Doctor’s Notes on Earache and Ear Pain

Labyrinthitis and Vestibular Neuritis: This condition is inflammatory in nature and damages the labyrinth (the part of the ear responsible for balance and hearing). Labyrinthitis is frequently associated with viral infections of the inner ear for unclear causes.

Labyrinthitis symptoms include dizziness, ear pain, ear discharge, and difficulty walking. Additionally, labyrinthitis caused by viruses is communicable. According to physicians on the Drugs.com website, you can relieve pain behind the ear or neck with a cold compress or a heating pad. In addition, it may assist in alleviating discomfort in the mastoid bone area caused by earache. 16.

Occasionally, ear pain is caused by an unrelated condition, such as toothache. Nerves are densely packed. Referred pain is described as pain that originates in one site but is felt in another. When combined with an earache, a sore throat may indicate tonsillitis or pharyngitis. Indeed, earache is one of the most uncomfortable symptoms of these conditions.

When was the last time you felt as though your ears were on fire? Is the anguish really transitory? Have you been told by a physician that your ears have been infection-free for an extended period of time? Migraine may be at fault. That is what I discovered after years of suffering from earaches. Since then, I’ve spoken with others who suffer from migraines.

Why Does My Ear Hurt?

Does this ring a bell? Even though I’ve seen the doctor several times and he continues to convince me that my ear is fine, my ear hurts. More frequently than you would believe. Numerous patients have expressed their dissatisfaction with this. They periodically complain of earache, eye ache, temple ache, and tooth pain. Nothing else could be the case. So you could be suffering from a temple infection.

Ear infections are frequently mild illnesses with few complications. However, certain difficulties may arise. The following conditions may apply: A ruptured eardrum is one of the most common ear infection complications. It is not painful and may provide relief from the earache. Additionally, ruptures typically heal rapidly; nevertheless, antibiotics may be necessary (if not already prescribed). The earwax cycle in your ear is continual. If this system fails, mucus buildup obstructs the ear canal. This is the earwax diagnosis.

Occasionally, it results in discomfort. Earwax can be removed with merely cotton buds or other things. However, this increases the probability of a puncture. Your ear may itch as a result of an infection. Hearing loss is transitory.

Related to Ear Infection

Aspects of the corneal epithelium to consider: Cornea, the transparent front surface of the eye, is densely packed with nerves and extremely sensitive. Even a particle of dirt can be incredibly uncomfortable in the eye. Similarly, anything that damages the cornea’s front surface may cause discomfort. When the cornea is scratched or injured, it causes significant discomfort and inflammation in the eye. Corneal degenerative diseases can also be rather painful. Eye infections can cause pain, redness, oedema, and increased sensitivity to light.

Twitching, weakness, or facial paralysis are all indications of some facial nerve diseases. It is not, however, a sickness in and of itself. Numerous factors, including impaired circulation, injury, infection, or the presence of a tumour, may contribute to the illness. Hearing loss is occasionally associated with disorders of the facial nerves. This impairment may or may not be related to difficulties with the facial nerves. The inner ear contains microscopic organs that aid in balance maintenance. It is natural for the delicate balance organs to be disturbed when an infection creates inflammation and discomfort in this area. On the other hand, infections are not necessarily the source of inner ear issues. Other forms of issues may manifest as symptoms impairing your equilibrium as well. The following balance-related symptoms may indicate an issue with the inner ear.

What Causes a Feeling of Pressure Behind the Eye?

Headache with varying degrees of intensity and location. The most often affected areas—pain associated with eye movement—are the head’s forehead, temples, and back. At the crown of the skull, a sensation of pressure and weight. Pain in the facial / “sinus” region, as well as in the jaw region.

As a result of the concomitant head tilt, neck and shoulder pain are significant (often pronounced). Neck pain is occasionally referred to as a neck headache or neck migraine. Bear in mind that these symptoms are comparable to those of sinusitis, migraines, TMJ dysfunction, and spinal misalignment. A pressing sensation behind the eyes is not always suggestive of an internal eye problem. It frequently begins in another part of the brain.

While eye disorders might be uncomfortable and cause blurred vision, they rarely cause pain. Even glaucoma, which is caused by an increase in intraocular pressure, does not induce a sensation of pressure. Infections of the eyes, such as pink ocular or allergies, can be uncomfortable but do not cause eye pressure. The sensation is frequently characterised as stinging, burning, or stinging. Pressure behind the eyes causes a sense of fullness or stretching within the eye. Tension headaches and cluster headaches are two distinct types of headaches characterised by a sensation of pressure behind the eyes. Tension headaches are the most common type of headache, affecting more than 80% of the population.

Cluster headaches are a severe type of headache that occurs in waves. Cluster headaches typically linger a few days or weeks before dissipating for months or years. Due to their placement within the skull, our sinuses have a direct effect on our eye health. If you’re suffering pressure or pain behind your eyes, it’s possible that your sinuses are to blame. While healthy sinuses are totally airtight, they can get clogged with mucus, resulting in discomfort and pain. A pressure sensation behind your eyes is the primary symptom that identifies a sinus infection rather than an eye infection. If you have an eye condition, you may experience eye pain and vision impairment.

What’s a Double Ear Infection and How Is It Treated?

When the inner ear illness labyrinthitis occurs, hearing and balance are compromised—inflammation of the labyrinth, a sensitive area located deep within the ear canal. Symptoms may include any of the following: bruxism is a condition in which the teeth grind together (ringing in the ears) decreased hearing ability. There are no specific laboratory tests for diagnosing labyrinthitis, but a thorough medical history should reveal whether or not additional intensive testing is required to confirm the diagnosis. In the case of severe nausea and dizziness, medication is commonly prescribed. However, the majority of ear infections are easily treatable if they are discovered and treated promptly.

There may be irreversible hearing loss or impairment to the organ of balance in some situations, depending on the circumstances. Viruses are most commonly responsible for outer, middle, and inner ear infections. Most ear infections, including swimmer’s ear and middle ear infections (otitis media), can be treated at home with items like warm compresses for earaches or drops of essential oils such as tea tree, ginger, or garlic oil. Discomfort, pus, drainage, oedema, and redness are experienced by people with all levels of ear pain. Learn about ear infections and the causes, symptoms, and treatment options for these disorders. Also, find out how ear tubes and medications may be able to assist you to avoid getting ear infections.

Symptoms of labyrinthitis and vestibular neuritis

Alternatively known as vestibular neuritis, vestibular neuronitis is an inner ear infection that causes nerve inflammation and eventually leads to labyrinthitis (inflammation of the inner ear canal). It is also possible that the labyrinth will become inflamed. In most cases, the virus is responsible for the infection. The sudden onset and accompanying symptoms (such as restlessness, nausea, and vomiting) are the most common manifestation. Hearing is rarely a problem. The labyrinth can be found deep within the ear. It is divided into two essential portions: The cochlea is responsible for transmitting sound to the brain.

The vestibular system is a network of fluid-filled tubes that aids in the maintenance of our equilibrium. Labyrinthitis is a condition in which the labyrinth becomes inflamed, resulting in the manifestation of symptoms. Typically, labyrinthitis develops due to one of the factors listed below: Vestibular neuritis is an inflammatory condition that damages the vestibular nerve in the inner ear, which causes dizziness and vertigo. In addition, it causes the vestibular nerve to be stimulated, resulting in a loss of balance. Ear infections caused by viruses are significantly less common than ear infections caused by bacteria in most cases.

Although balance issues have similar symptoms, treatment options are varied, necessitating a proper diagnosis by a qualified professional. As an alternative, the infection in the inner ear may have spread, or it may have remained contained within the inner ear. Many persons who are diagnosed with labyrinthitis experience dizziness, dizziness, and/or hearing loss. This is referred to as vestibular neuronitis rather than labyrinthitis. Both names are used to refer to the same diagnostic and are therefore interchangeable.

Symptoms and onset of viral neuritis or labyrinthitis

It is possible to have both vestibular neuritis and labyrinthitis at the same time. The vestibular system may be impacted. Virus infections are known to induce dizziness (a spinning sensation), lightheadedness, imbalance, unsteadiness, and, in some cases, hearing and vision problems. In both ears, there are balance control systems that work together to form a healthy balance system. When one side of the brain is sick, the messages become twisted, which causes dizziness. Symptoms of vestibular neuritis/labyrinthitis include the following: Symptoms of vestibular neuritis include a sudden onset of acute dizziness, which may necessitate bed rest in some cases. Furthermore, these signs and symptoms are frequently associated with the disorders on this list as well. Even though labyrinthitis causes damage to the inner ear’s auditory system and the cochlear nerve, it can still transmit auditory information. As a result, labyrinthitis may result in hearing loss or ringing in the ears (tinnitus).

What factors contribute to the development of vestibular neuritis and labyrinthitis? It is most usually caused by viral infections, such as the flu, or herpes viruses, such as chickenpox, shingles, or cold sores. Vestibular neuritis and labyrinthitis are also caused by viral infections, such as the flu. Meningitis and untreated middle ear infections are two more conditions that can result in bacterial labyrinthitis. Both vestibular neuritis and labyrinthitis can be prevented from recurring with proper treatment. In contrast, if the virus causes chronic damage to the inner ear and the brain is unable to compensate, the symptoms could progress to include chronic dizziness and fatigue and disorientation, tinnitus, and hearing loss, among other things (if labyrinthitis is the cause).

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Reasons To Eat Organic

Reasons To Eat Organic – Benefits Of Organic Food: You may be aware of the benefits of converting from conventional, factory-farmed, grain-fed meat to organic, grass-fed beef and milk, free-range poultry, and pasture-raised pigs. Here are just a handful of the reasons why pasture-raised beef is vital for maximum health!

If you haven’t yet made an online purchase of organic food, you may be wondering why you should. There are a few strong reasons, in my opinion, why someone would choose to purchase organic things online rather than in their neighbourhood grocery shop or health food store. Convenience – Whether you are a new mother, a busy worker, or have another reason for finding it difficult to go to the supermarket, the convenience of having organic food delivered is unmatched. I use the internet to replenish my cupboard with all the nutritional, organic ingredients I need to prepare healthful meals for my family.

Are you prepared to preserve your youth, vitality, and health?
Consuming organic meals may help you stay fitter than ever!
If you’re like the majority of people, you’ve likely heard that eating organic food is healthier. Perhaps this aroused your attention. You may be on the fence about purchasing organic food, or you may be looking for reasons to make the switch. Why is organic food superior to conventional food? This is a frequently asked question. Continue reading to discover a range of possible answers to this topic.

Consumers are on the lookout for reasons to eat better and want to learn more about the origins and manufacturing processes of their food.

Bulk Dried Food: Your Pantry Essentials

Not only do we provide high-quality dry foods, but we also supply all of your bulk vegan pantry necessities. Discover a plethora of bulk dehydrated vegetables, beans, lentils, textured vegetable proteins, and speciality soups for daily use. In comparison to the majority of cupboard supplies, dried meals can last up to two years or more when stored properly. Additionally, our vegan dried foods taste excellent from the first to the last serving since we use only the freshest, highest-quality ingredients and a proprietary gradual air-drying procedure.

Reasons To Eat Organic — Category — Read Below

The following are the best nine online organic meat delivery services, ranging from grass-fed beef to wild-caught fish and other organic meats. This article was first published in July 2017 and has been updated to reflect the most current delivery options and incentives. There are various reasons to switch from traditional factory-farmed meat to grass-fed, pasture-raised animal protein. It’s more compassionate and beneficial to the animal, more sustainable and environmentally friendly, and more nutritious and good to you!

Farmers use non-chemical methods to cultivate crops and protect the environment rather than utilising chemicals. Organic produce includes fruits and vegetables, dry pulses, cereals, meat and meat products, dairy products, eggs, honey, and some processed foods.

Organic Fresh Food Challenge

Organic food is nutritious, natural, and risk-free. It’s new and full of tremendous health advantages. The superiority of organic food remains unrivalled. However, when looking for organic foods with the best flavour, you should know which brands to buy. Insecticides and pesticides have now contaminated the whole human food chain. What options do we then have? Is consuming chemically contaminated food our only option? No, if you look around, you will find a natural gift: organic food. Organic food is becoming increasingly popular due to its purity and health benefits.

The coronavirus epidemic has increased the demand for organic and sustainable foods. Organic food sales have increased dramatically over the world as people become more aware of the value of eating nutritious foods. According to a Research Dive analysis, the worldwide organic food business is expected to generate $4,16,074,6 million in revenue by 2027. The only issue for the organic food industry is maintaining supply as demand rises more in the future. The organic food market, on the other hand, is here to stay for the foreseeable future.

Some people are making a serious effort to eat as much locally grown and produced food as possible. These delights can be found at grocery stores, farmers markets, and street vendors. They are not always certified organic. Food grown locally is more healthy and uses fewer transportation resources. Even if they are not certified organic, Mindy Pennybacker, a Green Guide contributor, says that you may routinely enquire about the grower’s practises and choose vegetables with minimum pesticide exposure that are grown within a few miles of your home.

You’re aiming to eat a healthy diet, which you know means eating a variety of fruits and vegetables, whole grains, and lean protein. However, as you walk through the aisles of your local supermarket, examining the fresh produce, you’re faced with another decision: should you buy organic?
Organic food advocates argue that it is safer, more nutritious, and often tastes better than conventional food. Furthermore, they claim that organic farming is better for the environment and gentler on animals.

Science-Backed Health Benefits of Eating Organic

Organic food is neither considerably healthier nor nutritionally superior to conventionally produced food, according to a recent independent study backed by the food standards organisation. However, experts and supporters of organic food have questioned the study’s findings. The study looked at published evidence from the last 50 years on crop and livestock nutrition levels from both farming systems, as well as the health benefits of consuming organic food. The findings, which were published in part today in the American Journal of Clinical Nutrition, contradict a previous study that found organically grown food to be nutritionally superior.

Organic food is food that has not been treated or prepared with chemicals. Organic food is becoming increasingly popular as people become more aware of the benefits of chemical-free production and consuming healthy meals. Here are just a few of the countless advantages of consuming organic food.

Lower pesticide levels, as previously noted, are one of the primary advantages of eating organic. Nonetheless, contrary to popular belief, pesticides are used on organic farms. The difference is that they only use pesticides derived from natural sources, as opposed to the synthetic pesticides used on conventional commercial farms. While natural insecticides are thought to be safer, some have been related to health issues. However, if you eat organic, your exposure to hazardous chemicals is likely to be reduced.

Organic food is becoming more fashionable, but is it healthier? It is frequently more expensive and may be more difficult to locate. Is it worth the extra cost and effort to eat organic? What are some of the advantages of eating organic foods? Are there genuine benefits? Is organic food cancer-fighting? What about attention-deficit/hyperactivity disorder (ADHD) and autism spectrum disorder (ASD)? Is organic certification more important for some foods than others? Where may parents find the most recent information on organic food prioritisation? In this episode, Drs. Lena and Dean discuss these and other issues, including organic shopping tips.

What is Organic Food?

The Kellogg Company purchased this pioneering natural food company in 2000, long before such acquisitions became commonplace. Kashi has profited from numerous years of sustained growth as a result of an increase in demand for natural and organic products. However, as competition increased, Kellogg’s faltered, and in 2012, Kashi was chastised for misusing the term “natural.” Following Kellogg’s financial contributions to the defeat of California’s mandatory GMO labelling bill – and Kashi’s pledge to eradicate GMOs from its products – the firm has altered its position.

The advantages of organic farming can be viewed from both a consumer and a producer standpoint. Organic foods have higher vitamin and mineral content. This increases the sugar content and improves the flavour of fruits and vegetables. It is considered healthy because it contains no harmful chemicals such as pesticides, fungicides, or herbicides. Organically grown food may be stored for a longer period of time than conventionally cultivated food. Crops grown organically are naturally free of disease and pests.

Organic food helps to reduce the amount of pollutants in your diet, particularly persistent pesticides.

Pesticides, fungicides, fertilisers, and weed killers are strictly prohibited in organic food production. Organic farming produces nutritious food without the use of dangerous chemicals.
Pesticides. While some organic farmers use pesticides, the majority of them are created from natural materials. The National Organic Standards Board, NOSB, and the National Organic Standards Committee must approve these natural insecticides.

Top  Health Benefits of Eating Organic Food

There are several advantages to eating organic food, some of which are obvious and others which are less so. Some of the advantages of organic food are purely personal, but others are beneficial to both humans and the environment. Important note: The Food and Drug Administration (FDA) has not investigated or approved any of the health topics covered on sustainable baby steps. In no way are they meant to take the place of sound judgement or medical care when they are required. Whenever possible, consult with your naturopathic physician before attempting any of these or other complementary therapies.

However, confusion still exists, but to a lesser degree than in the past. Consumption uncertainty regarding the worth or benefits of the organic label has transformed customers into other brands that have muddied the waters. “I receive questions from people who want to know if an organic product is likewise devoid of genetically modified organisms (GMOs). The fact that I’m staring at a can with six different seals and certificates is part of the challenge,” says Howard Atsma, Harvest Health Foods’ director of operations. ”The non-GMO seal is the most prominent and noticeable on this specific can,” says the author.

What was the purpose of the European Parliament commissioning this report, and what was the principal conclusion reached by it?
European Parliamentarians are particularly concerned about food safety and human health, which are both top priorities for them. It commissioned an investigation on the potential health benefits of organic food and farming, which was carried out by a team of experts from several countries. We conducted this study to summarise the scientific facts available on the health effects of organic food, including in vitro and animal experiments, epidemiological studies, and crop analyses, among other things.

Several people, in my opinion, incorrectly assume that organic methods are significantly more expensive. In spite of the fact that this is occasionally true, there are numerous other advantages to eating organic food. (Which we’ll get into in a minute.) Allow me to begin by defining the term “organic.” Organic food growers, processors, and merchants must adhere to a set of extremely stringent standards and regulations. In contrast to the terms “natural,” “non-toxic,” and “healthy,” the phrase “organic” is regulated by the United States Department of Agriculture (USDA).

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Amidst the stratospheric rise of defi and heightened demand for unique and innovative solutions, the global community of angel investors and VC firms is continuously engaging in private funding rounds and token sales. The resulting flood of capital demonstrates that entrepreneurs and startups play their part in developing a new generation of blockchain technology.

Balancer Labs Raises $24.25 Million to Accelerate Protocol Development

Balancer Labs, the company behind Balancer, an automated portfolio manager, liquidity provider, and price sensor, has raised $24.25 million from leading investors in its recent token sale, which will be utilized to accelerate the development of the Balancer protocol. The recent round witnessed an influx of new investors, including Alameda Capital, Pantera Capital, Fenbushi Capital, Blockchain Capital, Longhash Ventures, Fintech Collective, and Continue Capital.

One of the Balancer Protocol highlights is that it uses multidimensional values to build a mathematical and analytical framework, allowing varied portfolios to auto-adjust to market conditions. The second evolution of the Balancer protocol (Balancer V2) will restructure the current system architecture to improve transaction costs while easing developer integration and user experience.

World’s First FBA Network, Flare, Raises $11.3 Million

Flare, a new contract platform built on a modified version of Avalanche, is a distributed network with some unique properties. Not only can it be used to create two-way bridges between networks, such as Ethereum and the XRP Ledger, but it is also the world’s first Turing complete FBA network. Flare claims to be the only platform that applies Federated Byzantine Agreement (FBA) consensus to smart contracts, making it secure and accessible to most blockchain development communities.

Led by Kenetic Capital, the platform has recently raised $11.3 million from some of the world’s leading venture capitalists, such as Digital Currency Group, Coinfund, LD Capital, cFund, Wave Financial, Borderless Capital, and Backend Capital, and angel investors including Vinny Lingham, Do Kwan, and Litecoin founder Charlie Lee, as well as Newform Capital, Genesis Capital, ZB Group, Ripple, and DeFi Capital.

Automata Network Backed With $2.4 Million to Build Privacy-Oriented Web 3.0

Automata Network, which purports to offer seamless privacy for dApps, has raised $2.4 million from prominent investors such as IOSG Ventures, KR1, and Jump Trading. The platform, officially launched on Binance Launchpool, aims to deploy a privacy-first and cross-chain compute protocol, offering developers the required infrastructure to leverage Web 3.0.

The protocol aims to empower Web 3.0 applications and businesses built on Polkadot and Ethereum with privacy-first, high assurance and friction-less transactions. In addition, Automata supports unified cross-chain connections for better operability, a collaborative reward mechanism, and a framework to make data privacy a built-in option across dApps, among several other unique features.

Defi Startup Cryption Network Collects $1.1 Million From Private Round

Switching between blockchains, navigating the complex interfaces, and issues related to scalability and fees are the biggest obstacles blocking the mass adoption of defi according to many. To address these concerns, retail defi startup Cryption Network, built on Polygon, offers a suite of user-friendly crypto products for the everyday retail investor who wants to invest in crypto but is intimidated by its complexity.

Cryption Network, with its wide range of products and services aimed to increase the adoption of cryptocurrencies, recently wrapped up a successful private funding round. The project attracted many acclaimed investors from the crypto universe, including VC firms like Genblock, Master Ventures, CMS Holdings, X21 Digital, Gravity X Capital, Water Drip, and AU21, leading to a capital influx of $1.1 million. In addition, angel investors like Polygon’s Sandeep Nailwal and Fetch.ai’s Humayun Sheik, also funded the network.

Panther Protocol Raises Allotted $8 Million to Build a Defi Privacy Solution

In a world where digital assets are constantly under the spotlight of regulators, privacy seems to be the one thing that’s troubling many traders, retailers, and investors. Panther Protocol, an end-to-end privacy solution, provides defi users with interoperable, fully collateralized privacy-enhancing digital assets to address this problem. Panther Protocol provides users with customizable transaction-level privacy. Using zk SNARK technology, the protocol aims for a robust privacy mechanism, allowing users to mint zero-knowledge zAssets and leverage them across a range of defi applications.

The platform has completed its private funding round, raising more than $8 million from over 140 investors. VC firms and angel investors from across the globe participated in the private financing round. Some early contributors include Alphabit Fund, Deep Ventures, Ex Network, Market Across, Master Ventures, Moonwhale, Nextgen, Protocol Ventures, Rarestone Capital, Titans Ventures, and more.

Impossible Finance Receives $7 Million to Open Defi Incubator, Launchpad, and Swap Platform

Impossible Finance, a platform offering inclusive financial instruments via defi, has raised over $7 million from its recent funding round. The platform aims to make Defi easy by removing complicated interfaces, allowing users to quickly swap tokens, add liquidity, and stake their tokens for additional rewards. Impossible Finance, built by Defi pros from top fintech firms, aims to use the funds to accelerate work on its multifaceted platform that offers a Defi incubator, launchpad, and swap features.

The recent funding round featured participation from True Ventures, CMS Holdings, Hashed, Alameda Research, Genesis Block Ventures, Emniscap, Primitive, Incuba Alpha, BR Capital, Sino Global Capital, IOSG, Coin98, The LAO, Maple Leaf Capital, and others. Several prominent angel investors, including Sandeep Naiwal (Matic), Kain Warwick & Jordan Momtazi (Synthetix), Bette Chen & Ruitao Su (Acala), Bobby Ong & TM Lee (Coingecko), Larry Cermak (The Block), Calvin Liu (Compound), and others also invested in this novel concept.

Reef Finance Announces $20 Million Grant to Encourage App Development

To drive increased participation from developers willing to build applications on the Reef Chain, Reef Finance has announced a grant of $20 million spread across several categories, including defi lending protocols and bridges, runtime modules/chains, NFT development, decentralized exchanges (dex), wallets and interfaces, and development and deployment tools. In addition to being an EVM-compatible defi chain built on Polkadot substrate, Reef Chain is said to be fast, highly scalable, and boasts minimal transaction costs.

The latest announcement of allocating grants to developers aligns with the company’s vision of simplifying defi and making it accessible to everyone. Leading defi brands like Lendefi, Realm, and Kwikswap are some of the outstanding examples of the ecosystem’s unique capabilities. Alongside the launch of the grants program, Reef Finance will also continue enhancing the features and functionalities of Reef Chain in an attempt to drive mainstream adoption of its funding ecosystem.

ROK Capital and Solana Foundation Establish $20 Million Solana Eco Fund

To attract more developers to Solana infrastructure development projects and expand the blockchain’s reach in Korea, ROK Capital, a leading blockchain accelerator in the country, and the Solana Foundation have unveiled a $20 million fund to support teams and projects. The ecosystem fund endeavors to bootstrap companies adding value in multiple areas of the Solana blockchain by building the architecture to support activities in Web3.0, NFTs, and defi.

The fund is also joined by Factblock, a blockchain consulting organization, and community-based accelerator Despread, which will share their expertise with the initiative as partners. Already the fund has bootstrapped several organizations as part of its mandate, including Mercurial Finance, Parrot, Serum, Symmetry, and Synthetify.

What do you think is the most interesting project? Let us know in the comments section below.

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Nowadays, video is an undeniably popular channel for marketing purposes.

In fact, in 2021, 86% of businesses use video as a marketing tactic.

If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with roughly two-thirds of consumers preferring video over text when learning about new products or services.

In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos, so your subscribers either won’t be able to watch your video within the email, or worse — they won’t see your email at all, because it’ll end up in their spam folders.

Fortunately, there’s a creative workaround to help you embed part of your video within your email, and incentivize subscribers to click-through to watch the rest. Here, let’s explore how to do just that.

Embed YouTube (or Any Other) Video in Email

There are two options you might consider when embedding a video within your email — you can either embed a GIF of your video with a “click here to watch full video” CTA, or you can embed a still photo of your video, and when subscribers click the “Play” button, they’ll be re-routed to your video’s URL.

Let’s explore the GIF option, first.

You can use the following instructions on any video from a video hosting platform of your choosing, including YouTube, Vimeo, Facebook, DailyMotion, etc. In the following examples we used a Facebook URL, but a YouTube URL would work just as well. 

1. Find the URL of the video you want to include, or download and save your video to your computer.

To create a GIF of a video I wanted to include in my email, I first went to HubSpot’s Facebook page and copied the URL of a recent video the team uploaded to the site — “How a Senior SEO Strategist Sees the World”.

2. Go to Imgflip.com, a tool that enables you to create GIFs of videos.

3. Choose a starting point and end point for your GIF.

Once you’ve chosen a clip you’d like to use for your GIF, click “Generate GIF”.

4. Download your GIF. 

Once your GIF has been generated, you’ll have the option to copy-and-paste the image link or image URL. Instead, click “Download .gif”.

5. Drag-and-drop your GIF into your email, and add a video CTA linking to the full video. 

Now comes the fun part! Simply create your email to send to your subscribers, and drag-and-drop your GIF from your desktop into the email itself.

Below the GIF, create a video CTA, like “Click to view full video here” with a URL to your video (the URL will likely lead to your own website, YouTube, Facebook, or another social platform).

You can spruce up your email subject line with “Video included” to further incentivize click-through rates.

Of course, you’ll want to use email marketing best practices when embedding a GIF, and ensure the video you want to include is truly a compelling, interesting piece of content for your email subscribers.

This is a unique opportunity to further engage with your prospects and customers, so make sure to use it wisely — don’t just send a video advertisement for your products or services.

Next, let’s explore how you might include a still image of your video with a “Play” button.

How to Create a Still Image of Your Video With a Play Button

1. For this example, I’ll use the same video as before. Instead of copying the URL, however, I simply screenshotted a paused section of the video.

2. When I paused the Facebook video, it automatically included a “Play” button. However, if you screenshot a video while it’s playing, you might not have a “Play” button. To add one to a still image, go to the website Add Play Button to Image, upload your image, choose a play button design, and click “Create Play Button Image”.

Then, click “Download Image”.

3. Next, simply click “Insert Photo” in your email to include the image with the Play button. Then, highlight the image and select “Insert Link”. Copy-and-paste the link to the full video (in this case I pasted the Facebook URL, but you can also paste a URL to a website with your video, or YouTube).

4. And that’s it! Now, when a subscriber clicks on your image, they’ll be redirected to the full video. Ensure the video auto-plays so the subscriber doesn’t have to click “Play” again.

How to Embed a Video in a HubSpot Email

1. If you’re a HubSpot email tool user, you’ll see a Video module on the left-side of your screen when you’re creating an email. 

Simply drag-and-drop the module into the section of the email you’d like to include a video.

2. Next, you have the option to Embed a video using a URL, or uploading a video to your COS. For our purposes, let’s copy-and-paste a YouTube URL into the text box.

3. Finally, edit the video to suit your needs. You can modify the video’s width and height, and even create a custom thumbnail.

4. When you’re ready, click the orange “Review and send” button at the top-right of your screen.

How to Use HTML5 Code to Embed Video in Email

Finally, some email clients do support embedded video. If you feel it’s the right strategy for your subscribers, you can embed a video within email using HTML5.

Here’s an example of an HTML5 code you might use in your email:

<video width=”300″ height=”200″ controls>

<source src=”movie.mp4″ type=”video/mp4″>

<source src=”movie.ogg” type=”video/ogg”>

https://www.facebook.com/hubspot/videos/2321291574789962/

</video>

If the video isn’t supported, your subscriber can see a static image linking to another page, instead.

If you don’t have experience coding, you might consider asking a developer to help you, or take a look at W3 School’s HTML5 Video article.

However, it’s important to note — we don’t recommend this strategy, since you risk either ending up in your subscribers’ spam folders, or using code that many of your subscribers’ email clients won’t support. Ultimately, it could be more trouble for many of your subscribers’ than it’s worth.

To ensure your video can be seen by all your subscribers, I’d recommend one of the strategies listed above, instead.

If you’re looking for other opportunities to boost email click-through rates and conversions, take a look at HubSpot’s free email marketing tool.

Video Marketing Conversion Rates: Video marketing is the go-to method for clever marketers who want to raise brand exposure, generate leads, and drive social media engagement. A variety of marketing methods that use video for a diverse set of customers allow it to be an excellent supplement to all marketing funnel stages, which makes the multimedia format an excellent tool to add to your marketing plan.

In this post, we’ll talk about a number of tactics that you can utilise to boost your conversion rates from video marketing. Let’s get started!

What does the term “conversion” mean?

A conversion is an activity performed by a visitor on your website or during a campaign. A conversion may be anything from downloading a whitepaper to signing up for a free trial, purchasing a product, or just clicking a link that leads to a landing page.

Conversion rates should be continually watched, assessed, and improved in order to help a company expand. This is referred to as conversion rate optimization, and it applies to all sorts of marketing, including video.

Conduct an A/B test on your images and video.

An A/B test (also known as split testing or bucket testing) is a marketing strategy in which two copies of the identical product (a control vs. a variation) are shown to a cohort to evaluate which performs better.

A/B testing is an important skill to acquire since it is one of the most prevalent types of conversion rate optimization (CRO) and will help you enhance conversions and generate more sales, clicks, or sign-ups depending on your business goal.

There are several options in video marketing to A/B test your video content, create greater conversion rates, and, most importantly, identify what works and what doesn’t in your campaigns.

A hypothesis is required for each test that is carried out. This might be anything from utilising a human face as a thumbnail to make the video more relevant and raise the play rate to add an energetic music track to lengthen video view time.

Conversion Rates for Video Marketing Thumbnails

For every marketing video, there should be a large thumbnail (1280 x 720) as the main picture. When you have finished recording your video, you should immediately upload it for everyone to see, because it will be the first thing your audience sees before they click to play your video. So use an image that grabs attention so your video has a positive impact on your audience.

Thumbnails are a good area to start A/B testing, especially if you want to know whether one picture leads to a higher rate of page views. For example, you might run an experiment in which you have a custom-built thumbnail picture, and then observe which one of your thumbnail images works the best and helps increase your conversion rate.

Title

Your video’s title is crucial, and it has a significant impact on the target audience. Other people in the industry will view your title and discover whether or not they will like your video, so your video’s engagement rate will be apparent to other industry observers from the very beginning. Because the title influences how your audience does a search on social media and YouTube, it should affect the way your video is shown on those sites.

Compensate for failing at their original goal, Test various titles to discover which one motivates engagement the best, This can help you discover which title resonates with your audience the best, as well as improve your overall conversion rates.

Length

In 2016, Microsoft conducted an investigation to find out the attention span of Canadian media consumption and concluded that the average attention span is eight seconds. If you want to connect with your audience, you have to begin your video by doing so in the open portion. The problem is that there is no guarantee that the length of your video marketing campaigns can be tested.

For example, while conducting an A/B test on your videos, you will be able to learn which duration most resonates with your viewers. You can measure this by tracking how long people spend looking at their watches (or audience retention on YouTube).

Audio

While it is well-known that music influences purchase decisions in-store, choosing the audio track for your video is almost certain to influence your target audience’s purchase in the online world as well.

Take a test and measure whether your audience’s attention level increased or decreased depending on which royalty-free audio tracks your test on your video. On a Lumen5 Premium, Business, or Enterprise subscription, you may submit your audio snippets to videos, helping you to expand your brand exposure and to provide your audience with immediate brand identification.

Voiceover

Incorporating a voiceover in your video is a wonderful method to humanise your marketing messages and make yourself stand out in a highly-populated newsfeed. To evaluate the effectiveness of your video material, you can do so by running different variations: one with no narration and the other with a narration.

Video Marketing Conversion: Humanize and Personalise Your Video Content

If you are in the B2B SaaS space, your audience will not be able to physically access the product. It is inviolable. You cannot come in contact with it, smell it, or experience it. As a result, B2B marketers must put in more effort to acquire the trust of their target audience. One approach to expand your reach is by integrating human photos into your video marketing initiatives.

The foundation of any persuasive video is using human emotion as the canvas and human emotion in good form as the palette, which is both demonstrated in the thumbnail of your video. There is a lot of room for experimentation here, as you could conduct an A/B test using several photos to determine which one yields the most levels of engagement.

To make your video material more personal, don’t stop there by only showing human images. A video email marketing campaign is a great way to engage your prospects. In Email Marketers, we found that email testing in A/B split produced results that demonstrated that adding marketing to email increased click-through rates by 40% and profits attributable to email campaigns by 190%.

There are two other strategies for increasing conversion rates: adding a transcript to your video and including a transcript on the landing page. At the moment, Google cannot handle video content and hence does not understand the context and message of your video. When it comes to boosting your campaign’s SEO, increasing your organic traffic, and improving your conversion rates, having a transcript as part of your content is a foolproof approach to accomplish.

Test The Placement of a Demonstration Video

While we know that landing pages with videos enhance conversion rates by X per cent, have you considered further testing video placement?

Placement of video on a landing page mattress. According to Wistia’s study of 95,000 web pages featuring video, the chances of a visitor pushing play reduces as they scroll down the page, affecting your play rate. For instance, putting a video above the fold had a 56 per cent play rate, whereas embedding a video below the fold generated a 27 per cent play rate.

Include your video content as high up on your landing page as possible. Additionally, you might perform an A/B test on the location to determine which element specifically promotes conversions.

The same study examined video dimensions and discovered that the dimensions of your video can have an effect on your conversions. Wista discovered that the optimal size for the “sweet spot” of maximum play rate is between 401 and 600 pixels. Again, you may run A/B testing to determine the optimal video size for your conversion rate.

Measure Metrics that are important to Video Marketing Conversion

Without measurable analytics, there is no purpose in strategizing a video marketing plan. Analyzing the performance of your video can assist you in determining what works and what does not so that you may iterate and achieve greater success the following time.

There are numerous parameters that may be tracked in video marketing. Depending on the video’s initial objective, you may choose to assess the following metrics:

View count. To what degree did your video reach out to a broader audience?

Engagement rates. Do you think your campaign had an impact on your target audience?

Play rate. What was the level of relevance of your campaign?

Watch rate. Would you believe it if I told you that your audience watched the entire video? Where was drop-off taking place?

Click-through rate. Did your audience take the action you wanted them to do?

If your in-house video team is taking too long to produce content, is there a problem? Questioning the idea of outsourcing videos which may be too costly?

By signing up for Video Content PLR Club, you can easily make marketing videos for your campaigns in a small space of time with full support from professional marketers that make real money from Video Marketing Conversion Rates.

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