Month: March 2024

First, our SEO test library launched, including pretty much every test we’ve ever conducted. Explore recent tests to get insight for better SEO campaigns, and even submit your own ideas.

Our Spring SEO Sale kicks off on Thursday with daily deals to brighten each day.

🔬 SEO Mad Scientist 🔬

Welcome back, scientists!

Approximately 45 days after we last reviewed our custom signals test…

Previously dormant terms were now moving into the top rankings!

Even better, we identified which signal features are pushing the rankings.

 Custom signals demonstrated they’re a promising strategy for enhancing local reach, but not all signals are created equal.

Find out which characteristics to look for in signals that move the needle in Mike’s video below:

 SEO Mad Scientist Podcast 

Episode 4 of The SEO Mad Scientist Podcast is a lively one, with many tests discussed!

From mastering link building strategies to decoding the nuances of on-page optimization, we’ve got a treasure trove of test insights waiting for you. Trust us, you won’t want to miss this one.

Watch the episode below or listen here.

This Week in the LCT Facebook Group…

We could all use a little boost…

That’s exactly what you get with our supercharged press releases – over 100 new syndication partners. 

Standard, premium and do-follow PRs can now maximize your reach with +550 syndication partners.

🔬 SEO Mad Scientist 🔬

In our ongoing pursuit of refining SEO strategies, we’ve conducted an in-depth review of our Mini Networks Test…

Inspired by the concept of geo networks from several years back, this test builds mini networks comprised of branded web 2.0 entities, linking to our company’s map listings and website.

We hypothesized that these networks, tailored to specific geographical areas, niches, and brands, can significantly impact both local and organic rankings.

But you’ll have to watch the video to see the initial results…

Dissect the mini nets test with Mike in the SEO Mad Scientist’s last video:

 SEO Mad Scientist Podcast 

Wonder about mini nets vs. PBNs? Mike & Alex discuss the implications of our mini networks test during episode 3 of the SEO Mad Scientist podcast!

Watch below or listen as we unpack real results, discuss the competitive edge mini networks offer, and share key strategies for leveraging them effectively without breaking the bank…

This Week in the LCT Facebook Group…

PBNs are often called into question, so we began retesting their effectiveness. 18 days after the links were live, we saw interesting outcomes from our PBN map embeds test.

Want to know more? Keep scrolling down to dive into the details and watch Mike’s in-depth video review of the test setup, results, and implications.

5 other SEO tests are currently running, so keep your eyes peeled for other updates on the SEO Mad Scientist Podcast.

🔬 SEO Mad Scientist 🔬

We deployed 50 PBN map embeds alongside various other tiered links, targeting keywords like “solar panel service” and “solar panel installation.” These links were all finalized by February 20th. Our focus was solely on building links to the listing – there were no direct links to the website.

After the initial implementation, we observed movement in rankings within a week or two…

Keywords like “commercial solar contractors” began to show positive movement. Residential keywords also experienced significant improvements, suggesting a broader influence of PBNs beyond our target terms.

The similarity in performance between both residential and commercial keywords was intriguing. This hints that Google recognizes a broader relevance beyond just the specific keywords mentioned in content.

These test results confirm the content of PBN and tiered links collectively influence rankings, but we plan to conduct more targeted tests to refine our insights.

Dig deeper into our PBN test in Mike’s video below:

 SEO Mad Scientist Podcast 

In our most recent episode, we explored how you can build local relevance with YouTube videos and descriptions…

Everything from the test setup to video formats and description links is covered in detail. Watch below or listen on your favorite podcast platform.

This Week in the LCT Facebook Group…