What is the cause of conductive hearing loss?

ear wax removal remediesConductive hearing loss is a condition in which the ability of the ear to conduct sound from the outer and middle ear to the inner ear is blocked or diminished.

This separates conductive hearing loss from sensorineural hearing loss caused by a problem in the inner ear. The cause of conductive hearing loss is the conduction of sound from the outer ear from the middle ear to the inner ear.

One of the most common causes of hearing loss is fluid in the middle ear, either with or without infection, and earwax blocking the ear canal. In some cases, antibiotics are used to treat bacterial middle ear infections.

Although a general practitioner may sometimes diagnose and treat these disorders, persistent symptoms can necessitate the services of an ENT specialist.

Disruption of the middle ear bones can also cause hearing loss and can be treated surgically in many cases.

Problems in the outer or middle ear cause conductive hearing loss.

It may be a clear earwax blockage that can be handled easily by a hearing care professional.

However, conductive hearing loss may also lead to more severe conditions that could be irreversible and necessitate technology-assisted amplification.

Sensorineural hearing loss, conductive hearing loss, and mixed hearing loss are the three types of hearing loss.

Sensorineural hearing loss occurs when the deep ear cells that translate sounds into signals that the brain can recognise are damaged or when the nerves that send these signals to the brain are damaged.

When the bony and membranous structures in the ear transmit sound waves to the inner ear, where the sensory cells are located, are weakened or obstructed, conductive hearing loss occurs.

Finally, mixed hearing loss occurs when both sensorineural and conductive hearing loss is present.

What are the available care options?

what causes ear waxConductive hearing loss is handled differently depending on the circumstances.

Antibiotics or antifungals are typically used to treat ear infections. In contrast, surgery is often used to treat malformed or abnormal structures of the outer or middle ear and other physical problems.

Hearing aids are often the best choice if surgery is not an option because they improve hearing and are convenient. When surgery or a conventional hearing aid are not options, implantable hearing aids, such as bone-anchored hearing aids, are a good choice.

Hearing loss is a common disorder that causes all or part of hearing sounds to be impaired. It affects people of all ages and can cause harm to one or both ears.

Many babies are born deaf, and hearing loss affects up to half of all adults over 65.

Before you can settle on a treatment plan, you must first determine what is causing your hearing loss. Hearing issues in children may be diagnosed early by screening them. Hearing loss may develop in young children who do not begin communicating at the appropriate age.

The treatment choices for combined hearing loss differ depending on whether the loss is sensorineural or conductive.

If a conductive component is the source of most hearing loss, surgical interventions and other medical treatments may be more successful in repairing hearing problems.

Hearing aids or implantable devices could be the best choice if the majority of the loss is sensorineural.

Most people think about hearing loss care options; they probably think of hearing aids and nothing else.

However, hearing aids are not the only treatment choice. Hearing failure may also be treated medically.

There are ten potential causes of conductive hearing loss.

Conductive hearing loss occurs when one or more portions of the ear that conduct sound to the inner ear do not function properly.

The conductive system comprises the ear canal, eardrum, and middle ear ossicles, and conductive hearing loss is described as hearing loss caused by a problem in one or more of these areas.

Unlike sensorineural hearing loss, conductive hearing loss causes sound entering the ear to be diminished or silenced; the sensitive nerves in the inner ear are not affected.

Symptoms include facial paralysis on occasion.

The cause is unclear, but it is most common in adults who have had ear discharge for a long time.

Patients with middle ear cancer are treated with surgery and radiation, which involves focusing energy beams at small areas of cancer cells that surgeons may not have removed during surgery. Otosclerosis is a buildup of spongy or bony tissue in the middle ear that impairs the function of the ossicles, especially the stapes.

Because of impaired movement and function, sound entering the ear is diminished.

Hearing loss affects approximately 33% of the world’s population over the age of 65.

Hearing deficiency affects approximately 62 percent of people over the age of 60 in India and 56 percent of people over the age of 70.

The most common cause of the sensory deficit is identified as hearing loss.

Every year, 7% of children are born deaf or deafeningly deafeningly deafeningly deafeningly.

Hearing loss caused by problems in the outer or middle ear is known as conductive hearing loss. These issues are generally treatable with appropriate drugs or hearing aids.

Conductive hearing loss may be classified as mild, moderate, extreme, or profound. Furthermore, you could have conductive hearing loss in either one ear (unilateral hearing loss) or both ears (bilateral hearing loss) (bilateral hearing loss).

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Hearing Loss – Conditions Of The Inner Ear

Hearing Loss – Conditions Of The Inner Ear

Conditions Of The Inner Ear

Hearing Loss & Inner Ear Health: The human ear is a susceptible organ. Unfortunately, most people are unaware of this simple reality, which is the root cause of many ear problems.

Hearing loss is the most common ear disease. This is often the product of our attempts to clean the ear. The ear has inherent cleaning processes that do not need outside intervention. Earwax is made up of ear-friendly secretions as well as dust spores.

It is usually expelled by the ear and causes no damage. However, any time we try to clean it, the wax comes back out, causing ear blockage or tinnitus (ringing in the ears).

These sounds range from ringing to humming to clicking to static. Tinnitus is a symptom of underlying conditions such as cardiovascular disease, neurological disease, or brain tumors. On the other hand, loud noises may be a source of the condition even at a young age.

It is a global problem that affects millions of people. Loud noises, as well as stress and exhaustion, may aggravate tinnitus.

Itchy ears are another common issue. Eczema and psoriasis are two apparent causes. When external objects are inserted into the ear to relieve it, the ear’s inner lining may be damaged, resulting in otitis externa. Water accumulation in the ear canals may also cause it.

As a result, this disorder is often referred to as a swimmer’s ear. Temporary hearing loss is one of the disease’s signs.

Another ear disease, otitis media, is one of the most common causes of hearing loss in children. In layman’s words, this means you have a middle ear infection. If left untreated, the disease can cause permanent hearing loss.

Inner ear autoimmune disorder

hearing loss and inner ear health

Autoimmune inner ear disease is an inner ear disease that causes inflammation and pain. If left untreated, the disease can cause permanent hearing loss.

Autoimmune inner ear disease is a painful, inflammatory condition that affects the inner ear. The cause of this disease is unknown.

However, it is activated when the body’s immune system misidentifies and attacks cells in the inner ear as viruses or bacteria. This condition necessitates immediate medical treatment and care.

A virus associated with influenza, measles, and mumps is the most common cause of an ear infection. Extreme dizziness, nausea, vomiting, ringing in the ears, and hearing loss are all symptoms.

ear wax blockageSymptoms and examinations are often used to arrive at a diagnosis. While the viral infection clears typically up on its own, anti-nausea medications or injections are needed to control bothersome symptoms. Recurrent symptoms may indicate Meniere’s disease, an inner ear condition that causes dizziness, tinnitus, and hearing loss.

It happens when too much fluid accumulates in the inner ear’s balance organ. It is most common in people over the age of 50.

Aside from these conditions, the ear must be protected from careless ear piercings, which can cause ear infections and contagions. Furthermore, most sunbathers fail to shield their ears from UV rays, which can cause skin cancer.

The ear and earlobes are very sensitive and must be shielded from all outside influences.

Issues and solutions of hearing

People have a wide range of hearing difficulties and conditions. Various internal and external causes cause these hearing disorders, and there is no absolute age limit for them.

Hearing disorders, for example, can be caused by a birth injury. They may also be affected by environmental factors such as prolonged exposure to cold or other related issues.

Depending on the form of hearing impairment, hearing loss may be temporary or permanent.

There is a variety of hearing disorders that can be treated, as well as solutions for them. These therapies can help with these conditions, but in most cases, hearing issues can only be limited or slowed, not cured or healed.

These are generally hearing conditions that may arise or are caused by birth. However, these forms of hearing conditions are related to the ears and are not infectious or disease-like.

These issues arise as a result of internal ear tissue injury.

what causes ear waxYou can find more accurate information and data on the Internet, which can be helpful to people dealing with these issues. Furthermore, recent studies and research have offered alternatives for more advanced versions of these therapies. It has been acknowledged that the most common of these conditions are treated with hearing aids.

As a result, these hearing aids are regarded as the best solution for treating hearing and ear issues.

These hearing aids are available in various styles and are recommended or assigned to the patient by an audiologist. You should note that this issue should not be overlooked and should only be fixed by experts.

It is evident that the ears are one of the most sensitive organs in the body, and they are often harmed by excessive noise, loud music, and other influences. Hearing issues in today’s world are not caused by old age.

Many young children wear hearing aids in their ears because they can no longer hear properly.

This is because children who have this issue from birth could have been subjected to too many ultrasound scans, incorrect treatments, or inappropriate equipment during delivery.

While hearing loss is mainly a physiological issue, the psychological consequences of losing a physiological asset, such as stress and anxiety, are also present.

Anyone experiencing hearing loss, no matter how minor, should see a doctor since this disorder can only be treated with proper diagnosis and care.

Hearing aids can then be obtained willingly, but only after being licensed by an audiologist.

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10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload.

See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred?

I’m aging myself, but I digress.

Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it’s entirely different. Brands and businesses use Youtube to engage and connect with their audience.

For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. If you haven’t and are still using old YouTube strategies, you won’t benefit from having a channel.

Let’s review the top outdated YouTube strategies that you need to abandon and what you should do instead.

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1. Focusing on selling products rather than helping your audience.

While YouTube might have been a place for entertainment before, it’s now also a place for people to learn new skills and conduct research.

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, “Don’t sell, help. Users on YouTube like to be educated and not sold to.”

When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell.

But users don’t want to be sold to. They want help. If they go to your business’s YouTube, they probably want information too.

The best way to abandon this strategy is to know what your audience needs help with. Think to yourself, “What does my audience want to learn from me?”

Then, create content that provides value.

Chacon explains, “Having a strategy to educate, empower, and provide some assistance can go a long way.”

2. Being robotic instead of human.

I don’t know about you, but I’ve seen a lot of businesses put out content that sounds robotic. It doesn’t sound human and it’s hard to pay attention to. In fact, I’d even say it’s not interesting and it’s not apparent why it’s useful to me.

That’s why Chacon recommends being human in your videos instead. He says, “YouTube is a very organic platform where people like and trust creators even more than corporations. This can be reflected in the content you make and the interactions you have with your audience.”

All the content you create for your marketing team should be helpful, human, and provide value to your audience.

3. Neglecting your audience.

Another outdated YouTube strategy is to neglect your audience. Some businesses have a bad habit of just putting out video content and not responding to comments or engaging with their viewers.

Additionally, many businesses don’t use social listening to understand what content their audience wants to see or what they’re paying attention to.

This isn’t going to help marketers.

Instead, Chacon recommends engaging and interacting with your audience. He says, “Users on YouTube like interacting with creators. Keeping up with your social listening and monitoring is vital for success.”

4. Not optimizing your videos.

When YouTube was created, SEO and optimization were fairly new concepts. Additionally, the industry (as is still true today) was constantly evolving.

That’s why many creators and businesses didn’t know they should optimize their videos. Nowadays, to optimize your videos you should pay attention to what your audience is searching for and add those keywords in your title and description.

Additionally, mentioning keywords in the video and adding CTAs are two great ways to keep your audience engaged with your content.

To up-level your YouTube channel, you should dive in and understand how you can optimize your videos for success on YouTube.

5. Not using influencers.

Am I the only one who remembers a time before influencers?

While the job of social media content creator was new back in the day, it’s not anymore and it’s not going anywhere.

That’s why companies should lean into it and use influencers that have a similar audience. On YouTube, a great way to use influencers is to find other content creators, collaborate on videos, and engage with them on their channels.

6. Not being consistent.

A great piece of general life advice is to be consistent. With marketing and YouTube strategy, it’s no different.

Being consistent is how your audience will build a relationship with your brand. Without consistency, then the relationship will be stilted and it won’t feel organic or natural.

Posting consistent content and engaging with your audience is the best way to find success on YouTube.

7. Relying on solely organic rather than promotion as well.

Of course, organic traffic and views are very important to your YouTube strategy. However, it’s important to use multiple channels to direct traffic to your channel.

A great way to do this is to cross-promote content to help your audience find your videos. However, this doesn’t mean you should just post a link on your Facebook or Instagram page.

Users don’t like when they see a social media page that’s sole purpose is to promote other content. Plus, this content gets little engagement.

What you should do is naturally find ways to cross-promote content. For instance, you could conduct a poll on your Instagram stories, and then include a swipe-up link to your YouTube video.

8. Not using analytics.

Not using analytics is one of the biggest outdated strategies that you need to drop. It’s vital to keep track of your success and measure what videos perform well and which ones don’t.

With analytics, you can find out when your audience is online, what they’re interested in, how long they watch your videos, etc.

Finding the “best time” to post shouldn’t be the goal anymore. Now the goal is finding the best time for your audience specifically.

9. Faking likes and comments.

I’m not sure if people still do this, but I remember this being a big strategy that companies were doing when I was younger.

So much so that most people in my generation don’t trust likes, comments, or even followers/subscriber counts.

Any younger generation that has grown up with social media, like millennials and Gen Z, will notice and quickly unfollow or unsubscribe if they notice these strategies.

That’s why you shouldn’t use auto-engagement bots, mass follow accounts only to unfollow the next day, or mass comment on videos asking for a follow.

This will hurt your reputation, could get you banned from social media sites, and your analytics won’t be trustworthy.

Plus, you won’t be building a relationship with your audience, which is the point. The point in these sites is to build a relationship so people are encouraged to purchase from you. If you don’t build a relationship with your audience, your vanity metrics don’t mean anything.

Instead, you should only follow legitimate accounts that are relevant to your brand. This way, you can actually increase brand awareness, build trust with your audience, and eventually generate revenue.

10. Using the wrong social media sites to promote your videos.

While it’s important to cross-promote your content, it doesn’t help to promote on a social media site that your audience isn’t on.

For instance, if your primary audience isn’t on Snapchat or Instagram, cross-promoting there won’t help build your traffic.

That’s why your social media strategy and YouTube strategy need to be reviewed every year. It’s important to align your strategy with the sites that your audience is active on.

While Gen Z and millennials turn to Instagram, only millennials or older generations really use Facebook as their main social media site. Older generations tend not to be on other sites like Snapchat.

Ultimately, YouTube is an amazing platform to use to connect with your audience. And it’s still growing in popularity. That’s why it’s important to update your YouTube strategies and drop the outdated techniques above.

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SEO Updates May 14, 2021

SEO Updates May 21, 2021

Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

  • What Happened on the SEO Vault this Week
  • Deal of the week: 20% Store Credit Cashback on Every Purchase
  • Sign Up Now: Are You Coming to the Local SEO Roundtable?
  • SEO Mad Scientist: Random GMB Categories: Did We Go too Far?

To your success,
Chaz and the Entire Team

 

 

FROM THE VAULT – Episode 88

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen

? New Blog Post: How to Report Local Wins to Clients – Everything about GMB and Local SEO Metrics You Need
? Google My Business Call History Feature Now Showing Call Data
? Google My Business Insights Now Shows Bookings Reporting Data
? Schema.org Markup Validator Is Now Live
? May 13th Google Search Ranking Algorithm Update (Not Confirmed)


– Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

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Act now to lock in your Savings. Whether you need more links, citations, or DFY campaigns smart SEO’s can count on saving money with affordable SEO services at Web 20 Ranker.

 

 

 

 

 

 

 

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SEO Mad Scientist ???

 

Welcome back, scientists! Another exciting week of new test results and a lot of previous test results to cover.

Before we can get into anything new we actually have to jump back to some previous tests we did that had shown some real promise!

We’re talking about our category tests.

We originally were testing to see if adding different categories to unlock various features in the GMB would affect our rankings in a positive or negative way.

Instead, we found that adding irrelevant categories that contained relevant terms actually showed a lot of results.

The listing below is one we had previously reviewed where you can see the various categories we added.

 

 

When adding terms like emergency service we immediately started to see rankings for terms like “emergency loans” and “emergency title loans”.

 

We wanted to test this specifically to see if there were any negative effects in rankings. These categories unlocked additional features that could possibly influence rankings or provide a benefit.

 

Initially, we saw amazing results with our target keywords and ZERO negative results for the already ranking keywords. However, from the beginning, we said you probably shouldn’t add completely irrelevant categories as we don’t know the full impact based on how Google will determine relevance for the listing.

When we look at our overall traffic in the Google my business dashboard we see a pretty drastic drop.

 

 

Although you can see from the previous snapshot we are still showing well for “emergency Title loan” keywords, but we did lose all of our rankings for “emergency loan” keywords as of now. When you look at our top search terms in the dashboard this is what you’ll see…

 

 

This is also why we previously suggested you should always test anything before doing it on your client’s GMB. It’s very simple to make a few GMB listings at your home residence or office address under different categories and business names to test your categories and optimization methods on those before implementing anything into your strategy.

We don’t know for sure yet if we lost rankings because of the categories exactly, but what we do know is that we have a title loan business showing for restaurant terms, and we have lost rankings for relevant title loan terms that we previously had.

So if you were using a specific strategy based on categories you may want to look into it further because we’re going back to the drawing board to do further tests now and see what type of impacts these different categories have.

Be sure to join us next week, we have a lot of new test results to share so you won’t want to miss it.

Until then,

Happy Testing!

 

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What Exactly is Acupuncture and How Does Acupuncture Work?

What Exactly is Acupuncture and How Does Acupuncture Work?

Acupuncture is a sub-discipline of Traditional Korean/Chinese Medicine. It has been around for thousands of years. That isn’t to suggest it’s out of date or meaningless to modern people. It would no longer exist if it were. Indeed, its effectiveness has been tested in many systematic reviews, with encouraging results.

What Exactly is Acupuncture?

Acupuncture is based on a holistic health care framework and has been used to promote well-being and diagnose and treat disease. Because of its holistic approach to health and effectiveness has rapidly gained prominence and has steadily spread beyond Asia, reaching the rest of the world in recent years.

It is the process of inserting tiny, rigid, metallic needles into the skin, which are then stimulated by gentle and precise movements of the practitioner’s hands or electrical stimulation.

Acupuncture is an ancient form of Traditional Chinese medicine. Practitioners of traditional Chinese medicine claim the human body contains over 2,000 acupuncture points connected by pathways or meridians. These pathways enable energy (Qi, pronounced “chee”) to flow through the body, responsible for overall health. Electricity flow can be disrupted by disease. Qi flow is thought to be increased at particular points by acupuncture, thus leading to better well-being.

For a number of conditions, acupuncture has been found to be efficient.

It is not suitable for all. If you decide to see an acupuncturist, consult with your doctor first, look for a certified professional that have the necessary qualifications and credentials.

What is the sensation of acupuncture?

acupuncture - what is itAcupuncture is performed using hair-thin needles. The majority of people report experiencing only some discomfort when the needle is inserted. The needle is inserted into a point that causes pain or aches. During the injection, the needles can be heated, or a mild electric current applied to them. It has been reported to energize certain people. Others claim to be at ease.

Incorrect needle positioning can result in pain during care. To avoid infection, needles must be sterilized. That is why it is essential to seek care from a licensed acupuncturist. The FDA regulates acupuncture needles in the same way as other medical devices are, by good manufacturing practices and single-use sterility requirements.

Other kinds of stimulation are also used over the acupuncture points instead of needles, such as:

  • Warmth (moxibustion)
  • a lot of strain (acupressure)
  • abrasion
  • Suction is a form of suction that is (cupping)
  • Electromagnetic energy impulses

Acupuncture has what effect on the body?

 

Acupuncture points are believed to activate the central nervous system. As a result, chemicals are released into the muscles, spinal cord, and brain. By enhancing the body’s natural healing powers, these biochemical changes will promote physical and emotional well-being.

It has been shown in studies by the National Institutes of Health (NIH) to be an effective therapy, either alone or in conjunction with traditional treatments, for the following conditions:

  • Surgical anesthesia and cancer chemotherapy
  • After-surgery dental pain
  • The Disease of Addiction
  • Migraines
  • Cramps during menstruation
  • Tennis elbow
  • Fibromyalgia.
  • Myofascial pain syndrome
  • Osteoarthritis is an arthritic condition that affects the joints.
  • Pain in the lower back
  • Carpal tunnel syndrome
  • Asthma is a respiratory disease.
  • It may also aid in stroke recovery.

Acupuncture will help with what conditions?

Many Americans use acupuncture to relieve chronic pain, such as arthritis or low back pain. On the other hand, It has a broader range of applications in other parts of the world. Consult your doctor before considering acupuncture. It can be beneficial for the following conditions:

  • Gastritis Due to Emotions
  • IBS is an abbreviation for Irritable Bowel Syndrome.
  • Hemorrhoids caused by Hepatitis
  • Nervousness
  • Suffering from depression
  • Sleeplessness
  • Uncertainty “neurosis”
  • Eye-Ear-Throat Syndrome
  • Rhinitis
  • Sinusitis is a form of sinus infection.
  • Throat discomfort
  • Menstrual cramps
  • Musculoskeletal disorders
  • Arthritis is a form of arthritis.
  • Backache
  • Cramping of the muscles
  • Pressure and weakness in the muscles
  • Neck ache
  • Sciatica is a form of pain in the lower back
  • Migraines – Migraines are a form of headache.
  • Bladder dysfunction caused by neurogenesis
  • Parkinson’s disease is a neurological disorder.
  • Postoperative discomfort
  • A stroke
  • Respiratory system
  • Rhinitis due to allergies
  • Bronchitis is a form of illness that affects the lungs
  • Bladder irritability
  • Prostatitis
  • Infertility in men

Factors to Consider When Choosing Acupuncture

Acupuncture remains a point of contention because clinical experiments have not completely clarified how it functions within Western medicine. When considering acupuncture, it is essential to exercise caution.

Consult your doctor first about acupuncture. It is not suitable for all. Discuss all of the therapies and medications you are using (dietary supplements, prescription, and over-the-counter). Tell your doctor if you have a pacemaker, are at risk of infection, have chronic skin issues, are pregnant, or have breast or other implants. If you do not note these concerns, acupuncture can be harmful to your health.

Do not depend on an acupuncture practitioner’s diagnosis of illness. If a doctor has given you a diagnosis, you may want to ask if it can help.

Select an acupuncture practitioner who is certified. A licensed or approved doctor may be referred to you by your primary care physician. Friends and family members can also make referrals. It is not necessary to be a doctor to practice it or become a licensed acupuncturist.

While not all states require acupuncturists to obtain a license to practice, approximately 30 states have developed training requirements for acupuncture certification. Although not all licensed acupuncturists are physicians, the American Academy of Medical Acupuncture will include a list of physicians who practice it.

Take into account the expenses and insurance coverage. Before beginning care, inquire with the acupuncturist about the number of treatments needed and the cost of the treatments. Some insurance companies pay for acupuncture, while others do not. It is crucial to determine if your insurance covers acupuncture before beginning treatment.

How Does Acupuncture Work?

It is based on the traditional eastern medicine theory that energy, known as qi, flows through your body through 12 pathways known as meridian. Meridians connect all parts of the body from head to toe, allowing for communication between them through the movement of qi, blood, and body fluids.

When it is healthy, your wellbeing is good and your body systems function in harmony. However, if the flow of qi in your body is interrupted or becomes unbalanced, it may lead to illness (pain, depression, confusion, or other physical or emotional dysfunction.).

Acupuncture, according to traditional Korean/Chinese medicine practitioners, restores the flow of qi and thus restores health. To help rebalance Qi or energy, acupuncture needles are gently inserted through the skin at various key points.

Reduces pain by biochemical pathways including opioid peptides and stimulation of the hypothalamus and pituitary gland, as well as improvements in neurotransmitters, hormones, or immune function.

Strategies For Managing Anxiety

Acupuncture eliminates tension on a proactive basis. This is how it is done.

Acupuncture is a form of Traditional Chinese medicine that has been used for centuries to alleviate stress and improve general well-being. Now let’s take a look at five different pieces of evidence in support of its efficacy for stress and anxiety relief.

Yes, there are needles, but they aren’t painful. We use extremely fine needles inserted just under the skin to activate our body’s acupressure points and meridians and increase the flow of Qi (pronounced “chee”), or vital energy in our systems, to restore the body’s tension equilibrium.

Your doctor will decide the best points to position the needles on your body after a thorough examination. You’ll lie down on a padded table, and your acupuncturist will begin inserting needles with a light tap at each location. The needles are so perfect that you won’t even notice them. There may be one that feels “powerful” or similar to a mosquito bite.

Acupuncture sessions allow for some downtime. Aside from the soothing effects of the needles, the session itself calms and relaxes you. After inserting the needles, you will rest for about 30 minutes to enable the procedure to take effect. You should listen to soft music, rest your eyes, or even fall asleep during this period.

Acupuncture is a drug-free treatment modality

Acupuncture has no adverse side effects. You won’t have to think about the negative impact that specific treatments have because acupuncture is a drug-free treatment modality. Furthermore, it would help if you were sure that there would be no adverse drug reactions with your current medications. Your acupuncturist will prescribe a therapy frequency that will help you meet your stress-reduction goals.

Acupuncture works by using the body’s internal pathways to provide relief. When the fine needles activate nerves under the skin, the nerve sends a message to the brain, asking it to release endorphins, our natural painkillers. These natural brain chemicals calm us and make us feel euphoric or satisfied. Acupuncture also assists our bodies in naturally reducing inflammation and discomfort, all of which can be exacerbated by chronic stress.

Attending your appointment entails devoting much-needed time to self-care. Unlike taking a pill and soldiering on, arranging and attending an acupuncture appointment redirects your attention to yourself.

Changing our mindsets and patterns is an essential part of stress reduction. Acupuncture not only works to change your internal stress-induced chemistry but keeping a regular therapy schedule often lets you make time for yourself and re-prioritize your stressful behaviors.

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