Month: February 2023

The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

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The Perfect Podcast List: 5 Best SEO Podcasts for Every marketer

There is no denying it anymore! Podcasts are here to stay. There are many types of podcasts, and in marketing, they are used for many purposes. For example, Podcasts can be used as SEO tools to help build relevance, and backlinks and grow your SERPs. They can also help you grow your audience, making you a thought leader. However, today we are not going to focus on how podcasts can help you build your SEO. Instead, we are going to look at how you can learn about SEO from podcasts. Podcasts have become a popular educational tool because you can listen to them while on the go, at the gym, or doing other activities. Meaning you can multitask and learn something new with little effort. 
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    How To Select SEO Podcasts 

    Realistically, there are millions of podcasts out there, and thousands focus on SEO. So how do you select channels that will benefit, educate and entertain you on the topic? How do you find the best SEO podcast?

    Relevance: Make sure the podcast covers topics that are relevant to your needs and interests. If you are a beginner, you may want to look for podcasts that cover the basics of SEO, while more advanced practitioners may be interested in podcasts that cover more advanced topics.

    Frequency: Most popular podcasts release new episodes regularly, while others may only release a few episodes per year. Consider how often you want to receive new content and choose a podcast that aligns with your preferences.

    Hosts: Pay attention to the hosts of the podcast. Do they have experience in the field? Are they knowledgeable about the topics they discuss? Look for podcasts hosted by industry experts or practitioners with a track record of SEO success.

    Format: Some podcasts are purely audio, while others may include video or written content. Consider which format you prefer and choose a podcast that aligns with your preferences. Ideally, you should select podcasts that offer different formats so that you have the option to consume the content in any way you want.

    Length: Some podcasts are shorter and more concise, while others may be longer and more in-depth. Consider how much time you have to listen to podcasts and choose one that fits your schedule.

    5 Best SEO Podcasts for Every Marketer

    Now that you know what to consider when looking for podcasts about SEO, let us look at some great examples to get you started. The list below can help you grow whether you are a novice or an expert.

    1. SEO Vault

    One of the fastest-growing SEO podcasts is SEO Vault. Founded by Chaz Edwards from Web 20 Ranker, he and his SEO panel of experts have created over a hundred episodes on different SEO topics, making it the best SEO podcast if you are looking for a wealth of knowledge to start you off.

    Web 20 Ranker is a white-label company, meaning they always have to be at the forefront and in the know with every new SEO update. As a team, they are constantly ideating and experimenting with new ways to improve both local and national ranking for their clients. 

    Most of their popular podcasts are focused on internal experiments to combat new updates. Each episode is transcribed with links and resources also displayed to help their listeners and viewers do more research if they want to. They also have their podcasts in video format which makes the episodes more personalized and engaging. 

    1. The Art of SEO

    This podcast, hosted by industry experts Rand Fishkin, Eric Enge, and Stephan Spencer, covers a wide range of SEO topics and features interviews with industry experts. Episodes discuss topics such as technical SEO, content marketing, and link building, as well as the latest industry news and trends. Their podcasts run between 30 minutes to 1 hour, making them an ideal SEO podcast to listen to while at the gym, on the go, or driving. This is a team of experienced and dedicated SEO experts, but their content is geared toward both novice and expert SEO professionals. 

    For those who would like a little more than podcasts, the team also has Ebooks available on Amazon with the same name as their podcast; The Art of SEO. They released the 4th edition of the book in 2022, filled with updated ways to rank on Google.

    1. SEO 101 

    Hosted by industry veterans Ross Dunn and John Carcutt, this podcast covers the latest in SEO news and best practices. What stands out with this podcast is its focus on easy-to-digest information, making it one of the top SEO podcasts. True to their name, SEO 101, they more often than not focus on the basics of SEO. However, if they are discussing a complex topic, they will always update their audience beforehand so they can be prepared. Again since their content is geared toward beginners, most episodes are about 30 minutes long. They have garnered a large following due to the chemistry between hosts Ross Dunn and John Carcutt on air, resulting in entertaining and educating content.

    Episodes discuss topics such as technical SEO, content marketing, link building, and the latest industry news and trends.

    1. The SEO Show

    Hosted by industry experts Michael Costin and Arthur Fabik, this podcast covers the latest in SEO news and best practices in a fun and interesting way. They also transcribe each of their episodes into blog-like pieces which you can read or check for words or phrases that you didn’t catch while listening to the podcast. What is interesting about this team is the guests they host. They are open to anyone with an interest or history in SEO. In true podcast fashion, to apply, you simply send a voice note to the team through their contact form, instead of an email, which adds to the element of fun with everything they do. 

    Unlike many podcasts with a set time limit, The SEO Show’s episodes vary in length, depending on the complexity of the topic and the guest they are hosting. However, they cover more complex topics, and we would recommend people who have a deeper understanding of SEO follow this podcast. 

    1. The Search Engine Journal Show

    Search Engine Journal is one of the biggest blogs about SEO. It has hundreds of blog posts about different aspects of SEO, written by dozens of renowned guest writers. For many SEO experts, Search Engine Journal is one of their first resources when researching topics on SEO, or for updates on the latest news or trends. Search Engine Journal uses the same approach with their podcasts. 

    This podcast, hosted by industry expert Loren Baker, covers the latest in SEO news and best practices and features interviews with industry experts. Episodes discuss topics such as technical SEO, content marketing, and link building, as well as the latest industry news and trends. Most episodes run for about an hour, giving the guests and host enough time to dive in-depth into every topic. They do a great job finding diverse and experienced guests across different SEO and industry niches, who are confident and precise with how they explain the topic of the day. 

    There are hundreds of other podcasts you can select as well, each with a unique direction and style. However, look for podcasts that will have “the 3 Es” Engage, Entertain and Educate to find the best SEO podcast for your needs. To stay up to date and learn more, Subscribe to our Podcast, The SEO Vault.

    The Power of Web 2.0 Ranker in 2022: Our Year in Review

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    The Power of Web 2.0 Ranker in 2022: Our Year in Review

    2022 was a successful year of growth Web 2.0 Ranker. From restructuring our Monthly GBP and SEO campaigns, to expanding our products offered, we have a lot to be proud of. 

    Our team worked tirelessly to provide the best results for our clients, and we’re thrilled to see the positive impact of their efforts. Each team also continues to research and develop new products to support our existing service lines and get your clients even better results. 

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      GBP SEO Team Growth

      In our GBP SEO service line, we optimized 1,407 GBP listings, ran 650 monthly campaigns, 757 accelerated campaigns, and created 66,070 GPB posts. We also tracked 28,140 local keywords throughout the year.

      By optimizing these listings and creating GPB posts, we helped to improve the visibility of our clients’ businesses in local search results. Additionally, tracking 28,140 local keywords throughout the year gave us valuable insights into how to target the most relevant and effective keywords for our clients.



      GBP Monthly Local SEO



      Accelerated Google Maps

      Managed Search Team Growth

      Our SEO Team optimized and managed 289 sites in 2022, resulting in 3,943,395 organic users and generating 326,030 leads for our clients. 

       



      Accelerated SEO Setup



      Managed Search Optimization

      Managed Link Building Growth

      Our Managed Link Building service line managed 59 campaigns, and developed 174 link plans, resulting in 851,308 new organic users and 953,994 total organic users tracked. We also tracked 1,700 keywords, providing even more insight into building effective links.

      By managing these link building campaigns and developing link plans, we helped our clients to improve their search engine rankings and drive more organic traffic to their websites. The keywords tracked also give us a clear picture of the impact of link building efforts on our clients’ search visibility.



      Managed Link Building

      Custom Signals Growth

      In our 1,450 monthly Custom Signals campaigns, we invested 56,840 hours in signal creation and built 142,100 custom signals. We also discovered 11,020 signal opportunities throughout the year, adding to our already extensive list of opportunities.

      Their results have proven Custom Signals to be a powerful tool for boosting rankings and driving traffic. These numbers speak to the team’s dedication to providing top-notch service and uncovering the most effective signals. If your clients need an increase in search visibility and ultimately drive more organic traffic to their websites, check out our signals.



      Custom Signals



      DFY Infographics



      Event Links

      Link Building Growth

      During 2022, our link team placed 3,827 guest posts, including premium, niche, and standard guest posts. They also secured 6,940 Tier 1/Money Site Links and 6,599 link insertions. We also added additional legal guest post contributions and expanded our niche link opportunities (see below).

      Each link placed strengthens our relationship with independent link partners, giving us access to even more link opportunities! Be sure you’re leveraging our links in your SEO campaigns. We understand the importance of link building and have developed innovative solutions to help our clients build a strong and diverse backlink profile to drive long-term success.



      Premium Guest Posts



      Niche Guest Posts

      Citations and Branding Growth

      Our Citations and Branding Team built 8,046 Web 2.0 accounts and 3,383 citations during 2022. They also optimized 7,249 brand profiles to create stronger online brands.

      These numbers speak to our dedication to providing top-notch service and the effectiveness of our approach. By utilizing our service, businesses can expect to see an increase in online visibility, more opportunities to connect with potential customers and ultimately drive more organic traffic to their websites. These quantifiable results highlight the effectiveness of our service and we look forward to providing the same level of success to other businesses.



      Essential Citations



      Niche Citations



      Social Media Account Creation



      Brand Profile Links

      Press Team Growth

      Our Press and Media Team reached 169,658 journalists in 2022, further expanding our press partnerships! They also submitted 7,316 press releases, syndicated 6,628 press releases, and wrote 3,333,341 news media words.

      By writing, submitting, and syndicating so many press releases, we’ve gained even more insight into how to craft the best press releases. This knowledge helped our clients strengthen branding, improve online visibility, establish thought leadership, and attract more organic traffic to their websites. Our Press team also established more media connections, offering even more options for our agency partners. 



      Press Releases



      AP News



      Targeted Media Outreach



      Do-Follow News Syndication

      On-page and Tech SEO Growth

      Our On-page and Tech SEO Team optimized 10,096 web pages and 2,915 websites. They also conducted 1,337 technical SEO audits in 2022. 

      Our expertise in fine-tuning website optimization and conducting thorough technical SEO audits, helps each and every website we touch to rank higher. But it’s not just about the numbers – we also prioritize enhancing the user experience and speeding up website speed. This holistic approach has proven to be a recipe for success for our clients, so leverage our knowledge and experience to help your clients achieve similar results.



      On-Page SEO



      Technical SEO

      Writing Team Growth

      Our Writing Team wrote 6,695,030 words, generated 5,623,160 words using AI tools, and invested over 30 hours in writing trainings for our team. 

      We pride ourselves on our ability to craft compelling and effective written content. Our wide variety of writing experience has helped our clients boost their online visibility and attract more organic traffic to their websites. Our dedication to our craft is evident in the hours we spend on writing training, honing our skills to ensure that every piece of content we produce is of the highest quality.

      New Products Launched

      We didn’t just expand existing services, we also continued our research and development of new products! These innovative products were designed to help your clients rank higher and reach more customers through the power of search.

      By leveraging the insight from our SEO testing, managed campaigns, and other data analyzed, we added to our suite of SEO tools. Whether you’re looking to deliver better rankings, increase traffic, drive conversions, or simply improve online visibility, our SEO products provide the perfect solution for businesses of all sizes.

      Local SEO Products:

      With the importance of Google Maps continuing to grow, we added multiple new products to help get your clients in the 3-pack, including:

      New Link Products:

      We also continue to create additional link opportunities. No matter what type of links you need to rank higher, we have the solution. 

      If you’re not sure what type of links you need to succeed, request FREE Link Recommendations that we launched this year! 

      Leverage Our Expertise to Rank Your Clients Higher

      Overall, it was a very successful year for Web 20. We’re dedicated to providing the best results and staying at the forefront of industry trends. More importantly, we are grateful to our agency partners for entrusting us with their SEO needs. 

      We look forward to continuing to provide exceptional service and results for your clients in the coming year. We are grateful for the support of our clients and the hard work of our team. Let’s make 2023 even more successful together!

      SEO Updates – February 3, 2022

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      SEO Updates – February 3, 2022

      How to Boost Your Client’s Online Presence Inside…

      It’s now February, and time seems to be flying by…

      This week we published our Q4 SEO Mad Scientist Testing Report – download your copy now to get insight into the belwo tests:

      • What On-Page Signals Does Google Use to Rank GBP Listings?
      • How Do Primary Categories, Secondary Categories, Services, & Sub-Services Impact GBP Rankings?
      • How Can You Fix GBP Listing Cannibalization?
      • How Does a GBP Listing Impact Organic Rankings?
      • Hidden Content Indexes, But Does it Rank? & more tests

      This weekend, we’re offering a special deal – get 15% cashback when you purchase three or more niche or premium guest posts.

      We have various options, including law, health, home services, tech, e-commerce, marketing, and travel.

      Looking for link opportunities for business clients? We just launched our new business guest posts! These are real sites with real traffic – giving you easy access to valuable backlinks.

      ⭐ Weekend Deal ⭐

      Get a 15% Cashback w/ Three or More Niche or Premium Guest Posts

      We have guest posts for these niches:

      • Law Guest Posts are the highest-quality links to set clients apart in the competitive legal industry. Our guest posts are contributed on trusted editorial sites, eliminating the need for manual outreach.
      • eComm guest posts offer targeted relevance and connect with potential revenue-generating visitors. Our experienced eComm writers understand the unique writing style and standards for e-commerce sites.
      • Travel guest posts leverage established relationships with travel site owners to get clients featured. These guest posts are perfect for travel bloggers, hotels, airlines, tourist attractions, travel agents, booking sites, and more.
      • Tech guest post service offers affordable quality contributions for SaaS, software developers, cybersecurity firms, and IT companies. We provide easy access to high-quality tech sites without breaking your client’s budget.
      • Health guest posts connect with quality health sites, carefully reviewed for quality by our team. These health-related domains cover sub-niches such as fitness, medical, dental, chiropractic, natural medicine, and health and wellness.
      • Home service guest posts improve rankings and relevance for HVAC, painting, plumbing, and home improvement niches. We carefully pick and monitor link partners to ensure high-quality results.
      • Business guest posts drive targeted traffic to your business through authoritative links. Our professional writers contribute guest posts to these sites, ensuring that every visitor that clicks on a link sees an article tailor-made for your industry.
      • Marketing guest posts get clients published on high-quality marketing sites without manual outreach. We are selective in choosing marketing domain partners and continuously reassess them for quality and publishing standards.

      On this week’s episode of the SEO Vault, we discussed the Yandex Leak, a hot topic in the world of SEO.

      We then turned our attention to the announcement of ChatGPT Plus, a new $20 subscription recently unveiled by ChatGPT, which promises to bring even more advanced capabilities to the table.

      We also covered Google’s stance on spammy links from porn sites and their criticism of agencies that sell links and disavow link services. Google has made it clear that these types of links are not something they prioritize, and they have taken a strong stance on link selling services.

      SEO Updates & News:

      > The Yandex Leak & it’s impact

      > Google: Spammy Links From Porn Sites Are Not Something To Prioritize

      > Google Updates Search Console Video Indexing Report

      > Google Testing Apprentice Bard: Google’s Answer To OpenAI’s ChatGPT?

      Not sure what links to buy? Let us help!

      We offer FREE link recommendations and a link buying guide to provide best use cases for the different types of links you need now.

      Please message us on the website chat or send an email at [email protected] if you have any questions. Always happy to help!

      To Your Success,
      Chaz and the Entire Team

      Does Guest Posting Still Work?

      Not all guest posting is dead – just the spammy guest posts on unrelated sites that provide no value.

      Read this blog to find out the benefits of guest posting, including the ability to broaden your audience, increase traffic, gain dofollow links, strengthen authority, build a community, and increase online visibility and brand awareness.

      This Week in the Local SEO Community…

      This Week On The SEO Mad Scientist

      🧑‍🔬 Hey Scientists! 🔬

      We are out gathering results from last week’s indexation tests. We currently have inconclusive data…

      Join us next week for a full update on the results (inconclusive or not)…

      This Week on The SEO Vault
      Episode 176

      Hosts: Chaz Edwards + Mike Milas + Bucky Helms

      What we discussed this week…

      ✔️ How to deal with spammy comments on your site

      ✔️ The announcement of ChatGPT plus

      ✔️ Google blasting agencies that sell links & disavow link services

      > Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

      Answered: Are social shares a ranking factor? And is there a tool to automate?

      Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

      Interested in being a guest on the vault!? Sign up now
      https://seovault.com/be-our-guest/