Managed Link Department Manager – Igor Lebich

Position/Role at Web 20
Managed Link department manager

Professional Bio :
I discovered SEO in 2018 and then spent six months learning it full-time. After that, I worked in an SEO agency, built & ranked a few websites, and then joined Web20ranker.

How long have you worked with Web 20?
3 years

What does your job entail?
In my most recent position, I’m responsible for managing the “managed linkbuilding” clients. This involves onboarding, campaign audit, SEO strategy planning, fulfillment, client reporting & communication.

What do you like most about your job?
The ability to work with professionals (and learn from them). Sometimes it feels almost like cheating: you can learn from these people and get paid for it.

What motivates you to wake up and go to work?
I think it’s the drive to identify problems & find solutions. Not only this way I contribute to growing the company, but I also grow myself and my skillset/mindset.

How has Web 20 helped you in your career development?
While working with web20ranker, I was able to expand my skill set and thus be able to solve problems faster and more efficiently. Web20ranker is still my “career,” though.

If you could switch your job with anyone else within Web 20, whose job would you want?
Mike Milas. As far as I know, Mike is responsible for improving the workflow & automation at the company. In my opinion, it allows the company to grow while simultaneously making it a good place for the team members.

What advice do you have for prospective Web 20 candidates?
In my opinion, lots of people see jobs purely as a source of income. I think it’s a mistake, and with such a mindset, any job will feel like pain and obligation. I personally see a “job” as an opportunity to improve both the company and yourself. I recommend that candidates set a goal and focus on improving themselves and working towards the goal rather than on their paycheck.

What drew you to Web 20 originally? And how has Web 20 changed since?
Back then, I was at the stage where I “knew” about SEO, but it wasn’t real for me because I hadn’t seen or known anyone who makes money off it. Joining a big team of people who make their living off SEO was a big confidence boost and validation that “SEO” is real and makes you money.

Since I joined Web20ranker, the company has grown significantly, and I think it has faced new types of challenges. It feels good to be a part of a growing company.

What have you gained from working at Web 20?
I have gained experience from the supervisors I worked with. I’ve also expanded my skill set, allowing me to look at things/problems differently. An example would be “management” skills – where you must ensure that 50 – 100 campaigns are running smoothly, work is being done, and clients are happy.

What do you like to do when you aren’t working?

Walking with my wife and our dog Dudu
Playing the guitar
Swimming in cold water every day (Autumn max, hoping to do so in Winter too)
When in Turkey, my wife and I love snorkeling, and I’ve tried spear fishing

One quote you live by

Take responsibility for your own happiness. Never put it in other people’s hands.

How do you define success?
Success is when you’re on the right track – working on reaching your goals.

I think this is something that comes gradually. I cannot name a point in time like, “okay, success is finally here; good job.” It’s always a series of ongoing small improvements, and only when you turn back – can you notice the difference between then and now.

What has been your favorite project at Web 20?
We have a client who’s an “IT support” business. They came in with an awful backlink strategy. The strategy I recommended worked very well, and the client is now happy with his choice.

What is your greatest fear?
Not having a goal in life.

Where is your favorite place to be?
Turunc, Marmaris

What’s the weirdest job you’ve ever had?
Selling laptops on eBay, cutting grass, etc.

What would you do (for a career) if you weren’t doing this?
Hard to answer because SEO is the career I chose, and this is what I love doing. If SEO didn’t exist, I would probably choose to work as a video game developer/creator.

If you could choose anyone, who would you pick as your mentor?
Yuri Shvets. He’s an ex-KGB officer and now is a business intelligence / political analyst.

If you could learn to do anything, what would it be?
Business analysis/management

What are three words you’d use to describe Web 20?
Improve, grow, communicate

What is something you learned in the last week?
How to use Figma