Seo Updates August 26 & 27, 2022

The Helpful Content Update started rolling out this week and could take up to 2 weeks to fully roll out. If you’ve seen any movement, drop it in the Local SEO Community!

“This update introduces a new site-wide signal that we consider among many other signals for ranking web pages.” While the effects of it may not show right away, this update will greatly impact the future of organic search.

If you are identifed as having ‘unhelpful content’ with little value, low-added value, or is otherwise not particularly helpful, all site content is at risk. Any and all content on that site is less likely to perform well.

Even worse…it could take months of recover rankings. The unhelpful content signal can be aplied to you for months.

Don’t want to be penalized in this update? Do a quick review of your clients’ sites for unhelpful and fluff content. Google specifically says, “removing unhelpful content could help the rankings of your other content.”

Need a Helpful Content Solution?

Get site content you can count on to be helpful with our Managed Search campaigns.

We write content for visitors, not for search engines.

Content from our campaigns will cover topics closely related to the niche and that the client is an experts on themselves.

We identify these high-value topics and niche-specific content clusters using an in-depth content gap analysis with competitors. We don’t follow trends, we set them.

By using detailed content briefs we can guide our writers to write in a way that adds value to anyone visiting the content, without just summarizing what other sites have already written about.

We never use any automation tools or AI writers to produce Blog Posts or Guest Posts for our campaigns. You can rest assured your content is in good hands.

If you start to see a dip in rankings, you can also request our FREE campaign recommendations to identify the issues.