Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

Coming Soon to Hootsuite: Advertising, Amplify, Impact Updates, and More

We’re excited to bring you new exciting features in the first quarter of 2022. As the unofficial member of your social team, Hootsuite’s promise is to empower all organizations—large and small—to strategically grow your brand, business, and customer relationships with social media.

Read on to find out what’s coming soon to your Hootsuite experience—we hope you’re as excited as we are! Before we get into it, here’s a quick recap our strategic focus for 2022:

  • One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools you need to be successful.
  • Personalized guidance: We’re aiming to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions.
  • Social network depth: We’re working hard to provide the most up-to-date channel capabilities as social platforms continue to evolve.
  • Time-saving workflows: We’re helping you increase efficiency, productivity, and collaboration. This is a longer term priority for our product teams.
  • Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to you.
  • Clear ROI: We’re committed to helping you measure the success of your social media initiatives and show the value of your social efforts.

Looking ahead into the future of our solutions, we’re focused on three different buckets in terms of our prioritization. The now, the next and the later.

Now (and In the short-term), we’re focused on setting you, our customers, up for success while delivering a single, cohesive experience. We want you to feel confident using social media to increase your brand awareness and customer engagement.

Next, we’re striving to become the most helpful and most insightful platform in our space by providing context within the Hootsuite platform that makes it easy for you to take action on insights and recommendations. Our goal is to help you gain better insight into your customers and markets so you can use those to forge better connections with your audience.

Later (and looking ahead), we’re set on delivering unparalleled performance. We’re committed to becoming an essential part of your marketing stack and becoming a competitive edge for you within your space, helping you to maximize your return on investment (ROI) and attract, retain, and develop top talent.

The new features and changes are categorized into three key groups: customer connections, digital intelligence, and workforce activation.

Customer connections

We’re committed to helping you build meaningful connections and engaging your customers and prospects through social media. These product updates will help.

Get a holistic view of your social calendar

In Q1, we’ll continue to improve your planning and publishing efficiency with Hootsuite. Now, you are able to view live posts sent live directly from Hootsuite alongside all scheduled posts in one combined Planner view.

This release helps you get a holistic view of your social calendar and will be available to all plans. Find this update in Hootsuite’s desktop version and mobile app.

Easily find relevant Tweets with the Advanced Twitter Search in Streams

Find relevant Tweets and stay ahead of conversations with Twitter Advanced Search. You’ll now be able to set up search queries using the advanced search options to narrow your results to specific words, people, locations with Twitter Search Streams.

The new Advanced Twitter Search in Streams makes it easy to set up search queries and narrow your results using keywords or phrases—whether you want to search for an exact phrase, keywords listed, or even exclude certain words from your searches.

Track the success of your posts with upgraded link settings on mobile

Are your links taking up too much space in your caption? You’ll be able to apply link settings when composing on the go from Hootsuite’s mobile app, so you can track the success of posts using link shorteners and tracking parameters.

Select where your ads are seen

Nearly one-third (33.1%) of the total global digital ad spend came from social media, according to our Digital 2022 Report.

Paid social is booming, so it’s important to make sure yours is working for you. A big part of that is choosing where your ads show up. That’s why we’re making it easier for you to select/deselect which Facebook and Instagram placements you want to include in your ad campaigns within Hootsuite Ads.

Get insights about why an error has occurred

Sometimes network restrictions mean that an ad campaign fails to publish. With any failed ad campaigns that haven’t been published successfully, you get a notification informing you that an error has occurred with your ad campaign.

Moving forward, this notification will also indicate what the problem was that caused the ad to fail AND suggest improvement ideas. That means you’ll have the information you need to fix the issue and publish your ad campaign correctly.

Leverage behavior and demographic targeting

Ensuring the right people see your social ads is key to their success.

Coming soon, you’ll be able to tailor your ad campaigns to a more specific audience based on their behavior and demographic criteria. We’re adding two more detailed targeting options which will allow you to better understand and reach your target audience on Facebook and Instagram within Hootsuite Social Advertising.

Create LinkedIn lead generation campaigns

You asked, we listened! LinkedIn lead generation campaigns are one of the most commonly used objectives for LinkedIn ads. Soon you’ll be able to select this objective through the Hootsuite dashboard directly without switching to the native ad manager.

Get a snapshot of your social media performance

Curious to see how you compare with businesses like yours? Soon, Hootsuite’s new Social Score feature on the new Homepage will give you a daily snapshot of your social media progress and performance.

Hootsuite will analyze your publishing habits and engagement rate, and compare these metrics with businesses like yours. you’ll also see personalized recommendations on how to increase your Social Score to achieve your social media goals and reach the top percentile of growing businesses.

This feature will be available to our Professional users.

Get the best experience in Hootsuite Advertising

As a part of our commitment to providing the best experience, we’re rolling out three exciting releases in Q1 2022 to improve overall efficiencies of Hootsuite Social Advertising and deliver a better user experience.

First, we’ve introduced a product messaging pop-up if you have an Ad Blocker enabled. The pop-up will inform you if your Ad Blocker is preventing Hootsuite functionality from operating properly.

Next, get a holistic view of all your ad campaigns in one place—including status, budget information, and main metadata. Within our Ad Campaigns page, you’ll be able to find an overview of all campaigns within your Ad Account.

Digital intelligence

We want to help you understand how your brand is perceived, adapt to changing customer behaviors, and stay ahead of industry trends. These product updates will help.

Compare results for saved searches

We understand that performance comparison is a key component in campaign and brand management, so we’re adding a highly anticipated feature in Insights powered by Brandwatch.

Soon, you’ll be able to easily compare the results of up to five saved searches. This new feature will make it easier to compare your performance metrics without having to dig and compile this info on your own. This feature will be available to Business and Enterprise plans that have access to Insights powered by Brandwatch.

Provide context to your reports

We’re adding the ability to add notes to your manually created reports to provide additional context about the insights that matter most and help your team understand what they’re looking at.

You’ll also be able to easily share reports with diagrams to add an extra layer of context for your stakeholders. This feature will be available to Business and Enterprise plans that have access to Insights powered by Brandwatch.

Use improved sentiment accuracy in your decision making

Get the insights you need to inform your decision making. We’ve made improvements to sentiment accuracy in Brandwatch. The update supports 16 new languages. This feature will be available to Business and Enterprise plans that have access to Insights powered by Brandwatch.

Export list tiles in CSV/XLSX

We’re excited to improve our export functionality within Hootsuite Analytics. You’ll be able to export your lists from Hootsuite Analytics into clean CSV or Excel files. This includes displaying the information in rows instead of columns and an increased result limit of 30,000 rows.

Organize your ads with updated layout and filtering options

Looking for easier segmentation of all your campaigns, ad sets, and ads? We’ve got you covered.

We’ll be improving the layout and filtering capability in Hootsuite Impact’s Advertising Performance function to make it easier and quicker to find and dig deeper into relevant ad data. This upgrade includes updating the filtering options to be a global sidebar, making it quicker and easier to segment your ads data for analysis.

Dive deeper into your metrics

We’ve made another improvement to Hootsuite Impact’s Advertising Performance that will provide an updated view on breakdown data for a more focused look at your ads data breakdown. Our new tooltips function will also help you better understand your metrics.

Improve your analytics and reporting with target page filters

We’ll be adding a target page filter to significantly improve your ad analysis and reporting functionality when you have multiple target pages under a singular ad account. This feature is available within Impact for our Enterprise customers.

Bolster your ads analysis with Twitter Ads reporting

Drumroll please… we will be including a highly anticipated feature this quarter: Twitter Ads analysis! Impact will soon include new Twitter Ads reporting data that will be added to Advertising Performance and reports.

Workforce activation

Employee advocacy and social selling have become a large focus for many organizations. We want to provide you with the tools you need to enable your workforce so they can reach customers and prospects alike, and help foster better connections. These product updates will help.

Experience Amplify within the Hootsuite mobile app

We wanted to build a unified experience for our users, so we’re thrilled to share that Amplify will now be part of the Hootsuite mobile app. You won’t need to download two separate apps anymore. This update will make the sharing experience simpler, seamless, and more efficient for all your employees.

Our app will dynamically identify users’ permission, enabling advocates and social sellers to have a customized experience. This feature will be available to Commercial and Enterprise ‘Admins’. Social sellers and advocates will be redirected to the Hootsuite app starting in February 2022.

Enable your advocates to share Amplify content from the tools they already use

Soon, Amplify for Slack will allow you to share your organization’s content, stay connected, and increase your brand’s reach—all within Slack. They’ll have access to all of the content they would in Amplify natively.

This feature will be available to all Commercial and Enterprise Amplify users on desktop.

Interested in learning more about any one of these features and what you can achieve with social? Ask to see Hootsuite in action with a custom live demo.

Request a Demo

Manage all your social media in one place, measure ROI, and save time with Hootsuite.

Book a Demo

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Do Hypnosis Recordings Work – My Hypnosis Experience!

Do Hypnosis Recordings Work – My Hypnosis Experience!

Do Hypnosis Recordings Work?

Do Hypnosis Recordings Work? That is the question I wanted to answer – here is my own journey into this world of Brainwave Entrainment!

Let me share my own experiences with you here for a little while…

The word “hypnosis” carries a lot of weight.

Many people associate it with classic Hollywood movies about mindless zombies obeying the commands of a ruthless hypnotist.

The truth, on the other hand, is far less frightening.

 

Today, hypnosis is considered a legitimate psychological resource. It was first certified for therapeutic use by the American Health Association in 1958. It has grown ever since and is now used in several contexts around the world. Whether to quit smoking, lose weight, or get rid of phobias and other fears.

 

So can hypnosis really work? Or in this case and perhaps more importantly… do MP3 hypnosis recordings work?

 

For my endeavors in this search, I decided to try my luck with the help of a website that calls itself the “MP3 supermarket for hypnosis.”

 

After trying these hypnosis soundtracks, I can testify that with the help of an MP3, you can indeed change your life!

Where Can You Secure Recorded Hypnosis Sessions?

Great question! That supermarket is Hypnosis Live and was recommended to me by a friend a few months ago, and I’ve been a proud member ever since.

Do Hypnosis Recordings Work

 Forget the idea of spending money and time to visit a hypnotherapist’s office (not to mention the possibility of embarrassing yourself.) Hypnosis Live guarantees you the same results in the privacy and comfort of your own home.

 

Hypnosis Live has over 200 MP3 hypnosis sessions available for quick download, covering everything from increasing brain power to boosting self-confidence. It’s super easy to see why the site is called a “supermarket” for hypnosis. Everyone can find something for themselves here.

 

Once you first arrive at the homepage of Hypnosis Live, one of the first things you notice is the neat layout and easy navigation.

More specifically, the hypnosis sessions are divided into categories:

Adult (e.g., “Increase libido”), Emotions (e.g., “Resolve anger”), Anxiety/worry/fear (e.g., “Fear of spiders”), Health (e.g., “Stop smoking”), Body improvement (e.g., “Improve your posture”), Mental skills (e.g., “Improve the quality of life.”)

 

Individual development (e.g., “Thinking Positively”) and self-improvement (e.g., “Overcoming Stage Fright”) are also among the topics covered and some of my own personal faves.

Getting Started on My Hypnosis Journey

What was the one thing in my life that I absolutely wanted to improve? I sat down and thought long and hard about it.

 

After a while, this is what I came up with as my goal for hypnosis. Goodbye excess body fat, and hello, an incredible memory!

 

In the end, I decided to try just three of Hypnosis Live’s MP3 downloads. They were “Think Yourself Slim” for weight loss and “Photographic Memory Power” to help me not forget anything. I then added “Instant Self-Confidence” to help me improve my social skills.

 

It wasn’t a difficult decision, with prices starting at $12.95 and dropping to $4.95 for multiple copy purchases. Each download comes with a 14-day money-back guarantee, so I figured I’d try it out and see how it goes. It could go one of two ways of course. Either a crushing blow to the theory of hypnosis or a fantastic claim to fame and recognition of its power.

Even as I shelled over my hard-earned cash, I was thinking the obvious – do hypnosis recordings work? I had heard a lot about Brainwave Entrainment and knew hypnosis was a part of that. Well, I guess that I was about to find out!

Do Hypnosis Recordings Work

Do Hypnosis Recordings Work – My Case Study

The first day, I downloaded the MP3 of the song “Think Yourself Slim” and copied it to my Samsung to listen to later. I sat down, relaxed my brain, and began to pay attention to the somewhat eerie yet calming soundtrack.

 

Immediately after the introduction, a soothing British female voice offered a complete opening of about five minutes and thirty seconds. After learning a few words about the sector, I immediately understood her. The subtle NLP signals she used to reconnect my thought processes began even before the introduction was over!

 

Then came the primary induction, which lasted about an hour. It helped me to relax and reach a deep level of calm. Some very soft music enhanced my relaxation in the background.

 

At this point, “real” hypnosis begins. Natural hypnosis, in turn, is very different from what many people believe. It is not simply a matter of repeating positive affirmations repeatedly. Instead, the most successful hypnosis involves gentle hypnotic “stories” told in a relaxed but conversational style and setting. This stimulates the imagination and helps gently rewrite your thought patterns. You may not even be aware that you are being hypnotized.

 

In my situation, that is precisely what happened. I was told fluid stories and guided through powerful visualization exercises from NLP (Neuro-Linguistic Programming). It was a wonderful experience. It felt very natural.

Within seconds, I was effectively escorted in my mind to the top levels of consciousness. When the relaxing sounds were replaced with motivating music, I felt alert, awake, and rested at the end of the session.

 

Have I finished already? Was it really 30 or 40 minutes that went by so fast? When under the influence of hypnosis, time seems to pass more quickly.

 

MP3 Hypnosis Recordings produce effective Hypnotic effects!

 

After thinking about it, I decided to listen to each hypnosis session once a week for the next three weeks. Then, I would check my weekly log at the end of the month to see how I was doing.

 

The “Think Slim” hypnosis session proved to be the easiest to evaluate. I have never considered myself “fat,” but I do have some stubborn fat rolls that it doesn’t seem to matter what I do or how hard I try, they just won’t budge! MP3 Hypnosis Recordings

 

If I compare my current figure to what I looked like a month ago, I can clearly see that I have lost weight in these stubborn areas. I’ve lost a total of 5 pounds, but I’ve never looked or felt better than I do now.

 

I have found that I am naturally more likely to go to the gym, go for a walk or use the escalator instead of the elevator. Add a desire to eat nutritious foods, increase my water intake, and change my lifestyle in general. The explanation for the improvement becomes apparent. “The realisation that this is happening is not something I am actively trying to achieve.”

Do Hypnosis Recordings Work on Confidence?

Wasn’t there also a session on memory and confidence? Yep, just two of the hundreds on offer!

 

It is safe to say that the Photographic Memory Power experience has given me more energy and focus. It seems to have greased my brain, as I seem to remember information from previous years better. Over the month, I found that I could remember names, dates, information, and even phone numbers that I couldn’t remember before. I can’t even remember the year the Black Death hit London. Let alone the name of the French scientist who was instrumental in developing processed milk – and yet it all suddenly comes back to me.

 

Also, “Instant Self-Confidence” has been very helpful to me lately. A few weeks ago, I had to give a speech at a friend’s wedding, and I was very nervous about it. Following the instructions I received during the hypnosis session, I performed a specific “programmed trick” with my thumb and fingers and felt an unexpected confidence boost. In the end, I received thunderous applause after delivering a 10-minute speech, interspersed with laughter fits. I am sure that no one in attendance would argue, I believe that it was perhaps the finest speech I have ever given in my life.

 

To finish this testimonial, I would like to present my conclusion.

Do Hypnosis Recordings Work? I Say a Huge YES!

I always assumed that hypnosis was either a little weird or at least limited to a few specific applications – like helping to quit smoking or overcome a phobia of spiders.

 

I’ve discovered that it can be much more than that in the past month.

 

eco green living tipsI lost an astonishing 5 pounds in just 30-40 minutes, passively listening to a simple MP3 while I did nothing else. I also sharpened my memory more than ever and increased my confidence tenfold.

Update: Not only that, but the effect remained effective over a more extended period. Since I published this article about a month ago, I have not listened to any sessions. For that, I apologize. And I have continued to build my muscles and maintain my mental sharpness, as I used to.

 

For example, I’m not the kind of person to tout something like hypnosis. I mean, I wholeheartedly believe in brain training and that we can do so much more than what we are currently capable of. However, I didn’t think hypnosis would be that secret or missing link that we could start to close that gap! In fact, I couldn’t have been more wrong!

 

It’s certainly no big secret that I am over the moon at the results. I highly recommend it to anyone looking for positive changes in their life, especially those using the downloaded MP3 sessions available in the Hypnosis Live Shop.

Final thoughts on Hypnosis Live MP3s

Hypnosis Live’s MP3 downloads are fantastic. They are so easy to use – all you need to do is find a quiet place, put on headphones, and you’re practically good to go!

For many tracks, you don’t even need headphones! They are recommended and enhance the experience, but you can get great results without them! 

Other excellent benefits include the low cost and 14-day money-back guarantee. Plus, it’s really effective, and you can feel the effects from the first time you hear it!

There is loads of information on this incredibly helpful website,BrainEntrainmentAndMore.com.

There you will find plenty of articles about Binaural beats, Isochronic tones, hypnosis, and of course, easy access to all the Hypnosis Recordings from Hypnosis Live! Simply click the banner below!
Brainwave Entrainment And More

The downside, if there has to be one, is that there is no phone support if you get stuck or have questions. But from what I’ve experienced, you simply won’t need it. I’m sure you’ll be as happy with your recordings as I was with the ones I have used so far! 

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Dangers of the Keto Diet – Susceptibility to Illness and Disease

Dangers of the Keto Diet – Susceptibility to Illness and Disease

Dangers of the Keto Diet

Dangers of the Keto Diet – Susceptibility to Illness and Disease: While the ketogenic (keto) diet has been around for decades, there are certain risks associated with it. One of them is that there is a lot of misunderstanding about the keto diet.

While there are numerous advantages to adopting a ketogenic lifestyle, there are also certain concerns to consider before beginning a ketogenic diet. Before taking on any new venture, especially one as radical as drastically modifying your daily diet, it is vital to have reasonable expectations.

The keto diet is a very low carbohydrate diet that can help you lose weight quickly—but it also has some unfavourable side effects.

A typical keto diet consists mostly of fat, with a small amount of protein and extremely few carbohydrates. Carbohydrates provide the majority of the energy needed by the body in the form of glucose. With such a low carbohydrate and glucose intake, the body begins to use glycogen, which is glucose stored in the liver and muscles. This is the body’s initial energy source. When glycogen stores are low, the body turns to fat storage for energy, which is why the keto diet is so popular for weight loss.

This is known as ketosis, and it is the metabolic process by which ketones are turned to energy. While ketosis is normal and extremely effective at burning fat quickly, there are a few ways for the keto diet to go wrong.

Susceptibility to illness and disease

Dangers Of Keto Diet

One of the early drawbacks of the keto diet is the prohibition of a high proportion of healthy carbohydrates such as fruits and vegetables. This eliminates a substantial percentage of your daily vitamin, mineral, and fibre intake. Everybody function necessitates the consumption of vitamins and minerals. Your immunity will be compromised if you do not take fruits and vegetables, and you will become ill more frequently. You will then fight the illness. A varied diet of fruits and vegetables also helps to prevent heart disease, cancer, diabetes, and hypertension. As a result, rather than focusing solely on weight loss, it is prudent to examine total health (1). On a ketogenic diet, vegetables grown above ground are permitted. Examples include broccoli, kale, spinach, asparagus, sprouts, and cauliflower.

Constipation

If you don’t eat fruits and vegetables, you’re also lacking in fibre. Meat and dairy products have no fibre. Fibre is essential for the maintenance of good gut bacteria, which is linked to both mental and physical well-being. It also keeps your digestion going and prevents constipation. Constipation is annoying at best and agonising at worst. Drinking plenty of fluids or taking medications can help with constipation. The most effective strategy, however, is to consume fibre-rich fruits and vegetables. (2)

Ketogenic diets are rich in dairy products such as cheese and cream, as well as meats such as bacon and sausages, poultry, and game. When high-fat meals are consumed on a regular basis on the keto diet, they are usually high in saturated fat and cholesterol. In the long run, this could lead to catastrophic diseases including cancer and heart disease as a result of clogged arteries (3). Is it really worth it to commit suicide in order to be thin? It is vital not to follow a strict keto diet for an extended period of time and to keep track of your blood fat levels.

If your budget allows it, buy meat from grass-fed, organically raised animals. This meat is of high grade and contains omega 3 fatty acids, which are good for our health. Meat from animals confined indoors and fed grain rather than grass contains antibiotics and hormones. These are fed to the animals and eventually wind up in the meat and milk. As a result, these have the potential to be harmful to human health (4). Limit your intake of processed meats such as sausages, bacon, corned beef, chicken nuggets, and cold cuts. These are salted and contain preservatives. Furthermore, they have been linked to the development of health issues such as cancer. (5)

The Keto Flu

Keto flu is a common adverse effect of this diet strategy. The most commonly reported flu-like symptoms are headache, fatigue, and nausea. Muscular weakness, achiness, and cramping are other typical symptoms, as are fear, worry, sorrow, acne, diarrhoea, constipation, and an overall feeling of tiredness. The keto flu is caused by the body’s switch from glucose to ketones as an energy source. The adaption process causes symptoms (6).

Those who support the keto diet recommend that if you have these symptoms, you drink plenty of water and relax until they pass. This is correct; nevertheless, switching to ketones after years of ingesting glucose may take many weeks (7).

Dehydration

The keto diet, as previously established, relies on ketones for energy. Excess glucose can be stored on a usual diet, but excess ketones cannot. They must be excreted by the body, which is why they are found in urine. As a result, you’ll need to pee much more frequently on a keto diet, which can lead to a lack of water in the body, known as dehydration. Fatigue, headaches, and irritability are all symptoms of dehydration. Because thirst is a clear sign of dehydration, it is best to listen to your body and drink plenty of water (8).

Stones in the Kidney

Kidney stones are an unfavourable side effect of the keto diet; however, you may decide it is worth the risk given that they affect approximately 8% of people and increase with age (9). If kidney stones are not removed, they might cause irreversible kidney damage (10).

Diarrhoea

juicing for skin health

Constipation is the inverse of diarrhoea, which is also a possible side effect of the keto diet. The ketogenic diet is very high in fat. When we ingest fat, our liver produces bile to help the fat break down. A regular diet has little effect on bile; nevertheless, eating too many lipids leads in an excess of bile. Because bile is a laxative, this may cause diarrhoea (11).

Food is not entirely broken down when you have diarrhoea because it moves too fast through the intestines. In addition to being unpleasant, it may be humiliating. The nutrients taken are not absorbed into the body if food passes too fast through the digestive tract. This should not be a problem in the short term, but it can lead to dehydration and other health issues in the long run (12).

Breathing Problems

Another unfavourable side effect of the keto diet is halitosis. As such, there is little risk, but be warned: you may lose friends! The good news is that this period is just temporary as your body learns to burn fat rather than carbs. The best way to combat it is to drink plenty of water and practise good oral care (13).

Gaining Weight

Many people follow keto diets in order to lose weight. Obesity, on the other hand, is one of the negative outcomes of this type of diet. Obesity is detrimental since it is linked to a number of chronic health issues, such as heart disease and cancer. The reason for this is that when we ingest a lot of saturated fats, our livers become overworked and start turning any extra calories to fat instead of using alternative energy sources. Because fat contains more calories per gramme than carbohydrates, it is vital, as with any diet, not to overeat (14).

Diabetes

Insulin resistance is the outcome of a high-fat diet. This happens when cells become blind to the presence of insulin in the bloodstream. When we eat, insulin is released into the bloodstream, allowing cells to absorb the glucose needed for energy. Excess fat obstructs this process, resulting in insulin resistance and, eventually, diabetes (15). Diabetes has long-term consequences such as vision problems that can lead to blindness and nerve damage that can lead to limb amputation (16).

Inadequate Mental Health

Finally, a high-fat diet increases the risk of stress, anxiety, and depression. Fat is inflammatory, and its long-term impact on the brain causes a variety of debilitating mental health issues. Not to mention that the diet is highly limited, which can lead to depression simply by eating the same foods over and over (17).

It is crucial to seek medical advice before beginning the keto diet, especially if you have any health concerns. At the very least, try eating this way for a short while. There are other strategies for losing weight that is, perhaps, far less harmful.

References

  1. Fruit and Vegetable Intake and Risk of Major Chronic Disease https://academic.oup.com/jnci/article/96/21/1577/2521033?login=true
  2. Constipation on Ketogenic Diet: Causes and Remedies https://www.ketovale.com/constipation-on-keto/
  3. Fats, Cholesterol, And Chronic Diseases https://www.ncbi.nlm.nih.gov/books/NBK235018/
  4. Antibiotic exposure and risk of weight gain and obesity: protocol for a systematic review https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5571496/
  5. Healthy Eating: The Dangers of Processed Meat https://www.onhealth.com/content/1/processed_meat_dangers_healthy_eating
  6. Consumer Reports of “Keto Flu” Associated with the Ketogenic Diet https://www.frontiersin.org/articles/10.3389/fnut.2020.00020/full?
  7. The impact of keto-adaptation on exercise performance and the role of metabolic-regulating cytokines https://academic.oup.com/ajcn/article/110/3/562/5539226
  8. Clinical Aspects of the Ketogenic Diet https://onlinelibrary.wiley.com/doi/full/10.1111/j.1528-1167.2007.00914.x
  9. Incidence and Characteristics of Kidney Stones in Patients on Ketogenic Diet: A Systematic Review and Meta-Analysis https://pubmed.ncbi.nlm.nih.gov/34070285/
  10. Kidney stones https://www.nhs.uk/conditions/kidney-stones/
  11. Researchers find new treatment for constipation https://www.sciencedaily.com/releases/2011/05/110510101500.htm
  12. Effect of high fat-diet and obesity on gastrointestinal motility https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3890396/
  13. 5 easy tricks to stop keto bad breath https://dentalhealth.oxyfresh.com/dental-health/5-easy-tricks-to-stop-keto-diet-bad-breath/
  14. Reasons for not losing weight on a keto diet https://www.medicalnewstoday.com/articles/326484
  15. Deleterious effects of lard-enriched diet on tissues fatty acids composition and hypothalamic insulin actions https://pubmed.ncbi.nlm.nih.gov/26525379/
  16. Complications of diabetes https://www.diabetes.org.uk/guide-to-diabetes/complications
  17. Diet-Derived Fatty Acids, Brain Inflammation, and Mental Health https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6448040/

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SEO Updates February 11 & 12, 2022

<div>SEO Updates February 11 & 12, 2022</div>
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Looking for Organic Ranking Improvements?

This week the SEO Mad Scientist has been hard at work testing aspects like GMB features If you want to know which GMB features are working and which aren’t, watch out for tomorrow’s update!

Our annual Valentine’s Sale is also in full swing. We’re spreading the love now through Tuesday, so n o matter what your clients need, you can save this weekend… 

25% Off Storewide
Code: LOVE 

Check out the organic rankings increase one agency achieved with our Managed Search (Extreme Comp) + GMB Add-On:

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If you’re not sure what to purchase but want to the savings, you can purchase store credits. Then, request custom campaign recommendations to find the best products for your client’s needs.

You can also check out our recommendation guides (local & links) for specific use cases!

To your success,
Chaz and the Entire Team 

This Week in the Local SEO Community

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Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

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[SEO Mad Scientist] This Test Saw Significant Movement

FROM THE VAULT
Episode 127

Co-Host: Bucky Helms + Mike Milas

What we discussed this week…

✔ Reviews are now indexed in Search

✔ Google Search Console Performance Report Suffered A Data Loss Again

✔ Google Tests Larger Fonts In Desktop Search Bar & Bulleted Descriptions In Search Ads

✔ Answered: Latest GMB update has placed a LOT of emphasis on external factors, like maybe aged citations, and is relying much less on on-page factors which are easy for anyone to manipulate. Thoughts?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now

https://forms.gle/ae5Dh575BqYieDBEA

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SEO Mad Scientist ???

Welcome to another exciting update with the SEO mad scientist!

Today we’re going to be going over a multivariable test that is going to start off a series of tests over the next coming weeks.

This is a test where multiple tasks were done and we saw significant ranking movement.

Over the next few weeks, we will be breaking down what was done into multiple single variable tests to see which specific items resulted for the majority of the ranking movement or was it all of them together.

By testing each individual item we can not only find out what moves the needle the most but more importantly, if we find something that specifically resulted in a significant amount of movement, we can then attempt to do that at a higher scale to see if we get compounding results.

So let’s take a look at what was done…

December 11th, 2021:

  • Hotlinked image from authority site
  • Linked image to the original post
  • Added top-ranking Unicode content
  • Alt text added for “******** ********* service”
  • Created an optimized deep link for the map URL
  • Linked from GBP website
  • Patch/GBP post/social signals
  • Linked from the service page
  • PBN links

After completing the tasks we saw significant ranking movement within about 2 weeks…  

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We have often theorized that Google looks at a series of items when ranking any property. This is why it’s common when testing individual factors you may not see a result.

It will be interesting to see which items move the needle individually and to what degree of movement we see.

What do you think moved the needle the most?

Let us know in the Local SEO Community and until next time…

Happy Testing! 

How Meditation Improves Stress – Understanding Meditation

How Meditation Improves Stress – Understanding Meditation

How Meditation Improves Stress

Meditation, an old technique, has become one of the most popular stress-relieving techniques. When you are stressed and tense, meditation can help to relax your mind and body, allowing emotional and physical tension to dissolve. When you do this on a regular basis, you will feel invigorated, better, and more prepared to face your day with a good attitude.

Understanding Meditation

Zen meditation requires “zenning out.” This comprises relaxing in a peaceful environment while purifying or focusing your mind on a particular issue. It may be focusing on a chant, counting, holding your breath, making a sound like “ooommm,” or doing nothing at all. The basic goal is to educate the mind to concentrate solely on one thing. It is advised that you set aside at least 20 minutes of undisturbed time for meditation; however, this time may be extended. Begin with a few minutes and gradually increase the amount of time until it becomes a habit.

Meditation and Stress

When our bodies are faced with a threat or unanticipated stress, they activate a “fight or flight” response. This is due to the release of norepinephrine and epinephrine (adrenaline). These hormones quicken our breathing, increase our heart rate and blood pressure, and increase blood flow to our muscles. Thus, when we meditate, we counteract the “fight or flight” response by attaining a deep state of relaxation in which our blood pressure, breathing rate, heart rate, and metabolism reduce significantly. Daily meditation practice teaches our body how to achieve this state of calm, alleviating daily stress.

The Result of Meditation

How Meditation Improves Stress

When one meditates, a condition of bodily relaxation occurs, which reduces stress, and when practiced consistently over time, can result in long-term resilience. According to study, those who meditate often report a shift in their stress response, making it easier to recover from stressful circumstances. Concentrating on a particular subject during meditation also aids individuals in rerouting their negative thinking patterns, which can aid in stress relief.

Things To Consider Before Meditation

Practice

You should concentrate on practicing more rather than worrying about sitting in the ideal position, how long to sit, when to begin, or which technique you should use if you are just starting out with meditation. Starting with meditation will allow you to choose the best approach or posture to use for you. The rest will fall into place after you get started with your meditation.

Consistency

You’ve been taught to practice, but you also need to be consistent, because consistency is more vital than putting in long hours of effort to improve your skills. Although each time you practice, you may feel immediate relief, if you do so on a regular basis, you will notice a progressive shift in the way your body responds to stressful situations. In order to prevent feeling pressured to meditate, start with small daily sessions and gradually expand the length of your sessions.

Wandering Mind

Being able to concentrate your thoughts on a single issue might be tough, especially for perfectionists. In the event that your mind wanders, this may result in irritation, which may serve to raise your stress level rather than lower it. As a result, if your mind begin to wander, do not be concerned; instead, refocus them on the present moment. Even experienced meditators struggle to remain in the present moment, so it’s quite normal for your thoughts to stray during your session.

If you desire to use meditation to relieve stress, you should begin practicing immediately rather than waiting until you are overwhelmed to learn how to meditate. Because there are so many various forms of meditation accessible, you should start with one that you are comfortable with and work your way up from there. Following that, you may experiment with several types of meditation to see which one suits your needs the best.

How Meditation Improves the Mind

In recent years, many of us have rediscovered the benefits of meditation, which may be beneficial for a variety of reasons. Individuals meditate in order to build soulful connections, calm the mind, and ease stress, among other things. We are seeing a rise in scientific research confirming the benefits of meditation, despite the fact that it is traditionally connected with spiritual roots.

While many of us are familiar with the soothing effects of meditation, this practice may also have beneficial effects on the mind. Certain studies have even demonstrated that meditation can have an effect on the architecture of the brain, such as the concentration of gray matter. If you could manage your learning capacity, your emotions, and your memory simply by being immobile for a few minutes, you would be on your way! There are a variety of ways in which meditation might assist you in improving your thinking skills. We’ll give you a brief overview of a couple of these approaches in the section below.

Tune in to Greater Focus, Attention, and Memory

There is no question that many people have difficulty focusing their attention. Our world is moving faster than ever before, resulting in higher quantities of pressure and stress for everyone on the globe. Additionally, there are other things vying for our attention, which may hamper our ability to retain information as quickly as we would want. If you are having trouble remembering chores, you may want to look into the potential advantages of meditation for you.

Numerous studies have now demonstrated that meditation increases cognitive performance as well as attention and alertness in participants. For example, according to studies, developing a mindfulness or meditation practice can aid to improve working memory [2]. Given that one of the key purposes of the practice is to help in the reduction of mind wandering, the effects of this practice seem understandable. Cultivating a meditation practice gives you greater control over how you direct your attention and focus in your daily life. For example, you may conceive of the approach as a way for regaining your energy after being exhausted by external conditions.

Preserve the Aging Brain

conversion copywriting

 

We are humans, and aging is a normal part of our evolution. Our body, as you are no doubt aware, ages and changes with time, as does our brain. The deterioration of the human brain has an influence on how our minds work, as the mind may be thought of as the brain in action. We cannot afford to lose our brains if we are to fully utilize its capabilities. While we cannot stop the natural aging process, we may take precautions by maintaining a healthy brain.

The great news is that studies are now suggesting that meditation may have a positive influence on the aging brain. Meditation allows you to work out and recondition your brain. Through training, the brain may enhance its capacity to manage higher-order tasks such as decision-making and awareness [3]. If you want to profit from this improved function, you must commit to regular meditation practice. While some benefits are immediately obvious, the long-term effects need constant practice. Regular or long-term meditators’ brains were better maintained than non-meditators [4]. While meditation is not a cure-all for all brain or mind-related issues, it can have considerable benefits.

Meditation is Available to You Now

The amazing thing about meditation is that everyone, regardless of age or stage of life, can learn it. There are no age restrictions, so even if you have never meditated before, you have limitless access to it. Meditation might help you if you’ve been experiencing trouble with attention or focus. This practice can help you improve your cognitive performance, focus, and preserve your aging brain from degeneration. By training the brain and mind, you may increase your mood and sense of well-being with practice. Who doesn’t desire a more polished and expanded mind, after all?

References

[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3004979/

[2] https://journals.sagepub.com/doi/abs/10.1177/0956797612459659

[3] https://askthescientists.com/brain-meditation/

[4] https://www.forbes.com/sites/alicegwalton/2015/02/09/7-ways-meditation-can-actually-change-the-brain/?sh=586062691465

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Common Questions About Tooth Extractions – Allen, TX

Common Questions About Tooth Extractions – Allen, TX

Common Questions About Tooth Extractions – Allen, TX

Teeth extraction is frequently less invasive than other surgical procedures, such as wisdom tooth removal. Tooth extraction is used to relieve pain caused by a sick tooth or to remove teeth that cannot be spared owing to deterioration. Furthermore, tooth extractions may be required if you want to improve your smile by removing teeth that appear imbalanced or if you have an over- or under-bite. Your Allen, TX dentist, Sloan Creek Dental, has created a collection of frequently asked questions and answers about tooth extractions. Your Allen, TX dentist, Sloan Creek Dental, has created a collection of frequently asked questions and answers about tooth extractions.


tooth extractions dentist - allen tx

Why You Might Need a Dental Extraction

Teeth must be pulled when they get diseased or are irrevocably damaged. In severe cases, tooth decay can spread to neighbouring healthy teeth, causing infection and harm. If you experience face swelling or discomfort with your existing teeth, seek treatment as soon as possible.

How long does it take to recuperate from a tooth extraction?

Tooth extraction is a simple procedure that usually takes around 1.5 hours from start to finish. It is commonly done as an outpatient procedure at a local dental office. Following the procedure, you should expect severe swelling in the area for around 2-3 days, followed by residual pain for about the same amount of time. The swelling should go away within two days, but you may experience some bruising and soreness for up to two weeks.

If antibiotics and pain relievers are required, your dentist can prescribe them. You should be able to resume normal eating and drinking within a day or two of the treatment, however typical mouth opening and closing may cause some discomfort.

How Much Does a Tooth Extraction Cost?

The cost of the service varies depending on the sort of source delivering it. A dentist, for example, will charge more than a periodontist who specialised in treating gum disease. The cost of tooth extraction will vary based on whether the doctor is in-network or out-of-network with your insurance carrier.

According to the American Dental Association, the cost of a straightforward extraction ranges between $150 and $250, but can rise to $250 to $1,000 if other issues such as substantial tooth destruction or infection are present. Furthermore, the ADA says that specific locations may waive expenses for certain extractions if deemed medically necessary.

Patients with dental insurance may have their extractions totally covered by their plan, depending on coverage limitations and other factors such as deductibles and copayments. Patients should check with their dental insurance provider to see how much coverage they have for services provided by their Allen, TX dentist.

How Can I Avoid Having a Dry Socket?

A dry socket is a condition that arises after a tooth has been pulled. It happens when a blood clot in an empty tooth socket becomes dislodged and begins to dissolve in the mouth, causing pain and even infection. Extreme pain when eating, drinking, or simply moving your jaw is a common symptom of dry socket. Additional symptoms include tenderness around the extraction site, halitosis (bad breath), intolerance to hot or cold temperatures, swelling, redness of the gums or cheeks, and even fever.

To avoid dry sockets, strictly follow your dentist’s post-extraction instructions. This frequently requires washing with warm salt water many times each day and applying an over-the-counter painkiller gel every three to four hours as needed to relieve discomfort. Make an appointment with your dentist if you have odd dry socket symptoms, as your dentist may need to evaluate the area to rule out infection.

What are my tooth replacement options?

If you are missing a tooth, you have numerous options for replacing it, such as dental implants, dentures, or bridges. Here’s a quick overview of each:

Dentures are prosthetic devices that are used to fill the gaps left by missing teeth.

Dental implants are little titanium posts that are surgically implanted into the jawbone to serve as a tooth root. They look and act like natural teeth, are permanently affixed, and can last a lifetime. Although they are more expensive than other options, they appear more natural than dentures.

Dental bridges are used to support a gap in the mouth produced by missing teeth by joining to surrounding teeth or implants. While they may not totally replace missing teeth, they do help to bridge gaps between remaining teeth, reducing future eating and speech problems.

Dental implants are one of the most effective techniques of tooth replacement. Dental implants last a long time, are comfortable in the mouth, and, most importantly, feel exactly like real teeth! Dental implants gradually integrate with the jawbone and become one with the body’s natural structure. Dental implants are a more secure tooth replacement option than other techniques.

What should you not do before tooth extraction?

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Prior to major dental treatments, your dentist may prescribe antibiotics to help prevent infection and ensure the best possible recovery. However, what you eat and drink prior to treatment may have an impact on your recovery and risk of complications; it’s crucial to assess how specific meals and beverages may interfere with the process.

This is especially true if you are scheduled for a tooth extraction, which is a straightforward surgery in which a dentist removes all or part of one or more teeth. Avoid eating or drinking anything other than ice chips or water before a tooth extraction since food and drink may be difficult for your dentist to handle if a local anaesthetic is required. Also, refrain from chewing gum, smoking, or drinking coffee for at least four hours before the surgery.

Tooth extractions are usually done in a dentist’s office, but in some cases, they can also be done in a hospital. A tooth extraction normally takes roughly 10 minutes, depending on the number of teeth being taken. Your mouth will most likely be sore for up to two days following the tooth extraction. However, infection prevention is just as important as recovery; carefully follow instructions to avoid risking your health after tooth extraction.

What can I do to assist with the healing process?

After tooth extraction, your gums may become inflamed and swollen around the extraction site, making it difficult to chew, swallow, and talk effectively. The mending process takes time and patience, but you can make an attempt to reduce the pain.

For at least 24 hours after an extraction, avoid stiff or chewy foods like caramel or taffy. They can cause pain, discomfort, and even agitation in the extraction site.

After 24 hours, you may want to rinse your mouth with warm salt water several times per day. To accomplish this, combine one teaspoon of salt with eight ounces of warm water. After thirty seconds of swishing the solution around in your mouth, spit it out.

Brush your teeth gently with a soft-bristled toothbrush after rinsing with saltwater. Avoid vigorous brushing or using an electric toothbrush for the first 24 hours after surgery.

Use over-the-counter pain medications like acetaminophen or ibuprofen as directed by your dentist. They are appropriate for use when recovering from extraction surgery.

More questions about tooth extractions in Allen, TX?

Our dentists are here to answer any questions you may have about tooth extraction or other dental difficulties. If you’re looking for a reliable dentist in the Allen, TX area, Sloan Creek Dental can help.

Sloan Creek Dental – Tooth Extractions – Allen, TX

Fairview, TXAllen, TXMcKinney, TX

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SEO Updates February 4 & 5 2022

<div>SEO Updates February 4 & 5 2022</div>
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Want Free Links this Weekend? (& Save Sitewide)

With all the algorithm updates and changes lately, your clients may need som extra SEO. That’s why this weekend’s deal is a goodie!

20% Off Sitewide + 10% Cashback at Freshlinks
(Code 20off)

No matter what your clients need, you can save this weekend.

> Strengthen authority & backlink profile with Managed Link Building

> Speed up local rankings with GMB Accelerated and Custom Signals

> Done-for-You Organic Optimization with Managed Search

 

Check out what 1 agency achieved with our Premium Guest Posts & Authority Niche Placements (started in mid-May when drops occurred).. 

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Not sure what to buy? Our Local SEO Buying Guide & Link Buying Guide can help you determine the best products.

 

To your success,
Chaz and the Entire Team

2 New Videos Published…

Chaz’s LIVE Location Page Audit Using His Checklist

Why You Should Use Our Targeted Media Outreach

This Week in the Local SEO Community

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Freshlinks also published a New Keyword Research Blog this Week

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Chaz’s Local SEO Course 2.0
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Improve Your Location Pages with Chaz’s Location Page Checklist

Earn a $50 Store Credit in 30 Seconds

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In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

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3) How the product benefited you and the pros of it!

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3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected]

[SEO Mad Scientist] How Listing Services & Description Impact Rankings

FROM THE VAULT
Episode 126

Co-Host: Bucky Helms + Sophie Allen + Mike Milas

What we discussed this week…

✔ Google Maps Provided Details on Review Spam Policy Enforcement
✔ Connect Your In-Store Product Inventory to Google Listing With Pointy Dashboard

✔ Google Doesn’t Count Links On Domain Level…According to John Mueller?

✔ Answered: Is it better to purchase 10 hours of custom signals alone for the $189 or to purchase 5 hours of custom signals with AI article submissions for $178?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA 

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SEO Mad Scientist ???

Welcome to another Mad Scientist Update!

We were out last week so this week are are going to go over the final results of our Google Business Profile “on-listing” test.

We had previously tested the listing description and services which both showed some noticeable movement. Let’s start today by looking at a similar test with the products section.

Just like previous tests, we chose a term we weren’t showing for, and added a product for it to see if it caused any ranking movement.

We added a product for “Company T-Shirt”…

Within a few days we started to see some initial movement. 

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So let’s move into our second test. Here, we added at target term directly to the profile website under the description.

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These changes were done around the same time as adding the product but we’ve yet to see any movement. Although we’ve seen some minor fluctuations for related terms, nothing qualifiable that we can attribute to the added heading.

We will of course let you know if we see any change as we continue to do more on listing GBP tests, but be sure to join us next week when we start breaking down a multivariable test where we recently saw significant movement.

Until then,

Happy testing! 

Humor in Copywriting – Tips for Using Humor in Copywriting

Humor in Copywriting – Tips for Using Humor in Copywriting

Humor in Copywriting

Tips for Using Humor in Copywriting: Copywriting is difficult, and learning how to write great copy is no easy task. While anybody may write a blog post, only outstanding content can appeal to your audience’s subconscious and encourage them to act.

Humor is an excellent approach to connect with your audience and, when employed in copywriting, will leave them with a favorable impression of your company, enhancing their trust in it.

In this post, we’ll look at how humor works in copywriting and how you can include it into your work to produce more pleasant and engaging content.

Tips for Using Humor in Your Copywriting

There are a few copywriting methods you can use to get the most out of your copy’s comedy.

Use Conversational Tone of Voice

Stories are an effective strategy in copywriting, and while employing humor, keep in mind that your writing tone should be conversational and pleasant [1] so clients feel involved with the content. Using terms like “you” and “your,” as well as slang, can assist to produce a more natural tone of speech.

By including comedy in your text, you may demonstrate to clients that you are not stiff, stuffy, or overly serious about your products and services. You may keep people engaged and eager for answers by employing words like “So what’s the situation with…”

Keep the Copy Brief

Humor In Copywriting

You must avoid introducing information overload while using humor. Keep your text quick and direct when writing in a funny tone so that clients aren’t bored or distracted by too much detail.

If visitors look interested, you may add extra information later, such as FAQs or blog articles, but for now, keep the content brief to prevent losing their attention.

Don’t Try Too Hard

It’s recommended not to strive too hard when writing for humor, as this might upset clients and make your content less successful.

Humour should flow naturally; you don’t want to inadvertently irritate or anger people with your message if you force it.

You won’t have to work as hard to keep the text succinct, and your clients will appreciate the message more.

Humor in copywriting is an excellent method to keep your clients interested in your business. It helps clients connect with the firm they’re buying from and builds confidence by demonstrating that this organization isn’t too serious.

Understand Your Audience

The whole idea of crafting humorous content is to engage your readers.

To do this, you must first understand your target audience. Humoring your audience [2] in this context will necessitate an understanding of what they like hearing, the appropriate setting (media) for engaging them, and the aim of your humor. Discover what type of words people react to.

Knowing your audience can help you choose the type of humor that will interest them. When targeting young individuals, for example, slang and humorous language with a casual tone would be the best method to write your copy.

A more formal approach may be more appropriate in copywriting for an older generation or in business-related marketing materials.

Benefits of Using Humor in Copywriting

There are several advantages to including humor in your copy.

Make Copywriting more interesting:

Humour improves the attraction of the work and helps it stand out from the competition. People will stop, look, and read more attentively because they are interested in what you have to say, rather than scrolling right through it. Customers will be more inclined to remain with your brand if they have joy reading your material.

Create a memorable message:

When utilized correctly in copy, humor may assist you in humanizing your brand. You not only capture people’s attention, but you also leave an indelible impact on them.

If you’re marketing a product or service that’s vital to your clients, using humor to help them recall the benefits and what it can do for them might be beneficial.

Customers who are familiar with your brand are more inclined to buy from you.

Deflecting Attention

Subtle marketing is vital since it shifts the focus away from your product or service and onto something more attention-grabbing.

When you have a strong message to make, humor might help individuals let down their guard [3]. In this aspect, you might utilize humor to hide an otherwise difficult sale that your audience could have rejected.

Humorous copywriting efficiently redirects the attention to what your business believes in or the experiences your products provide for customers.

Attracting attention

how should I care for my goldfishHumour is also a powerful strategy for grabbing attention. Funny content has the ability to become viral quickly and encourage people to interact and engage with your company. A notable example is the Superbowl commercials [4], which get people talking just before the Superbowl season is about to begin.

Witty copy also generates feedback when you need it. This is especially true on social media, where you may utilize humor to engage your audience and solicit comments.

Conclusion

To summarize, using humor in copywriting is an excellent method to keep your clients interested in your company.

It allows customers to connect with the company from which they are purchasing and increases their trust.

It’s crucial to remember, though, that humor is subjective. Your text will not appeal to everyone. Keeping the copy brief can assist you to avoid possibly annoying clients and making your business appear more approachable without compromising professionalism or knowledge.

Brought To You By: Google Ranking Monster

References

[1] https://www.thedrum.com/opinion/2020/07/24/the-importance-tone-voice-brands

[2] https://sweetfishmedia.com/show/b2b-growth/humor-in-b2b-marketing-andrew-tarvin/

[3] https://www.tenato.com/blog/is-marketing-a-laughing-matter/

[4] https://www.businessinsider.com/most-unforgettable-super-bowl-commercials-best-super-bowl-ads-ever-cindy-crawford-2018-2?r=US&IR=T#apples-1984-1

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Conversion Copywriting 101: How to Use Copywriting To Increase Your Conversion Rates

Conversion Copywriting 101: How to Use Copywriting To Increase Your Conversion Rates

Conversion Copywriting 101

How to Use Copywriting To Increase Your Conversion Rates: Whether you’re a website administrator, marketing, or web developer, understanding how to increase the number of people who visit your website and, ideally, convert into customers is crucial. Conversion copywriting is one of the most effective ways to do this.

What is Conversion Copywriting?

Conversion copywriting is the process of crafting text that encourages your readers to take action, such as purchasing your products or services.

Copywriting allows you to appeal to the reader’s emotions by precisely outlining how a product will affect the reader’s life if they purchase it.

Your success as a copywriter is contingent on creating compelling material that attracts and persuades your target audience to purchase or learn more about a product or service. You may describe a measurable action that a reader will do after reading your information, which is known as a conversion.

In this piece, we’ll go through how you can employ conversion copywriting abilities to boost website conversions.

Identify Your Reader’s Pain Points

Conversion Copywriting 101

People typically buy goods because they are driven by a strong desire to meet a need or solve a problem.

Great copy highlights and amplifies the customer’s key aim, increasing their desire to buy.

This is often performed by identifying an issue or pain point and explaining how the solution will meet those criteria while simultaneously resolving the problem/pain point.

People are more likely to buy a product or service if you address their issues and provide a solution in the form of an offer.

In the form of Search Queries, Google Analytics, for example, can show you what your visitors are looking for on search engines.

These questions generate important keywords that help you learn what your website visitors are looking for the most.

Understanding your reader’s misery enables you to focus on that anguish in order to captivate their attention and encourage them to do the action you wish.

Creating a Compelling Offer

As copywriters, we typically focus on expressing to the customer the benefits of a product or service. However, it’s equally important to assess what you’re offering and how you package it.

This level requires you to answer the following questions:

  • What do you have?
  • What will it do for them?

As a copywriter, your role is to demonstrate why your offer is better than the other alternatives accessible to your audience.

The first step in crafting a compelling offer is to make a promise to the reader [1]. Your promise should clarify how your product will assist customers in resolving their problems.

Following the presentation of a promise, the next process is to construct a value proposition that fulfills the audience’s needs. Your value proposition should include the characteristics of your goods as well as how they benefit the reader.

The final step in creating a compelling offer is to deliver value that your reader will find tough to turn down. Value is perceived, and it may take the form of a discount or a bonus worth more than the reader is willing to spend.

Create Your Audience Persona

Knowing who you’re attempting to persuade is critical for creating material that appeals to the proper type of prospective customers.

A persona is a false portrayal of your ideal customer. Knowing this “person” enables you to compose material that suits their specific needs, preferences, wants, and desires.

By developing the persona of your target consumer, you can create an appropriate copy bridge that takes them to the solutions or benefits that your items provide.

Client personas assist you in understanding [2] where your target client is in the purchasing cycle and how to effectively create a relevant message for them.

Learn and Understand AIDA

AIDA [3] is a framework for writing content that successfully interacts with your reader.

It refers to the stages of attention, interest, desire, and action.

Attention – As a copywriter, you must first persuade your readers to notice your ad or content. This may be done through the use of catchy headlines, appealing value propositions, or the display of relevant facts and statistics. These are all strategies for piquing your reader’s attention.

Interest – Once you’ve piqued the reader’s interest, you must keep it. You may stimulate your reader’s interest by providing specific details about your product or service. It is impossible to overestimate the value of clarity and detail in keeping the reader interested in your service.

Desire – Once a prospect is aware of your product or service, you must create a desire for it by explaining how they would benefit from owning it. This may be achieved by telling personal stories, clarifying jargon, and stressing the problems that your product can solve.

Action – The last stage of a successful sale requires persuading the reader to take action and finally buy your items. You can do this by fostering a sense of scarcity or highlighting the value of time.

At this stage, you should build a clear call to action by asking the user to select one of several options.

You may engage your audience at each stage of the purchase process by building your content around these stages.

Overcoming Objections

Copywriting Tips For Blog Posts

Overcoming objections is critical during the selling process. You accomplish this by making your product stand out from the crowd, communicating effectively, and giving value that exceeds the price.

Understanding your customer’s needs, goals, and values helps you to effectively remove any doubts they may have about making a purchasing decision.

This can be accomplished in a variety of ways, including:

  • There is a money-back guarantee available. This indicates your dedication to your product and builds trust.
  • Share success stories from previous customers or long-term users of your product or service. These endorsements highlight the value of your product and how it has benefited others.
  • Make a list of frequently asked questions (FAQs) to address any inquiries that the reader may have.

A/B Testing Your Copy

Writing, like every other promotional strategy, is always evolving. By testing your copy, you can determine what works and what doesn’t. A/B Testing allows you to test different variants of headlines or text to see which one works the best.

Since there is no magical recipe or approach to copywriting, the only way to determine what works and what doesn’t is to test. Neil Patel presents a list of seven essential copy components [4] that you may test in order to optimize and increase your conversion rates.

Conclusion

The power to make appealing content is a skill that may be utilized to boost the conversions of your website.

Copywriting educates you how to examine your readers’ issues and present solutions in ways that the market will accept.

Conversion copywriting may help you overcome any barriers your readers may encounter, as well as increase the number of readers who convert into prospects and buying customers.

Brought To You By: Ranking Monster

References

[1] https://copyblogger.com/copywriting-offers/

[2] https://contentmarketinginstitute.com/2011/04/4-questions-answered-about-buyer-personas/

[3] https://www.crazyegg.com/blog/aida-copywriting-formula/

[4] https://neilpatel.com/blog/ab-testing-web-copy/

The Article Conversion Copywriting 101: How to Use Copywriting To Increase Your Conversion Rates was found on https://limitsofstrategy.com

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Copywriting Tips for Blog Posts – First Use Catchy Headlines

Copywriting Tips for Blog Posts – First Use Catchy Headlines

Copywriting Tips for Blog Posts

Copywriting Tips for Blog Posts: Do you wish to create blog posts with a high conversion rate?

Aside from educating and informing your readers, the goal of your blog posts is to lure readers and generate leads and income for your products and services.

The goal of blog article copywriting is to promote reader engagement with your content, company, and products.

Optimizing your conversions when writing blog posts is crucial to assuring the profitability of your blogging.

How can you use your copywriting skills to create blog posts that are convincing, interesting, and relevant to your target audience?

This article looks at several copywriting ideas that might help you create blog posts that convert.

Catchy Headlines

Headlines are an excellent method for capturing people’s attention and pique their interest. They are intended to divert the reader’s attention away from other activities that may be competing for it.

Copywriting Tips For Blog Posts

Even if you have a well-written blog piece, if your title is not geared to capture your audience’s interest, you will not earn any hits.

According to Copyblogger, whereas 8 out of 10 people interact with headlines, just 2 read an article after seeing its title.

Making an effort to write captivating headlines will help you get more click-throughs on your blog posts. High click-through rates will eventually increase conversion rates on your website.

Most copywriters adhere to a formula when it comes to creating attention-grabbing headlines. Buzzfeed, for example, generates its headlines using an algorithm. Here are some examples of headline formulas:

  • Numbers (7 Steps to…, 20% of Readers…),
  • Positive and emotional phrases (such as Stunning, Great, etc.),
  • They occasionally incorporate derogatory phrases (such as Insane, Fear, Unbelievable, etc.).
  • A question can also be used as a headline.

When generating headlines, use precise headers that accurately depict the true content of your blog piece.

Your First Paragraph is Important

Your first paragraph is your only opportunity to create an impact on the reader. Make ensure you do everything correctly.

Your introductory paragraph, as indicated in the title, should be followed by crucial information that your reader is eager to discover.

Your introductory paragraph gives you the opportunity to influence what your reader thinks about your blog material.

Your beginning paragraph should catch the reader’s attention enough for them to want to keep reading, in addition to providing value to the reader.

Format Your Blog Post Appropriately To Increase Retention

It is crucial to organize your blog content into manageable categories. It holds your readers’ interest throughout the essay.

Formatting your blog postings enhances the user experience of your viewers. It helps with understanding, which leads to improved conversion rates.

Subheadings can be used to organize subtopics inside a blog post. Your subheadings should speak directly to the reader and act as a guide to discovering information.

Using underlines, boldface, italics, and lists to design your blog posts might help you direct your readers’ attention to the things you want to emphasize in your blog post. The style enhances the intelligibility of your blog material and is great for users looking for simple information.

Use Data to State Facts and Support Your Thoughts and Opinions

Copywriting relies on research and data to back up the benefits that product features provide.

Data may aid in the improvement and validation of your blog content. Including a scientific grounding in your content will increase the persuasiveness of your blog posts.

References boost your authority since they give people evidence to back up your claims.

Have an Elaborate call to action

A clear call to action is a crucial component of copywriting. Visitors to your website will take action, whether you want them to subscribe to your newsletter, donate, or purchase a product or service.

If your blog post sparked their interest, the next step would be to encourage them to take action.

So, how can you improve the effectiveness of your calls to action? Begin by making your call to action clear, precise, and succinct. Your guest should understand what you expect of them.

Make your call to action stand out and stand out from the rest of your website. For this purpose, brightly colored buttons are usually employed.

Include a sense of urgency [1] in your call to action to force your visitors to take action. Use forceful verbs and positive phrases in your content.

Giving your CTA visitors an option may also help them make a decision. Reverse psychology may be used to persuade your visitors to act. You can complete the task with a simple yes or no question.

Write Clear And Concise Messages

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To convert blog posts or articles, a clear and straightforward message is necessary. Make sure your content is clear and concise to boost the number of conversions on your website.

Your objective is to establish a rapport with your audience. Remove the fluff and attempt to make an easy-to-understand blog piece. Unnecessary text dilutes the importance of your message, which is ironic.

A previous study on online content readability [2] indicates that the majority of people prefer reading language that is intelligible to 11-13 year-olds. Your information will have a bigger impact if you utilize simple language to break down tough themes.

For readability, short and straightforward phrases of 14-17 words are preferred. Your paragraphs should be two to three sentences long. Large blocks of text, especially on mobile devices, are difficult to read.

Bullet points can also help you draw your audience’s attention to the main points of your work. They also give visual variety to your content.

Optimize For Mobile

social media for authors

Smartphones have changed the way people across the world absorb information. You don’t have to be stuck at your desk to be aware of what’s going on around you.

Optimizing your blog posts for mobile is just as important as doing the other measures necessary to boost your website conversion rates.

Mobile optimization, according to Google research [3,] requires understanding where mobile users’ attention is focused—the middle of the screen. Make sure your copy is in the center of your mobile screen.

Utilize mobile-friendly website designs. The above-the-fold design is critical since it helps you to instantly attract the attention of your visitor.

Your text arrangement should be mobile-friendly as well. Check that your text is properly formatted and readable. Use white space between paragraphs to improve the reading experience even further.

Finally, make sure your copy can be scanned on a mobile device. Make certain that your core point is clear and that the benefits of your writing stand out.

Conclusion

Copywriting offers a plethora of knowledge on how to write blog articles that convert. You may use your copywriting skills as a yardstick to tweak your blog posts in order to attract, engage, retain, and convert readers.

Brought To You By: Google Ranking Monster

[1] https://www.searchenginejournal.com/create-urgency-conversions-sales/249643/

[2] https://vwo.com/blog/website-copy-readability/

[3] http://static.googleusercontent.com/media/research.google.com/en/us/pubs/archive/43224.pdf

The Article Copywriting Tips for Blog Posts – First Use Catchy Headlines was found on https://limitsofstrategy.com

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