In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue.

And, even before the acceleration in home food deliveries in 2020, the health and sustainability-conscious brand had already raked in $43 million in funding from investors who aligned with the company’s vision.

In a recent episode of HubSpot’s podcast, The Shake Up, our hosts Alexis Gay and Brianne Kimmel spoke with Daily Harvest founder and CEO Rachel Drori to learn what inspired her to build the brand, how she navigated investor pitching, how algorithms fuel the business, and how she thinks about the brand’s marketing mix.

Below are just a few highlights from the podcast:

Daily Harvest on Growing Its Brand and Customer Base

Daily Harvest’s Mission to Serve Healthy Food

[00:21:26] Rachel Drori: We’re not a meal kit. We’re more like a [00:21:30] modern CPG than a meal kit. Our food doesn’t rotate. You don’t have to really cook it. It’s already prepped.

[00:21:42] Alexis Gay: Would you say you’re defining a new category?

[00:21:45] Drori: Absolutely. I got into it because I’m absolutely a foodie. …. I wanted food that was convenient because that’s what makes fruits and vegetables hard. … But I also wanted food that was jam-packed with all the stuff that I know is good for me. … Hippocrates said, “Let food be thy medicine,” right? We’ve ended up with a Hippocratic oath for medicine being a medicine. Whereas food is kind of lost its way. So we’re really here to change that.

… The way that Big Food is set up is very systemically broken. … Investors in big food companies, the big CPGs of the world, are really focused on things like margin, accretion, and slow, steady returns dividends. … When you think about how that translates to food … it’s pretty ugly. And the way that they’re structurally set up is not to innovate. A case in point is Kraft in recent years, right? Their big innovation last year was launching pink macaroni and cheese. … They’ve just completely lost touch with the customer and they don’t have the structural agility to be able to move with modern times.

What drives demand for Daily Harvest?

[00:23:57] Gay: What drives the demand for your product? … Is it that younger generations are focusing on healthier food options? Is that the traditional family dinner is not as much part of our culture, is it because of the struggles of the restaurant industry? What do you think?

[00:24:15] Drori: I think there’s a few things. We’re kind of at the crossroads of a bunch of — I hate using this term — megatrends, right? … I think people are just smarter and there’s enough education out there where people are realizing that if I stick to the basics — like things my grandparents ate, things my great grandparents ate — then I’m going to be okay. So our whole food ethos is really based on this idea where we’re not going to tell you what not to eat.

… We are including everybody’s eating habits and everybody’s eating values, but we’re going to provide a base of fruits and vegetables. So our goal is to get everybody to eat more fruits and vegetables. And then, if you want to add a piece of chicken to your harvest bowl … we think that’s great.

Navigating Tricky Investment Pitches

[00:25:42] Gay: In 2017, you had $43 million in investments, which is incredible. But in order to get that type of cash infusion, it starts with a pitch. And I want to hear a little bit about one of those pitch meetings back then in 2017, how were you approaching, crafting the pitch around Daily Harvest?

[00:26:02] Drori: 2017 was the point when we felt like we had reached true product-market fit. So pre-fundraising — previous to that point — I would say it was incredibly difficult. People didn’t understand how the collections that we had laddered up to this bigger picture to this platform. There was a lot of friction in the fundraising process, especially because the people from who I was trying to raise money just didn’t see that there was a problem. They were like, “Well, why, why wouldn’t I just buy a Jamba Juice?” I’m like, “I don’t even know where to begin.”

[00:26:40] Gay: Did you ever feel discouraged

[00:26:41] Drori: After meetings like that? Oh, discouraged wouldn’t even cover it. I think that fundraising is the most demoralizing process.

[00:26:58] Gay: What was the key message you were really trying to land with the people you were seeking investment from.

[00:27:05] Drori: There were two things. The message I was trying to land was just this big picture. That big food is completely broken and that there’s this opportunity and that big food is not meeting customers. … Where I would say it got really tricky wasn’t necessarily with the problem statement. It really was that a lot of people got tripped up on the frozen.

[00:27:32] Gay: Why do you think that is?

[00:27:34] Drori: They still do, but everyone’s like, “Oh, so you’re disrupting frozen food?” and I’m like, “Soup is not a frozen category. Lattes are not a frozen category. Breakfast cereal is not a frozen category. How is that your logic?” Frozen is how we make food incredibly clean, unprocessed, convenient, and sustainable. … You know, we’re really trying to focus on that, that big picture to paint this story that we’re not going after frozen food.

… Eventually, we did it. The other thing that I was really looking for in that round was values alignment from our investors. … I wanted to make sure that we were never going to end up in a position where some of the investment community in big food causes a lot of health challenges. … There was a lot of insuring that our investors were going to have values that aligned as well.

Finding Like-Minded Investors

[00:29:10] Kimmel: How did you actually reverse the pitch and ask those investors questions to give you a real feel if they were going to add value and be a valuable person to help you scale Daily Harvest?

[00:29:25] Drori: One of the tricks, when you’re pitching, is that you’re also always selling. So one of the things that I did was I showed that there was great customer demand for these things — like sustainability is now table stakes. It wasn’t five years ago. Just showing where the customer demand was going and showing that there was also a business revenue opportunity tied to everything that we were hoping to do on the sustainability side … was a really important part of the story. Some of the questions that we asked just to make sure that people were aligned actually weren’t to the investors directly. it was always to other companies that they invested in and not the ones that they introduced us to.

… Those back-channel calls where you ask about a time where there was a really difficult decision that you had to weigh: Margins versus doing what was right for the customer, right? For me, that’s one of the hardest tensions and I was always going to focus on what was best for the customer — and what’s best for the Earth is also best for the customer.

Building Out the Business

[00:32:08] Kimmel: What were the next steps that had to happen to make Daily Harvest truly scalable?

[00:32:19] Drori: A lot of it sat in our supply chain. … We had a lot of amazing farmers that we engaged directly with. We still, to this day, do all of our own sourcing and work directly with everyone. But a lot of that story was very idealistic. …  It was a hard thing to do at that scale.

… Even like our packaging, right? We have these like grand plans to have completely home-compostable packaging. There’s a lot of storytelling there because there’s a scale problem. So you always have this chicken or egg problem when you’re talking about physical goods, where in order to make something cost-effective so that you can think about things like profitability, you have to have the scale to be able to justify those big swings.

Personalizing the Customer Experience

[00:34:15] Gay: A lot of companies that are offering food delivery in some capacity are keeping their offering really simple, focusing on just dinner or just one type of food. But you have over 60 items for breakfast, lunch, and dinner. Was that a conscious decision you made to offer so many more?

[00:34:32] Drori: Because we have this direct link with our customers. What we’re able to do is we actually phenotype taste beds and we understand what every single customer wants and needs down to an incredible level of detail that allows us to create food for each individual. We don’t look at customers as averages. We really look at each individual and we create food to meet the needs of those customers.

… We have smoothies for different tastes, preferences, and different tea, eating values, and different profiles. As we expand into this collection depth, we see different groups consuming over different days. So it’s really systematic the way that we think about it. And it’s really served as well to increase share of stomach over time,as we’ve been able to take this data and turn it into meeting the needs of our customers.

[00:35:41] Gay: How did you build that?

[00:35:45] Drori: We have an incredible algorithms team who has really been a key part to our food delivery and then the personalization tied to that development to make sure that we’re matching the right people with the right food. That was creative.

[00:38:00] Kimmel: How do you balance qualitative insights as well? Like, do you have a great team that’s reading customer support tickets? Do you have focus groups? How do you collect a lot of Individual insights from each Daily Harvest user?

[00:38:14] Drori: There are two ways in which we do that. One is we have an incredibly passionate care team. … We’ve really emboldened our care team to be a part of this co-creation journey and adding the context behind what we’re seeing in the data. That’s a huge piece of what we do. Then we have a in-house research team that takes the data that we see and ties it together with the emotional, the psychological, the why behind what we’re seeing. … And it’s an incredibly powerful combination.

Daily Harvest’s Changing Marketing Mix

[00:41:20] Gay: I want to talk a little bit about your marketing mix. … In a world where startups rely so heavily on Facebook, Google, and Amazon for sales, you have invested in TV ads in influencer partnerships. … I would love to know what was your decision-making process in making some of those bets?

[00:42:11] Drori: It was easy to scale on Facebook. Now it’s a whole different ball of wax. The landscape has changed significantly … the landscape is always changing, it’s a complete moving target and something that works today will not work tomorrow. It’s just how you have to live in this world. We went out really aggressively into every channel you can imagine to give us that optionality and that agility where we can change our spend in different channels based on what happens to be working at the time.

… Influencer marketing is part of our mix, TV is a part of our mix, but I think the most important thing is — even if one thing is working really well — that you keep your spend and you keep the other channels engaged enough where if something changes you can always pivot and change that mix.

[00:43:57] Kimmel: How do you think about some of the branded Daily Harvest stuff versus like engaging with influencers and people that are likely to use Daily Harvest anyway, because it falls into like this new category of just easier, healthier.

[00:44:27] Drori: People always say like, “What’s the secret to your really fast growth?” And I actually talk about our supply chain, which is not the answer that people want to hear, but the reason why is … if you’ve ever seen a Rogers bell curve, it’s a normal bell curve, but if you think about the way normal product development works, you have an insight and then can take up to a year to ring something to market.

… Climbing up that curve, by the time you get to the top. That’s usually when big companies are going to market. Right? Our supply chain agility and our data allows us to go to market when an early adopter is interested in something and our early adopters because we listened to them, became these evangelists

… And what’s really powerful is that it spurs this virtuous marketing cycle that rides itself up that curve, as opposed to facing headwinds on the way down, where you have to like hire Justin Timberlake to shake his tushy on television. … Of course, we pay for some influencers, but really, what you’re seeing is us co-creating with our customers and our customers being so glad that we listened to them and gave them what they wanted.

To hear the full conversation or check out other episodes of The Shake Up, click here.

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Acute Middle Ear Infection in Infants, Toddlers, and Children

The middle ear is a space behind the eardrum that is filled with air and lined with a series of small bones called ossicles. This tube regulates the pressure in the body and removes biological fluids and debris. The most frequent type is acute otitis media, which is a middle ear infection. It is particularly prevalent in children between the ages of three months and three years, when their Eustachian tubes are less formed and more prone to blockage.
The majority of ear infections resolve spontaneously and without long-term consequences. Ear infections that recur frequently can have dangerous consequences:

Hearing impairment. When an ear infection is present, mild hearing loss is frequent, though it often resolves once the infection is cleared. Recurrent ear infections or fluid in the middle ear might result in more severe hearing loss. Irreversible hearing loss may result from permanent injury to the eardrum or other middle ear components.

When fluid accumulates in the middle ear as a result of a viral or bacterial infection, an ear infection arises. Although this painful ailment is most commonly associated with children, it can affect anyone at any age. Ear infections can either be acute (short-lived) or chronic (long-lasting) (consistent or recurrent).

Ear infections are a frequent cause of ear discomfort or ear pain. Infections of the ear can occur in any area of the ear, including the outer, middle, or inner ear. External ear infections can occur while swimming, wearing hearing aids or headphones that irritate the skin of the ear canal, or when inserting cotton swabs or fingers into the ear canal. Infected skin in the ear canal may be scraped or inflamed. Water softens the skin of the ear canal, facilitating bacteria development.

Which physician specialities handle middle ear infections?

Typically, antibiotics are used to treat middle ear infections. Antibiotics can be taken orally or by ear drops. Numerous physicians will also prescribe medications to reduce the symptoms of the illness, such as over-the-counter anti-inflammatory and pain killers. Assume you’re also experiencing cold or allergy symptoms. Your doctor may prescribe a decongestant such as Sudafed or earache drops, an antihistamine such as Benadryl or Claritin, or a steroidal nasal spray such as Flonase in this circumstance.

Fluid leaking is a common symptom of outer or middle ear infections, and it is often suggestive of a severe infection requiring prompt medical intervention. Both toddlers and adults with ear infections may have fluid leakage. When fluid drains from the ear, an unpleasant sensation of fullness can result, and leaking commonly prevents prescription ear drops from reaching the infection site. Doctors may need to drain some of the fluid prior to commencing treatment to ensure that the prescription medicine works efficiently. Even if the ear fluid leakage is visible in colour, it should be investigated by a physician.

How do you manage an acute middle ear infection or inflammation?

While ear infections can develop as a result of a cold virus, they can also occur as a result of another illness. Typically, these ear infections present rapidly and are highly painful at first. Acute otitis media is a disorder that causes inflammation of the middle ear and is the most frequently diagnosed ear infection in children in the United States of America. Children’s Eustachian tubes are shorter than adults’, which allows bacteria and viruses to reach the middle ear more quickly, resulting in severe otitis media.

Adverse medication reaction or side effect:
Nausea, vomiting, upset stomach, weakness, confusion, and seizures are just a few of the unpleasant effects associated with medications. Acute sinusitis is a sinus inflammation that causes pain and tenderness in the sinuses, as well as facial redness and swelling. Compression of the eardrum by a middle ear infection results in pain and, in rare circumstances, hearing loss. Chronic sinusitis, or sinus inflammation, causes symptoms such as a stuffy or runny nose, toothache, fever, and sore throat.

Due to a cold, allergies, or sinusitis, mucus can accumulate behind the eardrum, trapping a virus or bacteria. An infection of the middle ear can result in ear pain and inflammation. Without treatment, the infection can grow, spread, and possibly result in hearing loss. After diagnosing the underlying cause of the infection, a doctor may prescribe antibiotics (if the sickness is bacterial) or an antihistamine, nasal decongestant, or steroid.

Are there any home cures for a middle ear infection that are acute?

Viruses are the primary cause of outer, middle, and inner ear infections. The majority of external ear (swimmer’s ear) and middle ear (otitis media) infections are self-limiting.
It is treatable at home with warm compresses for earaches or drops of tea tree, ginger, or garlic oil, for example. The following are some of the symptoms of an ear infection in the outer ear (swimmer’s ear) or middle ear.
Mild to moderate earache, pus pouring from the ear, swelling and redness in the ear.

In young children, an ear infection can cause a sore ear, occasionally severe ear discomfort, trouble eating, and fever. There are different types of ear infections, but young children are particularly susceptible to middle ear infections, more usually referred to as otitis media, which can be caused by a variety of germs. What, then, are they? Recognizing these causes can assist in preventing ear infections in infants. Momjunction addresses the potential causes of otitis media, how to identify them, and how to treat and prevent them with natural medicines.

Q: Is it possible to treat an ear infection in the middle ear at home?
A: Natural remedies can be used to treat a middle ear infection in a variety of ways. These treatments may provide some immediate relief, but if symptoms persist for more than a few days, a physician should be consulted. Several remedies include the following:
Salt: Heat salt in a pot. It should be wrapped in a handkerchief and applied to the affected ear for up to 10 minutes. This should aid in draining the ear fluid and provide relief.

According to experts, antibiotics are not indicated for certain inner and outer ear infections. Treatment is ultimately determined on the type of infection. Pain and inflammation can be treated with analgesics such as Advil or Tylenol, as well as decongestants and allergy medications such as Sudafed or Benadryl. However, these medications will not cure the infection. Unless the eardrum is ruptured, you can use home remedies or prescription ear drops to clean and assist recuperation. Additionally, you might use a warm compress to relieve pressure and pain in the ear.

What restrictions apply to a youngster suffering from a middle ear infection or inflammation?

If the child is not in excruciating pain or has a fever, the doctor will most likely wait for 24 to 48 hours (1 to 2 days) to see if the ear infection heals on its own. If the condition of your children does not improve or deteriorates, you should take them back to the doctor. | Antibiotics will be administered to your child if: Children often feel better within a day after beginning treatment with an antibiotic. Your doctor may elect to re-examine your child to confirm the illness has been eradicated. Fluid can persist in the middle ear for several weeks without causing irritation.

A middle ear infection, also known as otitis media, is a viral or bacterial infection of the air-filled cavity beneath the eardrum. Otitis media frequently affects only one ear, however, it can potentially affect both ears at the same time. The infection can cause significant inflammation and fluid buildup in the middle ear. While the virus can infect people of any age, it is most prevalent in younger children, with a high infection rate happening before the age of ten.

If you suffer pain behind your ear, the best plan of action is to get medical treatment and treat the condition swiftly to avoid it turning into something more serious and hazardous.
This ear infection is caused by a virus or bacteria that affects the air-filled space beneath the eardrum that contains minute vibrating bones. This condition is more common in children and can cause severe pain behind the ear as a result of fluid collection and inflammation in the middle ear.

An ear infection is a viral or bacterial infection of the outer, inner, or middle ear. The sickness is fairly prevalent, particularly in children, and is not frequently recognised as serious. An ear infection can manifest itself in a variety of ways, including acute inflammation and fluid buildup in the ear. While the illness may cure spontaneously in certain circumstances, therapeutic options such as antibiotics and analgesics are available.

Detecting Childhood Hearing Loss

When there is a large fluid collection deep in the ear, sticking occurs significantly more commonly in children than in adults. This typically results in hearing loss, while increased pressure may cause ear pain. Fortunately, glue ear frequently spontaneously resolves.

Certain internal organs of children may also be undeveloped briefly as a result of their physical development. This is particularly true of the Eustachian tube, the canal that connects the middle ear to the nostrils and functions as a drainage system. Due to the Eustachian tube’s smaller size in children, it is more prone to swelling, resulting in fluid becoming trapped in the middle ear. This fluid presses against the eardrum, causing discomfort, and may include pathogenic microorganisms. As a result, ear pain and, in some cases, hearing loss ensues.

Fever occurs when the body temperature surpasses 100. 4 degrees Fahrenheit; fever suggests the possibility of a more serious infection (especially in infants and young children).
You or your child may have hearing difficulties; the illness may have caused an ear infection in your minor child.

While the majority of serious infections require medicine and, in some circumstances, surgery, there are certain natural remedies that can help alleviate pain and promote ear recovery.

Your child’s symptoms, including fever, should improve within 48 to 72 hours of commencing antibiotics. If symptoms linger, a virus may be present or the bacteria causing the ear infection may be resistant to the antibiotic used. It is possible that a different antibiotic will be required. For some children who get appropriate treatment, fluid may persist in the middle ear for weeks or months after the infection has healed. During this time period, children may endure temporary hearing loss, but the fluid normally clears itself.

Children aged six months to two years are more susceptible to ear infections than older children due to the size and shape of their eustachian tubes and their developing immune systems. Children are cared for collectively. Children who receive care in groups are more likely than children who receive care at home to contract colds and ear infections. Children who are exposed to more infections in communal situations, such as the common cold.

Earaches are unquestionably uncomfortable, and if you or your child are suffering from this type of pain, it is vital to establish the source as soon as possible. If you can tell the difference between a basic earache and an ear infection that may require additional treatment, you will have a much easier time recovering.

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Companies That Remove Junk In Tampa

Clearing out your basement, organising your workstation or living room, as well as moving and relocating, all involve considerable time and effort. Cleaning is a pain in and of itself, but what follows is as so; what to do with all the junk or how to rid of it? This is when Junk Removal Companies come in to relieve you of the load and properly dispose of the junk.

As a homeowner, you may lack the information necessary to dispose of your rubbish categorically, which is necessary when you need to dispose of a large number of junk items. Prior to dumping trash in landfills, it must be separated, sorted, processed, organised, donated, or recycled, and then whatever trash remains that cannot be donated or recycled can be deposited in landfills. The majority of the things and goods that we own are constructed from a variety of different types of materials. Certain materials degrade naturally, whereas others do not. While some are recyclable, some are not, this information is necessary if you want to haul your trash as efficiently as possible. Rubbish removal companies contribute to the efficient disposal of junk because they are equipped with the necessary knowledge and information to ensure the preservation of the environment while also removing the junk from your hands.

How Do Junk Removal Businesses Operate?

Junk removal firms operate on an as-needed basis. You must contact them and possibly schedule an appointment at a time that is convenient for you. The company sends a team or a small group to collect the rubbish from you at the scheduled time. Typically, they provide two options:

truck hauling: For this option, the junk removal firm sends a team with a huge vehicle equipped with a dumpster attached to the back. They will truck away all of the rubbish objects that you have accumulated. This technique is most effective if all of your rubbish has been gathered following a move or a post-renovation clean-up.

dumpster rental: with this option, the junk removal firm will deliver a dumpster of your desired size and location to you. You are meant to fill this dumpster over the course of a few days while you complete your clean-up. Once you’re finished, they’ll come and remove the dumpster. This is an excellent alternative if you want to clear up an area that is clogged with junk objects but lack the capacity to store them till later disposal.

Why Should You Hire Professional Junk Removal Services?

Apart from their superior knowledge of rubbish disposal, there are additional advantages to hiring junk removal companies, including the following:

Time-saving: Because rubbish removal businesses are more knowledgeable about disposing of junk, entrusting them with your junk saves you time that you would otherwise spend figuring out the system. The majority of us live a hectic 9 to 5 existence and desire to spend any free time we have on pleasure rather than work. As a result, rubbish removal services save you time.
By hiring these services, we create market space for these businesses, which in turn creates jobs. Junk removal firms are killing two birds with one stone by contributing to the country’s economy and fostering a sense of community among us all.

More available space and decluttering: Because junk removal firms exist, we are compelled to clear our basements, workspaces, and living rooms in order to make place for a new room or a more organised workstation. Certain rubbish removal firms also provide catastrophe clean-up services, assisting you in disposing of flooring, drywall, and other building waste that may have been destroyed as a result of a disaster. Additionally, they offer seasonal clean-up services such as leaf and branch removal.

Giving back to the environment: The majority of garbage removal businesses operate under the philosophy of recycling as much of the junk they collect from each residence as possible. Everything that can be recovered is retrieved, and only the objects that are completely unsalvageable or non-biodegradable are disposed of in landfills or incinerators.
Avoid injuries and dangers to your safety: Eliminating unneeded clutter in your hallways and living area, such as unused furniture pieces, will help you avoid walking dangers.

What Types of Items Do Junk Removal Companies Accept?

Junk removal firms typically accept a number of products in addition to standard junk. Each company has its own list of accepted things; however, the following are some of the more typical items that all rubbish removal businesses accept (this list is not exhaustive):

Couches, mattresses, box springs, chairs, tables, desks, bookcases, filing cabinets, televisions, computers, monitors, printers, and copy machines, hot tubs, refrigerators, freezers, stoves and ovens, microwaves, air conditioners, water heaters, washers, dryers, and dishwashers, trash compactors, construction waste, bagged garbage, lawnmowers, and yard waste, tyres, scrap metal, exercise equipment, and bicycles

What Items Do Junk Removal Companies Refuse to Accept?

Similarly to how they maintain a list of products they accept, rubbish removal businesses maintain a list of items they do not accept. The majority of them will refuse to move hazardous rubbish or industrial waste, as well as goods that are too heavy to lift and handle or are located in hazardous places. Among the products they refuse to accept are the following (this list is not exhaustive):

Opened paint bottles/cans, pesticides, fuel, household cleaners, fluorescent light bulbs, medications, ammunition, pyrotechnics, asbestos, pressurised containers, medical waste, chemicals and solvents, gasoline, and any other type of toxic and/or hazardous waste.

The items stated in the preceding list require special disposal methods that must comply with local law. Corrosive, combustible, reactive, medical waste and hazardous materials must all be disposed of in accordance with local laws, which is an additional liability that your rubbish removal business will naturally avoid. Toxic or hazardous waste is prohibited from landfills because it must be stored, handled, and processed in a certain manner prior to disposal.

What Is the Cost of Junk Removal?

The cost of rubbish removal is determined by the quantity of space taken up by your stuff in the back of the truck. The fewer objects, the easier the removal; the more items, the more expensive the removal. You can choose between truck disposal and dumpster rental, depending on the amount of your rubbish gathering.

The cost of garbage removal is entirely dependent on your scenario, circumstances, and location; for instance, if you live in an apartment and lack the room to store a rented container, you must select for truck disposal.

When it comes to truck hauling, some junk removal firms send an inspection team ahead of time to determine the amount of space your junk will take up in the back of their truck and then give you a price. The price provided on-site is precise and clear. They utilise the term “truckload” in their vocabulary, and their charges are based on a quarter of a truckload, half of a truckload, or a full truckload. The trucks utilised by rubbish removal businesses are capable of carrying approximately 16 US short tonnes of junk. The cost is between $100 and $350, which can increase to $800 for a full truckload of rubbish, but the cost of hiring a dumpster is between $300 and $550 weekly. Additionally, rates vary according to another factor: geography. Where you live dictates how much you must pay for rubbish removal services. For example, full truckload junk removal can cost up to $800 in New York City, but only $500 in Oklahoma.

Where Does Junk Go After It Is Hauled By Companies?

The majority of garbage collected from homes is recycled, donated, or sold to thrift stores for reuse and resale. They offer gifts to children, clothing to shelters, couches and furniture to soldiers, and musical instruments to those in need. When items cannot be recycled or donated, they are disposed of in landfills. Some junk removal firms give more than others, and some recycle more than others, so conducting research is critical when determining which junk removal company to trust.

Innovative rubbish removal firms also take electronic debris because they understand how to properly recycle or rid of it. They also help to limit the amount of plastic that ends up in landfills by properly disposing of it, which helps to slow the filling of landfills and also helps to preserve the environment from the horror of plastics by a small amount.

HOW TO CHOOSE A JUNK REMOVAL COMPANY?

Choosing a rubbish removal business is mostly determined by three factors:

Availability: numerous rubbish removal organisations are based throughout the United States; some have a significant number of branches and storefronts in additional areas and states, while others do not. Obviously, you should choose one that is local to you.
Pricing: After you’ve narrowed down your choice of rubbish removal firms based on their availability in your location, the next item on the agenda is pricing. Each company charges differently. You should choose the most affordable option.
What percentage of items they recycle: After confirming availability and pricing, you may also examine which organisations the businesses donate to or what percentage of their waste they recycle.

It’s a good idea to evaluate at least three to four rubbish removal businesses side by side based on their availability, pricing, and customer reviews before settling on the one that works best for you. Reviews inform you of their clients’ experiences as well as their honesty, integrity, fairness, reliability, and equipment quality. Additionally, it sheds light on any additional minor services they do that are not stated on their website.

A reputable junk removal firm should be a full-service operation capable of handling individual goods such as couches or refrigerators as well as hauling junk from a whole property. They should provide prompt removal in order to prevent remaining in your personal space for an extended period of time. Certain firms will even offer you a discount on the specified price if you store your rubbish outside your home for quick pickup.

They should not be finicky about the rubbish items you wish to get rid of if you have already ensured that just the items on their list will be carried; the shape, size, weight, and form of the items should be irrelevant and should not matter to a reputable garbage removal business. Additionally, they should be provided with the necessary equipment and vehicles to complete the work efficiently. If you need a full-size piano carried, the business should have the appropriate equipment and staff to make the transfer a success.

Another thing to consider is the certified skills of the crew and team members of the firm you are considering employing, as this will inform you of their level of training and experience handling various types of rubbish. A skilled junk removal company will also clean the area from which they collect the junk, making it suitable for you to use after they have left.

In summary, a reputable rubbish removal business should be able to:

Charge according to the size of the junk to be removed, accept all shapes, sizes, and types of garbage, save you time and money, provide a free junk removal estimate, have trained and professional employees who know what they’re doing, are efficient at their jobs, and are customer-friendly, and stay current with the industry and the newer and more efficient process of eco-friendly garbage disposal.

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Nowadays, marketers put a lot of emphasis on webinars, video campaigns, and other new opportunities to reach their customers.

But your contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels — email.

You might be wondering if email is still a worthwhile marketing strategy. Well, it is.

In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.

If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for 2021 to demonstrate just how powerful email can be.

General Email Marketing Statistics and Best Practices

• The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. (Statista, 2021)
• There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
• More than 306 billion emails are sent and received each day. (Statista, 2021)
• Active email accounts surpassed 5.6 billion in 2019. (Statista, 2019)
• 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
• More than 40% of marketers saw budget cuts to email since the pandemic. (Litmus, 2020)
• Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. (Constant Contact, 2021)
• Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
• 4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus, 2020)
• 35% of marketers send their customers 3-5 emails per week. (Not Another State of Marketing, 2020)
• 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. (Litmus, 2020)
• 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
• 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
• The U.S. spent over 350 million dollars on email advertising in 2019. (Statista, 2019)
• Brands that always include an A/B test in their emails generate an ROI of 48:1. (Litmus, 2019)
• Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays. (Campaign Monitor, 2021)
• 66% of marketers believe artificial intelligence is a way to optimize email send times. (Statista, 2019)
• 23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. (Not Another State of Marketing, 2020)

B2B Email Marketing Statistics

• 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
• 16% of all emails never make it into the inbox. (Email Tool Tester, 2019)
• On average, B2B companies send one email marketing campaign every 25 days. (SuperOffice, 2020)
• 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute, 2020)
• 87% of B2B marketers say email is one of their top free organic distribution channels. (Content Marketing Institute, 2020)
• 90% of content marketers say email engagement is the top metric they track to measure content performance. (Content Marketing Institute, 2020)
• 89% of all B2B email campaigns are sent from a company name. (SuperOffice, 2020)
• The second-most common technology B2B organizations use to assist with content marketing is mail marketing software. Roughly 85% of marketers say they work with these tools. (Content Marketing Institute, 2020)

Mobile Marketing Statistics

• Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. (Statista, 2021)
• Apple iPhone’s native email app has the highest market share, followed by Gmail. (Litmus Labs, 2021)
• Nearly 1 in 5 email campaigns is not optimized for mobile devices. (SuperOffice, 2020)
• Launching a mobile-responsive email design can increase unique mobile clicks by 15%. (MailChimp, 2019)
• Mobile-friendly email is the second most-used tactic email marketers to improve their performance. (HubSpot, 2020)
• 9.3% of email clicks come from tablets, rather than smartphones or computers. (MailChimp, 2019)
• Although people primarily check email on iPhone devices, Gmail is still the most-used email service, with more than 1.5 billion users (CNBC, 2019)

B2C Email Marketing Statistics

• Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week. (GetResponse, 2020)
• 60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. (Litmus, 2020)
• More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)
• The single message autoresponder email had an astonishing 98% open rate and a 37% click-through rate. (GetResponse, 2020)
• Nearly 22% of all email campaigns are opened within the first hour of sending. (GetResponse, 2020)
• 45% of internet users avoid opening emails from unknown addresses. (Statista, 2019)

Email Marketing Demographics 2021

• 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster, 2020)
• 40% of consumers say they have at least 50 unread emails in their inbox. (HubSpot, 2020)
• Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). (Constant Contact, 2021)
• On average, the highest email click-through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. (Constant Contact, 2021)
• 26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. (Constant Contact, 2021)
• 20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. (Litmus, 2020)
• 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. (Bluecore, 2021)
• 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021)
• 91% of women in the US use email, compared to 89% of men. (Statista, 2019)
• Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). (Statista, 2019)

Apply Your Email Knowledge

Many of the data points will help you make the case for investing more time and money into your email marketing strategy. While you can refer back to this post at any time, you can also start applying them to your next campaign.

Editor’s Note: This blog post was originally published in March 2019, but was updated for comprehensiveness and freshness.