Rank Higher on Local Search Results

Local SEO for electricians is a major driver of website traffic and qualified leads for electrical businesses. Every year, local search becomes more and more relevant to small businesses. As a matter of fact, Google saw 350 times more searches for the keywords “local” and “near me” in 2019 than in 2009. People are using the internet to find the services they need, and you don’t want to be left behind.

To help you out, we’re going to cover four local SEO tips for electricians to make sure you show up when users search for electricians in their area.

1. Take Advantage of Google My Business

Forty percent of mobile searches have local intent, which typically results in the local pack appearing on the results page. The local pack is the list of three businesses that appear above the normal organic listings when users search for local services or products. For local queries, 42% of searchers click on results inside of the local pack. That makes the local pack valuable real estate in the search results page of Google.

So, how do you get your electrical business to show up in the local pack? You optimize your Google My Business profile.

Choose Your Business Category

Make sure your primary business category aligns with the services you offer. There are more electrical-based business categories than you’d imagine, and Google is always adding more. Is your business focused on electrical installation, or do you primarily offer electrical engineering services? Maybe your business is best described as an electrical repair shop.

These are all business category options for Google My Business listings. If you’re not sure which category suits your business best, we suggest opting for the category of “Electrician,” which captures most electrical services.

Set Your Service Areas

You need to include the priority cities you serve in the service area section of your GMB. Try not to cast too wide of a net in this list. The closer to home you make your service area map, the more effective your efforts will tend to be.

Show Off Your Images

Include recent and quality images of your team and your work. Users trust businesses with up-to-date pictures more than they trust listings with no pictures at all. Some images that work best include ones of your team, your business, and your work.

Your Team

Try having images of your team at work. Some examples might be members of your team working a job, your team standing in front of a service truck, or even staff profile images. These help customers feel at ease knowing who will be coming to their door, which service truck is legit, and whether your team will make a mess while working.

Your Business

If you ever experience a Google My Business hiccup, you’ll know that Google will typically ask for images of your storefront with the address clearly labeled on the door. That’s why it’s important to make sure you have a clear storefront image of your business. A few other images of your business you definitely need to include are your logo, a cover image, and the inside of your business office.

Your Work

At the end of the day, you’re trying to sell your work, so show it off! Include pictures of jobs you’ve done, products you work on, services you offer, etc. Some examples might be generators you install, newly installed recessed lighting, or an open circuit breaker.

For more tips on how to get your Google My Business listing to rank, check out our blog on getting your business to the top of Google’s local listings.

2. Build a Mobile-Friendly Electrical Website

With an internet-connected device in nearly everyone’s hand or pocket at all times, people have much easier access to search engines than ever before. Consumers no longer have to ponder their questions or add “find an electrician to hire” to their to-do list — they can just find answers and businesses immediately.

This explains why there were 221 million mobile phone search users in the United States in 2020, according to Statista. The move to using mobile devices as a means of searching creates a demand for mobile-friendly websites. In fact, Google ranks sites with better mobile design higher than those without.

Mobile-friendliness is characterized by fast speeds, easy-to-navigate design, and accessibility for mobile phones.

How can you optimize your website for mobile? Keep your site speed fast, make sure your site has a responsive design, and make your buttons large enough to work on mobile. Try testing your website’s mobile-friendliness with Google’s mobile-friendly testing tool.

3. Lean In to Local Content

One of the easiest and most understandable SEO metrics to track is keyword rankings. When people search for electrical services, is your site showing up in the results?

If you want to rank for local electrical queries, you need to have local electrical content. The top three ways to include local electrical content on your site are through service area location pages, blogs on electrical searches relevant to your local area, and geotargeting site-wide.

Let Your Location Be Known With Service Area Location Pages

These pages help inform Google and users of the areas where you operate. Service area location pages are a must-have in order to convey to users whether you will drive out to their location for electrical services. Having service area location pages opens up a new opportunity for your site to rank when users search for electrical services near them.

Educate Your Consumers With Blogs

Relevant local blogs can be a great way to target local searchers. Companies that blog have 55% more visitors on average. When users search for common electrical problems or questions, you want to make sure that your site is in the results with an answer or a solution.

To drive local traffic to your site, you should focus on electrical topics that are relevant to your area. For example, if you operate in a thunderstorm-prone city, try publishing a blog on lightning arresters.

Or, if your area regularly experiences hurricanes, a blog on generators will surely gain traffic. One last example would be if your town has a lot of historic, old homes, you might write blogs on the signs your home needs rewiring.

Let Google Know Your Service ARea With Geotargeting

Including geotargeting site-wide is crucial to signal your local service areas to search engines. By including the city your office is in as well as any priority cities you serve in the title tags, headers, and calls to action throughout your site, search engines will know to include your website in the results when users search for electrical services in those areas.

4. List Your Business on Local Directories

Listings of businesses on online directories are called citations. According to Moz, citation signals are one of the top local ranking factors for the local pack and for normal organic search results. Citations usually show your business name, address, and phone number. The importance of citations is making sure they are consistent across the web.

We suggest claiming and optimizing all directory links of your business across the web so they all have the exact same information. By doing so, Google will rank your website higher on search results. If your business doesn’t have any or many listings in directories across the web, we suggest getting started by adding your information on:

• BBB
• Bing
• Apple Maps
• Facebook
• Yelp
• Yellow Pages
• Nextdoor

And any niche local directories, like the Chamber of Commerce.

Build Your Electrical Business With Blue Corona

We know that some of these tips can be daunting. Service business owners shouldn’t have to keep up with their own business and search engine optimization as well.

That’s where Blue Corona comes into the picture. Our team of SEO analysts will take care of the local search ranking and more.

We’ve been proven to drive 73% more qualified leads from electrician SEO services.

Get in touch today to learn more about what Blue Corona can do for your business.

Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs

So, you own and/or operate an electrical business and you’re wondering how to create a better SEO campaign to increase your chances of being discovered by potential customers while they search online, but you’re not sure where to start? Well, you’re definitely in the right place!

An effective electrician SEO campaign will improve the rankings of pages on your website, which will increase traffic to your website and increase the number of qualified leads you receive, ultimately increasing your company’s revenue!

So, what do you need to focus on in order to achieve this successful SEO campaign that drives more qualified leads and booked jobs through your website? You’ll want to make sure these four pillars of SEO are included:

1. Technical SEO
2. On-Site Content
3. Local SEO
4. Off-Site Authority

In this blog, we’ll break down what each of these pillars of electrician SEO is, why they are important, and how you can improve each pillar to rank higher than your competition on Google search listings.

First of All, What Is SEO?

SEO, short for search engine optimization, is simply a set of practices designed to improve the appearance and positioning of web pages in organic search results, according to Moz.com.

Simply put, SEO is how you get your electrician website to rank on the first page of Google search results.

There are many methods and tactics that can be used to create an effective SEO campaign for your business, but there are four main pillars that you will want to focus on to have a successful electrician SEO campaign. Again, those four pillars are:

1. Technical SEO
2. On-Site Content
3. Local SEO
4. Off-Site Authority

Just like you have a list of your must-have tools that you need to be a great electrician, including pliers, screwdrivers, and cable ties, these four pillars are some must-haves for your SEO campaign. Each of these pillars works with the others to optimize your website’s SEO value for Google’s ever-changing algorithm ranking factors.

Pillar #1: Technical SEO

Technical SEO may be a term that sounds a little overwhelming, but simply put, this just refers to the ability of search engines, namely Google, to view your content and explore your website. A few things you want to be sure are optimized within the technical SEO realm are:

• Your website’s URL structure
• Mobile usability
• Site speed
• Overall user experience

URL Structure

Your URL structure should be well organized and clearly present a hierarchy of pages throughout your site. Ensuring this will make it easy for Google to crawl your website and know how to index each page properly.

A not-so-great structure would include URLs that are well over the recommended 60 characters, contains words that are not relevant to the content on the page, and do not include an appropriate “folder” in the permalink.

For example, if you have two different pages on your electrician website about your outdoor lighting installation and outdoor lighting repair services, these two URLs wouldn’t suffice:

• Bad outdoor lighting installation URL – www.yourwebsite.com/electrician-wiring-services-in-your-area
• Bad outdoor lighting repair URL – www.yourwebsite.com/ceiling-fans-and-lights-outside-electrician

A better example of what you would want the URLs of those pages to look like would be:

• Great outdoor lighting installation URL – www.yourwebsite.com/outdoor-lighting/installation
• Great outdoor lighting repair URL – www.yourwebsite.com/outdoor-lighting/repair

These URLs are less than 60 characters, they are relevant to what the content on the pages are about and they sit within the proper outdoor lighting “folder.” Google would be able to easily distinguish what kinds of pages these are and how to index them properly, which also increases your chances of being ranked higher in the search result listings and being discovered by potential qualified customers.

Mobile Usability of Your Website

Optimizing the mobile usability of your site is crucial to having a solid SEO campaign for your electrician business. Since well over half of all web users utilize their phones to browse, you want to ensure that your site is easy to use on mobile phones and tablets.

You can do this by building your website with a mobile-first mindset on a responsive framework. A responsive framework means your electrician website automatically resizes, depending on the device your user is browsing with, whether it’s an iPhone, tablet, laptop, or desktop!

Site Speed

Now, site speed! You must be sure that the pages on your site load quickly. How many times do you get frustrated with a website when the pages seem to be dragging or taking a long time to load fully?

Generally, if a site takes too long to load, it encourages the user to leave and visit another site. Don’t let that be your website’s story.

To optimize your site’s speed, refrain from including large photos, video embeds, or anything of the sort, as they will definitely slow the speed of your site down.

User Experience

The last part of technical SEO is the overall user experience. For the best electrician SEO campaign, you, of course, want to make sure you give the user a great experience while browsing your site. A few questions to ask yourself when building your site to ensure you’re thinking about the user experience are:

1. Is the design of the site clean and easy to view?
2. Is the content on each page easy to read without having to strain, squint, or pinch to zoom?
3. Does the organization of the pages make sense? Are pages easy to find?
4. Is the information presented clearly, easy to understand, and relevant to the page it’s on?

One keyword in each of those questions is the word “easy.” You want to make the user’s browsing time as easy as possible for successful electrician SEO.

Another reason you’ll want to be sure the user experience of your website is at its best is that Google has recently released its Core Web Vitals, which is a set of specific metrics that helps developers understand the user experience of a webpage. Read all about this update here and understand how slow site speed will decrease your ability to rank high in Google’s search results.

Pillar #2: On-Site Content

The phrase “content is king” rings true in the SEO world. Your overall website might be well organized, beautifully designed, and technically sound, but is the content on every page of your website optimized to rank high in Google’s search results, thus improving your online visibility for potential customers who could become qualified leads?

Google ranks individual pages on your website, not the entire website, so you’ll need to make sure each page is optimized to have the potential to rank higher than your electrician competitors in Google’s search result listings.

This means you should consider having a page for every service line you offer so that a specific page ranks well.

So, instead of housing all of your lighting services on one page, break them out into separate pages for increased ranking opportunities across service lines. For example, your electrical services can be broken up into:

• Lighting installation
• Ceiling fan installation
• Panel replacement
• Wiring and rewiring
• Outlet installation

And the list goes on!

Now, having each of these pages is great, but you’ll also want to make sure the content on each page is relevant to what that page is actually about and that the content is high quality!

Along with these different types of service pages, it’s a great idea to add electrician blog posts, positive testimonials, and high-quality images/videos to your site, as well. Adding these types of content will increase the number of pages Google has to crawl, index, and rank from your website!

Pillar #3: Local SEO

Reaching the top of Google’s search result listings is great, but reaching the top of Google’s search results listings in your service area is better. That is where local SEO comes in. Well-optimized local SEO for electricians helps your company rank better for searches in your local service area. This is also what improves your visibility in Google’s local map listings.

So, what are some ways that you can optimize your local SEO? Here are a few:

Optimize Your Google My Business Listing

This first means you want to be absolutely sure that you have claimed and verified your Google My Business listing and be sure all of your business information is filled in accurately.

Though all information is important to fill in correctly, be sure your company name, primary business category, address, phone number, hours, service area, and description are filled in properly. It’s also best practice to include clear and updated photos of your business and/or employees to build a rapport with users who are browsing for your services.

Build and Verify Local Directory Listings

You’ve probably heard of common local directories that customers use to find electrician businesses like yours. Some (not all) of those include:

• Nextdoor
• Angi (formerly Angie’s List)
• Yelp
• Facebook
• Bing

Claiming and verifying your business listings within these directories is a great way to boost your local SEO.

Get More Reviews

Reviews matter. That’s the bottom line. One study, mentioned by Bigcommerce.com, stated that consumers want to see at least 40 reviews to justify trusting an average star rating.

Reviews are also important for your electrician SEO performance because search engines, including Google, take them into consideration when calculating search rankings. So, not only do you want to encourage your customers to leave good reviews, you want to encourage them to leave a lot of them!

How can you encourage your customers to leave more reviews? Three steps:

1. Provide top-tier service
2. Ask your customers for reviews when you’ve completed a service
3. Ask them again and/or provide an incentive for leaving a review

Pillar #4: Off-Site Authority

Ensuring that your on-site SEO is optimized is important, but don’t forget about improving your off-site authority. Building your off-site authority is what solidifies your website’s authority and influences how trustworthy and credible Google sees your website to be.

Improving your website’s authority can be done by increasing the quality and quantity of your backlinks.

A backlink is any link on a third-party website that points back to yours. The more high-quality backlinks you have, the higher your authority. The higher your authority, the more your business and website are seen as a trusted source in the digital world.

There are three different ways to get high-quality backlinks:

1. Natural backlinks – These links are simply given without any work or outreach on your part and are normally given editorially.
2. Manual backlinks – These are given after you’ve reached out to another relevant website and requested to have a link to a page from your site placed on their site
3. Self-created backlinks – These are links from your website that you also place on a website that you also control and/or can add information to.

Social Media Presence

Another way to increase your off-site authority is to be intentional with your social media profiles. Social media, including the likes of Facebook, Instagram, and Twitter, influences your SEO performance.

If you are using your social media platforms in intentional and meaningful ways, you will increase your brand recognition and visibility, which will, in turn, influence consumers to see you as the authority in the electrical industry. A few ways you can use your social media would be:

1. To educate – Try showing your homeowners why it’s safer to have an electrician install lighting around their home or maybe provide them with a few simple tips and tools they can use in their everyday life.
2. To entertain – Show your followers what a day in the life of an electrician is like or show them how you repair or install a new generator.
3. To engage – Maybe you’re wondering which electrical issue customers in your area are dealing with the most. Use social media to ask them and have them respond and actually communicate with them. This not only helps you to connect with your customers, but it also provides you with information about what kinds of service calls you can be expecting to get in a given time frame.

Improving your off-site authority will definitely encourage Google to place you higher in the rankings.

Recap

So, now you know all about the four pillars of a successful electrician SEO campaign. Remember to optimize your technical SEO, your on-site content, your local SEO, and your off-site authority. Focusing on each of these will have you ranking well in Google’s search result listings and driving even more qualified leads to your business’ website.

At Blue Corona, we believe in growing businesses. We work with hundreds of electricians across the United States, working with them to measurably improve their marketing performance.

Grow Your Business With Electrician SEO Services

Looking to increase leads, reduce your marketing costs, and differentiate your brand online?

Contact us today to learn more about how our electrician SEO services can help you achieve your goals.

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Over the last year and a half, entrepreneurs have had to revamp their marketing strategies to navigate doing business during a pandemic. This shift hasn’t been easy, especially for Black business owners. According to an H&R Block study, more than half of Black-owned small businesses experienced at least a 50% decrease in revenue during the pandemic.

As a Black woman who launched two businesses in the last year and a half, I’ve had to revisit my marketing strategy to avoid this dip in revenue. My goal was to pay close attention to who my audience is, keep track of performance metrics, and create engaging content without wasting time or money. The key was to use marketing tools that make our company more strategy-focused and data-driven.

If you have a small team, you don’t always have to hire more people to maximize results — you can invest in tools and systems to streamline your marketing strategies. Read on to discover seven high-quality tools that are user-friendly, cost-effective, and able to help you succeed.

7 Marketing Tools for Black-Owned Businesses

1. HubSpot

Best for: Customer Relationship Management

Price: Starts at $45/mo

If your marketing strategy is on point, you’ll have leads flowing in with ease. Keeping track of those leads can tell you what converted them to a buyer — this is key for knowing what’s working in your marketing strategy.

Our team uses HubSpot’s CRM tool to keep track of conversions, and when revisiting our marketing strategy, we look at two essential items:

• How did the lead hear about us
• What services/products are they interested in

Your marketing strategy should include a clear overview of your buyer’s journey, from awareness to decision making. HubSpot’s Deal Stages dashboard houses this important data. That way, you can keep track of each stage, and better nurture leads with relevant content.  

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2. Mailerlite

Best for: Email marketing

Price: Free, then $10 if you have less than 1,000 subscribers

My company Perfeqta started using Mailerlite this year and the benefits are endless. With the tool my team has been able to:

• Easily design landing pages and newsletter campaigns with a drag-and-drop editor.
• Create pop-ups and embed forms to add to our company website.
• Monitor subscriber lists and divide them into interest groups.
• Quickly access campaign reports to understand results.

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For those who are less email marketing savvy, Mailerlite’s academy program will walk you through its core functions so you can start building email campaigns within a few days’ time. Because of the free plan, this is one of the most cost-friendly options for all of its features.

3. Buffer

Best for: Social media marketing

Price: Free for three social channels – $10/mo per social channel for unlimited channels

Buffer is an all-in-one social media tool that my team uses to manage 12 different accounts. The dashboard is incredibly user-friendly, and it is easy to schedule (as shown in the image below), review, and publish content without having to change pages or switch accounts.

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Here are the key benefits that have allowed my team to maximize their time:

• Approval tool that lets you review posts before they’re published.
• Option to create campaigns and view analytics in one spot.
• Audience demographics so you know who you’re targeting.
• Download reports as charts and images to share with the team.
• A community management tool that lets you reply to comments and engage with followers from your desktop.

And here’s another bonus: If you’re a Black- or POC-owned or -led organization that engages in anti-racism work, Buffer offers a 50% discount.

4. Google Analytics

Best for: Website tracking

Price: Free

No matter the size of your business, tracking website analytics is essential for company success. There’s a reason why many companies use Google Analytics to track customer data — it’s easy to understand, even if you aren’t very familiar with metrics.

Here’s how my team uses Google Analytics to drive our marketing strategy:

• We can see which pages lead to conversions and turn people away, which allows us to make effective changes.
• We can see audience demographics, which gives us a better understanding of who our clients and customers are, where they live, and how they engage with content.
• We can better plan for future marketing campaigns and set attainable goals because we have clear data to reference.

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As you scale your business, you’ll want to track growth as closely as possible, so you know how to stay connected to your audience and serve them content they will engage with.

5. Canva

Best for: Content creation

Price: Free – $12.99/mo for Pro account

Once a simple software for quick, text-based graphics, Canva has become a full-fledged design suite. My team uses Canva to create content for social posts, presentation decks, flyers, proposals, and more — for only $13 a month.

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If you don’t have a designer on board, you can use Canva templates for inspiration and customize them based on your brand guidelines.  With a pro account, you can also:

• Import your brand fonts and create brand color palettes.
• Use Canva stock photos, which have become more diverse in ethnic representation.
• Collaborate with your team and comment feedback directly on posts.
• Plan your content and share it directly to your social channels.
• Organize files into folders to keep track of content.
• Export various file formats, including png, jpeg, pdf, gif, and more.

The platform also has a video editor, which helps eliminate the many hours spent creating quick, 60-second social media posts.

6. Asana

Best for: Building out a marketing strategy

Price: Free – $24.00/mo

Effective communication and project management are crucial for running two companies with multiple team members. Asana has made it incredibly easy for me to outline marketing campaigns, assign tasks to responsible individuals, monitor due dates, and link files to specific projects.

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My team creates visual workflows for our marketing strategies by making lists, cards, and a project calendar for each phase. Here’s how we break down some of our boards:

• Research and Discovery: This section includes links and files to outside research and our brainstorming notes.
• Content: We share links to relevant folders under specific tasks, so it’s easy to pull social media assets and navigate directly to Google Docs, where we write our copy.
• Technical Support: We send our technical specialist reminders to ensure she keeps up with regular website updates and tests our campaigns before they go live.
• Reporting: This is where we create visual charts to help us keep track of progress on an individual and team level.

Asana is also mobile-friendly, so everyone gets project updates sent directly to their phone and email.

7. Moz Pro

Best for: SEO & keyword research

Price: Starting at $99/mo

Spending endless hours creating content isn’t worth it if your target audiences won’t see it — Moz Pro helps ensure that this won’t happen. Use the tool to serve content to your audiences and rank higher in search results, drive traffic to your website, and monitor SEO campaigns, all of which are essential to growing your business and increasing visibility.

Here are the key benefits of Moz Pro:

• Keyword ranking and search visibility score to see what your audience is searching for.
• Link research to increase the number of high-quality links pointing to your website.
• Technical site audits to make sure technical SEO issues don’t go unnoticed.
• SEO insights and reporting so you can use data-driven insights when strategizing for multimedia content.

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Moz also has tons of resource guides to help you understand link metrics and analytics altogether.  

As Black business owners, it’s essential to have tools and systems that streamline your marketing processes while also supporting your business growth and team growth.

Remember, you don’t need to be an expert in every area of your business. Take advantage of the resources that have already been created by the experts so you can focus on what you do best – building amazing products and services that people love.

It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social:

• One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful.
• Personalized Guidance: We aim to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions.
• Social Network Depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities.
• Time-Saving Workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration.
• Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to you.
• Clear ROI: We’re committed to helping you measure the success of your social media initiatives.
• Integrated Paid and Organic: We continue to work towards creating a seamless experience for managing paid campaigns and organic content together in Hootsuite.

In the short-term, we’re concentrating on setting our customers up for success and creating a frictionless experience. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. In the future, we strive to drive unparalleled performance to maximize return on investment (ROI) and attract, retain, and develop top talent.

As you level up your social strategy, we want to provide solutions for every team that uses social media—from social marketing to social selling and customer care. These new features are categorized into four key groups: Customer connections, digital intelligence, workforce activation, and risk mitigation.

Customer connections

We’re committed to helping you build meaningful connections and engage with
your customers and prospects through social media marketing, social selling, and social customer care. These upcoming product updates are all designed to make your efforts easier, faster, and more effective.

Boost efficiency through custom posts per network

Schedule amazing content, faster. Now, Hootsuite’s Dashboard enables you to customize text, mentions, emojis, and switch up the hashtags for each social network—without having to schedule each one as a separate post. Plus, you can preview the differences in Composer before you publish or schedule your posts.

The update improves efficiency for users who want to post similar content on different networks. Gone are the days of clicking into drafts to adjust hashtags/links/mentions for each network one by one. You can also get a preview of how posts will look on each social network before publishing, remove potential errors, and, ultimately, take full control of your social presence.

Get a holistic overview of your content

You asked, and we listened. Planner will soon include a monthly view option! You’ll be able to enable a monthly view that summarizes the status of your posts for easier review and post cadence optimization within Planner.

Make direct edits through Streams view

We know that social media content is always changing. So, we wanted to make it easier to take action when you need to. You’ll be able to change and edit posts by adding a direct link to the planner for those moments when you find something you want to improve. Quickly edit, refine, and review posts you’ve scheduled on the fly by accessing the planner view for any post through streams view.

Stay updated through push notifications on Hootsuite Mobile

Never worry about missing an unread notification again. We’ve added indicators on the app icon and on the bell icon in Streams to remind you about unread notifications.

You can now visualize unread notifications and see what’s been opened and what requires action.

Better understand the impact of your LinkedIn campaigns

As part of Hootsuite Impact’s migration, we’ve moved Linkedin Advertising into the main Hootsuite Dashboard along with the previously released Facebook and Instagram ads. You’ll be able to track performance of LinkedIn ads at an individual ad level, ad-group level, and campaign level within Hootsuite Analytics’ Advertising Performance Module and Reports.

By getting a detailed analysis of your campaigns and ad metrics, you can easily benchmark changes over time and share these reports with your stakeholders.

Dive deeper into your post analytics

Highly anticipated detailed reporting and post-level metrics features will be available within Hootsuite Analytics for our Impact customers.

You’ll be able to add organic content tiles to Hootsuite Analytics reports with the ability to filter by tag across organic platforms for Facebook, Instagram, LinkedIn, Twitter, and YouTube. This will match ad capabilities for Facebook, Instagram, and LinkedIn.

Get insights about your 2021 content performance

In need of soundbites for your year-end presentation to the higher-ups? Need to analyze how things went to develop a sound 2022 strategy?

See how your social performance has changed in the past year with our Year in Review report sent to all our paying customers. You’ll receive an email in January letting you know it’s available in your Analytics for a quick recap of how your social accounts performed in 2021.

Digital intelligence

We want to help you understand how your brand is perceived, adapt to changing customer behaviors, and stay ahead of industry trends. These upcoming product changes will help.

Find the info that’s most relevant to you

Ever wonder which hashtags you should be using? Soon, you’ll be able to increase visibility and impact of your posts by surfacing the top-performing posts using your favorite hashtags.

You’ll be able to find most popular content by hashtag in Streams—learn from the best, understand what hashtags followers respond to, and incorporate their style and success into your own posts.

Add context to your reports and PDFs in Insights powered by Brandwatch

Reports can be complex—having personalized notes and context can make all the difference in interpreting metrics. Soon, you’ll have the ability to add annotations or notes to your scheduled reports and PDFs that’ll help provide more clarity and context for your stakeholders.

This feature will be available to Business and Enterprise plans that have access to Insights powered by Brandwatch.

Keep track of the conversations that matter most

You’ll be able to customize and personalize your email alerts directly from the pop-up to best fit your needs with the added capability to:

• Specify alert time and frequency
• Customize the number of ‘Mentions’ per email
• Edit filtering settings directly from the pop-up

This feature will be available to our Business and Enterprise users that have access to Insights powered by Brandwatch.

Workforce activation

Employee advocacy and social selling have become a large focus for many organizations. We want to provide you with the tools you need to enable your workforce to reach customers and prospects, and help foster more connections.

Edit and manage your content live—within Amplify

Amplify admins will soon be able to edit, delete, and send content back to drafts directly from the ‘All Content’ feed in Amplify. There will be no need to edit content from the Streams view—you can do it all in one place.

This feature will be available to our Commercial and Enterprise ‘Admins’ and can be accessed through the Amplify Desktop view.

The best part? This update will make Amplify easier for admins to navigate edits and manage posts without adding any additional work.

Incentivize your employees to leverage social selling

Who’s up for a little friendly competition?

Within Amplify, Weekly Goals in the ‘Desktop View’ will allow admins to engage and incentivize their social sellers to share more on a weekly basis based on key goals. Having goals will motivate your advocates to stay on top of sharing content that presents them as thought leaders on their social channels.

The element of gamification allows program administrators to keep their advocates and social sellers engaged with higher participation on a weekly basis.

Risk mitigation

We’re committed to providing the tools you need to protect your customers, secure your brand assets, and stay compliant with relevant regulations.

Investing in a modernized security-hardened infrastructure

Lastly, we’re committed to taking a uniform risk-based approach to security and compliance practices to meet the requirements for globally recognized security designations and audits, such as FedRAMP, SOC2 Type II, and U.K. Cyber Essentials Program.

Along with our compliance partners ZeroFox and Proofpoint integrations, it’s faster, easier, and safer to integrate social media across your organization.

Interested in learning more about any one of these features and what you can achieve with social? Ask to see Hootsuite in action with a custom live demo.

Request a Demo

The post Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More appeared first on Social Media Marketing & Management Dashboard.

Show me the waters of your homeworld Muad’dib

This post is gonna contain spoilers beyond the recent Dune movie, be warned.

So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to answer real business questions. Just to be fully transparent, I have worked in-house and would pass over/fire a vendor who was unwilling to help me hit my hard numbers post-haste.

“But Dan, Forecasting is an inaccurate science”

Thanks, random internet stranger, I think this is the crux of most objections to forecasting. And it’s the most obvious, self-evident truth. Seriously, treat yourself with a little kindness and empathy and realize that when you are doing things like predicting the future it’s directional at best. And this is where we get into Dune.

Forecasting in SEO is like Paul’s visions before he drinks the waters of life (SPOILERS AHHHHHH). They are confusing and he is unsure about what they mean. He doesn’t understand the order they are occurring in, whether they are true or possible futures, it just really forces him into an existential crisis. This is how SEOs act around forecasting. YOU ARE THE FREAKING KWISATZ HADERACH. You have all the power. The people asking you for forecasts are like Gaius Helen Mohiam, they think they have all the power with their budget and institutional power, etc but you are the one that can be many places at once, you are the one that can predict the future. They need you and you have the power to get what you want from them. Spice.

Forecasting is only a way to advocate your clients (or yourself if you work in-house) politically. It helps you navigate the corridors of power in a way that allows you to be taken seriously and unlock budget and resources etc to better accomplish your job. It’s totally reasonable for someone you are asking for money to ask you what they are going to get out of it.

The true power of forecasting is only unlocked after you get your initial buy-in and start your journey, once you have successfully unlocked your budget with your forecasting. Then you are like Paul after he drinks the waters of life. With every investment in SEO the future becomes more clear, you understand what is and is not successful and can prune away at all your excessive plans and forecasts for the ones that hit or exceeded their mark. The waters of life allowed Paul to see all the potential futures, to see where investment would work and not work based on actual evidence. He was able to prune away at the various futures until only one remained. Forecasting can help lock you on The Golden Path. It may be hard, it may be uncertain but in it lies salvation.

The post Forecasting in SEO is Like Dune appeared first on Local SEO Guide.

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%.

However, that doesn’t guarantee your email will make the cut. Several factors impact email deliverability, opens, clicks, and conversions. So, what’s the first step to keeping your email KPIs strong? A clean email list. Clean email lists (with a great email marketing strategy behind them) will keep your email engagement high and your unsubscribe and spam rates low.

1. Limit unsubscribes.

The more people on your email list, the higher the likelihood that some have lost interest in your email. It happens. It could be a good idea to review engagement and remove any subscribers who no longer seem interested before they hit the unsubscribe button.

2. Decrease spam complaints.

Spam complaints are bad for your reputation with ESPs. If your emails are constantly marked as spam, your ESP might flag your account for sending unwanted solicitations. If this happens too often, your deliverability rate can suffer.

3. Improve deliverability.

The cleaner your list is, the greater the number of subscribers who want to open it. On the other hand, a list full of people who don’t engage, have changed their email address, or worse, never opted in will result in spam filters and bounces — both of which can hurt your deliverability.

4. Improve a reduced open rate.

Quality over quantity is the goal here. If you start to see your open rate decline, take a look at your list and check for inactive subscribers. Of course, you’ll want to attempt a reengagement campaign before removing them. If that doesn’t work, you should consider retaining only your active subscribers.

5. Keep costs down.

Many ESPs tier their pricing by the number of emails you send. In order to keep your costs down, you’ll want to remove the subscribers who are receiving your emails and never opening them.

All of these add up to one big red flag — your email subscribers aren’t engaged (or aren’t getting your emails). When people unsubscribe from your email list they are actively opting out of receiving your emails. If several of your emails get marked as spam, your deliverability rates will suffer.

Open and click through rates tell you how many of your subscribers are opening the email you sent, clicking on a link, and ultimately, if they’re interested in the content you’re sharing.

Making sure your email lists are clean and targeting the right audience increases your ROI and decreases the chances of your marketing emails being flagged as spam. Cleaning up your email lists gives you a better chance to reach and engage your audience.

You also want to consider the number of subscribers coming in every quarter — if it’s high, you might want to check your lists more often. If you’re seeing a high number of bounces, then that’s an indicator that it’s time to clean your email list.

Every company is different so clean up can happen monthly, quarterly, bi-annually, or annually but it should be done at least once a year.

1. Identify disengaged subscribers.

Before you scrub your list, you’ll want to identify whether a subscriber is truly inactive or simply disengaged. The former could mean you’ll need to remove them, while the latter might mean you still have a chance to win them over. A disengaged subscriber might just need some more targeted marketing to refresh their interest in your emails. After all, they did subscribe to your list at some point.

To do this, you’ll need to set some criteria for what “disengaged” means. Have they not opened an email in three months? One year? Have they not engaged with any campaigns? Have they not clicked on any links in six months?

Once you’ve identified your disengaged subscribers, you’ll want to place them in a separate list, filter for common themes, and identify a strategy to pique their interest. That could mean a discount code, a personalized subject line, or some other engagement strategy. The point is: before you write off these subscribers, give reengagement your best shot.

If reengagement doesn’t work, then you can truly mark the subscriber as disengaged and inactive.

2. Identify reasons for bounces.

Bounce rates are terrible for email deliverability, but not all bounces are created equal. There’s a difference between a hard bounce and a soft bounce. The former is a permanent issue, like an inactive email, and the latter is a temporary problem, like a full inbox.

You’ll need to remove emails that have a hard bounce, but keep an eye on soft bounces, as the problem could resolve over time.

3. Check for spam filters.

You’ll want to remove any subscribers that mark your email as spam immediately. Spam filters hurt your deliverability and your reputation. If a subscriber no longer finds your emails helpful, or worse, sees them as spam, then it’s best to part ways by removing them from your list.

4. Clear out inactive subscribers.

The final step in cleaning out your email list is to create separate lists for all the categories above and remove the emails from your list that are no longer active. It might be hard to part ways with these emails, but, in the end, you’re doing your deliverability and engagement rates a huge favor.

1. Make sure your list has good hygiene.

The key to a squeaky clean list is to have a great routine and stick with it. Create a schedule for cleaning up your lists by looking at your data quantity and quality. This will determine how often you will have to clean your list. No matter how big your list, if most of your subscribers are not interacting with your emails, it is time to assess why.

When looking through your email lists, check for duplicates, typos, and email addresses that have the word “spam” in them so that your emails are getting sent to the right person and are not bouncing. ”

2. Consider using double opt-ins.

A double opt-in is a way to ensure that your subscribers truly want your email. Here’s how it works: once a user submits their information to a form on your site, an email is sent to confirm their subscription. This does a few things: it gets them used to opening your emails, it signals to their email provider that your emails should not be automatically marked as spam, and it gives you an opportunity to ask them to save your contact info so emails don’t get lost. All around, a win.

3. Manage bounce rate.

Bounced emails happen when there is a typo in the email address, if the email no longer exists, or for a number of other reasons. Checking for bounced emails can increase your deliverability and email ROI. Email bounces are broken down into two categories: soft and hard bounces.

A soft bounce is a temporary deliverability problem, such as a full inbox or a server that is down. Resending emails to these addresses can be beneficial because they can go through eventually.

A hard bounce happens due to permanent deliverability problems, such as an invalid email address. When you have hard bounces it is imperative to remove these addresses from your lists to keep your Email Service Providers (ESPs) happy. ESPs track the number of bounces you generate with each send and use it when determining your email credibility. Getting too many hard bounces is equivalent to people automatically putting your emails in the Spam folder.

4. Use automation.

Marketing automation is for emails, too. You can have your CRM automatically send subscribers to certain lists (or tag them) based on their actions. Remember when we discussed moving inactive subscribers to a separate list? Well, instead of doing this manually, you can set up an automation that does this for you and triggers a reengagement campaign. Another way you can use automation is to remove subscribers from email workflows or campaigns that are no longer applicable to them.

5. Provide an “opt down” option.

Have an “opt down” option in addition to an “opt out” option. An “opt down” option lets your subscribers choose how often and which emails they want to receive from you. Unfortunately, subscribers can forget that they subscribed to your email lists, increasing the chance that they will delete, unsubscribe, or put you straight in the Spam folder — all undesirable outcomes. Providing an “Opt Down” option provides an opportunity for the subscriber to stay on your list without the overwhelm of receiving correspondence they don’t want.

6. Understand your email audience.

Before cleaning out your email list, take stock of how much your current audience aligns with your ideal audience. Look for ways to re-engage inactive subscribers by separating them into lists based on their interests and demographics. For example, you could create engaging welcome emails for new subscribers or whip up a discount campaign for older subscribers. Having multiple lists helps you to create campaigns that’ll drive conversion rates up.

All in all, the success of email marketing campaigns should not be measured by the number of subscribers but by the quality of the subscribers and the actions they take as a result of your email. Therefore, it’s better to deploy campaigns to 20,000 active and engaged people than it is to blast the email to 30,000 people if half of them don’t care, will delete it, or worse, report it as spam.

7. Remove inactive subscribers.

Inactive subscribers are those who do not open, click, or engage in your emails in any form. Having engaged subscribers will always be beneficial to your conversion rates, so by removing inactive subscribers you will drive up your open and click through rates for your campaigns.

Before you remove inactive subscribers permanently you can try sending them one last email campaign that could be a feedback campaign to see what will re-engage them. If all fails you’ll need to permanently delete them as subscribers to not hurt your email deliverability and conversion rates.

Start Cleaning Out That Email List

Email marketing is essential to any industry and doing a routine clean up can be beneficial to your company’s data reports and conversion rates. As long as you’re performing routine clean ups, maintaining your open and click through rates, managing bounce and spam rates, and engaging your lists with targeted emails of their interest, you will always have a squeaky clean email list.

Editor’s note: This post was originally published in October 2011 and has been updated for comprehensiveness.

How may iron-deficiency anaemia be avoided and treated during pregnancy? Iron is typically included in the ingredient list of prenatal vitamins. Pregnant women can benefit from taking an iron-fortified prenatal vitamin to help prevent and treat iron-deficiency anaemia.

How is iron-deficiency anaemia during pregnancy treated?

However, the American Pregnancy Association reports that between 15% and 25% of pregnant women in the United States suffer from iron deficiency, commonly referred to as anaemia.

Due to the low risks, this is the easiest time to restore your iron levels when pregnant (not including any people suffering from any severe symptoms of iron deficiency or iron-deficiency anaemia).

Anaemia can arise if you do not receive enough iron or if your iron level is already low. This can contribute to exhaustion throughout pregnancy and may increase your risk of premature birth, low birth weight, and postpartum depression if the condition is severe.

Why do you need iron during pregnancy?

If you’re considering becoming pregnant, you should consider taking a blood booster both before and throughout your pregnancy. It contains the highest quality iron as well as significant amounts of methylated folate and coenzyme b12 methylcobalamin, all of which are necessary for a healthy pregnancy. All three are present in this vitamin supplement.

When pregnant women’s iron levels are low, they may suffer tiredness, nausea, dizziness, and lightheadedness. When you are pregnant, you require a robust immune system to defend you against the numerous illnesses that occur throughout the course of the pregnancy.

During pregnancy, folic acid and iron needs rise. This is because it has been demonstrated that folic acid reduces the incidence of neural tube defects in pregnant women. These birth defects impair the foetus’s brain and spinal cord.

How much iron do pregnant women need?

Iron deficiency anaemia is particularly prevalent in menstruating women, adolescents, pregnant women, athletes, and recent blood donors. Iron supplements are typically considered safe for all of these categories.

Pregnant women should aim to consume 27 milligrammes of iron each day. After it exits the digestive tract, the body absorbs just 4 mg of this.

Anaemia in pregnant women can be caused by an iron deficiency, which increases the risk of complications during birth. Mothers who smoke may also experience low birth weight and maybe impaired growth and development later in life.

Ways to get enough iron in pregnancy

As your pregnancy advances, try adding additional iron to your diet through enjoyable and simple alternatives that you can integrate into your daily meals and snacks.

Doctors routinely prescribe iron supplements after the third month of pregnancy. Notify your doctor immediately if this is the case so that he or she can monitor your iron and haemoglobin levels at frequent checks and inform you whether and when you should begin taking iron supplements while pregnant.

Do you need iron supplements during pregnancy?

Make an appointment with your doctor to get your iron levels evaluated prior to taking an iron supplement. This will assist in ensuring that you receive the nutrients you require. There are various unfavourable health consequences associated with non-essential iron supplementation. As a worst-case situation, this might include impaired growth in children and unborn children.

For women with mild to severe anaemia in the first or second trimester of pregnancy (up to 28 weeks gestation), the best treatment is dietary adjustments and oral iron supplementation.

Iron supplements should be taken by a healthy pregnant woman to ensure that she has enough iron in her system to fulfil her body’s increased need for minerals during pregnancy.

Iron deficiency during pregnancy

The second trimester of pregnancy sees an increase in red blood cell production to satisfy the demands of both you and your unborn child. Iron is the molecular building block of every red blood cell. Because your body is incapable of synthesising iron, you must obtain it from the diet.

Iron deficiency can result in tiredness and weakness in women who suffer from anaemia during pregnancy.

When pregnant, your risk of developing iron-deficiency anaemia increases, which is a condition in which your body does not have enough healthy red blood cells to transfer adequate oxygen to all of your body’s tissues.

Iron is used to synthesise haemoglobin, a protein present in red blood cells that transports oxygen to your tissues. Pregnancy requires pregnant women to consume double the amount of iron as nonpregnant women. Your body needs this iron to make more blood, which in turn supplies oxygen to your unborn kid. According to the Mayo Clinic, you may develop iron-deficiency anaemia if you do not have appropriate iron stores or do not acquire enough iron while pregnant.

Iron deficiency anaemia is extremely widespread, especially in developing nations, and has now become a global epidemic. A deficiency of iron in the mother during pregnancy is one of the most prevalent causes of anaemia in infants and young children. Many pregnant women do not obtain the appropriate quantity of iron. Iron deficiency anaemia and maternal iron deficiency have been associated with reduced IQ in infants and young children.

Up to 52% of pregnant women in developing nations are in danger.

Anaemia in childhood increases the risk of developing iron-deficiency anaemia later in life due to decreased iron stores. Prematurity and early weaning from breastfeeding exacerbate the risk further due to depleted iron levels.

How much iron is too much?

Although it may seem improbable, consuming excessive amounts of iron may be lethal, especially if done by a child. As a result, keep iron supplements out of children’s reach at all times.

With a well-balanced diet, the majority of people who are not pregnant should have little difficulty obtaining the iron they require. Consume caution not to take too much iron if you utilise supplements.

It is unlikely that taking iron supplements in dosages of 17mg or less per day would have any adverse consequences. However, if your doctor indicates that you should continue taking a higher dose, do so.

Iron poisoning can occur over time as a result of excessive iron supplementation or as a result of a single overdose. In certain persons, as little as 10 to 20 mg/kg of iron might cause poisoning symptoms. A dose of this medication of more than 40 mg/kg is considered hazardous, and doses up to 60 mg/kg are regarded lethal.

Consuming an excessive amount of iron may be detrimental to the gastrointestinal system. Symptoms of iron poisoning include nausea, vomiting, diarrhoea, and stomach pain. Iron can accumulate in the body’s organs over time, causing fatal liver or brain damage.

Good sources of heme iron

Iron is classified into two types: heme iron and non-heme iron. Heme iron is methyl iron, which is found only in muscle and blood.

Only animal items such as meat and poultry, as well as fish and lean muscle, contain heme iron.

Heme iron is more readily absorbed than non-heme iron by the body. As a result, some vegans and vegetarians may struggle to get an adequate amount of iron each day.

It is necessary for the formation of red blood cells, which transport oxygen throughout the body. Additionally, it aids in cognitive function, energy metabolism, and the production of red blood cells.

Good sources of non-heme iron

Meals made with lentils are high in non-heme iron. This kind of iron is found in large amounts in dried fruits such as apricots and raisins.

For many years, non-heme iron has been added to meals by the additive approach. Americans consume a variety of iron-fortified meals on a daily basis. This category includes bread, cereals, and baby formula.

What are some of the best iron supplements?

On Amazon, for example, “Slow Fe Iron Tablets” have a longer half-life and are hence less prone to induce adverse effects in the gut.

Feosol Bifera Iron Caplets from Amazon contain both heme and non-heme iron, which helps absorption while having the fewest adverse effects on the digestive system.

Vegans may choose the “MegaFood Blood Builder Minis,” which contain 25 milligrammes of iron and vitamin C per serving of two tablets to aid with absorption.

For those seeking an organic choice, New Chapter Iron Complex Tablets include 9 milligrammes of whole food fermented ferrous fumarate iron per tablet, along with strong probiotics in the form of lactic acid bacteria. These, too, should assist in preventing gastrointestinal problems.

What is dietary iron?

Iron deficiency can be caused by a variety of factors, including an iron-deficient diet, inadequate consumption, and a wide range of bioavailability (due to the presence of dietary iron absorption inhibitors).

Due to the rapid development of youngsters at this age, they have considerable iron requirements. This, along with a diet poor in iron-rich foods, results in a diet deficient in iron-rich foods.

What does iron do?

Many people are interested in the health advantages of iron. Your body may move in unison as a consequence of the transmission of nerve signals as a result of iron. If you do not provide enough iron to your body, you will develop a range of health problems, including anaemia. Continue reading to discover more about iron’s functions and how to regulate your iron consumption.

Iron is a critical mineral since it aids in the delivery of oxygen to all of the body’s cells. Iron is essential for the mitotic cell cycle process. When cells divide, they produce extra identical cells with the same number of chromosomes as the originals.

The red colour of red blood cells is due to haemoglobin, a protein contained in them. Iron plays a critical role in the formation of haemoglobin. Iron in the blood assists in the delivery of oxygen from the lungs to the tissues and organs.

If the iron in haemoglobin is depleted, your body will be unable to produce enough oxygen-carrying red blood cells.

How to take iron supplements

A low haemoglobin level indicates that you may require iron supplements if your reserves have been depleted. It’s not only about feeding two people when pregnant; your blood supply grows to meet the increased demand.

Women should be educated about oral iron supplements and how to use them properly. This should be taken on an empty stomach with water or a vitamin C source.

How to choose an iron supplement

Make an attempt to educate yourself about the many types of iron supplements available. Iron is offered in the form of pills, capsules, or liquid. Additionally, you can take an iron supplement that gradually releases iron over time, such as a once-daily pill. With the exception of baby drops and specialised supplements, the majority of iron supplements are accessible over the counter.

Ascertain if the supplement contains an adequate amount of elemental iron. Rather than total strength, the amount of elemental iron should be examined (or mass). The amount of iron that may be absorbed by your body is referred to as the elemental iron content.

Bear in mind that depending on where you acquire the product, the iron content may be labelled as ferrous sulphate, ferrous fumarate, or ferrous gluconate. Concentrations of iron sulphate or fumarate in the mg range may be used to determine elemental iron levels. The ferrous fumarate contains the highest concentration of elemental iron of the three (around 33 percent ).

To get the most bang for your money, or in this case, elemental iron, you want a supplement that is easy to take and devoid of side effects.

If your doctor diagnoses you with anaemia, he or she will likely prescribe an iron supplement. Additionally, you may take over-the-counter iron supplements, but it’s critical to pick the correct type.

You may also find the following article useful https://totalypregnant.com/iron-supplement-pregnancy/

Disclaimer: This article is for informational research only. It is not medical advice. Always seek medical advice in the first instance.

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