The SEO Vault: Episode 97

The SEO Vault: Episode 97

 

 

Episode 97 Table of Contents
Co-Host: Sophie Allen

Special Guest: Bucky Helms

– Google July 2021 Core Update Effectively Complete (As of July 12th)
– Google Tests Big “Carousel” For More Specific Searches
– Google Local Ranking Changes With Core Update
– Google Discontinuing the Feature to Post in Verified Knowledge Panels

 

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Catch every episode and more on YouTube

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What Bridal Eyelashes To Wear On Your Wedding Day?

What Bridal Eyelashes To Wear On Your Wedding Day?

What to Wear on Your Wedding Day?

Many brides ask us about bridal eyelashes.

To help our brides on the Gold Coast, we decided to publish an essay about what is available.

Having a gorgeous wedding day is a bride’s dream.

For many brides, the eyes are the most apparent feature.

A full set of lashes instantly transforms any bride’s look.

Many ladies choose fake lashes on their wedding day, but there are alternatives.

Eyelash Options For Brides

Let’s take a look at the eyelash options:

  • False eyelashes – Individuals and full sets.
  • Eyelash extensions
  • Eyelash lift

bridal eyelashes hair and makeup Gold Coast

What Should Every Bride Know About Fake Eyelashes?

False eyelashes are constantly evolving with new shapes, styles, and materials. Additionally, there are numerous vegan options available, as mink and silk have declined in popularity.

Allergies to latex have been alleviated as well, as many lash adhesives now contain no latex and have outstanding adhesive characteristics.

Even if you’ve never worn false eyelashes before, consider them for your bridal makeup.

The various styles are not as over-the-top and dramatic as you might assume.

Rather than that, they can add length, volume, or both.

What you’re looking for are artificial lashes with a form and style that lift the eyes and elongate the curve of the eye.

Depending on the type of fake lashes you choose and how they are applied, you can get a minimalist or more daring look.

What Are The Best Bridesmaid False Eyelashes?

We’ve had brides give us sets of lashes that they purchased over the years in the bridal industry. They were either of poor quality or simply inappropriate on a wedding day.

They were either too large and theatrical or excessively cheap and bright. This is not the appearance you desire for your lashes!

To minimise further lash trouble after we’ve completed your wedding makeup.

We can provide a whole set of traditional artificial lashes or add individual lashes. All of this is included in the price.

Numerous makeup artists currently perform this function. As a result, we understand how critical the proper lash is to achieve the desired effect.

Full Set False Lashes.

These lashes are held in place by a band.

The band is available in two colours: black or transparent.

Cheaper sets of these lashes frequently feature a broad black band that is apparent when applied to the eye. Often, the band is rigid, allowing the lashes to lift away from the eyelid.

Always choose a delicate and flexible band that fits snugly around the lash line.

Demi lashes are like half lashes. 

They are 3/4 or 1/2 lashes, and many girls enjoy the emphasis on the outer corners of their eyes created by the lashes.

Having a full set of lashes at each corner of the eye can be both painful and distracting in the inner eye area.

Individual Lashes

These lashes have long been popular with brides looking to add a little extra volume to their lashes without wearing a larger set.

Individual lashes are inserted between the bride’s natural lashes. They may appear strange at first because of the visible adhesive spots.

After a few minutes, the glue dries and becomes undetectable.

Gold Coast hair and makeup team doing makeup

Magnetic Eyelash Options

Magnetic lashes have made significant advancements and may be a viable alternative if you’re looking for reusable artificial lashes.

Magnetic lashes that include an iron ore pigment into a liquid eyeliner have been tested.

The bands of the lashes contain microscopic magnets that adhere to the eyeliner due to the iron ore pigment.

We were pleasantly surprised by their quality.

The lashes adhere to the liquid eyeliner quite effectively. However, you must clean the magnets after each usage to ensure that they adhere properly each time.

Eyelash Lift Or Eyelash Curler?

Even if you are wearing false eyelashes, you must still work with your natural lashes. Curl your lashes and add mascara to mix your natural and fake lashes.

The eyelash lift is a wonderful alternative for girls who wish to wear fake lashes daily.

Ditch the curler and get a lash lift!

Are you determined to straighten your lashes but discover that using an eyelash curler does not achieve the required result?

Would you like to enhance the appearance of your eyes by wearing curled lashes that appear longer and fuller?

Then an eyelash lift may be the best course of action for you.

From start to finish, the eyelash lift and tint treatment will take approximately fifty minutes.

Having a lash tint performed concurrently with your lash lift is common, and most salons offer it as a double service to colour your lashes simultaneously.

You will have gorgeous lashes that do not require mascara or curling.

If you’re going on your honeymoon, an eyelash lift and tint are ideal.

When you’re sitting by the pool or on the beach, you won’t have to bother about cosmetics.

How Long Does An Eyelash Lift Last?

The effects of an eyelash lift typically last between four and six weeks, depending on your eyelashes’ development cycle.

If your permed lashes naturally fall out, straight lashes will sprout in their place. As a result, we recommend that this procedure be repeated every six weeks to maintain the effects.

Make an appointment for an eyelash lift the week before your wedding.

This will provide the finest possible effect from the eyelash lift and that your eyes have had time to heal if you have sensitive eyes.

Conduct a trial eyelash lift well in advance of your wedding to ensure there are no adverse responses.

Any perm or tint solution can cause reactions.

Can I Use Mascara After A Lash Lift?

After an eyelash lift, you may use any form of eye makeup (including mascara). However, it is recommended to wait at least 24 hours following the treatment before putting on eye makeup.

wedding day makeup tips

Eyelash Extensions For A Wedding

If you desire thicker, longer lashes, eyelash extensions are a more permanent alternative.

Unlike disposable eyelash strips or individual strands, eyelash extensions can last up to two weeks with proper care.

What information should all brides be aware of regarding eyelash extensions?

Long, lustrous lashes have the ability to transform your appearance drastically.

Voluminous, fringed lashes instantly enhance the glamour.

Before their wedding and honeymoon, an increasing number of brides contemplate eyelash extensions.

It’s critical to understand the procedure’s benefits and drawbacks before selecting whether eyelash extensions are good for you.

Pre-Wedding Eyelash Extensions

If you’ve never gotten eyelash extensions and want them for your wedding, you should schedule them several months in advance.

When you initially receive eyelash extensions, they take some getting used to.

They are strenuous on the eyes, and you must learn how to care for them properly.

Consider hiring a reliable expert with positive online evaluations or verbal referrals. Avoid being swayed by price. You want a trained individual, and these technicians are in high demand for a reason.

You do not want to deal with a professional that misapplies lashes or irritates your eyes with glue or careless work practices.

Before your wedding, schedule an appointment with the same lash technician. Therefore, make sure to schedule your lash refill sessions in the weeks leading up to our wedding day.

Suppose you’ve lost a few lashes before your wedding day. Do not despair: we may swiftly disguise the gaps with individual lashes.

Eyelash Extensions Are Perfect For Busy Schedules.

Extensions provide an added boost of confidence for our brides.

As the wedding date approaches, the bride-to-be can unwind, secure in the knowledge that her eyes will always appear gorgeous.

She’ll have flawless lashes for her Bridal Shower, Hens Party, and wedding day.

Beautiful lashes provide beauty, and newlyweds will benefit from lash extensions on their honeymoon.

Bridal Makeup Trial 

If you’re thinking about getting eyelash extensions for your wedding day, you can have them applied during your beauty trial.

If you wear eyelashes, you will require less makeup to draw attention to your eyes.

Applying thick eye makeup in addition to lash extensions may be excessive.

As with any aspect of a wedding, thorough planning is critical to ensuring your satisfaction with the outcome.

wedding makeup artist

After The Wedding

Eyelash extensions are low-maintenance and can last up to three weeks before requiring replacement.

Professional lash technicians will educate their clients on the importance of cleansing their lashes regularly, avoiding oil-based products, and avoiding waterproof mascara.

Always return to the salon to have the lashes removed. Avoid plucking, cutting, or attempting to remove the lashes on your own. You risk damaging the existing lash follicles, resulting in extremely sore lids and thin lashes.

Final Words About False Eyelashes

Regardless of the design or type of eyelashes, you select.

We will ensure that you look your best on the day of your wedding.

There is no such thing as “Bridal Lashes That Are the Best.”

It is always up to the person to determine what is best for them.

When brides opt for fake lashes, they typically leave the choice of lashes to the bridal makeup artist.

They understand which lash style to utilise to lift and curve the eye.

Brought To You By:

 

The Article What Bridal Eyelashes To Wear On Your Wedding Day? First Appeared ON
: https://gqcentral.co.uk

The post What Bridal Eyelashes To Wear On Your Wedding Day? appeared first on Local SEO Resources.

Writing a Press Release for SEO

Writing a Press Release for SEO
Press Release SEO Part 2 Of 3

Crafting Search Engine Optimized Press Releases

Hey everyone, Chaz and the Web 20 team here and I wanted to share with you the basics of press releases and how to create a search engine optimized press release.

Learn How To Write The Best Press Release For News Pick-Up And SEO

But First, Let’s Talk About The Basics Of A Press Release

Imagine you want a friend of yours to come and visit you, but you don’t provide them with any details on how to find you, including your address. It would be pretty hard for your friend to find out this information in order to come and see you, and it is much the same for press releases.

When sending your release for distribution, you want to give as much information as possible so that your target audience and potential customers know how to contact you.

You’ll want to include a headline, summary, and beginning paragraph for starters. This will help you to make the best possible first impression with your readers.

Creating Search Engine Optimized Press Releases


The Headline

When you write a press release, you’ll want to make sure that you’re getting across the right message and information to your target audience. Remember, you’re writing a press release, NOT a sales letter.

You’ll need to create a headline that announces the news that you want to share, like a new location or service. Think about headlines in a newspaper.

You want something that is going to catch the eye of your readers, but something that is also new and newsworthy. A good rule of thumb for creating a headline is to use an active verb.


The Summary

This is perhaps the easiest part of the entire press release writing process.

Your summary should be no more than a paragraph, and should give readers a brief description of the content to follow.

You don’t want your summary to mimic your first paragraph, as audiences can quickly lose interest if they believe you’re being repetitive.

Think about the back cover or inside flap of your favorite book. In most cases, these areas give you just enough information to be interested in what you are about to read, while not giving away the entire story.


Location And Introduction

There is no point reading a press release for a lawn care company in New York if you live in Oregon. That means you’ll want to include a dateline consisting of the city, state, and the issuing date of the press release in the first line of your copy.

You will then follow this with the introduction of your announcement.

Following this, the first paragraph of your release should provide your readers with information and answers to the 5W1H rule of writing: Who, What, When, Where, Why, and How. And it goes without saying that you’ll want to provide these answers in a way that grabs their attention.

Of course, your introduction should be different from your summary. This paragraph should be the highlights of your release so that your target audience can understand the message of your release by only reading the first few sentences.


Third Person Point Of View

First person language is generally used with calls to action and sales letters, whereas the third person is a great way to give an outside perspective on the events in question.

Think again of newspapers and magazines. Oftentimes, you don’t even know the writer until you’ve gotten to the end of the article.

Your release shouldn’t sound like you telling your readers about your company and news, it should sound like a journalist reporting the facts. Of course, there is an exception to this rule when speaking of the quotation paragraph of your press release.

If you are quoting someone the company, a partner, or a customer, it is perfectly acceptable to use first person language.


The Boilerplate

If your press release is all about the newsworthy thing that your company is doing, readers might start to wonder what it is that your company does, or what they are known for most in their industry.

This is where the boilerplate comes in handy. This short paragraph, usually the last of the release, is where you will write information about your company or organization.

Here you will add some details about your company’s background, and you may choose to use a subheading like, “About (Company Name)” in order to separate this piece from the body of the release in order to help readers easily locate this information.

It is important that you provide your target audience with a company name, phone number, and email address. This just makes it that much easier for potential customers who are interested in your products or services to contact you. This also helps you to gain authority. Now that you know how to write your own press release, you can begin learning how to write your release for maximum exposure.

SEO Tactics

If you are interested in writing a press release for SEO value, and you should be, you’ll want to start by understanding the basis of SEO tactics.

 

 


Choice In Keywords

When you choose your keywords, you’ll want to choose ones that people will search for fairly regularly. By doing this, you can start to rank your content for particular keywords.

Here you might want to use our favorite free tool, Google Keyword Planner, in order to look for the search volume of your keywords. You can also do some research on whether you should use short-tailed or long-tailed keywords for your own release in order to get the best results.

Now that you have your keywords, you’ll want to include them in your headline, summary, and core content.

Be careful of Google’s penalties, which you can incur by using too many keywords. By using LSI keywords, or keywords similar to your main keywords, you can vary the usage in your content and avoid Google penalties. To get more LSI keywords, try using LSIGraph.


Google’s Penalties

Google penalizes those who practice keyword stuffing in order to manipulate the search engines and get ranked. Google also penalizes links that are not of benefit to your readers.

This means you’ll want to create a unique release with both content and links that are beneficial to your readers, as well as to Google and other search engines.

But there is another way to avoid Google’s penalties.

Try to include no-follow links in your press release. When you add these links, you are telling Google bots not to count those links.

This can help you to avoid penalties while still getting valuable referral traffic from the links in your press release.


Asking Questions

Press releases are all about announcing news, so you shouldn’t ask any questions in your release. Your message should always come across clear and concise.

Your target audience is interested in learning more about you and your company, not being asked a bunch of questions that require them to think of solutions.

Your job as a business owner when writing your press release should be to offer your customers solutions and products that make life easier for them.

Press Release Writing Styles

Just as press releases have evolved with the invention of the internet, press release writing styles have evolved as well.

Press releases, which were once filled with only the facts, are now written more as articles, and many less than newsworthy. Businesses are now sending press releases for distribution that are full of promotional content and chocked full of keywords and hyperlinks in order to affiliate sites and other networks that can manipulate bots in order to have their content appear in search engines.

Of course this isn’t what you want, because your press release will be rejected by most media outlets, which is a loss of money for your company.

There are 5 main types of press releases that work well for businesses, each of which should be considered when writing your own release for distribution.


General News Press Release

This release doesn’t really include any news, but is written in a newsworthy manner with a powerful headline to grab the attention of your readers. This release should announce something new or updated that is happening in your company.


Launching Press Release

If your company is working on a project or service that is nearly completed, it is a great idea to create a press release announcing the launch of this. This is the most common form of press release for companies, and is a great way to get the word out to your target audience.


Staff Announcement Press Release

Whether you want to talk about the growth of your company or the addition of a new key staff member, this is the way to do so.


Event Press Release

A press release will help you gain more exposure for your upcoming event by getting the news out to your target audience. If you have a powerful standing in social media, you might not see much value in this form of press release. However, if you are a small company or a startup without much exposure, this is a great way to increase the amount of consumers that your news will reach, and even help you to grow that social media following a little more.


Product Press Release

Every business has products and services to sell, or else they wouldn’t be a business! Rather than announcing a new product or service itself, you can use this release to highlight something that your company offers already.

For instance, if you are a lawn care company who offers snow removal, you might consider a press release in the winter highlighting this service to consumers who need it.

You can use this form of a press release to go into detail about a specific product or service, but keep in mind that your release should be written more like news, not a sales letter or advertisement.

Benefits of Press Releases


Exposure

A properly written press release will get your company more exposure, helping you to increase your traffic.


Flexible

You can have press releases written and distributed once a month or several times a month, depending on your company’s needs and your budget.

Press releases are recommended to be distributed quarterly for most companies in order to keep your business relevant with Google and other search engines.


Easy To Create

Your press releases can even be more or less about the same thing. For instance, you can create a press release for the pre-launch, launch, and post-launch of a new product.


Fast Results

Within a short frame of time, you should begin to see positive effects from your press release distributions.

In some cases, you may want to increase traffic suddenly, which can be done by creating several releases on the same subject but with different approaches to the topic.



At the end of the day, you need a press release that is SEO friendly, can reach your target audience, and help you get your site ranked with the SERPS (Search Engine Results Pages).

If you spend just a little more time on the optimization of your press release, you’re going to see positive results in traffic and publicity.

You’re probably thinking that this sounds like a lot of work, but in many cases, you don’t even need to write your release yourself! There are a number of inexpensive press release services offered by SEO companies, many of which include both writing and distribution.

Benefits of Press Releases

Google is always getting smarter, and it can be difficult to get every press release into Google News. You should verify sensitive topics not covered by Google News in order to increase your chances of seeing your release make the cut.

If you’re new to press releases, you’re probably thinking about going with either a free or relatively cheap service, or some of the most expensive (and theoretically most effective) distribution services on the market.

But there is a better way. With free services, you don’t know where your press release is going to end up once distributed. With the expensive services, you often know where your release will appear, although you won’t really be leaving any additional room in your marketing budget.

Mid-level press release services will often give you the best opportunity to have your news picked up by premium news sites, including Google News, without busting through your entire budget. And unlike their cheaper counterparts, these services will give you a full report on your press release syndication, including a list of your live links so that you can actually view the sources that have picked up your press release.

Find yourself an expert press release syndication service with a great price tag and start seeing for yourself the benefit of press releases in your marketing strategy.

Buy Wholesale Press Releases Now And Save

What Are The Advantages of Non-Toxic Mattresses

What Are The Advantages of Non-Toxic Mattresses

Why Choose a Non-Toxic Mattress?

If you want to make a substantial investment in your health, choose a non-toxic mattress. Why would you sleep on heavy metals or dangerous chemicals? It’s not enough to know what materials the mattress is constructed of. You also need to know if the organic bedding you purchase is right for you. The more you know about this element of mattress shopping, the better. Did I mention toxins?

Why are Non-Toxic Mattresses popular?

non-toxic mattress

People’s rising awareness of environmental issues and desire to create a comfortable atmosphere is driving the resurgence of organic mattresses. Because they do not include any chemicals that can create health concerns, these types of mattresses are also healthier, especially when your body is in complete touch with the surface. People are more aware of the items they buy and consume and how they effect the environment.

Types of Non-Toxic Mattresses to Choose from

There are various varieties of organic bedding. Some are sold online, while others are exclusively sold in specialty bedding stores. It’s wise to constantly look into all of your possibilities before making a purchase. It is best to consider any allergies, water absorption concerns, or chemical sensitivities while selecting your choices.

If you want organic bedding, you might seek for organic wool, natural latex, organic latex, or organic cotton. No harsh chemicals, chemical flame retardants, or high VOC mattresses. Toxic-free mattresses would include a mattress protector or even hybrid mattresses. Review the five categories of organic mattresses:

1 Wool Mattress

This type is for babies. Wool is naturally fire-resistant. It is resistant to dust mite and bed bug infestations since it contains lanolin. It can live up to 10 years with good care. Costly yet long-lasting because to its texture, flexibility, and pressure resistance

2 Hemp Beds

Hemp mattresses are long-lasting and durable. It efficiently transfers heat and supports the body, reducing joint pain. It has a solid texture because it is not filled with down or foam. This bedding is ideal for allergy and asthma sufferers. It repels dust mites and bed bugs by absorbing body moisture.

3 Cotton Beds

Soft cotton mattresses are normally recommended for children. They are hypoallergenic, readily washed, dried, aired. Those who sweat while sleeping will like these mattresses’ natural fibres that allow air to move through. This sort of mattress has been reported to endure up to 20 years because it has no latex or polyurethane foam.

4 Latex Beds

In comparison to other types of mattresses, it provides superior support for persons with back difficulties. It also resists fire and dust mites. It feels softer on the body than other types of mattresses, making it ideal for persons with arthritis and joint problems.

5 Woollen Beds

This type is comparable to a wool mattress, except it contains synthetic elements that are fireproof. This fabric repels bed bugs, dust mites, and allergies in youngsters. The main drawback is that it is more expensive than other sorts. If you want a long-lasting bed, this is the finest option.

What are the Advantages of Non-Toxic Mattresses

non-toxic mattress

Choose an organic mattress for several benefits.

Organic bedding has the advantage of being significantly more comfortable than regular fabrics. The organic components will conform to your body’s shape. Better for your body and the environment. They will also endure longer. In many situations, you may buy the bedding and assemble it yourself, making it a great eco-friendly endeavour. Sleeping on organic bedding, such as a natural latex mattress, is more peaceful. Dust mites and other allergens will not keep you awake at night. Also, conventional fabrics can cause skin irritations. Most organic bedding sets are manufactured from natural cotton or bamboo fibres, which are soft on the skin.

Another reason is that they will be a little bit healthier. This is because the components are all organic. The materials used to make the bed will not expose you to dangerous chemicals or toxic elements. If you’re worried about the environment, there are a variety of natural mattress options to consider. Because the organic bedding is so comfy, you won’t have to move or stretch to obtain a good night’s sleep. This is crucial for people who lack sleep or have health difficulties. They don’t want to wake up in pain from a terrible mattress. People who sleep on organic materials are less prone to toss and turn. This is problematic for folks who toss and turn all night.

The most important thing is to sleep well. Biomattresses are constructed of organic cotton, wool, or hemp fibre Organic refers to things that are free of hazardous substances. These mattresses will be more durable than non-organic mattresses. Bed bugs and dust mites are also less likely to develop. They free up your body by releasing negative ions. Because these mattresses are comprised of natural materials and essential oils, they improve sleep quality.

Why Does an Organic Mattress Cost More 

reasons to eat organic foodAn organic mattress will cost more than a non-organic mattress. This is due to the materials utilised in the bed and the rising expense of living. You won’t be replacing your mattress very often, so get a good one. This is something you can appreciate for years to come. Many individuals buy a new mattress every five years, which is risky. An organic mattress decreases the risk..

 

There are some excellent organic mattresses on the market today. Don’t forget that some companies spend a lot of money promoting their mattresses. You will be persuaded to buy their stuff if they do this. Before you buy an organic mattress, make sure you know how much it costs.

Ok, So You Have Finally Decided to buy a Non-Toxic Mattress. What Next?

Many organic mattress producers claim to use natural materials to make these sorts of mattresses. However, be wary of bogus manufacturers and dealers that promise you a non-toxic organic mattress. It has no natural materials.

Always look for a manufacturer or dealer who can show you a list of the materials used to make that sort of mattress so you know if it contains any chemicals.

If you’re still undecided…

5 (not so) Fun Facts about Toxic Mattresses

As the market for non-toxic mattresses increases, you’d expect to see more information about their benefits. You may even feel like a bird in a sea of filth and foam during your search. We’ve done the research for you, so you don’t have to. Toxic mattresses: five intriguing facts

No. 1 fact: They’re no longer as popular as they once were.

In the last three years, non-toxic mattresses have grown in popularity by at least 15% per year. If you’ve bought a mattress in the last five years, you know this isn’t hyperbole. Traditional innerspring mattress sales have been declining year after year (the ones made of synthetic materials and toxic fire retardants). What’s up?

#2 : It costs a fortune to make and buy them!

According to the Environmental Working Group, a queen-size mattress can cost up to $4,000. And that’s only for the basics! Labor costs, market pricing, and other expenses such as marketing and distribution charges easily add up to 20 to 30% of the retail price. You now know why poisonous mattresses are so expensive.

#3: They’re bad for you!

When you consider how many people are inhaling in these fumes every day, it’s no wonder more and more cases of sleeplessness and lethargy have recently been documented. Pregnant women with chemical sensitivities had twice as much cancer-linked substances in their urine as non-pregnant women without them! Can it go worse?

#4: They’re made of a variety of materials, some of which are hazardous!

We’ve talked about the dangers of polyurethane foams, but what about other mattress components? Buckwheat hulls are natural insulators with outstanding sound-proofing capabilities, making them ideal for apartments. Why use hazardous foam instead? Latex is also found in many mattresses. It’s naturally bouncy and fits to your body’s contour while relieving pressure. The good news is that certain latex mattresses include plant-based natural rubber (latex), which is extracted without hazardous chemicals. Your latex mattress must not contain synthetic materials such as polyurethane or PVC, which contain carcinogenic compounds. An organic mattress will not have these difficulties.

#5: They don’t last long! (not good)

Because textile and foam mattresses are packed with polymers and fillers that give that familiar “mattress feel,” they degrade quickly, resulting in the all-too-familiar sagging. Due to their short lifespan, many traditional mattresses come with limited guarantees – usually 5 or 6 years…and some even shorter! So you’re trapped with that mattress for life. Lastly, let’s summarise all five points: Health-damaging toxic mattresses are expensive to create and buy, put you at risk for diseases such as cancer and have shorter lifespans than non-toxic mattresses. Why would you ever want a normal mattress? I don’t know!

People Also Ask

What are the best organic mattresses?
Are organic mattresses eco-friendly?
What benefits do you get from choosing a natural mattress?
What is a natural latex mattress?
Are foam mattresses safe for babies?
What mattresses last the longest?
How much does a non-toxic mattress cost?
Why Consider an Organic Mattress?
What is a Non-Toxic Mattress?
What is the best organic non-toxic mattress for back health for people who sleep on their side or stomach?
What is the best non-toxic mattress for back health?
What are the common mattress fabrics and characteristics of an organic bed?
How To Clean Your Mattress?
Will adding a natural mattress topper be non-toxic “enough”?

 

The Article What Are The Advantages of Non-Toxic Mattresses First Appeared ON
: https://gqcentral.co.uk

The post What Are The Advantages of Non-Toxic Mattresses appeared first on Local SEO Resources.

5 Ways to Add a Personal Touch to Your Sales Email

5 Ways to Add a Personal Touch to Your Sales Email

In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day. 

Download Now: 25 Proven Sales Email Templates [Free Access]

We’ve reached the point where most consumers can smell a sales email a mile away and will delete it within seconds. They expect that if they open it, they’ll be subjected to blanket messaging, “talking at you” verbiage, and generic content. Usually, they’re right. One-size-fits-all emails are not helping your business, and they may actually be hurting it. 

As a salesperson, you understand that getting to know your customers and building relationships with them is still the best way to close a deal. While more and more relationships are being forged from behind a screen, the need to create a connection is more important than ever. The question becomes, how can you leverage the power of technology and build a relationship with your customer?

Adding a personal touch to your emails will set you apart from your competitors and help you stand out in a sea of sameness. A few minutes of research and personalization can create an entirely new playing field for you. There are a number of ways to achieve this with your sales emails, but before we discuss those, let’s get into some of the benefits of adding a personal touch.

Benefits of Personalization

Imagine if you walked into a car dealership and were greeted by a robot who referred to you as “Dear Customer” and determined which car was best for you (and everyone else) before asking you what you were looking for. You’d probably run — not walk — out of that dealership. 

Yet, we do that every day with generic sales emails. 

Adding a personal touch to your emails will help you:

Build Rapport

Personalized emails allow you to connect with your potential customers and see them as actual people. That connection will encourage them to do business with you and stay loyal to you. 

Build Trust 

Consumers want to feel like you understand their pain. A generic email blast, sent out to hundreds or thousands of people, doesn’t target their individual struggles. However, seeing a personalized email that addresses their specific challenges and offers hope of a solution builds their trust in your brand. 

Make Customers Feel Like You’re Speaking to Them

Every industry has its own lingo for the problems they solve. Unfortunately, this isn’t necessarily the verbiage that will resonate with a potential customer. Getting to know your consumers better and then using personalization helps you speak directly to them. 

Keep Customers Happy

By and large, customers are less receptive to and flat-out irritated by emails that aren’t personalized — and the last thing you want to do in a sales email is irritate your audience. Providing customization and personalization makes consumers happy, so always try to find ways to incorporate those kinds of elements. 

Improve Open, Sales, and Conversion Rates

When consumers know that you understand their problems and reliably send relevant content, they come to feel personally connected to your company — a feeling that makes them more inclined to open your emails and, in turn, do business with you. 

Ideas for Personalization

There are a number of different approaches when it comes to adding a personal touch to your sales emails. Here are some of the most effective ones. 

1. Start with a strong template. 

It may sound counterintuitive, but beginning with a template will free up your time to do your research on your potential customers. Remember, this is just a starting point. You’ll be customizing sections and altering words to fit your audience. You can find a variety of sales email templates from Hubspot to help you get started.

2. Send them content they actually want.

Sending your potential (and existing) customers content is an excellent way to stay top-of-mind and establish yourself as a thought leader in your space. However, no one wants to be inundated with information that they don’t find necessary or applicable. Base the content you send off what your customers actually want. 

Icebreaker by UpContent is an integration application that allows you to re-engage your prospects when the conversation has died down. By sending them third-party content that has already been curated by your team, you can jumpstart the conversation and continue the relationship. This content is relevant to your organization and to your customer and already approved for distribution. 

3. Personalize offers and product recommendations.

It might go without saying, but every customer is unique, and their problems require at least somewhat individualized solutions. As you learn more about your customers, use this information to make personalized recommendations that fit their needs rather than yours

4. Show appreciation. 

Sales emails shouldn’t just be about sales. Once you’ve established a relationship with a customer, you need to cultivate it. Send them a welcome email when they become a customer, celebrate milestones in their life and in your relationship, and wish them a happy birthday. These emails keep you fresh in their minds without being intrusive or annoying. 

5. Put an end to cold calling.

There are very few salespeople in the world that actually enjoy making a cold call. Those that do know that you need to create a connection early on by starting a conversation about something other than the product you’re selling. 

The same goes for emails. Reaching out to people in your database — even if they’ve signed up for a free offer — is pretty much still cold calling. Co-Pilot is an app that integrates conversation starters such as local weather, local news, and upcoming local holidays into your contact records. This provides you with a starting point to break the ice and personalize your emails to create a better connection. 

Whether you utilize the technology available to you or not, real human connection will always be the best sales tactic. Connecting with potential and existing customers will allow you to build rapport, build trust, and make your customers feel appreciated so they keep coming back. Adding a personal touch to your sales emails is easy and essential to creating loyal, happy customers.  

sales email templates

The post 5 Ways to Add a Personal Touch to Your Sales Email appeared first on Local SEO Resources.

Are Angel Fish Hard To keep – The Queen Of The Aquarium

Are Angel Fish Hard To keep – The Queen Of The Aquarium

Are Angel Fish Hard To keep – The Queen Of The Aquarium

Are Angel Fish Hard To keep – The Queen Of The Aquarium: At your local neighbourhood pet store’s aquarium aisle, you’ve almost certainly encountered freshwater angelfish. With their vast, pointed fins and gleaming scales, it’s no surprise that these fish are one of the popular species in the freshwater aquarium hobby. Not only are angelfish aesthetically pleasing, but they are also a joy to keep. If you’ve considered raising freshwater angelfish, take the time to educate yourself about this species so that you can properly set up your aquarium to meet their needs and preferences.

This article discusses angelfish as tank mates. The compatibility of various fish species with the angelfish can be understood by studying their natural characteristics in-depth. The angelfish is a genus of fish. Freshwater angelfish are tropical cichlids of the genus Pterophyllum, whereas sea angelfish are Pomacanthidae. Other fish species include the angel shark, cave angelfish, Atlantic spadefish, and ringed cucumberfish. Angelfish, which are classified as cichlids, are naturally aggressive and territorial.

Establishing a freshwater aquarium, particularly with popular freshwater fish, is one of the most enjoyable aspects of learning to keep fish. Indeed, the initial thrill associated with selecting your fish and creating your aquarium can be overpowering. Another topic of contention is which fish to purchase. We’ll take a look at the 21 most popular tropical freshwater fish in this article. On the list are neons, swordtails, platies, and angelfish.

Identical to freshwater fish, correct?
Not precisely, not even close. Angelfish in freshwater are classified as cichlids, a group of second-division freshwater fish (closely related to marine fish) that includes famous aquarium fish such as the Oscar and the Firemouth. While both marine and aquatic angelfish are members of the perch family and have a high-legged, side-squeezed appearance, the functional similarities end there.

angel fish keeping

10 Best Angelfish for Freshwater Aquariums

The angelfish, probably the most well-known freshwater fish in the aquarium hobby, is a member of the Cichlidae family. They are highly regarded for their beautiful swimming and make an attractive addition to large community aquariums. Angelfish captured in the wild are uncommon in the aquarium trade; most fish for sale are captive produced. While wild angelfish are silver with longitudinal black stripes, selective breeding has resulted in various colour patterns and long-finned varieties known as “veiltails” over the years. The majority of angelfish sold in the hobby are Pterophyllum scalare. However, P. Altum is occasionally available.

Because freshwater angelfish have been farmed in this country for so long, wild angelfish are only imported on rare occasions and at a high cost. Wild specimens are regarded as novelties for public aquariums, ichthyological research, and supplement professional breeding lines. The wild angelfish is unappealing compared to what breeders produce now, with short, stubby fins, less striking colours, and a more incredible difficulty in captivity. As is the case with most items in the freshwater aquarium hobby, the fish are sourced from near-natural fish farms.

Platies are a widespread freshwater fish found primarily in Central and southern Mexico. In contrast to angelfish, platies are sociable and can coexist with other fish. Like angelfish, platies thrive in tropical aquariums. These fish are compatible with any other fish due to their mild nature. If you are new to fish keeping, this is the ideal fish for you. Additionally, they are compatible with all community fish.

They are a freshwater species of fish belonging to the cichlid family that originated in the Amazon River in South America before becoming popular in home aquariums. Keepers of community aquariums frequently inquire whether the nature of angelfish supports aquarium keeping, given that they are known to exhibit some aggressive traits. Angelfish are a joy to keep, and their lively personality is renowned for infusing any aquarium with vitality. However, due to their aggressive attitude, they may be difficult for beginners to retain.

exotic pets

Water Requirements for Angelfish

The rubber-lipped pleco is a bottom-dwelling fish in the genus Chaestostoma. These fish are not aggressive toward other species of fish and make excellent tank mates. They thrive in groups, and as a result, we recommend keeping them in groups of 5-6. Silver dollar fish are often calm and energetic. Hideouts help the six-striped wrasse maintain a healthy relationship with other aquarium occupants. This species is found in the Orinoco drainage rivers’ llanos in the states of Portuguesa, Cojedes, Guarisco, Apure, and Barinas.

Angelfish are for sure one of the most beautiful fish to keep in freshwater. However, as demonstrated in this essay, they have some quite specific care requirements. They are also rather prevalent in the aquarium trade. Many inexperienced hobbyists have brought home an angel or two only to discover them on their stomach the following day. I recall my family having a 10-gallon aquarium when I was a child, about forty years ago. We added an angelfish along with a bunch of other fish at the suggestion of the local fish shop, and it flourished enormously well in that tiny, crowded setting.

While most freshwater fish can be fed the same diet, angelfish and goldfish have distinct protein requirements. Both species are omnivores capable of consuming bloodworms, brine shrimp, and mosquito larvae. Angelfish require slightly more than goldfish, as they require slightly more protein in their food.

First, you should research whether the fish species you wish to add to your aquarium prefer the same water conditions as angelfish. Additionally, you must consider the nutritional requirements of the newcomers. Food competition might result in aggressive behaviour. keep this in mind while adding new fish to your collection.

What do Angelfish Eat?

While angelfish may survive on crumb food alone, they thrive and become far more species-appropriate when fed a diverse diet. Adult brine shrimp, blackworms, mosquito larvae, finely chopped earthworms, and guppy fry are all readily accepted live feeds that should be added often. If live food is unavailable, frozen packets of bloodworms (mosquito larvae), brine shrimp, and others usually are available at your local pet and aquarium store and serve as an adequate substitute for live food. Additionally, numerous dry meals are acceptable.

0altum Angelfish are the largest species of angelfish. Generally, other angelfish species reach a maximum length of 6 inches and a maximum height of 8 inches, while the Altum Angelfish reaches nearly 7 inches and a maximum height of 9 inches. Additionally, certain Altum angelfish may have red or greenish-blue markings on their bodies.

angel fish keepingWhen shopping for angelfish, seek out those the size of a US cent, quarter, or half dollar coin (0.8-1.2 inches or 2-3 cm). Half the enjoyment of keeping fish is watching them mature from juvenile to adulthood. While angelfish are very skinny fish, avoid severely thin specimens. Keep an eye out for young, muscular fish with a thicker head and a fleshier body. If possible, request that the shop feed them so that you may select the most aggressive eaters.

Silver dollars are considered to be one of the best angelfish mates, as they coexist pretty harmoniously. Metynnis argenteus is the scientific name for this fish. However, because the silver dollar is known to consume live plants, it is recommended that such plants not be used in aquariums. Angelfish and silver dollars must be the same size when kept together.

 

Angelfish Breeding Level – Intermediate

Although freshwater angelfish are adaptable and can survive in various water conditions, they prefer softer, slightly acidic water. pH values should be between 6.5 and 7.1, with a value of around 6.8 being optimum. Eight appears to be the best number for breeding.

30g is the smallest size tank that can be used.
Medium degree of care
Blue rams are a little Cichlidae family member that is frequently ignored. While they are most frequently used in nano-planted aquariums these days, they make lovely angel companions. When it comes to tank mates, the Rams are on the smaller side. That is, they are broad and tough enough to defend themselves. A scalar rarely makes more than a few attacks against them.

To lengthen the life of angelfish, it is necessary to provide them with the appropriate atmosphere. The female’s mask becomes pale, whilst the male’s mask becomes entirely black. They are highly resilient and are among the most carefree angelfish. When the male defends his area, he swims and leans slightly forward, elevating his tail 45 degrees forward to resemble a crown.

If you intend to cross different angelfish species, there are a few factors to keep in mind. To begin, you should select two species that are not antagonistic toward one another. This is critical for the two to have a positive relationship. They will never begin to mate if this is not the case. The second factor to consider is the tank’s conditions. When two fish are in mating season, it is critical to maintaining consistent water conditions. If this is not done correctly, the breeding process may be halted entirely.

Care Guide for Freshwater Angelfish – The Feisty Angel of the Aquarium

Angelfish are a popular choice for novices in aquatics and are a beautiful species. Their majestic appearance has earned them the title “King of the Aquarium.” So, what are the specifics of their care instructions? What factors should you consider when caressing them… how far should you go to offer a safe environment for them… we address these and other concerns in our thorough freshwater angelfish care guide.

What is the life expectancy of angelfish?
I haven’t purchased any angelfish yet; I have a 55-gallon tank fully set up and has a few mollies. Perhaps what you can do to prolong their lives? Because angelfish are schooling fish, they thrive in small groups. Angelfish tank mates 1. Avoid keeping other aggressive fish with your angelfish. My angelfish are now two years old. Can they survive for about ten years? You can incorporate actual or artificial plants.

How Do You Pick Healthy Angelfish?

Because angelfish are often high maintenance, they will present a significant barrier to most new hobbyists. They are selective about the size of their tank and bully juveniles. They can become susceptible to changes in ph, so never check the chemical levels in the water. Angelfish may be housed in tanks as little as 30 gallons, which can already accommodate two angelfish. It’s essential to keep in mind that their aggressive behaviour can result in an unhealthy relationship with their tank mates.

Purchasing high-quality flake food for angelfish is simple, as long as you purchase it from a reputable brand. The good news is that this fish food is one of the most excellent solutions for providing the proper nutrition to your medium and large tropical fish. Additionally, this fish food can be used to give a complete and balanced diet for your pet fish. It has been mainly developed to provide optimal health and nutrition in a variety of fish species.

How Do You Set up an Angelfish Aquarium?

Angelfish prefer to hide under huge broad-leaved plants in freshwater. Amazonian swordfish plants provide cover and a sense of their natural environment. Utilize a variety of floating foliage to replicate the shade that angelfish crave. Additionally, driftwood is an excellent addition to an angelfish aquarium. If you position the driftwood vertically, your angelfish will lay their eggs in this gap.

Angelfish can be kept in various aquarium configurations, including bare tanks, communal tanks, and planted aquariums. Consider adding a few beginner-friendly aquatic plants to your aquarium to assist in consuming hazardous waste and offering a touch of nature. For instance, java fern has huge, textured leaves on which your angelfish may swim, and it requires little more than low light and a few squirts of the simple green all-in-one fertilizer to thrive.

While the flaming angelfish eat primarily on algae in the environment, it will also consume meaty meals in the aquarium and be kept as an omnivore. Utilize algae and algae-based meals as the primary source of nutrition and supplement with meaty foods such as brine shrimp and mysid shrimp on an as-needed basis. It is critical to change the diet, for example, by incorporating fresh and dried seaweed, spirulina, angelfish supplements, and vitamin C-rich algal flakes or pellets.

Angelfish can survive without a filter for up to 12 hours. They will survive for a more extended period if the aquarium is appropriately set up. However, if your aquarium is overcrowded and unhealthy, your fish may perish before the 12-hour mark. The explanation is that the toxic water impairs their immune system and depletes the water of oxygen significantly.

What Is the Best Food for Angelfish?

It would help if you supplied a varied diet for a healthy and thriving angelfish. Angelfish consume a high-protein diet consisting predominantly of meaty items such as bloodworms and brine shrimp. However, because angelfish are omnivores, you should supplement their diet with veggies regularly. You can give it spinach, courgettes, and other green vegetables. Before feeding the vegetables, cook them and cut them into small pieces to make them more manageable for him.

A Flake meal is usually a suitable choice for angelfish. Incorporating other foods such as frozen brine shrimp or bloodworms into the diet can also help enhance the fish’s appetite. Mature fish should be fed once or twice daily, and only as much as they can ingest in five minutes. Overfeeding can result in overeating, which can result in ammonia build-up and other stress-related health problems.

Angelfish are extremely easy to feed because they will consume any form of fish food, floating or sinking. Krill flakes, freeze-dried bloodworms and tubifex worms, and Hikari Vibra Bites are all favourites. Frozen bloodworms are necessary if you wish to fatten up adult fish in preparation for breeding. For juveniles, hatching live brine shrimp is the most effective method of ensuring rapid growth and survival. The yolk sacs of newly born brine shrimp are highly nutritious for young fish. Their irregular swimming patterns elicit feeding reflexes in the babies, encouraging them to consume more food.

What Do Angelfish Need to Breed?

Furthermore, all genuine Altum angelfish possess a notch above the nares. Additionally, it is one of the more uncommon angelfish in the aquarium hobby. This is because the species is complicated to procreate in captivity and is caught only in the wild. However, some amateurs have recently succeeded in breeding it in captivity.

Many freshwater fish keepers are enamoured with angelfish and with good cause! There are over 30 different species of angelfish, each with its distinct colour, size, and fin length. They are highly durable and adapt well to a variety of water conditions. They are also pretty easy to breed if their environment is properly maintained. Angelfish live an average of ten to twelve years. with adequate care and can grow up to 6″ long and 10″ high.

Koi angelfish must reach a length of 5cm before they are mature enough to breed for the first time. To accommodate these “big fish,” the aquarium should be at least 40 cm in height, and the water temperature should be between 27 and 29 degrees Celsius to stimulate reproduction.

Freshwater Angelfish Care Guide: The Queen Of The Aquarium?

We have yet to encounter an aquarist who does not fall in love with a well-kept Amazon biotope aquarium containing a school of angelfish. These cichlids are the freshwater aquarium hobby’s monarchs and queens! Their majestic proportions and enthralling behaviour have made them a popular choice among aquarists. Angelfish are notoriously tricky to keep in aquariums. What do they require to flourish? We inform you of all you need to know.

Freshwater Angelfish Types and Appearance and

Yes, various angelfish species can breed. Indeed, indigenous freshwater angelfish are the product of crossbreeding between distinct varieties of angelfish, i.e. angelfish with varying fundamental body colours and stripes.

The angelfish is a genus of fish. Freshwater angelfish are tropical cichlids of the genus Pterophyllum, whereas sea angelfish are Pomacanthidae. Other fish species include the angel shark, cave angelfish, Atlantic spadefish, and ringed cucumberfish. Angelfish, which are cichlids, are naturally aggressive and territorial. As a result, these fish are known to damage and even kill smaller fish. As a result, careful tankmate selection is an essential aspect of freshwater angelfish management. The following are some of the angelfish species.

The following are some inherently aggressive fish:
Angelfish with a veil These freshwater fish thrive when they are grouped. After a period, the school of angelfish will engage in combat to establish which one is the dominant. You will need to change the water less regularly, as it has been demonstrated that changing the water in the aquarium reduces aggression in this species.

The first step in keeping angelfish is to select an appropriate aquarium. Angelfish in freshwater can grow to be quite enormous. The majority of species reach a maximum height of 25 cm (10 inches). It means that you must take into account all of the dimensions of your aquarium. A single angelfish will fit comfortably in a 114 litre (30 gallons) aquarium. A minimum length of 30 inches (80 cm) is required, with a minimum width of 19 inches (50 cm).

Angelfish can reach a maximum length of 6 inches and a maximum height of 8 inches. Because it grows taller than it does long, angelfish should be kept in a tall aquarium. Additionally, you should ensure that he has adequate space to swim. Twenty-nine gallons is a decent rule of thumb to follow for a pair of angelfish. The native habitat of angelfish is densely forested.

Angelfish grown in captivity are adaptable to a variety of water conditions but prefer somewhat warmer water. The pH should be between 6.8 and 7.8, and the hardness should be between 3 and 8 degrees dkh (54 to 145 ppm). Temperatures should be maintained between 78° and 84° f. Maintain adequate filtration and perform a 10% weekly water change or a 25% water change every two weeks using an Aqueon aquarium water changer or a syphon gravel vac. Before refilling your aquarium, do not forget to treat the tap water with an aqueous water conditioner!

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The post Are Angel Fish Hard To keep – The Queen Of The Aquarium appeared first on Local SEO Resources.

SEO Updates July 09, 2021

SEO Updates July 09, 2021

 

Let’s end the week with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, and so much more.

What Happened on the SEO Vault this Week
Deal of the week: Save $30 on AP News Brand Features
Featured Post: Does Guest Posting Still Work in 2021?
Special Announcement: 10K 4th of July SEO Giveaway
SEO Mad Scientist: GMB Update, Were Our Test Sites Hit?

To your success,
Chaz and the Entire Team

 

 

FROM THE VAULT – Episode 96

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Sophie Allen + Mike Milas

Special Guest: Bucky Helms

?Google Testing sticky footer with related searches on Chrome mobile

? Google On Third-Party PageRank-Like Metrics
? Machine Learning takes care of obvious spam

? Google: Don’t Worry About Spammy Links From Content Going Viral


– Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

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What is Guest Posting and does it still work in 2021?

Not all guest posting is dead – just the spammy guest posts on unrelated sites that provide no value. In this guide, we break down everything from What is Guest Posting? Is Guest Blogging Good for SEO? Why is Guest Posting Important? How to Guest Blog the Right Way, and more!

When done properly, guest blogging is an impactful SEO strategy that strengthens your backlink profile and grows your audience, online brand, and authority.

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SEO Mad Scientist ???

 

Welcome to another week of the SEO Mad Scientist. Today we’ll be digging into some new single variable tests and organic search results.

We have two single variable tests we wanted to review today where we test a number of indexation variables on a single page to see what Google is currently looking at.

We started out by testing the meta title and seeing how much content Google actually counts in that area. We also tested the same concept using the meta description.

Here are the two specific tests that we ran…

  1. Add a meta title with hundreds of words using a random made-up target term at the end of the title.
  2. Add a meta description with hundreds of words using a random made-up term at the end of the description.

So we created our test page and waited for it to index to review our results…

https://deecom.app/crafts-for-children/

 

 

After that, we begin to check the indexation of our made-up terms to see if our web page has been added to the SERPs for those terms.

Test #1: rqoqmdjfn (meta title)

 

 

Test #2: wuklamdn (meta description)

 

 

Interestingly enough it appears there is either no limit or an extremely large limit on the amount of terms that Google will count for their index in the Meta title. However, the meta description has a cut-off where they apparently stop considering the content for indexation purposes.

You can see the full title and description below:

Meta title – “Fun Crafts to Keep Your Kids Busy – DeE-Com – Fun, easy kids crafts. Our site provides step-by-step instructions and pictures for making fun toys, games, gifts, and more. It’s also a great place to find out about the latest trends in arts & crafts supplies. A craft site that has a variety of fun and easy to do projects. The perfect place for kids or adults who want to make their own gifts, toys or decorations. Discover fun crafts for kids. Free tutorials and ideas. Make a christmas wreath, teddy bear or create your own soap rqoqmdjfn.”

Meta Description – “Make your own fun crafts with deecom.com! Find a huge collection of kid’s craft projects and ideas here, perfect for all ages and skill levels. fun and easy kid crafts and activities. free printable instructions for making handprint turkeys, paper plate cats, pinwheels and more. Deecom offers fun crafts for kids. We have a group of craft experts who come up with new and interesting crafts every day. Our goal is to provide an online platform where you can learn, experiment and play with your child in the world of arts & crafts wuklamdn!”

We will need to conduct further tests to see where the actual cut off is with the meta description content as well as how much content can be counted in the meta title.

There’s a possibility because it’s a new serp that it could be taking longer to update and our listing could get added after this as well.

We’ll be sure to keep you updated and make sure to catch us next week for more future updates on the SEO Mad Scientist.

Until then, Happy Testing!

 

 

 

 

 

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Earwax – Did You Know Its Color Can Say A Lot

Earwax – Did You Know Its Color Can Say A Lot

Six Earwax Facts You Probably Didn’t Know.

We get that you are unlikely to care about earwax: whatever, but the truth is that the gunk actually reveals quite a bit about you.

While even doctors are unaware of a lot of related earwax, there are various misconceptions and little-known truths that are worth examining for your health.

Earwax prevents ear infections. According to Penn Medicine, earwax has the apparent benefit of lubricating the ears in the same manner that tears moisten the eyes. It might assist with dry or itchy ears.

Additionally, it keeps them clean. That waxy buildup is the result of the trapping of dirt and dust and skin cells in the ear canal, which attempted to enter it.

Believe it or not, in the majority of cases, it self-cleans. No cotton swab is required when moving the jaw. Because the wax is not evacuated, it pushes deeper into the ear canal, which may cause more harm than help. The majority of professionals think that, unless you have evidence of excessive earwax, you should leave your earwax alone.

Sweat has information regarding earwax. Some people make moist earwax, while others develop dry earwax. The flaky type implies that you have a certain chemical in your sweat that adds to body odour. However, earwax makes deodorant ineffective, so have some on hand.

Earwax composition differs between races. A new study suggests that dry and damp regions may be determined by ancestry. Caucasians have a higher concentration of odorous compounds in earwax than East Asians.

Stress or concern could boost earwax production. Your ear wax glands are known as apocrine glands, which are also responsible for making your most pungent body odour. According to the American Speech-Language-Hearing Association, stress can also result in increased earwax production.

No ear candles are allowed. We should likewise give up the idea that lighting a candle in the ear may safely and properly clear earwax. According to the FDA, ear candles can produce burns, but they can also perforate the eardrum.

six things about earwax

Laura Schocker of HuffPost Healthy Living advised that you use warm water in the shower regularly to prevent ear buildup. Reheat and loosen even the most tenacious wax with this. This may mean that your ear canal is blocked and that you should see your doctor, says Dr. Tweel. Cotton swabs do not clean your ears; they push earwax deeper into the canal, creating buildup, irritation, and even hearing impairment. Do not use to remove earwax!

What Does Your Earwax Say About Your Health?

Green, watery earwax for one of two reasons To begin, perspiration combined with earwax causes watery, green discharge to exit the ear canal.

Earwax – Did You Know Its Color Can Say A Lot About Your Health?

earwax removal kitsThis is intriguing, as it’s less about health and genetics (though the two are not always mutually exclusive.) Scientists announced that earwax consistency could disclose information about our origins in a Nature Genetics publication. The climate and geography in which our forebears and mothers lived. Ear wax is a wax-like substance that is secreted by the epidermis in the outer ear canal. The purpose of earwax is to keep water and debris out of the ear canal.

It’s strange how much useful information we can gain about our health from the “nasty stuff” our bodies produce. Urine can be used to identify bladder, renal, and prostate diseases, among other issues. Actually, our earwax can disclose quite a bit about ourselves. First, we’ll discuss the products and their purpose. We will then explore the meanings conveyed by earwax.

Exactly what is earwax? Earwax is a yellow, waxy substance of the ear. It is formed behind the ear canal’s skin by the cerumen (Suh-roo-mun) glands (the part located between the fleshy and middle parts of the ear). Ewax is the term most of us associate with earwax. Earwax is indeed crucial. It moisturises and defends the skin. Dry, itchy ears are less likely to occur after using this. Antimicrobial substances can prevent ear infections. The earbud filters foreign particles like dirt, dust, and microbes.

picture of womens ear

What Does Your Earwax Reveal About Your Health?

Coloration and consistency of earwax are critical (as with other “gross stuff”). Earwax should have a “specific” appearance and feel like it. If your earwax looks like this, keep this in mind: Dry or sticky.

This is intriguing, as it’s less about health and genetics (though the two are not always mutually exclusive.) Scientists announced that earwax consistency could disclose information about our origins in a Nature Genetics publication.

The climate and geography in which our forebears and mothers lived. Wet earwax is commonly referred to as earwax. For East Asians, earwax is dry, while it is moist for most others. The protein’s characteristic dry consistency is controlled by the ABCC11 gene. The gene appears to decline in the “north-south and east-west” directions with geographic location.

It is omitted. If you are almost certain that your earwax is completely absent, there is probably nothing to worry about. This, however, is indicative of a rare and treatable condition termed “keratitis obturates.” Wax buildup is the defining feature of this condition. Precaution dictates consulting a family physician (FP) or an otolaryngologist – an ear specialist.

It leaks. Earwax is normally discharged by natural mechanisms or through ear canal cleaning. If you notice oozing, it may be a benign skin growth called a “cholesteatoma.” Additionally, the sickness causes earaches and pressure. This is caused by a cyst-like growth that causes pressure on the canal. If this is the case, one should contact a doctor or a specialist.

The substance appears scaley or flaky. This is only a small issue. Like many other glands, the ear’s cerumen dehydrates with age. Ears produce earwax scales and flakes. Age may be to blame.

The scent is intense. damage or infection in the middle ear infection is sometimes referred to as otitis media. Other symptoms of otitis media (acute or chronic) may include fever, earache, fatigue, and/or hearing loss. Try these two ingredients to get rid of earwax and infections in your ears. Most acute otitis media symptoms will resolve within a couple of days. It is wise to see a doctor, though, if no improvements are seen.

6. It has a milky look and is green. Green, watery earwax may occur for one of two reasons. To begin, perspiration combined with earwax causes the watery, green discharge to exit the ear canal. You may have an ear infection. This mixture is clear or watery and is slightly yellow in colour. This is another time when you should view the documentary.

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PPC Pricing – What Does PPC Cost in 2021?

PPC Pricing – What Does PPC Cost in 2021?
Paid Search

Editor’s Note: This post was originally published in March of 2020 and has been updated for accuracy and comprehensiveness.

We all know how vital search engine optimization (SEO) is to modern marketing.

Ascending the organic ranks is imperative to your success. But it also takes time. Often, it can take more than six months before you start to see a return on your investment.

Luckily, there’s a more immediate option that can work on its own or alongside SEO — pay-per-click advertising.

With PPC, you can get instant results on the world’s most popular search engine. As soon as you activate your campaign, you’ll see traffic heading to your site.

If this sounds too good to be true, fear not. PPC is very real and very doable.

But what does it cost?

The most honest answer you can get to this question is, “It depends.”

That’s not a cop-out.

As the advertiser, you’re in control of PPC pricing. It’s based on your chosen budget and target keywords.

What’s PPC?

PPC advertising is precisely what it sounds like. It is a form of advertising in which you pay per click that you receive. There are many different types of PPC ads, but most campaigns run through Google Ads.

The way it works is simple.

Your listing is displayed to Google users who type in the keywords you’ve chosen for your ad campaign. These ads are listed before the organic results on a search engine results page (SERP) or appear on Google’s vast display network.

If a viewer clicks on your ad, you pay.

Just choose the keywords you want and set a maximum bid for how much you are willing to pay per click. Then, the highest bid with the best ad appears at the top of the results.

You can expect to pay more for popular keywords. However, for less competitive keywords, you might only spend a few cents.

It’s all dependent on the kind of competition you’re facing.

You can also customize both when and where your ads appear.

If you know that your audience is typically online and searching at a specific time of day, you can have your ads appear primarily during that period. You can also zero in on specific geographic locations.

Use Google Analytics to learn about your target audience’s behavior and switch on conversion tracking on Google Ads to learn more about how your audience responds to your ads.

This helps you refine your PPC campaign to reach your target audience more effectively.

How does PPC placement work?

The maximum bid for your keywords isn’t the only determining factor in deciding your placement.

Google also assigns every listing with a Quality Score (QS).

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The QS is determined by the ad’s relevance to your chosen keyword, the click-through rate of the ad, and the quality of the landing page the ad points to.

Placement is determined by your maximum bid times your quality score.

For example:

A $5 maximum bid with a QS of 10 gives you an Ad rank of 50.

The top ad rank is featured on the top in a search network result.

It’s essential to create quality ads because a high QS could lead to a lower ad spend. As you can see in the above image, the highest max bid actually has the lowest score.

To determine how much you’re paying per click, Google takes the ad rank of the result below you, divides it by your quality score, and adds one cent.

The best way to get a better QS (and save money on ad spend) is by working with a dedicated agency that knows how to make an ad that will impress Google.

The QS is determined by the ad’s relevance to your chosen keyword, the click-through rate of the ad, and the quality of the landing page the ad points to.

Your maximum bid, multiplied by your quality score, determines your “ad rank’ or placement.

For example:

A $5 maximum bid with a QS of 10 gives you an ad rank of 50.

The top ad rank features on the top in a search network result.

It’s essential to create quality ads because a high QS could lead to a lower ad spend. As you can see in the above image, the highest max bid has the lowest score.

To determine how much you’re paying per click, Google takes the ad rank of the result below you, divides it by your quality score, and adds one cent.

The best way to get a better QS (and lower your Google Ads budget) is by working with a dedicated PPC management service that knows how to make an ad that will impress Google.

MOST COMPANIES STRUGGLE WITH GENERATING POSITIVE ROI USING GOOGLE ADS…WE FIX THAT!

Since 2009, we have helped many businesses grow strategically through PPC. Let us do it for you!

How’s your PPC budget spent?

Budgeting is complicated.

That’s why it’s always a good idea to trust the guidance of a PPC consultant or agency that can manage your campaigns and make sure that you’re getting the best bang for your PPC buck.

When you’re using Google Ads, campaigns allow you to control the daily budget. That means you can prioritize specific campaigns and assign them more ad spend. It’ll enable you to feed some of your stronger performing campaigns while taking away advertisements that point to products or services that may not be your focus at the moment.

It’s always a good idea to break the monthly budget into daily budgets for every campaign that you’re running.

For example:

A campaign of $0.75 per click that wants to generate 1,000 clicks per day would have a daily limit of $750.

Remember, you’ll never pay more than the maximum bid for a click, but you might end up paying far less based on your competitors.

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How much should you pay for PPC in 2021?

When you work with an agency, your PPC management fee will be higher than if you were managing your own PPC. However, you’re also going to have a better chance of featuring first and getting the most for your ad spend.

When you start with a PPC manager, you first have to decide if you’re looking to do a basic PPC campaign, a moderate one, or something more aggressive.

Obviously, the more PPC management pricing goes up, the more aggressive your campaign becomes.

The management fee of your PPC package can also increase when you add additional services, like the design and creation of landing pages.

Typically, a PPC agency pricing model will include a one-time, flat fee to cover the setup work. You’ll also pay a monthly premium on top of your ad spend to manage your campaign.

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MOST COMPANIES STRUGGLE WITH GENERATING POSITIVE ROI USING GOOGLE ADS…WE FIX THAT!

Since 2009, we have helped many businesses grow strategically through PPC. Let us do it for you!

What does a basic PPC campaign cost?

Basic PPC packages should cover an ad spend of up to $2,500 and include up to 400 keywords in the campaign.

When you’re running a basic PPC plan, you’re targeting the Google network only. You should run Google text and banner ads as well as remarketing. Remarketing is when your ads are shown to people who have been to your site in the past.

It’s also a good idea to run display ads on the Google network, as these will be featured on industry-relevant websites.

You could also run YouTube video ads under a basic plan. However, you would have to make the video in-house — that’s not typically a service offered with basic campaign management.

What does something like this cost?

Most agencies will charge a one-time setup cost of around $1,000 to get started on a basic plan.

After that, the monthly management costs will be around $400–$430.

What do you get for that money?

Basic PPC management services include:

Competitor analysis

The agency will take a long, hard look at the level of competition you’re dealing with.

Not only will it examine the actual competitors themselves, but also what they’re doing as far as PPC marketing is concerned.

The point of this is to understand what you have to overcome. You don’t want to duplicate what your competitors are doing from a PPC standpoint — you want to exceed it.

Campaign development and strategy

PPC needs a strategy. Your PPC firm will come up with a strategic plan to increase your brand reach among your target audience.

This mostly has to do with audience targeting because it is the top strategy used to optimize PPC ads. Your PPC service will work out the best times to run ads, where they should feature, and which audience segments should see them.

Keyword research

Your PPC firm will figure out the highest value keywords that are relevant to your brand, as well as any negative keywords that can harm your campaign.

Once you know what keywords your audience is searching for, you can create a PPC campaign specifically aimed at them and their search habits.

Your agency will tone your ad budget up and down depending on the value of the keywords.

Tools like Google Keyword Planner help here.

Industry analysis

The agency needs to understand your industry inside and out if it wants to create an effective PPC campaign.

It needs to research not just your competition but also rising trends in the industry. It’s an essential step in learning what your audience is searching for.

Ad copywriting

Your ads need compelling copy.

Even if you’re the number one result on the search network, you’re still competing with several other ads.

Your ad copy has to pull the user in and make them want to click on you over your competitors. PPC agencies know what it takes to create ads that convert.

Performance testing

You have to know how you’re doing — both good and bad — during a PPC campaign.

The agency will continuously check on the progress of your ads to determine if they’re succeeding or failing. That’s the first step in course correction.

Ongoing campaign development

The agency will stay on top of keyword trends to help you keep your campaign up-to-date.

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This involves checking on keywords, bids, and budget, as well as optimizing ad wording and tweaking relevance.

Sometimes, the keywords you’re targeting lose some traction, and others rise to take their place. You have to know when that happens if you’re going to stay on top.

Google analytics integration

Using Google Analytics is a great way to track the success of your ad campaign.

Google Ads can only tell you so much about the behavior of your target audience. Google Analytics will help give you a detailed picture of how your website visitors interact with your content, helping you shape your ads to meet those needs.

Plus, Google Analytics makes it easier to filter data.

While Google Ads will provide you with reports, Google Analytics makes it easier to understand the relevance of those reports and how to use them to improve your campaigns.

The agency will integrate Analytics into your site and use it to measure your success.

Goal tracking

In the beginning, you should talk with the agency about your specific goals. What are you hoping to accomplish in terms of new clients or profits through this campaign?

The agency will keep track of those goals, letting you know what has to be done to meet or exceed them.

Strategic management of bids

Bid management is strategic and takes a lot of time and effort.

The bid management strategy that you choose will determine the type of engagement you get from your target audience. In fact, bid strategy testing is one of the top 10 techniques for refining PPC ads.

The agency deals with this, working within the confines of your established budget to make sure that you’re getting the most penetration possible.

Analysis and reporting of results

You need to know how your campaign is doing. After all, it’s your money.

The agency shouldn’t only provide you with reports every month. They should also take the time to break down this data and explain its relevance.

What does a moderate PPC campaign cost?

A moderate PPC campaign should have a monthly ad spend between $2,500–$12,000. It usually features up to 2,000 keywords in the campaign.

When you’re creating a more expanded campaign, it’s usually a good idea to run ads in both the Google and Bing Ads networks. While Google is a much more extensive network, it doesn’t hurt to cast a bigger net.

A moderate campaign includes everything involved in a basic PPC campaign.

It also comes with additional monitoring of clicks and conversions while checking for fraudulent activity at the same time.

The agency sets up and manages rule-based bidding, where the bid examines each keyword independently, rather than looking at how they might work together.

For a moderate PPC campaign, an agency will typically charge a setup fee in the first month of $1,750.

It would then be around 15% of the monthly ad spend, with a minimum of $500.

What does an aggressive PPC campaign cost?

An aggressive PPC campaign is generally considered to be a monthly spend of $12,00– $50,000. It includes up to 10,000 keywords and is conducted on both the Google AdWords and Bing Ads networks.

An aggressive PPC campaign involves everything included in the above levels but adds international management. That’s ideal for companies that do business outside the U.S.

This level should also include some form of landing page creation and conversion rate analysis as well.

An agency-managed campaign at this level should also include graphic design of visual content. You should include at least one set of banner ad designs for display and remarketing campaigns.

Something like this is generally going to run a $2,500 one-time setup fee. After that, you’re looking at a base monthly price of 12% of your monthly ad spend, with a minimum of $1,800.

How much does PPC retargeting cost?

Retargeting involves showing your ads to people who have visited your site and left without making a purchase.

Have you ever noticed that once you visit a website, you start to see ads for that brand popping up all over the place?

That’s not a coincidence. It’s retargeting at work.

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When you dig down into the visitor metrics, most websites tend to have a high bounce rate, with 47% of visitors clicking off your site after a few seconds.

What’s more, even though shoppers tend to pile up their online carts, 60% of purchases are never completed.

Retargeting gives you a second chance to get in front of the customers that drop off to try and win them back.

Retargeting can be a great way to lure back prospects who initially showed some interest in your company but didn’t convert for one reason or another.

Plus, you’re targeting customers who have already shown an interest in your brand, which can help to reduce advertising costs by improving return on investment. Rather than trying to convince a brand-new prospect, these potential customers are already on their way to buying.

This is why 40% of marketers are looking to increase their retargeting budget to optimize the overall efficiency of their paid ad campaigns.

All levels of PPC management services should include retargeting efforts for you.

But how much of your budget should be allocated to retargeting?

The cost of remarketing varies based on industry, much as we discussed earlier. If you have a ton of competition, you’re going to be paying a lot for every click. However, companies with light to moderate competition will usually see somewhere between $0.66–$1.23 per click.

Conclusion

PPC is a great way to get your website out there using both the Google display and search networks.

By setting a reasonable bid budget and creating quality PPC ads, you’re more likely to succeed and gain more clicks.

That’s why it’s so important to entrust your PPC digital marketing to a skilled agency staffed with pay-per-click marketing professionals.

Now that you know what average PPC pricing looks like, talk to Higher Visibility about managing your PPC campaigns today to increase the success of your paid advertising.

MOST COMPANIES STRUGGLE WITH GENERATING POSITIVE ROI USING GOOGLE ADS…WE FIX THAT!

Since 2009, we have helped many businesses grow strategically through PPC. Let us do it for you!

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