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What Happened on the SEO Vault this Week
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SEO Mad Scientist: Service Area Zipcodes: Do They Matter?
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FROM THE VAULT – Episode 112
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SEO Mad Scientist 
Hey there mad scientists. This week we’re going to do a quick update on our service area test from two weeks ago. Last week we had a mixup with our update so here is what you missed…
Previously, we looked at a listing that had a set service area to a specific zip code, as opposed to just a city.
The listing does have an address still listed on it, so all we did was remove the current service area and put a zip code targeted service area right outside where the business is located. When looking at the result this week, it looks as if we have possibly expanded our reach.
So far when looking at the other keywords, we can see similar movement, but of course, we do not know if it is due to the service area update.
We repeated the test with another variation and did not see any recognizable movement due to the change. So, we removed the storefront address and left the zip code service area to see if that causes any movement.
It would make sense that we would lose most of our rankings from this change if Google was taking our service area into consideration and we don’t service people at our location.
After a week, here are the results…
At this point, it appears the storefront address, or the zip code service area has had any real effect on the rankings. As you can see the fluctuations are random and don’t correlate to our changes.
This doesn’t mean these signals aren’t important to have down the line, but Google seems to have little to no weight on these signals as far as rankings.
We will let you know if we see any changes but until then, be sure to join us next week for another SEO test update.
Happy Testing!
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