Month: September 2021

To succeed at our jobs, we often ended a wide range of skills, from simply communicating to in-depth product knowledge.

Soft skills, like communication, fall into the category of interpersonal skills, and they are typically expected of everyone, regardless of the position you apply for. In this post, learn what interpersonal skills are, examples of what they look like in action, and how to develop them and display them on your resume to stand out against other applicants.

Interpersonal skills relate to all aspects of life, from close relationships to business partnerships.

Interpersonal Skills in Organization

In the business world, interpersonal skills dictate how we get along with our team members. For example, suppose you sense tension at work. You may pick up on this and use active listening to get to the root of the problem and then use effective communication to come to a resolution.

Why are interpersonal skills important?

Many career paths come with consistent interaction with people, whether coworkers or teammates, so it’s crucial to know how to interact with everyone. Without them, it would be challenging to perform as expected.

Given this, employers look for people with strong interpersonal skills because it means they can work well with others and communicate in a way that drives business success. In some jobs, like customer service, strong interpersonal skills are critical.

Most critically, interpersonal skills help us interact with others in a respectable manner. Even if you’re a software engineer who spends most of your time on the computer, you still need to interact with your teammates and sometimes explain technical details to those who may not have the same know-how, which requires good communication.

There tends to be some confusion about interpersonal skills vs intrapersonal skills, so we’ll explain the difference below.

Intrapersonal vs. Interpersonal Skills

A few letters make up the difference between intrapersonal and interpersonal skills, but they are different. Specifically, interpersonal skills are how you speak to yourself in your mind, and interpersonal skills are involved in conversations with other people.

However, both relate to each other through emotional intelligence. Having strong self-awareness (intrapersonal) can help you become better with interpersonal skills, as you’ll be able to manage your emotions, regardless of the situation, and respond accordingly.  

Types of Interpersonal Skills

There are various types of interpersonal skills, and many complement each other. Below we’ll list common interpersonal skills and give examples of what they look like in action.

• Communication — The way you communicate clearly and effectively with others.
• Conflict management — How you deal with troubling business situations as they arise, whether mediating an issue between colleagues or seeking solutions for a personal matter. Regardless of your level of seniority, conflict management is an essential skill.
• Empathy — Empathy is the most important interpersonal skill, as you need to have empathy, understanding, and care for those around you and that you work with daily.
• Leadership — Involves being able to motivate and encourage others, regardless of whether you’re in a leadership role, and being able to step up to the plate in scenarios where a leader is needed.
• Listening — Strongly relates to communication and empathy; you need to listen to your coworkers, so they feel comfortable, listened to, and valued.
• Collaboration — As an employee, it is crucial to be able to get along with others and work as a team to get the job done.

Examples of Interpersonal Skills

Type of interpersonal skill	Example of interpersonal skill in action
Communication	Non-verbal communication and body language, public speaking, verbal communication, written communication, ability to develop rapport
Conflict management	Problem-solving, active listening, mediating
Empathy	Being caring, compassionate, diplomatic, kind, practicing active listening, being understanding, developing rapport
Leadership	Encouragement, management, mentoring, motivation, dependability, consulting, constructive criticism, diplomacy, flexibility
Listening	Active-listening, curiosity, ability to focus and show that you’re focused, and listening to those who are speaking
Collaborate	Ability to see both sides, make people feel respected and valued, work in teams, and understand team dynamics

How to Develop Interpersonal Skills

Interpersonal skills are essential, regardless of the role you’re in. Here are some tips for developing your interpersonal skills and improving upon the ones you already have.

1. Leverage available resources.

Look for online courses or books from experts that explain the importance of interpersonal skills and give tips on developing them based on their own experiences.

2. Identify areas for improvement.

Identifying areas for improvement can help develop your skills.

You can ask for feedback from people who work with you daily and hear about areas that they think could use improvement. If you work in customer-facing roles, you can monitor your NPS scores or customer feedback surveys to get a sense of where they feel you fall short.

3. Ask for feedback, and learn from it.

One of the best ways to get a sense of your skill level is to ask for feedback on your current performance from people that interact with you every day, like colleagues, mentors, or bosses.

For example, maybe you work in teams on a day-to-day basis, and one of your colleagues says that sometimes they don’t feel heard by you. You can learn from their assessment and make an effort to practice active listening.

4. Practice your skills.

As with most skills, one of the best ways to develop them is by practicing them. Put yourself in situations where these skills will be required of you, like stepping up during team meetings and assuming leadership roles. As mentioned above, you can then ask for feedback from peers and learn what went right and what needs more work.

5. Recognize that there is no “end” to developing your skills.

Although your desire may be to be perfect, there is no way to be perfect. Everyone is always learning on the go and developing their skills, especially since role requirements can vary.

For example, working in customer service may require you to focus more on problem-solving and empathy, while assuming a role as a manager may require you to spend more time collaborating and conflict management. Recognize that there is always room for growth and development and, as long as you are aware of this, you’ll develop the skills you need to succeed.

Interpersonal Skills on a Resume

It’s important to emphasize your interpersonal skills on a resume, as many employers look for them. Sometimes interpersonal skills are referred to as soft skills instead of technical skills like having product knowledge.

The most important thing to do is to identify the skills you have that match the job description of the new role, so you can explicitly demonstrate how they’ll help you succeed.

Once you’ve identified these skills, you have three options for displaying them:

• A simple bulleted list of skills,
• A bulleted list of your job accomplishments and the interpersonal skills you have that have helped you achieve this success,
• In a summary of your experience at the top of your resume.

As mentioned above, there is no finish line for developing your interpersonal skills. Those you need for each job will likely change depending on your industry, and it is always important to continuously be learning. However, leverage the tips on this list, put yourself in situations where you’ll need to practice your skills, and you’ll find yourself succeeding in your roles, regardless of whether you’re just starting out or are a seasoned executive.

I first heard about “hard skills” and “soft skills” in high school.

Hard skills seemed to be the ones that everyone wanted, and soft skills were just personality traits that were nice to have.

This worried me, as I saw myself as more of a people person than an academic.

But, as I transitioned into college and the workplace, I found that soft skills are just as important, if not more important, than hard skills. While technical knowledge can get you a first-round interview, how you interact with others in an interview and in collaborative projects can seal the deal.

Here, let’s dive into the difference between soft and hard skills — plus, how you can include both on your resume to stand out to potential employers.

Hard Skills vs. Soft Skills

According to an article by HubSpot, soft skills are a combination of people skills, social skills, communication skills, emotional intelligence, and personality traits that make it easy to get along and work harmoniously with other people.

On the other hand, hard skills are specific, technical abilities required to do a job, and are usually acquired through education and experience. It’s helpful to look at these in comparison to each other, especially when building a resume.

Hard Skills vs. Soft Skills on a Resume

However tempting it may be to mass-distribute your resume when applying for jobs, resumes are not one-size-fits-all. Today’s diverse workplace means that different roles require tailored sets of skills.

The “skills” section is an excellent place for customization because it highlights how well you fit into a role, as well as what makes you unique as a candidate. To figure out which skills to list, start with the job description of the position for which you’re applying in the “desired skills” or “requirements” section. Hunt for keywords a company is looking for, such as “project management,” “fluent in Mandarin,” or “proficient in HTML/CSS.”

For soft skills in particular, a tip is to look at the company website to get a feel for the culture/tone of the company and find out which qualities are most valued in employees. Specifically, if the company has “Careers,” “Mission,” or “About” sections, these are great places to start.

As an aspiring HubSpot intern, one scan of the “Careers” section of the website led me to notice that the “HEART” culture code was featured prominently. I knew it would likely be mentioned in the interview, which is why I listed soft skills like “empathetic team player” on my resume.

Feeling under-qualified for your dream job? Thankfully, both hard skills and soft skills can be improved over time. In addition to traditional methods such as classes and on-the-job training, taking online courses is an accessible way to improve both hard and soft skills. There are also certification courses, such as Content Marketing or Google Analytics, that not only provide training but also tangible evidence of skills for employers.

If you need help identifying and developing your soft skills, a personality or strengths finder tests like this one can help.

Examples of Soft Skills

Empathy

One of the key components of an emotionally intelligent employee/leader is empathy. If you can understand your coworkers and clients, you are better able to collaborate with them and build authentic relationships.

One way to practice empathy is to be an active listener: Hold space for whatever others are going through and try to understand their perspectives.

Communication

Going hand in hand with empathy, being able to communicate with people from diverse backgrounds is key in the workplace. In addition, with Slack, email, Zoom calls, and in-person meetings, an effective employee must know how to communicate clearly across various platforms.

Adaptability

In our ever-changing workplace, having flexibility and a positive attitude toward change is of utmost importance. Make sure to have concrete examples of your adaptability to bring up in a cover letter or interview.

As someone applying for a remote position at HubSpot, I made sure to highlight my previous remote work experiences. I also discussed my time in both the advertising and automotive industries to showcase my adaptability.

Examples of Hard Skills

Bilingual/multilingual ability

According to Fortune, globalization in this post-pandemic era is being “radically transformed.” As a result, knowing different languages can give you a major advantage in the job market.

In addition to English, Mandarin, German, and Spanish are the top languages desired for international business. If you haven’t spoken a foreign language since senior year of high school, an app like DuoLingo is a fun and straightforward way to help you brush up.

SEO Marketing

For all companies with an online presence, SEO (Search Engine Optimization), plays a huge part in attracting and retaining customers. Resources like The Beginner’s Guide to SEO from Moz (an SEO tools and software company) are a great way to start.

Data Analytics

Data analytics is the process of obtaining insights from raw data in order to observe trends and draw conclusions. The best method for mastering this skill is through “learning by doing” — and the great news is, many of the top data analytics tools are free.

You can start with trusty old Excel/Google Sheets and learn commands through video tutorials. Programming languages, such as R and Python, are in high demand due to their powerful data analysis capabilities, and both are free and open source.

And there you have it! Understanding the importance of hard and soft skills is critical to both landing a job and growing in one. Hopefully this post has helped you understand the full differences between the two.

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy.

That’s where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming).

Now more than ever, employers are emphasizing skills over pedigree. LinkedIn data from the past year shows a 20% increase in managers who don’t have a traditional four-year degree. This trend highlights the push toward skills-based hiring, which prioritizes a person’s capabilities over their credentials.

Hiring for skill rather than a degree is a good step forward for all, and it’s wise to leverage your strengths when going after a new role or promotion. That’s why you want to make sure you have the right technical skills for your career path to stay competitive and advance in your career.

Let’s walk through all you need to know about technical skills and which ones you should look to develop as a marketer.

What are technical skills?

Often known as hard skills, technical skills are easily defined and measured competencies you gain through training or education. They allow you to complete a job-specific task and often vary from one industry to another.

While technical skills are typically required for engineers, business analysts, mathematicians, and scientists, more industries than ever need employees with technical knowledge. In fact, Gartner found that 58% of the workforce needs new skills to successfully do their jobs. This is largely due to the digital transformation and massive increase in data, which requires people who can use technology to interpret data and take action to drive a company forward.

Before scrambling into a data analysis course, it’s important to realize that there are dozens of technical skills that don’t require you to become part marketer, part computer scientist. Let’s take a look at the different types of skills so you know which are right for you.

Types of Technical Skills

With rapidly advancing technology, nearly every role requires some sort of technical skill. Here are several types you may come across in the marketing world.

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While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered “soft skills,” categories like technology and analytical thinking involve technical skills.

Similar to technical skills, soft skills are learned through experience or education. These skills are harder to measure, but you’ll need them to communicate with your team, negotiate a project deadline, come up with creative ideas, and prioritize your workload.

For example, a project manager may have a positive attitude and excellent time management skills (both soft skills), but understanding the ins and outs of the company’s CMS system (a technical skill) is crucial for timely deliverables and successful projects.

Here’s an overview of the types of technical skills needed for different marketing roles.

Digital Media and Design

• Graphic design software (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)

• Content management systems (CMS)
• Image and file management
• Content curation

Project Management

• Project management software (such as Asana, Trello, or ClickUp)
• Budget planning
• Risk management
• Project planning
• Content management systems (CMS)
• Task management

Marketing and Content Creation

• Data analysis
• Campaign management
• Budgeting
• Content management systems (CMS)
• Interviewing
• Vendor management
• Pitching
• Copywriting
• Editing
• Researching and reporting
• SEO/SEM
• Digital ad management
• Social media marketing
• Content strategy

Technical Skills in the Workplace

Now that you know what type of technical skills apply to your field, how do you know which to develop? To understand which skills are most important for the future, LinkedIn performed a study to find the most in-demand skills—several of which apply to marketers.

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Technical skills like analytical reasoning, affiliate marketing, and business analysis are essential to succeeding as a marketer. But you’ll need more than those to build a thriving career. To understand the skills you need in the workplace, start by looking at job descriptions for positions you want now — and in the future.

Hiring managers often create a list of “required” and “recommended” skills they want candidates to have. Required skills are often the technical skills you need to perform the job well after you’re hired, while recommended skills are capabilities the company is willing to help you develop through training.

Once you’ve scoured job descriptions and created a list of technical skills employers look for, it’s also smart to talk with your manager about the skills you need to advance your career. They should be able to point you in the right direction for your individual development.

If you work for a supportive company, your manager may offer resources to help you work toward those skills. This could include stipends for books, courses, certifications, or schooling. Or it could mean putting you on projects that give you hands-on experience, like managing the budget for a social campaign or designing the visuals for the weekly email newsletter.

Technical skills in marketing vary by role, so it’s important to do your research and consider your career path before asking your manager for help. If they don’t know which direction you want to go, they won’t be able to provide the specific skills you’ll need to get there.

Look at the examples below to highlight the skills you already have and learn more about which ones you may need.

Examples of Technical Skills in the Workplace

Digital Media and Design

• Graphic and web design (Adobe InDesign, Photoshop, Illustrator, After Effects, Premiere)

• UX/UI research and design

• Database management

• Animation

• Interactive media management

• Usability testing

• Photography

• Content management systems (Notion, Asana, Monday, Trello, WordPress, Squarespace, Wix)

• HTML, CSS, Java, or other coding languages
• Data visualization
• Video and audio production
• Typography
• Wireframing
• Prototyping
• Color theory
• User modeling

Project Management

• Microsoft Office
• Google Suite
• Content management systems (CMS)
• Project management software
• Budget planning
• Risk management
• Project planning
• Task management

Marketing

• Campaign management
• Managing budgets
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Content management systems (CMS)
• Vendor management
• Social media management
• Ad targeting
• Content strategy
• Brand positioning and strategy
• Paid media management
• A/B testing
• Digital strategy
• Email marketing
• Web analytics
• Automation software
• Conversion rate optimization
• Omnichannel strategy
• Event planning
• Product management

Content Creation

• Copywriting
• Technical writing
• Editing
• Pitching
• Researching and reporting
• UX copywriting
• SEO/SEM knowledge
• Content strategy and management
• Social media
• Email marketing

Analytics

• Data analysis
• Demographics reporting
• Digital media testing
• Google Analytics
• Microsoft Excel and PowerPoint
• MATLAB
• Python
• SQL and NoSQL
• Identifying key performance indicators
• Setting metrics benchmarks
• Linear algebra and calculus
• Data visualization
• Data cleaning
• Working with APIs
• Tagging

Technical Skills to Put on a Resume

After scanning the above lists, you may have more technical skills than you realized. So which should make it on your resume?

You want to highlight the skills you already have, or can easily develop, that are most relevant to the position. Aim for a list of 10-20 skills with a mix of both soft and technical skills. Pay attention to the skills listed in the “required” section of a job description because listing those on your resume will make you a more competitive candidate.

If you have a unique technical skill for your field that an employer is looking for (say, you’re a Social Media Manager and an Adobe InDesign whiz), bump it to the top of your skill list to make your resume stand out.

Keep in mind, certain skills are more in-demand than others. Here are the top 20 skills you should consider adding to your resume (if you have them), according to Indeed.

1. Cloud computing
2. Artificial intelligence
3. Sales leadership
4. Analysis
5. Translation
6. Mobile app development
7. People management
8. Video production
9. Audio production
10. UX design
11. SEO/SEM marketing
12. Blockchain
13. Industrial design
14. Creativity
15. Collaboration
16. Adaptability
17. Time management
18. Persuasion
19. Digital journalism
20. Animation

Of course, you don’t want to oversell your capabilities. Make sure you actually have every skill listed on your resume. If a future employer catches you in a lie, that will be the end of your opportunity for landing the job — and it could tarnish your reputation for future roles as well.

Importance of Technical Skills

Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams’ marketing and advertising efforts.

Marketers use data to connect with audiences, create innovative campaigns, convert people to customers, and keep buyers coming back. But leveraging data requires certain skills.

Having the sought-after technical skills lets you excel at your job and makes you a more competitive candidate for future roles. The more skills you have, the more opportunities you have to take on senior-level positions and earn a higher salary.

Consider the difference between the U.S. Bureau of Labor Statistics national wage estimates for Marketing Specialists versus Marketing Managers. Marketing Managers, who have considerably more experience and technical skills, make an estimated $80,500 more per year than Marketing Specialists.

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The correlation between income and technical skills is also consistent with other industries. In 2021, the largest average salary premium in the North American technology industry was estimated to be nearly $24,969 for IT automation expertise, followed by AI and machine learning with $14,175, and fintech with $13,799.

Needless to say, learning technical skills is one way to boost your income. But it’s not all you need for long-term career success.

Soft Skills vs. Technical Skills

Creativity, critical thinking, collaboration, problem-solving, and emotional intelligence are common soft skills, which are just as important as technical skills for landing a job and growing your career.

Whether you’re a social media specialist or a digital media analyst, you’ll need certain soft skills to complement your technical knowledge and get the job done. Each marketing role has its own requirements, so do the same research that you did for the technical skills. If you get stuck, consider if you have any of the following in-demand soft skills.

• Ability to meet deadlines
• Decision making
• Handling criticism
• Attention to detail
• Critical thinking
• Teamwork
• Time management
• Multitasking
• Organizational skills
• Prioritizing
• Problem-solving
• Working independently
• Working remotely
• Collaboration
• Persuasion
• Adaptability
• Emotional intelligence

Technical Skills Over Time

Mastering the technical skills you need as a marketer is never done. Technology evolves, algorithms change, and new social media platforms pop up often.

To stay on top of your game, you have to keep your technical skills sharp. Use them as frequently as possible, and pick up new skills when needed. I’ve witnessed many situations where a junior marketing hire teaches a seasoned pro a thing or two about developing a social media strategy or how to reach a certain audience.

Honing your technical skills is a life-long process. So never assume you’re safe to kick back and do well at your job without learning anything new. And when you do pick up a new skill or enhance a skill that you have, add it to your resume and LinkedIn profile.

Because for any role, employers want candidates who have the skills they need to do their job effectively and drive company growth.

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue.

Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know.

What Is a Virtual Job Fair?

A virtual job fair is an online event that allows job seekers to network with potential employers. The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes.

With so many virtual job fair platforms to choose from, it’s possible to recreate the traditional job fair with an online twist.

Combine traditional features like colorful booths, meeting rooms, info packets, and guest speakers with the online elements of virtual tours, and analytics and it’s easy to see why many businesses are having success with this method of hiring.

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future, and the early stages of the recruitment process are ideal for the online medium. This has seen major companies around the world embrace virtual jobs fairs, including Deloitte, BNP Paribas, SumUp, and many more.

What Are the Benefits of a Virtual Job Fair?

The vast majority of job searches start online, so it’s not surprising that the next step is moving online as well. It’s not just attendees who benefit from job fairs though, both the organizers and exhibitors stand to gain as well.

Virtual job fairs are:

• safe
• cost-effective
• not limited by physical space
• provide access to a wider talent pool
• make it easier to access the data

The most obvious benefit and one of the main reasons people turned to virtual job fairs in the first place is the added convenience. By hosting the event remotely, it’s possible for people to network without sharing physical space.

The remote location has other big benefits too. For example, you don’t have to pay for event space (which can be expensive). By eliminating this cost from your budget, you can focus on finding the right software and maximizing value.

A virtual job fair can also pull in talent from further around the world. With a traditional job fair, there’s only so far people are willing to travel to attend, but when they’re meeting employers from the comfort of their own home, this isn’t a factor. With remote work becoming more and more efficient, this is ideal for businesses looking to attract top candidates from all over the world.

Finally, the virtual format provides access to far more data. By accessing attendees’ resumes before they sign up, employers can personalize their offerings and streamline the hiring process. Data analytics can also help track event success more easily.

7 Tips to Hosting a Successful Virtual Job Fair

Hosting a virtual job fair can save you a lot of hassle associated with a traditional job fair. However, there’s still a lot of hard work to be done to ensure your event is a success. Here are a few tips for ensuring your event is successful and valuable to everyone involved.

1. Choose the Right Virtual Job Fair Platform

The platform you choose for your virtual job fair is essential. When you’ve got hundreds of people coming together online, you don’t want glitches, and the right software will ensure this.

When choosing your platform, one of the most important things to consider is features.

Think about the type of virtual job fair you want to run, and then decide on the features you need to make it successful.

There are some great options to choose from, and three of the most popular are Brazen, CareerEco, and Paradox.

Brazen

Brazen offers powerful virtual job fair software, tailored to businesses, colleges and universities, governments, and jobs boards.

With a range of features, Brazen is one of the most popular options for virtual job fairs. Popular features include:

• highly customizable, allowing your brand to take center stage
• live video broadcast booths will enable you to host webinars within your event
• engage attendees through text-based and video-based chat as needed
• everything you need in one place

To get a better idea of how you can use Brazen and the costs of this software, enquire about pricing online.

CareerEco

CareerEco sells itself as a partner in your virtual job fair. Not only does it provide you with the platform, but it also offers support every step of the way.

With over ten years of experience in virtual events, CareerEco is a trusted name in the industry. It is regularly used by Amazon, AmeriCorps, FEMA, Wells Fargo, Arizona State University, and many other large organizations.

Popular features include:

• flexible platform allows you to tailor your event to your needs
• affordable, straight-up pricing that enables you to keep your costs down
• advanced technology tool kit
• great customer support to help make sure your event is a success

As CareerEco says, virtual events are here to stay. If you’re planning a virtual job fair, it’s a great place to get a quote from.

Paradox

Paradox uses AI to make your virtual job fair easy to manage. With its virtual assistant, Olivia, looking after event registrations and communication, you can sit back and relax as your event comes together.

Top features include:

• streamlined process to help put your event together quickly
• no user limits mean you can put a strong team together to work on your event
• streamlined registration to maximize attendance

With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first.

2. Outline Resources Needed

A virtual job fair needs more than just some fancy software to be a success. Candidates are there to get a deeper understanding of the businesses they’re interacting with, and this requires a personal touch.

Put a team together that shows off the best aspects of your business. This way, you can create engaging presentations and give people a complete picture of what it’s like to be a part of your organization.

Start by making sure you have the right technology (cameras, microphones, etc). Don’t underestimate this part. No matter how good your software is, a poor camera and microphone will make your fair look unprofessional.

Make sure everyone on your team is equipped with everything they need, and focus on coordination. Bringing together different team members virtually isn’t easy, and it takes good planning.

3. Develop a Marketing Plan

Every event needs attendees, and the only way to attract attendees is to market your event. It’s no use hiding a link on some corner of your website and hoping people sign up. You’ve got to be proactive and focus on your marketing plan.

Email Marketing

The key to marketing an event is engagement, and one of the best ways to do this is through email.

Even if someone has signed up for your event, make sure you continue to engage with them and build excitement. Particularly for something like a virtual job fair, where you’re generally not charging, it’s easy for people to sign up and forget to attend.

You want to maximize attendance, and one of the ways to do this is through an engaging email marketing campaign.

Social Media

Marketing is about reaching people where they’re hanging out, and for a huge number of us (almost 4.5 billion), that is on social media.

If you have a large following on social media, then you have a perfect platform to market your event. If not, then don’t worry; paid social media advertising is a great way to reach a larger target audience.

The key is to use careful targeting to avoid overspending on ads. Have a clear idea of what your target audience looks like, and use targeting features to make sure you’re maximizing your budget.

Follow my guides on how to advertise on LinkedIn, Facebook, and Instagram, and you will reach your audience. You can also reach out to my agency to do this for you.

Reach Out to Partners

Use your connections. If you’re running a big virtual job fair, then you may want to share the load with another company and run it together.

The more companies you get on board, the wider your reach will be.

Sometimes working together can be beneficial, and if it gets more talented people engaging with your business, then it’s a good idea. This is particularly helpful for local businesses, where you all stand to gain.

4. Set Up Virtual Booths

Virtual booths are the online equivalent of the booths you see at a traditional job fair. They allow attendees to speak to different companies, or different departments within the same company, and get to know them on a deeper level.

Virtual booths are a great way to guide candidates through the virtual job fair. It allows them to explore their interests and engage with different people within a business.

For example, if you’re doing a virtual job with a collection of other companies, then each company would have a booth. Companies might also split up departments and have one booth each for accounting, sales, and marketing.

Like a regular booth, you can design your virtual booth to reflect your branding and stand out from the crowd. Offering small incentives, like a software trial or an ebook, can encourage users to engage with booths.

5. Add Additional Events and Spaces

One of the nice things about a traditional job far is that you’ve got so much going on. In addition to booths, there may be guest speakers, workshops, and entertainment options.

Just because you’ve moved your job fair online doesn’t mean you can’t still offer these same features.

Create additional events and virtual breakout rooms to add different layers to your virtual job fair. Focus on maximizing the value you offer attendees. The more engagement you get, the better your recruitment efforts will go, so these additional events and spaces can be critical.

Additional spaces also offer an opportunity to get more personal. Rather than engaging everyone as a group, they allow you to run personal meetings with the most promising candidates.

6. Send Educational Info Before the Event

As I mentioned earlier, your marketing doesn’t stop when someone signs up for your virtual job fair. Continue to build excitement by offering value in the run-up to the event.

This is also an opportunity to make sure everything runs smoothly. The more prepared attendees are, the more comfortable they will be, and the more you’ll be able to see the qualities they could bring to your company.

Simple educational content like tips on updating resumes won’t just make your job easier as a recruiter. Still, it can also keep the conversation open and give people the confidence to attend.

Don’t forget to send automated reminders! People lead busy lives, and it’s easy to forget what they’ve signed up for.

7. Follow Up With Attendees

If your virtual job fair has gone well, then you should have made a strong connection with the attendees. It’s important to capitalize on this and keep building the relationship.

When you come across an ideal candidate, you’re naturally going to continue the conversation. However, even the people you don’t hire can offer helpful insights. Consider making a survey to find out what attendees thought of your virtual job fair. This information will help you perfect your next event.

Virtual Job Fair Frequently Asked Questions

What are the benefits of a virtual career fair?

A virtual job fair allows you to pull in talent from around the world, avoid paying for expensive event space, and invite a larger number of attendees.

What do you do at a virtual job fair?

A virtual job fair is similar to a traditional one. You meet potential employers, learn about their businesses, listen to guest speakers, attend workshops, and network with other job seekers.

What platforms can I use for a virtual job fair?

Three of the most popular virtual job fair platforms are Brazen, CareerEco, and Paradox.

Are virtual career fairs worth it?

Employers put a lot of resources into organizing virtual job fairs, so it’s clear they take them seriously. For job seekers, this means virtual job fairs can lead to important connections that can often result in a job offer.

Virtual Job Fair Conclusion

So much of our lives happen online, so it’s no surprise that virtual job fairs are growing in popularity. With the right software, hosts can offer many of the same benefits of a traditional job fair, but with the added flexibility and convenience of the online world.

Don’t think setting up a virtual job fair will be a walk in the park, though. To be successful, organizations spend time planning and find ways to offer value to attendees.

Don’t forget to build a strong event promotional strategy. You might offer amazing content and endless opportunities for job seekers, but all that work will be wasted if no one attends.

Find the right platform, figure out what resources you need, and make sure to learn from your mistakes by getting feedback from your attendees.

Has your organization hosted a virtual job fair? What challenges did you face?

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Essentials for Urban Survival – You’ll Need An Urban Survival Kit: In the city, basic survival is critical.
We’ve spent a lot of time talking about survival in the woods, but what about in the city? If you live in a metropolis, catastrophe can strike at any time, whether you’re at work, home, or elsewhere.
That is why you will need an Urban Survival Kit, which will allow you to survive in any area for several days. This emergency survival kit can be assembled in the event of any emergency or disaster, such as a flood or earthquake.

The contents of the kit are not the same as those included in a wilderness survival kit. Keep a first-aid kit at home, at work, and in your car. In an emergency, you won’t have to rush home to get your survival pack.

Here are a few items that should be included in your Urban Survival Kit.

1. A source of light

A tactical flashlight should be one of the first items in your urban survival kit. You’ll need it if there’s a power outage. It can be used for a variety of objectives, the most common of which is self-defence. If you do decide to get one, be sure it is of good quality. Not even a little ballpoint pen flashlight will suffice. Carry it with you or store it in a handy location in your equipment.

2. First-Aid Kit (Emergency)

Every survival bag should include a first aid kit, even if it only has an antiseptic spray, a few band-aids, tape, and gauze strips. It’s quite easy to get hurt in a survival situation. As a result, it’s vital to be ready for any injuries.

3. a glass of water

You should have a water bottle in your survival kit since you need to drink enough water to stay mentally and physically healthy. Having water filter tablets or a water filter on hand is essential. This is what you’ll need if you run out of clean water and need to filter it.

4. Sustenance Food

Foods that have been dehydrated, freeze-dried, or vacuum-sealed should be packed. Survival food is one of the essentials of a survival pack that should not be overlooked. You can buy meal kits at the market if you don’t have time to put one together yourself.

5. A Radio in Case of Emergency

Your survival kit should also include a small solar-powered AM/FM radio. This small device will keep you updated and give you weather and emergency notifications in your area. It might be a lifesaver in the event of a disaster that disables all cellphone networks.

6. Cellular Phone

Having your cell phone with you during an emergency is crucial so you can call family and friends and get the most up-to-date information about the issue. What happens if your phone’s battery dies? Get a solar charger to keep your phone charged if the energy system goes down during the crisis.

7. Lighten it up

Because it is simple, light, and inexpensive, a lighter should be included in your survival kit. You should have one lighter in your pocket and another in your kit. This item will allow you to both ignite and start a fire during a disaster.

8. Folding Survival Knife

This is a self-defence weapon that should be included in your emergency supplies. A little folding survival knife is less conspicuous than a large bowie knife.

A Breathing Mask is No. 9 on the list.

A respirator is required not because of the Covid 19 pandemic, but because the air is frequently our foe. If the air becomes dangerous, don’t breathe those poisonous elements. Having an N99 or N95 respirator on hand will protect you in this situation.

10. Use Adhesive Tape

Duct tape is a must-have survival item. Duct tape can be used to quickly repair pipes, bandage wounds, seal boxes, and seal food containers. It can also be used as kindling to start a fire or to put shattered jars back together. Duct tape can also be used as a self-defence handcuff in the event that you need it. Urban Survival Gear Must-Haves Answers to Your Survival Gear Questions

If you’ve ever read a survival book or watched a survival show on TV, you know how popular wilderness survival has become. Despite this, cities are home to more than 70% of the people in the United States.

When disaster strikes, you’re probably at home, at work, or someplace else in town. As a result, you’ll need to be ready to survive in these situations. In an emergency or disaster, such as an earthquake, wildfire, chemical spill, or flood, you and your family would likely require different tools than you would in a rural area.

Have You Seen :

The Article Urban Survival Essentials – You Require An Urban Survival Kit First Appeared ON
: https://gqcentral.co.uk

We address all Anaerobic Digestion firms in the United Kingdom who have not claimed their Research and Development Tax Credits! The generous benefits offered by the UK government are intended to benefit UK businesses, including those engaged in anaerobic digestion and biogas production. They are offered to operators of anaerobic digestion and biogas plants in the United Kingdom. Are you asserting your claim?

Tax experts have cautioned that owners of biogas plants frequently engage in research and development and should be eligible for R&D tax credits. However, many businesses are unaware of this. They are missing out on a sizable UK tax benefit that is available to them.

UK AD Companies: Make Sure You Claim The UK Treasury’s R&D Tax Break

The overall accounting abilities of the UK AD sector may preclude them from making meaningful claims. These small to medium-sized businesses struggle to stay current. Is yours being sought?

It is a reality that not all biogas plants are equal. Every day, firms in the AD sector must undertake a unique study on their technologies. Each biodigester requires significant study to establish its viability. In theory, this money can be reclaimed.

It is critical to claim R&D credit tax credits, as the present UK biogas incentives have expired, and no successors have been announced.

Get Government Support for Anaerobic Digestion R&D While It’s Still Available

Accounting experts are concerned that tax incentives such as the Feed-in Tariff (FiT), which is presently closed to new applications, and the Renewable Heat Incentive (RHI) subsidies (which are already obsolete), may cease to exist. But even one alleviation which is now on offer isn’t well enough known about in the biogas business. As a result, it is frequently not claimed.

They urge AD-plant owners to optimise their profits and apply for Research and Development Tax Credit.

They emphasise the need to maximising profit by utilising all available tax vehicles. This will assure the financial viability of biodigester facilities in the future.

British biogas is Worthy of all R&D Tax Credit it Can Get

Below is a short video that summarizes the key points of the article.

British Biogas Industry Advice: Stop complaining about the government’s negligence and seek R&D Tax Relief

The British biogas sector is not seeing the success that had been anticipated.

It is conceivable that the government stifled expansion by cancelling subsidies and acting erratically by reducing subsidy rates for applicants. And then abruptly cancel them.

This might be because the AD sector cannot appreciate and apply for one critical tax break. AD operators in the UK should take full use of the country’s favourable R&D tax system. It has been around for a long period of time.

Not only the UK government has boosted its support for biogas in the last two to three years.

The European Green Deal includes additional subsidies for biogas facilities from the French, German, and Italian governments.

The UK Government Should Take Additional Green Initiatives

It must move swiftly if it wishes to host and be acknowledged as a leader in the battle against global warming.

It is critical for AD plant operators to take advantage of all available tax incentives to optimise their ability to create biogas.

R&D Tax Credits As an Incentive for Biogas Plant Operators

Numerous Anaerobic Digestion and Biogas firms may be qualified for R&D credits (Research and Development Tax Credits). Consider the possible tax credit.

It is critical first to define research and development (R&D) as follows:

Each enterprise must do research and development. It is the process of developing new products and services or improving existing ones.
This is a period of discovery. It is where end knowledge is created to assist in determining the viability of a product or process.
What are research and development tax credits, and how do they work?

The UK government developed a tax relief fund to incentivize small and medium-sized enterprises to engage in innovation, research, development, and creativity.

This novel tax relief programme is not sector-specific. You may qualify for a tax credit if you operate biogas or anaerobic digestion business. This might help you save money on Corporation Tax and qualify for a refund from HMRC.

Many firms involved in bioresources and biogas are unaware that they also do research and development.

Is my Anaerobic Digestion (or Biogas) Business eligible?

These are the questions you should be asking. If you replied “yes” to any of the following, you might qualify:

Are you involved in efforts that aim to eradicate uncertainty?
Does my firm invest time in product or service improvement?
Is my business equipped with the time and resources necessary to develop new goods, processes, or services?
The UK government encourages local companies to thrive and develop into world-class enterprises. This is why the research and development tax credit was developed.

Numerous AD plant manufacturers lack the capability to assess their eligibility for R&D expenditure reimbursement. Experts in biogas R&D tax and anaerobic digestion can assist you in maximising your company’s R&D investment.

What Industry Experts Think of this R&D Subsidy

It’s reassuring to know that research and development occur across industries, from tiny enterprises to multinational organisations. Numerous sectors, such as manufacturing, professional scientific and technical information, and communication, are well-known for investing much in their businesses to maintain their research current. However, several more industries qualify, such as bioresources, although many businesses are oddly hesitant to claim.

It’s exciting to consider the potential benefits of R&D efforts for the UK industry. This might be an excellent chance for your firm, given how outspoken HMRC is about which biogas (anaerobic digestion) enterprises qualify for an R&D tax credit.

Is it worthwhile for AD/Biogas Plant Owners to Claim Research and Development Credits?

According to claim experts, the average claim amount for SME’s under Available Grants (TM) is around GBP £50,000.

To maximise your claimable amount, it’s a good idea to get professional assistance. You can also seek advice from your general accountant, although this is frequently a suboptimal option because:

Before a general accountant can begin preparing a claim, they must be compensated for the time spent researching tax regulations.
A specialist tax consultant in R&D Tax Back Claims will be familiar with the tax regulations in this specialised field of taxes from the start.
Additionally, a specialist will be familiar with the wrinkles that may be used to guarantee that you receive the most reimbursement for your R&D effort.

However, it may be worthwhile to consider why it is preferable to leave this to the professionals.

Are Operators of Biogas Plants Eligible for R&D Benefits?

The HMRC definition of research and development should be considered in your project(s), and good record-keeping can assist significantly when filing retrospective tax refund claims. Each project qualified for the R&D Tax Credit must confront and overcome uncertainty. Additionally, it should provide new insight into man’s current knowledge. You might consult an expert to ascertain whether your project has accomplished this.

Why Should the AD Industry Increase Its R&D Claims?

Research and development is a necessary initial step in developing a new anaerobic digestion plant, method, or service or enhancing an existing one. This time is characterised by experimentation and creativity, as well as risk. Often, the R&D process begins with ideation and theorising, followed by research and exploration, and eventually, design and development.

R&D is perhaps more critical than the majority of other tasks in biogas companies. Due to the various advantages of anaerobic digestion, no two biogas companies are the same. A business may remain lucrative and competitive by introducing new goods or improving existing ones.

If your project meets the UK government’s definition of research and development, you may qualify for Corporation Tax relief. Research and development (R&D) tax credits benefit businesses that pursue cutting-edge science and technology activities. It may be claimed by many firms seeking to do research or make a significant advancement in their sector. It may even be used to cover the costs of unsuccessful ventures.

Reliefs for research and development (R&D) are only available in instances of extreme uncertainty. While this may be difficult to show in certain industries, it is much easier in a young and innovative one like biogas. Every day, new ideas and potential synergies arise, necessitating R&D to assess feasibility.

Why is it important to spend in research and development?

Businesses of all sizes must invest in R&D to ensure future growth, stay current with industry advancements, and reduce production costs. Brunel University in London recommends R&D. It is a world-class research institution committed to developing innovative solutions for businesses of all sizes. Academics from a range of disciplines contribute considerably to the success of their commercial partners by providing innovative tax-exempt original research to R&D initiatives.

R&D is a broad term that encompasses the actions that firms do to create and introduce new goods and services and enhance their existing offerings. R&D enables a firm to remain competitive. Firms perform research and development in a variety of fields and sectors. The most money is spent by the pharmaceutical, semiconductor, and technology industries.

R&D is frequently linked with innovation in both the corporate and government realms and the public and private sectors. When conducted effectively, research and development may help a business stay ahead of the competition. Without an R&D programme, a business may struggle to survive on its own and will need to rely on alternative sources of innovation, such as mergers and acquisitions (M&A) or partnerships. Businesses may utilise R&D to create new products and improve existing ones.

Operators of Biogas Plants Research and Development

The anaerobic digester sector and biogas plant operators are frequently taken aback to find that wages, salaries, prototypes, trials, and consumables are eligible. Otherwise, they may be entitled to a portion of R&D expenditures. Frequently, they claim to have never heard of it.

Tax experts assert that more expense categories may be qualified. Numerous advisers will also operate on a No Win No Fee arrangement with customers. This implies that even if your claim is denied, you will not be required to pay anything.

A research and development calculator will assist you in determining how much you may be able to claim.

The post includes a link to a Free R&D Tax Credit Calculator that will help you to determine how much money you may be entitled to.

The Article Research and Development Tax Credits UK AD Plant Owners Claim was found on https://limitsofstrategy.com

The Article UK Anaerobic Digestion Operators -R&D Tax Credits Claim First Appeared ON
: https://gqcentral.co.uk

When you’re working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder.

Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases.

All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things.

In this post, we’ll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the workplace.

Organizational skills are about building structure, boosting productivity, and prioritizing the right tasks at the right time.

The antithesis of organizational skills is procrastination, clutter, inefficiency, and miscommunication.

Organizational skills mean you’re able to keep yourself calm while coming up with a scheduled plan. Many people with good organizational skills break up projects into smaller goals so they are easier to accomplish.

Importance of Organizational Skills

Organizational skills are important because they’ll help you get tasks done on time. These types of skills are important in the workplace because managers will see that you can handle your tasks, and have autonomy over your own projects. This will help you get promotions and references if you apply to new jobs in the future.

If you don’t have a plan in place for how you’re going to accomplish something, it will be much harder for you to finish. You’ll need to be able to anticipate how long a task will take, what resources you’ll need to complete that task, and have the discipline to block out the necessary time to finish it.

Organizational Skills on a Resume

When you’re listing organizational skills on your resume, you might consider breaking it down into more specific sets of skills. Let’s dive into the examples below.

Organizational Skills Example

The best organizational skills to list on your resume include:

• Communication
• Time management
• Delegation
• Attention to detail
• Decision making
• Strategic planning
• Goal setting
• Creative thinking
• Problem-solving
• Productivity
• Managing priorities
• Teamwork/collaboration
• Deadlines
• Scheduling
• Conflict management
• Office management

1. Own your calendar.

The best way to develop organizational skills is to truly own your calendar. Block off time where you need to get work done. Then, create a schedule for yourself that is realistic to stick to. It’s hard to stay organized when you have random meetings popping up on your calendar.

Additionally, it’s important to know how you work best. For example, I like to have meetings back-to-back because it’s hard for me to get work done in 30-minute increments between meetings. I want all my meetings at the same time, so I can block working time and then meeting time.

2. Make lists.

When you have a lot on your to-do list, you can make separate lists for what needs to get done and when. I usually have a running to-do list where I’ll add everything I need to do for the week. Then, I’ll break that down into daily to-do lists. You can organize your lists by tasks, meetings, reminders, etc.

3. Figure out what tools will help you.

Obviously, everyone works differently. That’s why it’s important to figure out how you work best. Do you like using a physical calendar or a digital calendar? Regardless, you’ll need tools to help you stay organized. Below is a quick list of physical and digital tools to help you get started.

Physical Tools

• Planner
• Calendar
• Notepad
• Folders
• Journals

Digital Tools

• Google Calendar
• Trello
• Asana
• Evernote
• Teuxdeux

4. Communicate with your team.

Another way to develop organizational skills is to communicate with your team. It’s important to communicate your plan of action to any necessary stakeholders. Additionally, communication will help keep you accountable.

If you’re working on a project with several people, you can communicate updates on your part of the project as they occur or at the end of the day. This is a great way to keep the team organized and on task.

5. Declutter your workspace.

Lastly, to truly be organized, your workspace should be free from clutter. While not everyone likes to keep everything neat and tidy all the time, you should still only have necessary items on your desk so you don’t get distracted. This will help productivity and organization overall. When you need to find a list or an item, it’s important that you know where it is and it doesn’t get lost.

Organizational Skills in the Workplace

Now you might be wondering, “How can I use these organizational skills in the workplace?” and “How can I highlight these skills?”

The first step is to list these skills on your resume when you’re applying for jobs. You can say “organizational skills” or you can list other skills, like the ones above, to be even more specific.

If you’re in a job interview, think of stories and examples of how you remained organized and how it helped you solve a problem or complete a project successfully. It’s important to discuss how you scheduled your time, how you handle multiple assignments, and how you delegate tasks.

While a potential employer might not ask specific questions about organizational skills, you can highlight these stories in questions like “What are your strengths?” and “Why are you a good fit for this role?”

Once you’re working for a company, you can highlight your organizational skills during projects or meetings. It’s a good idea to use these skills whenever you can because it’s sure to impress your boss and help you move forward in your career.

Organizational skills don’t just mean that you keep to-do lists. It means you manage your time efficiently, you’re productive, can solve problems, and think critically. That’s why it’s important to develop your organizational skills whenever you can.