On your way to your seat at the Local Feast, they follow you around like a bad smell.  You toil to build a great page or resource on your site, and two days later they’ve copied it.  You put research and brain cells into your title tags, internal links, GMB categories, and citations, only to spare your competitor all that effort.  You get hard-earned reviews from happy customers, and then your competitor’s “customers” happen to write reviews on the same experiences.  In addition to stealing everything but your cattle, they may spam the map and diss you whenever anyone is listening.  Google won’t do much about any of it.

Copycats can get far, but only so far.  It’s like in chess, where a bad player can copy a grandmaster’s every move until the game-ending move.  In general, competitors who rip off your local SEO strategy will stop only once it backfires or otherwise stops working.  Between you and them, it’s a war of attrition.  You can outlast them.  The only question is how much they bleed out of you in the meantime.

What many business owners and SEOs don’t seem to realize is that, although you can’t stop competitors from ripping you off, you can make their strategy much less effective.  You do that by putting extra effort into certain parts that competitors can’t haul away  – what I like to call “protective moats” around your business.

What are some of those protective moats?  Here’s what I would consider the short list:

1. Your best links. Even if your competitors know of the specific good links you have doesn’t mean they (a) know how you pulled them off, (b) would be willing or able to put in the work you did to make those links possible, or (c) would see the same results. Of course, cheap-o directory links or links that require nothing more than payment/donations/dues are easy for your competitors to replicate (not that they’ll help either of you much).  But your finest, hardest-to-get links?  You probably have at least a few that took you (and maybe a helper) serious work to get, or that were the byproducts of years of work that you did without even thinking of the link.  Your competitors would have a very hard time landing those, and collectively they’re probably one of the major factors that have helped you in the local search results so far.

2. Your offerings: services, products, or treatments. Just as some competitors are too lazy to market without ripping you off, they probably didn’t learn their trade as well as you have, and therefore can’t help customers/clients/patients in all the ways you can. You offer services or products, or perform treatments, or handle cases that they can’t.  Is it possible they could claim to offer those things and then do a bait-n’-switch on customers?  Yes, but then they’ll lose business, get torched in the reviews, lose more business, divert energy away from marketing the services they do offer, and possibly get into legal trouble.  The fulfillment part matters.  Meanwhile, your great range of offerings will help your visibility for niche or long-tail search terms, on top of giving you extra side-door ways to rank for the broader, most-competitive terms. (Relevant post: “Spin-off Pages: a Bazooka for Your Local SEO.”)

3. “Practitioner” or “department” Google My Business pages. If you’re a dental practice with a pediatric dentist, that dentist can have his or her own GMB page.  With a little work on it and more work on the site (particularly on the landing page), that GMB page can rank for a whole range of “kids’ dentists” terms. The dental practice without the pediatric specialist has no such advantage.  The same is true if you’re a law firm with multiple attorneys, each with somewhat differing specialties, and one attorney specializes in immigration law: He or she can have a GMB page that ranks for “immigration lawyer” terms on top of whatever terms the main practice’s GMB page (or other attorneys’ GMB pages) rank for.  If you primarily sell widgets, but you also have a distinct area of your store where you repair widgets and another where you rent out widgets, then one or more of those could justify your having an additional GMB page for each department.  Unless your competitors have the same kind of staff or the same department, they can’t have those additional GMB pages – or the additional visibility.

4. Your location. Even though it’s not hard to create and verify a Google My Business page at a bogus address, it may be logistically impossible or prohibitively tough for your competitors to verify GMB pages at your location. Even if they could get their own map pin right in your building, there is a good chance they’d be filtered out of the local map.

5. Awards, certifications, and publicity. Certain distinctions often bring with them visibility for you on sites that may be big in your industry or your local market, and that themselves rank well in Google.They may also bring you good links, referral traffic, unstructured reviews, bragging rights, and branding power, which often are the raw materials of effective SEO.  The fruit salad you earned may be the results of focused and intensive work, or the results of many years in the trenches.  Your competitor can start at the beginning, the way you did, but because a third party had to give you your props, for now there is nothing for your competitor to grab.

6. Videos. If a video features your smiling visage, shows your business or branding, features your customers, or in general demonstrates how great you are, not only is it hard or impossible for a competitor to lift or edit, but also no competitor would want the video that results. Videos are inherently hard to rip off, which may be one reason that even all these years it’s still not all that hard to get them to rank for pretty competitive local search terms.

7. Persuasive reviews. Competitors can easily write or buy sock-puppet reviews, or fake their reviews in other ways. But those reviews usually won’t appear credible even on the surface, and will look even shadier when would-be customers look up who the “reviewers” are – none of whom seems to be a real person whose life can be researched a little through Google-fu.  Competitors can cook up reviews, but not authenticity. (Relevant post: “The Perfect Stack of Online Reviews: How Does Your Local Business Measure up?”)

—

There are always ants at a picnic, and you can assume some of your food will disappear or start marching away.  But if you pack enough food that the ants can’t or won’t eat, you’ll have plenty for yourself.

My advice is to spend less of your time belching out citations, writing blog posts nobody will read, and checking rank-trackers, and more time on the moving parts we covered.

What are other aspects of local SEO that competitors can’t pick up and drag off?

Any first-hand stories about competitors who lifted your material or strategy?

Leave a comment!

Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

Frequent Pain Behind The Ear – How Are Your Ears Affected?

Can Allergies Affect Your Ears

Are allergens capable of impairing your hearing? Do you have any more questions? Contact us immediately by completing our contact form!

Pollen, grass, animal dander, and dust worsen allergies.

Yes, in several ways. What is the aetiology of an allergic reaction? When foreign material, such as pollen, triggers your immune system, it generates antibodies that release histamine. Histamines cause itching, mucus, and oedema. Allergies may occur at any time of the year, although pollen and grass allergies are more prevalent in the spring and autumn.

How Are Your Ears Affected?

Allergies can cause itching and swelling of the outer ear. The Eustachian tube drains the middle ear. Mucus in the middle ear obstructs drainage. Pressure in the ears can cause ringing, pain, or discomfort. Middle ear itching is also possible.

If the fluid in the inner ear becomes inflamed, dizziness, ringing in the ears, or balance problems might ensue. Stuffy nose and sinus pressure can occasionally extend to the ears, causing anxiety or pain. Specific individuals may experience temporary hearing loss as a result of an allergic response.

The disease is referred to as conductive hearing loss, and it is often temporary. Middle ear infections are prevalent in young children, generally caused by allergies.

These infections are referred to medically as otitis media. If they occur frequently, a doctor may recommend allergy testing.

Will Allergy Medicine Help?

Numerous symptoms, including allergic ear responses, can be alleviated with over-the-counter allergy medications. Antihistamines and decongestants can be used to mitigate ear congestion. Prescription eardrops or a warm compress, such as a washcloth put on the ear, may also help alleviate ear allergy reactions. Pain medicines can be used to reduce ear discomfort.

If you are unwell, your doctor may prescribe an antibiotic. If the pressure in your ear does not lessen or becomes unbearable, you should visit a hearing care specialist immediately.

Can You Have an Ear Infection with No Pain?

This is the remedy. If you are experiencing any of these symptoms, I strongly advise you to schedule an appointment with your family physician as soon as possible. Diabetic ketoacidosis (KD) is a metabolic disorder in which your kidneys malfunction, resulting in dizziness and other symptoms.

In the conventional sense, an ear infection seldom produces dizziness. Consult a medical practitioner who may be able to aid you. Local otolaryngologists (ear, nose, and throat specialists); On the other hand, a viral infection might inflame the inner ear, which is critical for balance and coordination. The most frequent symptom of labyrinthitis or vestibulitis is dizziness without pain.

The majority of instances of labyrinthitis and vestibulitis are minor and self-resolving. They checked for more serious neurological disorders such as a stroke before blaming dizziness on labyrinthitis or vestibulitis. Your doctor will do a complete neurological exam to rule out any more severe problems. If the test results are positive, the doctor may prescribe anti-nausea and dizziness medications to alleviate symptoms.

Frequent Pain Behind The Ear

A variety of conditions can cause recurrent discomfort behind the ear. Any pain behind the ear is referred to as a behind-the-ear headache. Although headaches affecting the behind-the-ear area solely are common, they are relatively uncommon.

A stretched nerve or a toothache might cause this form of headache. The following paragraphs will discuss the symptoms and treatment options for a headache behind the ear.

Causes of Frequent Pain Behind The Ear

One probable cause of headaches behind the ears is okzipitalneuralgie.

An Okzipitalneuralgia may cause ear pain. When the Okzipitalnerves, i.e. the nerves that go from the spinal column to the top of the head, are wounded or entzündet, an Okzipitalneuralgie occurs. Due to the similarity of the symptoms, acute ocular discomfort is frequently caused by migraines or other forms of headaches. You’ll find it in three distinct locations: behind the ear, on the summit of your skull, and on the forehead.

Pain behind the ear that recurs Typically, the symptoms manifest on only one side of the head. Pressure or tension can occasionally be ascribed to an enzymatic response or an abnormally stretched muscle. However, physicians usually are unable to pinpoint the source of a patient’s Okzipital neuralgia.

Mastoiditis:

Mastoiditis occurs when the mastoid bone (the bone behind the ear) becomes infected. Children are more prone to contract this infection than adults, and treatment is often without adverse effects. Mastoiditis symptoms include fever, ear leakage, fatigue, and hearing loss in the afflicted ear.

TMJ Disorders:

TMJ dysfunction can cause ear discomfort in addition to jaw pain. A painful, inflamed TMJ is a movable joint that connects the jawbones to the skull. While TMJ difficulties are frequently associated with discomfort in the jaw and behind the ear, some patients also report experiencing headaches as a side effect. TMJ disorders can be exacerbated by stress, teeth grinding, rheumatoid arthritis, and other traumatic occurrences.

Dental Problems:

Back of the ear discomfort might be a result of oral and dental problems. A tooth that is infected or abscessed, or another dental problem, might be causing a headache behind the ear. Your dentist will be able to pinpoint the issue during an examination. Dental issues can manifest themselves in a variety of ways. Bad breath, hurting gums, and trouble chewing are just a few examples. The earache’s origins are visible. A headache or ear discomfort can present with various signs and symptoms depending on the underlying reason.

Episodic Pain

In this instance, an electric shock to the back and neck is employed. Recurring Pain in the Back of the Ear Patients with TMJ issues frequently experiences jaw strain, discomfort, and headaches behind the ear. Headaches behind the ear may also present with pain on one or both sides of the head, sensitivity to light, intense pain, burning, throbbing, and discomfort while moving the neck.
Treatment for persistent earache. While you wait for a medical expert to diagnose you, over-the-counter medications might give some comfort. If required, apply an ice pack to the painful area. If you suffer neck soreness, heat treatment may help alleviate it.

If you have occipital neuralgia, it is critical to avoid keeping your head and neck in the same position for extended periods. If you work on a laptop or mobile device, alternate between sitting and standing. Complementary treatment may be beneficial in some circumstances. Physical treatment and exercise, as well as relaxation and meditation, are just a few examples. Another is neck heat treatment. Mastoiditis is usually treated with antibiotics.

This drug is used to treat ear discomfort and headaches. Chronic headaches behind the ear may require long-term treatment. Consider the following tips to avoid aggravating a headache behind the ears: Maintaining a constant posture for a lengthy amount of time with your head and neck might put unnecessary strain on your nerves. Avoid utilising portable gadgets and maintain a demanding stance with your head inclined down. If you spend most of your day sitting at a computer, get up and take a short walk every hour to avoid neck and shoulder problems.

What Is Meniere’s Disease?

An inner-ear condition that causes ringing in the ears, dizziness, and progressive hearing loss. Meniere’s disease has been associated with seasonal or dietary allergies in various studies. Specific individuals will benefit from allergy immunotherapy, as has been demonstrated. Millions of people suffer from allergies, and one of the most prevalent symptoms is hearing loss. Typically, symptoms can be alleviated with over-the-counter medications. Allergies can occasionally result in transient hearing loss that resolves after the allergens are eliminated. Audiologist: Make an appointment immediately if your hearing is suffering due to allergies or any other reason!

The same medical problems usually cause headaches and earaches. However, similar symptoms may be caused by a range of different, less common disorders. If you experience headaches and earaches concurrently, you should visit a physician, particularly if these symptoms continue for a lengthy period of time.

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How To Naturally Relieve Earache  – Adult Remedies

The most effective method for naturally relieving earache is to wet some absorbent cotton in diluted vinegar and shape it into an earplug. Kindly place it in your ear and let it to absorb the liquid. The earplug will be necessary for no more than five minutes. Following that, dry the ear with a hairdryer, but keep the setting as low as possible to avoid hurting the eardrum.

It is possible to develop a bacterial or viral infection of the middle ear, medically referred to as acute otitis media. Ear infections are most frequently seen in the air-filled space between the eardrum and the oval window of the ear. The middle ear transmits sound from the exterior to the inner ear.

How to Get Rid of Earaches in a Natural Way

One onion can be softened for one to two minutes in the microwave. After straining the liquid, a few drops should be given to the ear. After ten minutes of lying down, let the liquid to drain from the ear. Rep the procedure as necessary.

It is nevertheless important to see your physician before to using this approach, especially if you have children. Using a thermometer, ensure that the olive oil is not hotter than your body temperature. This will avoid the burning of your eardrums.

After a week or two, many ear infections resolve on their own, with symptoms progressively improving.

“A few years back, when suffering from a middle ear infection, I tried Herb Pharm Mullein Garlic Compound for the first time. The doctor, for the love of God, prescribed Cipro, which is used to treat anthrax! I didn’t want to take medication that strong for a small ear infection. As a former chiropractor, if feasible, I want to employ natural, non-toxic approaches. Garlic is referred to as “Russian penicillin” due to its usage by the Russian Army during World War II when they ran out of penicillin. Garlic is an unfriendly environment for microorganisms. The product is both effective and safe. However, in comparison to antibiotics, it takes a long time to act. Naturally, there are no adverse effects, which is always my major concern in any non-life-threatening situation. I don’t want to go the rest of my life without this.”

Occasionally, there is an abnormal quantity of debris and pus, which the doctor should remove. Wear earplugs while bathing or swimming to avoid swimmer’s ear. You should also dry your ear after swimming or bathing. Avoid putting anything in your ear and swimming in unclean water.

Earaches are traditionally treated with olive oil. According to scientific studies, droplets of olive oil in the ear canal do not alleviate earache. According to the AAP, inserting a few warmed droplets of olive oil into the ear is safe and may be useful in small doses.

Ginger contains anti-inflammatory properties that may help to alleviate the pain associated with earaches. Apply ginger juice or strained oil with ginger on the external ear canal. Please do not immediately insert it into your ear.

Basil is also beneficial for individuals suffering from ear infections. Basil is effective for treating minor earaches and infections. Extract the juice from 4-5 basil leaves and apply it to the ear and surrounding region. Ensure that it does not enter your ear canal. Additionally, you can blend holy basil oil with carrier oil. Soak a cotton ball in the solution and use it to clean the ear.

Hydrogen peroxide has been used as a natural remedy for earaches for many years. Place a few drops of hydrogen peroxide in the afflicted ear for this treatment. After a few minutes, drain it into a sink. Rinse your ear with clean, distilled water.

Not only can a heating pad alleviate pain quickly, but it also helps keep bacteria at bay. Use a heating pad or a hot water bottle to provide heat to the ear. Bear in mind that you should only utilise the heat for a limited duration. Start with 5 minutes and then remove it. Reapply the heat after a few minutes.

Earache Medicine Adults

Discomfort medications are used to alleviate ear pain (such as paracetamol or ibuprofen). Additionally, they aid in maintaining a comfortable temperature (fever associated with the ongoing infection). You may choose to mix pain medicines with antibiotics prescribed by your doctor to alleviate pain. Although narcotic medications can be injected into the ear to alleviate pain, this procedure is not currently authorised for children with severe ear discomfort.

How To Calm Earache Pain

It is not advisable to sleep on your stomach. While it may seem counterintuitive, sitting up rather than reclining when resting or sleeping will assist in draining the fluid from your ear. This may assist in relieving pain and pressure in the middle ear. Sleep in a slightly reclined chair or raise yourself up in bed with a stack of pillows.

Wind-induced earaches can be eased with a warm compress, according to The Doctor’s Book of Home Remedies II. By soaking a cloth in hot water, you can alleviate pain. The book suggests using a hot water bottle as an alternative. Resting your head on the hot water bottle, which doubles as a cushion, may help alleviate the discomfort. Microwavable gel packs are another sort of relief. According to Webmd.com, using a heating pad on a low setting can also remove ear wax.

Certain sleeping positions worsen the pain of an ear infection, while others alleviate it. Rather of sleeping with the afflicted ear looking down, sleep with it facing up. This enables the ear to drain more easily as necessary.

An ice pack can aid in the reduction of swelling and the sensation of heat in the ear. Within 48 hours of the injury, do not leave ice on the skin for more than 15 minutes at a time and do not use it more than three or four times a day. Cover the ice with a napkin to prevent direct contact with the ear.

Please keep in mind that if your earache is severe or persists for more than 48 hours, you should consult a physician. If you see blood, pus, redness, or swelling in your ear, or if you experience dizziness or hearing loss, you should consult a physician. Symptoms may suggest the presence of a potentially hazardous illness.

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