Easy Exercises to Stick To Anytime – Start Today

Easy Exercises to Stick To Anytime – Start Today

Many people struggle with the idea of exercises or running, for fear of injury, fear of not achieving enough results and more than anything else, because they are just shy of 30. So, without further ado, here is a simple guide to help you avoid the many mistakes and get on your way to a healthier lifestyle.

1) No running

If you have never run before, that’s fine, do it! If you have been running for years, that’s fine; keep on running! You can start slow and work up to running faster if you can’t run, jog for an hour or do yoga, strength training or callisthenics. Just keep to the principles of what I say, and it will be fine. Don’t worry about the consequences if you run with all the other people, have a beer or smoke a joint; what matters is that you stick to the principles and stick to it for good.

trener personalny

2) Don’t be lazy

You don’t need to do the most, you don’t need to run on the treadmill all day, but for those days when you want to escape, you can make do with a brisk walk for 30 minutes. Or, if you want more results, you can go for a run and maybe hit the gym to train your body to run faster and for longer. Just don’t do it all day; that’s lazy and a waste of time.

3) Pace yourself

When you start to feel the burn, you can increase your pace to get the most out of your time spent exercising. Don’t overdo it; remember you’re learning a new skill and want to get the most out of your money spent. There is no point in trying to run yourself into the ground; remember to move the parts that are still numb so that they can get used to the training and reap the benefits.

Stay committed to your goals – Never give up!

Are You Trying to Burn Calories Doing Squats?

Much less painful than the traditional bench press, where you would also feel it is contracted.

Many different types of exercises have been taught in the gym, with people either sitting or standing, depending on whether they are doing the exercise or going to be using weight. You will only get a good amount of results if you do the right exercises for your needs. An exercise is nothing more than a movement.

Here are some suggestions of what you can do to maximize your results.

You can do what is called a “bodyweight squat.” The whole point of the squat is to stretch the hips and knees, build your legs and gluts, work the gluteals, hamstrings and quads, and get some core activation.

This is how you get the best results from doing squats (or any other exercise for that matter):

smartwatch v fitness trackerPut your feet shoulder-width apart, balance yourself, then squat down. It’s like sitting down, then going up, but at a slower rate. Go all the way until your thighs are parallel with your knees. Then come back down. Do this as many times as you can within 15 seconds. It will take you 2-3 minutes to get the full range of motion. To get the benefit, you must “activate” the abs. This is done by pressing your hips down into your quads and keeping the weight on your heels. This also activates the obliques. The best results will happen if you alternate this squatting exercise with lunges or step-ups.

You can also try to do a push-up.

That is to do a push-up and then immediately after touch your chest, drop to your knees and do a squat. This will help to get the benefit from squats.

Combining all of these exercises, combined with other movements, will help burn calories much quicker than just squatting.

How to Do the Exercises in 30 Minutes Or Less

Here are some beginner’s tips on how to work out. If you are trying to lose weight or gain muscle, these will be perfect for you. If you are not trying to lose or gain muscle, these will give you some simple information on working out.

1. I have to tell you that working out is one of the most enjoyable things you can do

No matter how much you think you don’t like it, it’s not that bad if you do it right. It doesn’t have to be complicated.

2. You don’t have to use a gym, and you can easily walk around your neighborhood or wherever you are if you don’t want a gym

I’m not going to tell you how to do that. I’m going to tell you what you can do.

3. If you do the 1 min treadmill and 15 min skipping rope workout, you will be done in about an hour and a half

You can easily do this workout 2 or 3 times a week. And you can even do it in less than an hour. This is great if you are trying to lose weight or gain muscle.

4. The next thing you want to know is what muscle groups to focus on

Don’t worry about the front, the back, or the sides. Just concentrate on your biceps, triceps, and chest.

5. Next, what tempo to use

You can use either slow or fast. I usually will use slow for my long duration. I typically use slowly because you will do a lot more muscle soreness because of the overload on your muscles if you do fast. This is why I usually use slow. I will alternate between slow and fast for my short duration.

OK. That’s about it. If you want to be fit, healthy, and athletically lean, you should be able to do all of these exercises in under 30 minutes and a half to 45 minutes if you’re already in good shape.

That’s the goal. But that’s not hard. I’m sure you could do these.

And if you can’t, then it’s OK. You don’t have to. You could spend your time on some other exercises or sit down for the rest of your life.

What I’m going to do is tell you three ways you can do these exercises

The first way I’m going to tell you is how to do it without a gym.

To do these exercises, I’m just going to tell you what to do. You’re going to have to use those two things I mentioned above. The other thing I’m going to tell you is what tempo to use. Finally, I’m going to show you what muscle groups you’re working on.

First thing you do. Do an aerobic session. I’m telling you what to do. How to do it is really up to you. But one thing you have to remember is that you need to feel an exercise to continue doing it. Otherwise, you might as well play on the floor or hang out in a dark room.

And you need to do at least 1 set of each exercise in each of the two parts of the workout. So you’re going to do an aerobic part, then one strength part. And then finish up with a piece that does both aerobic and strength for 2 minutes. So you’re pretty much covered.

If you need a personal fitness trainer to help or motivate you, please visit this website: https://www.egobody.pl/

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Self Publishing vs Traditional Publishing – What’s Different?

Self Publishing vs Traditional Publishing – What’s Different?

Have you ever considered the differences between self-publishing vs traditional publishing? Do you want to write and publish ebooks for pleasure and profit? If you know what you’re doing, publishing books can be a lot of fun. Read on to see how simple it may be to generate money by publishing books.

Self Publishing vs Traditional Publishing

Everything happens swiftly and nimbly nowadays. Because there are so many digital methods to read books, the market for print books has fallen slightly. They may read whatever they want, whenever they want. That is why it is critical to go to market as soon as possible. Self-publishing is one approach to sell your book more quickly and suit the demands of your target audience.

You don’t have to create book proposals, get an agent, or do anything else if you self publish. You may self-publish your book and handle everything yourself. Continue reading to see how you may begin self-publishing right away.

How do traditional publishers operate?

When it comes to publishing book writers, conventional publishers search for “safe havens,” which means selecting authors with a large following.

Publishers have traditionally published writers and supported them with book tours, marketing, and other promotional efforts. They still do it now, but they want to know that you have a following before they publish you.

Self Publishing vs Traditional – What Makes Them Different?

You may begin with Microsoft Word or another software (there are numerous free ones), write your book, and self-publish it; it’s as simple as that!

Self-publishing books on Amazon is not necessarily the same as selling your books in a bookshop, which, by the way, is no longer the greatest approach to promote writers or their works. Instead, it’s a good idea to build a fan base to target. I know it sounds like a lot of effort, but high school students can do it, and you can, too.

Ebook authoring services are in high demand in the self-publishing industry.

Isbn; Library of Congress number; internal typesetting; barcoding; original color cover design; back cover copywriting assistance; proofs; submission to publisher sites; inclusion on major bookstore websites; author website development are all standard products/services.

Inclusion in magazines, different promotional packages, including press releases, media connections; sales material; press release distribution, and much more, are available to self-publishers.

Why and how should you self publish an ebook?

As a full-time freelance writer, you’ll spend a significant amount of time experimenting with new self-publishing concepts and learning how to advertise your skills. The majority of your work entails generating online content. You have more influence over your internet marketing efforts as an author than you will ever have offline. It makes a lot of sense to self-publish.

The setup cost is payable separately for each project and includes an ISBN and barcode.

self publishing vs traditional publishing

Design, layout, proofreading, and printing are standard products/services.

Editing, proofreading, copy-editing, illustration, photographic or graphic research, Library of Congress control number (PCN), registry creation, marketing materials including a signature kit with order forms, custom posters, brochures, and invitations, a marketing kit with bookmarks, postcards, business cards, and order forms, a website, a press release, an online book excerpt, a signature strategy, and ebooks are available as additional services.

You must have a website as well as a newsletter. Self-publishing might be much more effective if you can build a course or workbook.

When you are confident that your book is ready for publication, you may establish an account on kdp and upload it. Here’s how to get your book into kdp:

On the kdp main page, look for “your bookshelf” and click on it. Look for “kindle ebook activities” and then click on it. Then choose “modify ebook content.” Finally, click “upload ebook manuscript” and browse to your computer to locate the manuscript file.

Authors can use print-on-demand to upload their book files to a print service provider. Individual copies are printed as soon as they are purchased through this service. This is self-publishing at its finest. Although the cost per copy is greater than that of established publishers, the lack of risk makes this option appealing to self-publishing authors.

Self Publishing Print On Demand

The world’s two major pod services, kindle direct publishing and Ingram spark, both provide equivalent items at comparable prices. However, when it comes to self-publishing your book, it’s important to consider your alternatives to determine which one is best for you.

Once you’ve got everything set up, including your epub file, book cover, and all the necessary information, let’s go over how to send it to Kobo or another self-publishing site!

Yes, graphics can be used in ebooks, but keep in mind that e-reader screens are tiny, and some are only in black and white. Utilize pictures sparingly and in modest amounts. Make certain that the text could perform the majority of the job if the graphics could not be seen, owing to the ebook reader’s limitations. Keep this in mind when you consider self-publishing your book.

Although Barnes & Noble and Amazon Kindle Direct Publishing are highly popular for self-publishing, there are alternative options. Some companies provide push-button publishing, marketing services, graphic design assistance, and formatting services.

What should you be on the lookout for once the ebook is released?

Self-publishing is sweeping over the book world. Continue reading if you’re still unsure what self-publishing is.

If you’re an author considering how to publish a book, you’re making the proper decision by considering self-publishing vs traditional. Self-publishing has become a common term for writers and authors all over the world as a result of technological advancements. In today’s digital era, as a writer, you have more alternatives than ever to become an author: self-publishing is one of the greatest possibilities for anyone who desires complete creative control over their work.

Self-publishing vs traditional publishing means that Barnes and Noble (b&n) Press books are exclusively available through the company’s physical and online bookstores as opposed to just online. Uploading a book to the self-publishing platform is simple and free. After you submit your book into the system, it will be available for purchase within 72 hours. Ebook royalties range from 40 to 65 percent, depending on the book’s pricing.

There is no set percentage of potential consumers who will purchase your self published and advertised book. However, for comparison, the following are some frequent response rates from popular and effective marketing tactics. When compared to less demonstrative techniques such as television advertising, a 2% response rate for direct mail was regarded as normal, if not exceptional. A 1% click-through rate is considered an outstanding response nowadays with Internet advertising platforms such as Google Adwords or Facebook Ads. Please be mindful that this is not a sales rate.

Self publishing writers that are successful have a webpage.

video marketing strategyAuthors who self-publish should have a website, blogs, social media accounts, and a YouTube channel. Of course, you’ll sell books, provide a newsletter, and collect leads there.

Readers may purchase not only your self-published books but also book accessories on your own website. Consider T-shirts, caps, cookbooks, periodicals, and other items. Your imagination is limitless. However, don’t go too far if you haven’t already established a social media following and an email list.

Reviews are quite beneficial when it comes to marketing your self-published book. You want people in America to write and read book reviews.

A book author promoting book reviews isn’t what you’d expect to see. They are, nevertheless, quite useful. Find out if you have any friends or family members who have read your book and are willing to submit a review for you to begin the ball moving. This is beneficial both on your own website and on third-party sales platforms like Amazon. Inform them that you want to self-publish your book and would like their feedback.

Writing book descriptions will assist readers in finding the publications you publish. These descriptions can be used by search engines on search results pages. So, when it comes to self-publishing, take your time.

You’ll also want to build some links to those web pages. Also, consider using personalized video marketing so you can speak directly to your target market.

Email marketing and self-publishing

After selling a book on your website, you should follow up with a series of emails to make the customer enthused about the book. Inform them about additional projects you’re working on, forthcoming book releases, giveaways, and other promotional efforts like interviews. People buy for reasons other than enthusiasm, so keep their spirits up and make them enthusiastic. When they buy your book, make sure to get their email address.

An agency can create digital marketing for numerous platforms, stay on top of ever-changing restrictions, and schedule all of those postings. Who wouldn’t want them on their side when it comes to self-publishing their book?

Having your own website, guest blogging, paying attention to keywords, cross-promotion or JV alliances, and not forgetting social networking, YouTube, and pay-per-click advertising are all beneficial search marketing ideas.

Take note of your service provider. Even though you are a writer, you are also a tiny business that publishes ebooks. As a result, you must consider everything other than writing your book. If you handle self-publishing as a company, books sold can provide long-term revenue. In many ways, self-publishing vs traditional means just this.

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The SEO Vault: Episode 110

The SEO Vault: Episode 110

 

 

Episode 110 Table of Contents
Co-Host: Bucky Helms + Jessie Taylor

– John Mueller – “SEO is all about not requiring search engines to read your mind”

– John Mueller – “basic SEO does not equal easy SEO”

– Google Merchant Center Allows One Feed For All Countries

– Google Tests Query Based Google Suggest Footers

And So Much More!

 

3:06 Web 2.0 Ranker Weekly Update
– Philadelphia Mastermind IS November 5th – 7th – Speakers and Itinerary Announced
– Interactive Mastermind Format – 2 Full Days Of Sessions (Saturday & Sunday) – Hands-On Workshops – Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)
– One Topic Presented By Victor – Local SEO Strategies For Long Term Rankings – Avoiding Cheap Tactics That No Longer Work But Are Still Commonly Used – Using An Analytical Approach To Guide A Campaign – When To Use Data From A Tool Vs Voiding Misinformation – How Campaigns Should Differ From Each Other + More!
– Dynamic Event – Can Fit 3x The Previous Amount Of People
– You Will Leave With The Pieces Of YOUR Agency That You Need!
– At Certain Access Levels You Gain “Accountability”
– 12 Month Group Comes With Networking & Quarterly Calls
– Learn More About The Mastermind Here: Local Marketing Mastermind
– Confirmed Speakers – Chaz Edwards – Jessie Taylor – Mike Milas – Mike Rayburn – Eldar Cohen – Bucky Helms – Sophie Allen – Jon Kaufman – Traci Rayburn – Jason Guy – Victor Perez + James
– Not Just Web20 Team – All Speakers Will Be In The Exclusive Access Group
– To Learn More About The Weekend Update Subscribe To Web20Ranker: Subscribe
– YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): SEO Vault Archives
– Weekend Deal: Custom Signals Sale – Save 30% Off Citations (Niche, Free NAP Update, Free Unique Content) – Niche Citations – THIS WEEKEND ONLY
– New Blog Post On Linkbuilding – “Does Scholarship Linkbuilding Still Work?”

 

10:57 SEO News For The Past Week
Google Merchant Center Allows One Feed For All Countries

 

SERP Changes/Tests
– Google Search Console Core Web Vitals Report Adds Granular Scores

– Google Tests Short Videos On Desktop Results

– Google Search Interactive Guitar Tuner

– Google Has Introduced 2 New Help Documents

– Google Has Updated Three Of Its Public-Facing Search Console Tools

– Google Tests Query Based Google Suggest Footers

– Google Displaying Two Local Screened Ads & Scrollable Local Reviews

 

Google Says
Google To Ban Climate Change Deniers From Advertising And Publishing

Google Responds To Crawled Not Indexed Errors Saying “It’s Just A Delay”

– John Mueller – “SEO is all about not requiring search engines to read your mind”

– John Mueller – “basic SEO does not equal easy SEO”

 

Q&A:

 

17:12 What makes a good meta description?

22:32 What’s on the horizon for some new guides, blog posts, or local client takeover GMB specialist training updates? Anything to look forward to soon?

26:43 I have a question for Jessie. When she makes changes to clients GMB does she use an email address that she has that is like a local contributor for Google cuz I noticed changes are made faster when you’re a local contributor

35:40 For a business with multiple locations and expanding, is it better to create new GMBs in an existing Google account, or create a new google account and create the new GMB there?

44:06 I’ve got a client who bought an Electrical company in January. The previous owner won’t give up the GMB listing even though he sold the business name and location. We created another GMB listing and thought we’d get an authorization card in the mail to prove the location. Instead, we got flagged for suspicious activity when in actuality the only thing we’ve actually done is set up the GMB page with some basic details like opening hours and location. I’m looking into the appeal process but would love some guidance/advice/some do’s and don’ts on how to go about this. Is there a suggested way to go about this?

Don’t Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook

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Or listen to the podcast here

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MUM: Context Is King with Google’s Newest Algorithm Update

MUM: Context Is King with Google’s Newest Algorithm Update

Google recently announced an update to their search experience. At Google’s Search On event, they revealed their plans to utilize their machine learning technology, Multitask Unified Model (MUM), in ways that will create more contextual results.

MUM was only introduced back in May 2021 as their newest AI update, and with the updates, it doesn’t seem like the advancements will stop any time soon.

Their goal? Get users to start searching more detailed and context-driven questions when using the search engine.

How Google Seeks to Understand Searches

Natural language processing, or NLP, is AI technology that seeks to understand text in a more refined way, along the lines of how humans would understand it. Google began seeking to understand the context behind users searches in 2019 with the release of BERT, their original natural language processing technology.

This newest update builds on what BERT started, seeking to go beyond understanding search intent.

Google MUM, reportedly 1,000 times more powerful than BERT, will be capable of understanding the nuance of linguistics and speech.

Rather than rephrasing your search over and over again until you find the specific result you were looking for, Google will serve you the correct result the first time based on its in-depth understanding of language, essentially researching for you in real-time.

Beyond the Search Box: How Search Results Will Change

The goal of the MUM update is to make searching more intuitive. Google understands that searches are complex, and users don’t typically get enough relevant information in their first search.

In addition to providing a more accurate result the first time, Google MUM is redesigning search to offer more than the standard 10 blue links. This update will allow people to discover and learn more than they ever would have before with just one search.

Things To Know

Google is set to introduce a new feature on search called “Things to Know.” The Things to Know feature provides a box that leads to common search paths that users take after searching a particular query, such as step-by-step instructions, tips, comparisons, and more, all without leaving your original search window.

Google mum update things to know

Google’s “refine this search” option is getting a bit of a makeover too. With the addition of “Topic Zoom,” you can quickly refine your search or broaden it so that you can explore ideas from broad concepts to specific approaches.

Google mum update allows you to refine your search

Visual Exploration & Video

When users search for queries that seek inspiration, such as “Halloween decor ideas” or “gallery wall inspiration,” Google will now recognize that they are predominantly seeking visual results. Google serves up a large grid of image results, along with large image thumbnails to accompany the 10 blue link results.

Google will now identify related topics to display additional topics below video results, providing users the opportunity to dig deeper. MUM understands the content of the video at a deeper level, allowing Google to serve results on related topics not even explicitly mentioned in the video.

Searching with Google Lens

Google’s Lens software has been around since 2017, but Google continues to find new ways to integrate this technology into its platforms. With MUM, Google hopes users will search for questions about what they see. Users will be able to take a photograph, then further refine their search with text.

Lens will provide opportunities to simply point their camera and search, allowing users to search for “thingamajigs” they may previously have not even been able to name. Lens paired with MUM could open up opportunities for users to directly search for repair for particular parts, new products, and more.

How You Should Adjust Your SEO Strategy for MUM

With those adjustments in mind, businesses should seek to create high-quality content that is easy to understand. Overall, that is no different than current SEO best practices, publishing great content that demonstrates expertise, authority, and trustworthiness (or E-A-T, as Google likes to call it).

Content on your site should seek to answer common questions and provide context around topics, providing opportunities for MUM to identify how your content is related to users’ searches. Blog posts could be a great way to create connections and add context to existing service pages on a site.

With the addition of Visual Exploration and Lens, images are more important than ever. Images on your site should enhance your content and add relevance. For service companies like HVAC and plumbing, adding imagery of particular systems could help drive results with the pending Lens update.

Branded imagery and photos of your work can be a great way to draw in users on the new Visual Exploration searches, especially for industries that may release inspiration-based content like home remodelers or landscapers.

Technical SEO is another strategic focus that will come into play with the MUM rollout. Through technical strategies like structured data, which give clues to search engines about your business and your content, MUM will create stronger connections and further understand how your site could relate to a user’s search.

How MUM Will Impact Your Online Presence

Because MUM seeks to impact search behavior, it will inevitably affect your online presence. Committing to an SEO strategy that aims to engage users with high-quality content is a significant first step to ensure MUM has a positive impact on your presence.

With all AI-driven updates, we can never be quite sure exactly what the future of search results is. If your content is relevant and valuable to the end-user, it will be rewarded in the evolving search results, through improved rankings and visually enhanced results.

A Digital Marketing Partner You Can Count On

Want to know your search engine optimization strategy is ready for whatever updates Google releases next? Contact us to request a free consultation today.

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Data Visualization: Tips and Examples to Inspire You

Data Visualization: Tips and Examples to Inspire You

It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is.

It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. That’s where data visualization comes in.

Download Now: An Introduction to Data Visualization for Marketers [Free Guide]

In this article, we’ll offer you applicable ways to ensure your data visualization is effective, and provide examples for inspiration along the way.

What is data visualization?

Data visualization allows you to organize data in a way that’s both compelling and easy to digest.

It’s about representing data in a visual context, such as a chart or a map, to help anyone viewing it better understand the significance of that data.

How does data visualization work?

Whereas data shared via text can be confusing (not to mention bland), data represented in a visual format can help people extract meaning from that information more quickly and easily.

Data visualization allows you to expose patterns, trends, and correlations that may otherwise go undetected, too.

Static vs. Interactive Data Visualization

Data visualization can be static or interactive. For centuries, people have been using static data visualization like charts and maps.

Interactive data visualization is a little bit newer: It lets people drill down into the dirty details of these charts and graphs using their computers and mobile devices, and then interactively change which data they see and how it’s processed.

Time Series Visualization

In addition to static and interactive data visualization, you may also hear the term time series visualization. Time series visualization is what it sounds like — visuals that track data, or performance, over a period of time.

This is important because a major reason why people want to focus on data visualization is to show changes in variables over time.

Time Series Data Visualization Examples

There are many ways to use time-series data visualization — you’ll learn more about these below, but here’s a quick list to give you a better understanding of which visuals are considered time series visuals.

  • Line chart
  • Bar chart
  • Area chart
  • Bullet graph

Data Visualization Best Practices

While determining how you’ll visualize your data, one of the first things you’ll want to do is keep the following best practices in mind.

  1. Choose the best visual for your data and its purpose.
  2. Ensure your data is easily understandable and viewable.
  3. Offer necessary context for your audience in and around your visual.
  4. Keep your visual as simple and straightforward as possible.
  5. Educate your audience with your visuals.

Featured Guide: An Introduction to Data Visualization

data visualization cover

Learn how to apply data visualization best practices in your marketing with this free guide.

1. Line Chart

data visualization line chartImage Source

Use a line chart to display your data over the course of time to view trends and intervals. You can do this with a single, or multiple, data point(s).

2. Bar Chart

bar chart data visualizationImage Source

Use a bar chart to compare groups or categories while also displaying clear values.

Wondering how you could use this? Say you’ve been using Casted for your content marketing and need to report on which medium is performing best. You can pull data reports from the dashboard to visualize the data for key stakeholders.

3. Scatter Chart

scatter plot data visualizationImage Source

Use a scatter chart to show the values of two different variables as points on a chart.

4. Area Chart

data visualization area chartImage Source

Use an area chart in a similar way to how you’d use a line chart.

The difference is that the area below the line is filled with color and/ or texture with an area chart. Both area and line charts display the evolution of a value.

5. Map

data visualization mapImage Source

Use a map to display data that are geographically located and to show the distribution and proportion of data in specific areas.

6. Indicator

data visualization indicatorImage Source

Use an indicator if you want to display your data with visuals like a gauge or ticker which will clearly show which direction things are moving over time.

7. Pivot Table

data visualization pivot tableImage Source

Use a pivot table to summarize a large amount of information while specifically highlighting the most critical data for audience members.

8. Bullet Graph

bullet graph data visualizationImage Source

Use a bullet graph or chart in a similar way to how you’d use a bar chart. The main difference is that a bullet graph allows you to include more detailed information and data in a way that doesn’t look or feel cluttered.

9. Box Plot

data visualization box plot

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Use a box plot to view the distribution of your data — you’ll have one box plot for each attribute you’re displaying.

10. Matrix

data visualization matrix

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Use a matrix to display the relationships between hundreds or thousands of data points, variables, and more to understand their interactions all in one location.

Ready to feel inspired? Let’s take a look at some great examples of interactive and static data visualization.

Examples of Data Visualization

Below are 16 examples of data visualization, split into two major sections: interactive and static data visualization.

Examples of Interactive Data Visualization

1. Why Buses Bunch

Here’s an example of a complex data set boiled down in a way that looks and feels like a game. In this visualization, Setosa is showing how “bus bunching” happens, i.e. when a bus gets delayed and later causes multiple buses to arrive at a single stop at the same time.

interactive data visualization example

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Telling this story in numbers alone would be pretty difficult — instead, they turn it into an interactive game that makes the data easier to understand. While the buses rotate along a route, you can click and hold a button to delay a bus. Then, all you have to do is watch to see how even a short delay causes the buses to bunch together.

2. Languages in the World

This interactive by DensityDesign introduces the non-linguist to the many world languages. All 2,678 of them.

interactive data visualization example

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This piece allows you to explore common language families, see which languages are most frequently spoken, and view where languages are spoken around the world.

This is visual storytelling: taking an in-depth subject and breaking it down in an easy-to-understand way.

3. Percent of U.S. Population by Age Group

This is an example of how to present a single data set in a compelling way. Pew Research created an animated GIF composite to show shifts in population demographics over time. It’s an effective way to tell a larger story in a neat package.

interactive data visualization examples

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Plus, this type of micro-content is easy to share on social or embed in blogs, extending the content’s reach.

If you want to make a GIF of your own using Photoshop, here’s a step-by-step tutorial.

4. The Complete History of the NFL

In this interactive visualization below, an “Elo rating” — a simple measure of strength based on game-by-game results — has been calculated for every game in the history of the National Football League (NFL).

interactive-data-visualization-example-4

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That’s over 30,000 ratings in total. Viewers can compare each team’s Elo to see how each team performed across decades of play.

5. U.S. Thanksgiving on Google Flights

This visual is powered by Google Trends. It tracked flights as they flew to, from, and across the United States on the day before Thanksgiving.

interactive data visualization examples

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The visualization starts at the very beginning of the day and plays like a movie as time goes on, showing flights moving around the country.

Without showing any numbers besides the time, viewers can see which times were most popular for international flights, domestic flights, and flights to/ from different hubs around the country.

6. What’s Really Warming the World?

Ever heard a version of the advice, “Don’t simply show the data tell a story with it”? That’s exactly what this visualization from Bloomberg Business does — and it’s the interactive part that makes the story move along from beginning to end. The visual disproves theories that claim that global warming can be explained by natural causes.

The first thing you’ll see is the observed temperature as it’s risen from 1880 to present day.

bloomberg climate change data visualization example

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As you scroll down, the visualization takes you through exactly how much different factors contribute to global warming in comparison to what’s been observed, adding a richer layer of storytelling. The conclusion the authors want viewers to draw is made very clear.

7. Most Valuable Sports Franchises

Here’s an example of telling a deeper story by adding data.

interactive data visualization example

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The interactive visual lets users see the number of years each team has competed, as well as the number of championships won. This offers a more comprehensive view of each team’s history and success as a franchise.

8. U.S. Wind Map

Here’s a visual similar that shows the wind speeds and directions in the U.S. in real-time back in 2015.

interactive data visualization example

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It’s a great example of intuitive design: Speed is represented by lines moving slowly or quickly, and direction is represented by which way the lines are moving. It’s immediately clear what the general trends are without any need for numbers unless you click into the map itself. Plus, capping the number of variables at two makes it even easier to follow.

Examples of Static Data Visualization

9) Where News Audiences Fit on the Political Spectrum

This visual shows data organized on a distribution plot — this is an effective visual choice because it allows viewers to see where each media outlet lies on a spectrum.

media polarization static data visualization example

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On a spectrum, the distance between each media outlet is significant. If these outlets were just listed one after the other in a table, viewers wouldn’t be able to see where each one stood in context.

10. The Daily Routines of Famous Creative People

Using information from the book Daily Rituals by Mason Currey, the site showcases the daily schedules of famous creatives broken down by time and activity.

static data visualization example

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Not only is this an example of engaging data (you can explore the schedules by individual activity), it’s also an effective editorial piece for a brand.

11. The Year in News

Echelon Insights created this visual to depict the most talked-about news stories of 2014 on Twitter.

What do 184.5 million tweets look like? Cool spin art!

static data visualization example

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12. The Depth of the Problem

When you want to illustrate scale, static data visualization can be a great way to make your point. The infographic below from The Washington Post is incredibly long … and that’s on purpose.

In this case, they’re showing how crazy far a deep-sea signal from an airplane can be detected by comparing that depth to tall buildings, the maximum depth of known mammals, the depth of the Titanic wreck, and so on.

static data visualization example

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It’s a great use of simple visuals and color gradients. Finally, adding data to a news story (in this case, the missing Malaysian airliner) provides necessary context.

13. Funding the Final Frontier

While the infographic above is pretty simple, there are ways to create well-designed infographics that deliver a large amount of data. The secret? A simple and clean format that makes it easy for readers to understand the data.

static data visualization example

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This infographic, created by GOOD Magazine and Column Five, breaks down NASA’s five-year budget to show how and where the money will be spent. Plus, it has an on-theme design — an all-around win.

14. Caritas Kontaktladen Annual Report

Not all data visualizations need to be animated. When real-world data is visualized with real-life examples, the results can be stunning. The designer of this visual took a unique approach to the data contained in the annual report.

static data visualization example

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The organization provides support to drug addicts in Austria, so Luttenberger focused on communicating the mission through real-life visuals. For example, this shopping cart visualization represents how much of life’s necessities a welfare recipient can afford each day.

15. Austria Solar Annual Report

While there are many ways to visualize data, using the information subject to actually create the data visualization can be pretty profound.

This annual report from Austria Solar uses actual solar power to bring the company’s data to life through solar-activated inks on the page.

The good examples of data visualization above are great to reference while you develop your approach. However, it’s also important we consider the less effective ways to go about data visualization so you know what to avoid — so, let’s cover some bad examples next.

Bad Data Visualization Examples

There are many ways in which data visualization can go wrong.

For instance, look at this data visualization example of MLS salaries in 2013. The sheer amount of information on this chart makes it difficult to read.

bad data visualization examples

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Additionally, the scale of the variables requires audience members to zoom in significantly to read the data. Some of the boxes that are being used to depict data appear to be vertical while most are horizontal — this also makes the information confusing to read.

When you include a number of completely different variables within a single visual, it also becomes complicated for audience members to understand — the following chart is an example of this.

bad data visualization examples

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Something else you’ll want to do is make sure you’re not making your visual more complicated than it needs to be. For example, this chart has a number of variables that are depicted by 3D bars. This graph doesn’t need to be 3D — in fact, it simply makes the information more difficult to understand and view.

Bad-Data-Visualization-Examples-2

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Lastly, let’s review some data visualization tools to help make this process simpler.

Data Visualization Tools

There are a number of data visualization resources available today but the following list is here to help get you started. Don’t be afraid to test out a few options to determine which option suits your needs (and data) best.

1. HubSpot

HubSpot offers several options for data visualization, specifically within Reports. You can create graphs and charts in many ways depending on your preference.

There’s also a Dashboard and Reporting add-on that can ease the process of data visualization. Lastly, HubSpot allows you to manage your data and dashboards, as well as customize them, in a way that suits your specific needs.

2. Tableau Desktop

Tableau Desktop’s data visualization software offers live analytics with interactive dashboards so you’re able to easily spot trends, patterns, and insights.

There are easy-to-make maps, indicators, and many more visuals, as well as straightforward analytics which allow you to derive actionable information from calculations, reference lines, and forecasts as a result of your visuals.

3. Chartio

Chartio’s data visualization tools offer users 15 types of charts to choose from with multiple variations, and even more options if you know how to use data programming languages.

With Chartio, you can bring all your data together from locations like Amazon Redshift, browse your data with the Visual SQL solution, create and manage customized charts and visuals, and easily share them (via web page, Slack, PDF reports for email, etc.).

4. Databox

Databox provides a number of ways to upload your data and efficiently create visuals to derive conclusions.

There are over 70 integrations that can help you quickly and easily create visuals with pre-built dashboards and reports. You can also create custom metrics. Databox then allows you to connect to Google Sheets or an SQL database, or you can push it via API to view and share your data.

5. Google Chart Tools

Google Chart Tools allow you to visualize live data on your website (and mobile) with the help of a number of interactive, customizable charts and data tools. The most common way to use Google Charts is with simple JavaScript that you embed in your web page. And by using the DataTable class, you can easily switch between chart types.

Grow Better With Data Visualization

With data visualization, you’ll be able to identify, discuss, and act on insights in an easier and more effective way.

So, look to the examples above for inspiration (and as a reference for what to avoid, too!) and experiment with the many tools available to determine what works best for your needs and goals.

Editor’s Note: This post was originally published in March 2015 and has been updated for comprehensiveness.

Blog - Data Visualization [List-Based]

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The Most Stress-inducing Apps in the World

The Most Stress-inducing Apps in the World
Research

From dancing on TikTok to watching nostalgic shows on Disney+, in 2021 there’s an app for everything. This year it was revealed that the average phone screen time is a whopping 7 hours and 11 minutes.

But, as much as we turn to our devices to pass time on these apps, how many of them are genuinely bringing us joy? There’s the fun upsides of  having entertainment on demand, but there’s also downsides are that some apps can negatively impact your mental health.

We have analysed which apps in 2021 make you the most stressed and the ones that make you the most relaxed in social media, streaming, communication and food delivery.

Social Media

Social media users are finding themselves more stressed than ever from their time spent on social media apps like Facebook, Instagram, and Twitter. In recent years, it’s known to have led to mental health problems, including depression and anxiety.

Top 3 Most Stressful Social Media Apps

  • Snapchat

With a whopping 90% of reviews on the AppStore being calculated as stressed, Snapchat comes in at our number one most frustrating social media app.

The negative reviews we found are mainly users frustrated with technical issues, such as the app not opening, not being able to log in and snapchats not sending. Some users stated that they don’t like the latest updates of the app, and that it is trying to be “more like TikTok” but they shouldn’t be trying to “ifx something that isn’t broken”.

Several users were found to be requesting a dark mode feature for the app. In September 2019, Apple introduced a darkmode that automatically applies across all your apps in order to change them from white to black. However, Snapchat doesn’t support this feature and remains white and bright, which is not as easy on the eye.

  • Instagram

Photo and video sharing app Instagram has 81.3% of stressed reviews, with many claiming it to be “addictive” and “damaging”.

A recent survey carried out on 1,500 people between the ages of 14-24 by Royal Society for Public Health revealed that Instagram was found to have the most negative overall effect on young people’s mental health. The popular photo sharing app is known to negatively impact body image and sleep, increases bullying, and lead to greater feelings of anxiety, depression, and loneliness.

That being said, we did find a portion of relaxed reviews, with even 8% of people that were stressed-out still pointing out something positive about the app.

  • Reddit

Reddit is also causing people a lot of frustration. The app has endless forums that allows users to discuss interesting topics and vote on content that other users have submitted.

A lot of users aren’t happy with the recent updates, and some are reporting inappropriate posts on the app around dark humor topics. Negative reviews that were left on the AppStore include “I’m really disappointed on Reddit as a whole and I’m really angry at you guys. I really don’t appreciate the amount of bias and the bad acts and choices you’ve been making for the community. “ and “I feel like every few updates a new bug appears, “.

Just 80% of reviews for Reddit were calculated as stressed.

Top 3 Most Relaxing Social Media Apps

  • Pinterest

Pinterest is the number one social media app for people to relax, according to our data. Only 22.22% of the reviews were found as stressed, whereas 55.55% of them were calculated as relaxed!

The app gets your creative juices flowing by allowing you to create endless pinboards of photos, videos and quotes that inspire you. It also has less of a connection with friends and family, allowing users to still make the most of the app in private mode, or anonymously.

  • TikTok

The rise of TikTok in recent years has been astronomical. One billion people currently have profiles on the app, which is home to funny and creative short-form videos.

According to a survey, over lockdown, people have spent more time on the video-sharing app than any other social media platform. The reviews on the AppStore are only 40% stressed, with one user saying “Whenever we feel stress we open this and we will be stress-free”.

  • Twitter

Twitter is the third least stressful app, with 29.6% of users being calculated as relaxed in the reviews. It’s widely known for letting off steam and ranting to your heart’s content, while also being the home of funny memes.

Streaming

Surprisingly, Hulu ranks as the most stress-inducing streaming app!

Home to iconic TV Shows like Handmaid’s Tale, Hulu has 39 million subscribers to date. However, several users took to the AppStore to complain about technical issues with the app. Users also are not happy that you have to watch clips of other shows before you can stream what you have selected!

Despite the negative reviews, other people were comparing the app to its competitor Netflix, arguing that they much prefer Hulu. One user leaving a review “This is SUCH a good app compared to Netflix! It has all the shows I love to watch and it’s easy to use!  “

With 70.6% of the reviews on the AppStore being detected as stressed, Disney+ sits in the middle of the table. Disney+ is the newest of the apps only joining the market in November 2019. The powerhouse company that owns Marvel, Pixar, and even ESPN, enables you to stream thousands of shows and films for kids and adults.

However, when analyzing the reviews, we found some pretty furious users. One review said, “There are way too many issues for an app that you have to BUY.”

We did also find a lot of positive reviews for Disney+. Scoring an average relaxation score of  2.2, many users came to reviews to show their love for having access to some of their favorite entertainment. It’s also been a big hit for kids, “I LOVE this app and have really enjoyed introducing my kiddos to all of the classics!”

The least annoying app is YouTube, having only 22.22% of reviews on the AppStore being stressed. Owned by Google, the streaming service is widely popular for users to get free content from vlogs to music. People were most irritated about the introduction of double adverts on the app. “Too many ads.” and “Why does youtube play two adverts now… next there will be three every 60 secs. Do better Youtube.”

However, the positive reviews of YouTube were that it is a source of endless entertainment. “I love youtube…I can find everything…and I mean everything about everything”. Any audience can find something to watch on the streaming service, making it such a timeless and popular app for device holders.

Communication

Messenger is ranked as the most stress-inducing communication app due to 79.5% of users leaving negative reviews of the app on the AppStore.

The instant messaging app is owned by Facebook and is well known for uniting groups of friends and family into conversation with each other. However, with key competitors against them like Whatsapp, multiple bad reviews on the AppStore can affect them massively.

Some reviews that were left read, “This app is shocking!” and even went on to criticize the sound effects used “​​The in-app sounds are, to be honest exceptionally annoying.” A lot of users struggled to see their notifications and are keen for Facebook to update the glitches.

Many users with two accounts, such as a Facebook Business account, could not access both accounts at once on the app, creating a knock-on effect with not being able to communicate promptly with their customers.

Skype is the least problematic app in communications, with only 20% of reviews ranking as stressed. The app recently lost users to the rapid rise in ZOOM and Microsoft Teams, however, fans of Skype still remain. One positive user left a review stating that “[Skype has] Excellent service with tremendous improvements of late.”

Food Delivery

Ranging from 80% upwards in the amount of stressed reviews, food delivery apps are the most stress-inducing apps to use overall.

The ‘least stressful’ app is Just Eat, but it still has 80% angry reviews. It comes from the tonnes of complications customers are facing when attempting to have food delivered to their door. One user said “Ordered a meal and was over an hour late. They blamed Just Eat.. Just Eat blamed the restaurant.”

The most annoying food delivery app to users is Postmates. The app is an American food delivery service owned by Uber that offers local delivery of restaurant-prepared meals and other goods. We calculated that a crazy 93% of the reviews had a level of stress in their tone. Some of the most frustrated reviews read, “Can’t even begin to describe how angry I am after not getting what I ordered AND being robbed by hidden service fee! “, “DONT USE THEM! I rarely used this app and boy am I glad. “ and “The most disastrous delivery and service experience I have ever encountered. “.

The app also sits at 1 Star on TrustPilot, which is full of furious customers that had satisfying service.

Methodology

We used a tool called TensiStrength to analyze short texts and assign them a score between -5 and 5 on how stressed to relaxed the user’s comment was respectively. We used this tool on each mentioned app’s reviews on the Apple AppStore. All reviews that received a score of -2 to -5 were counted as stressed, and all reviews from2 to 5 were counted as relaxed.

The post The Most Stress-inducing Apps in the World appeared first on HigherVisibility.

What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]

What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]

Even if you aren’t completely sure what a pre roll ad is, odds are you’ve seen a few of them.

Click on any YouTube video and, more often than not, a short advert will automatically play before the video. This is known as a pre roll ad. Here’s an example: 

For consumers, these ads can feel like a digital thorn in the side. But for marketers, these short adverts can pack a powerful punch in terms of brand awareness and ad recall.

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Let’s learn more about pre rolls ads, how to get these ads on YouTube, and look at some effective examples in action.

There are three main types of pre roll ads on YouTube:

  • Bumper: Available in select markets, bump ads are non-skippable, six-second ads.
  • Skippable: In a skippable video ad, viewers are given a choice to skip the ad after the initial five seconds. In order to work, these ads must be more than 12 seconds long.
  • Non-skippable: In a non-skippable video ad, viewers are not given a choice to skip the ad. These ads can be a maximum of 15 seconds.

There are many benefits to incorporating pre roll ads in your digital marketing strategy. To start, let’s look at the medium — YouTube.

YouTube is the second most popular website in the world (behind Google, which owns YouTube). In fact, users worldwide collectively consume 1 billion hours worth of videos on it each day.

Yes, you read that right — 1 billion hours in a single day.

With so many people watching, it’s the perfect opportunity to engage with potential customers. Just a handful of seconds is enough to expose viewers to a brand and create an impression — making it a great addition to your “top of the funnel” marketing strategy.

Second, one of the biggest hurdles for marketers is reaching the right people at the right time. YouTube makes this process easy with targeting. Powered by Google Ads, you can target your audience by interests, topics, demographics, geography, keywords, and language.

For example, suppose you own a yoga studio and you currently offer a free yoga class for new members. You could target your audience by their location and demographics, and select categories that mirror their interests, such as “Health & Fitness” or “Yoga Lovers” (psst: these are actual categories from Google Adwords).

Perhaps the biggest hurdle to pre roll adverts is, well, making them. Here are nine examples to help you brainstorm the best way to delight your YouTube viewers without getting in the way of their chosen video.

9 Exceptional Pre Roll Ads on YouTube

1. Lyft

Campaign: #HowtoHuman

If you’re like me, you’ve fumbled through a few post-lockdown conversations in your day-to-day life. Lyft decided to showcase these awkward encounters under a humorous lens for their campaign #HowtoHuman.

In this ad, we hear the internal monologue of a man who isn’t sure how to talk to his Lyft driver after a year in hibernation (“Just say hello! Maybe wassup? Or howdy there?”).

The advert is not only funny, but it also leans into the category of “how to” videos that are popular on YouTube. But what really makes this advert shine is its relatability. We’ve all felt out of practice with day-to-day interactions — so why not laugh about it.

2. The General

Campaign: Driving Without Insurance is a Bad Idea

What happens if you get a tattoo with a cold? Watch this six-second advert to find out (hint: it’s not pretty).

Just like getting a tattoo with a cold is a bad idea, so is driving without insurance. The General does a stellar job in conveying this message with humor and a touch of absurdity. If you have a few more seconds to spare, check out the extended version of this ad featuring the legend himself, Shaq.

3. Dove

Campaign: #WashtoCare

Many call-to-actions ask you to click a button, subscribe to a newsletter, or visit a website. But have you ever been called to wash your hands?

Dove‘s #WashtoCare campaign conveys a poignant message: the act of washing your hands is actually an act of compassion for yourself, your loved ones, and the world.

Dove’s ad is not only timely, but also hits at a simple truth about today’s consumers: they are belief-driven. Increasingly, consumers want to see brands improve the world along with making a profit. Dove aligns with this shift, stating, “Washing your hands is the best way to show you care. No matter what soap you use.”

4. Domino’s Pizza

Campaign: #FreesNotFees

We all know giveaways are a great way to delight customers and increase engagement, and Domino‘s does just that for its #FreeNotFees campaign.

The ad pinpoints a common pain point for customers — ordering food, navigating to the checkout, and feeling slighted by all of the hidden fees. By flipping the experience on its head (offering surprise freebies instead), viewers are enticed to order from Domino’s the next time dinner rolls around.

Of course, the close-up of the gooey chocolate lava cake doesn’t hurt, either. 

5. Sketchers

Campaign: You’ll Never Want to Stop Walking

Imagine walking for days upon days and… enjoying it. According to Sketchers, that dream could become a reality with their GO WALK 6 shoes.

Viewers are left with one question: could the shoes really be that comfortable? It’s the sense of intrigue that makes the advert so engaging. Of course, the distressed husband, the oblivious wife, and the tumbleweed rolling in the background make for a funny lasting impression, too.

6. Vistaprint

Campaign: Ready for Anything

Small business owners are often warned to “be ready for anything.” But what if that “anything” was a large asteroid about to hit the Earth? That’s the premise of Vistaprint‘s Ready for Anything advert.

The ad starts with a business owner opening a package of brochures and stickers for her new yoga studio. Before you know it, the asteroid scorches right through the studio.

In an extreme act of adaptability, the business owner buys a new batch of marketing materials from Vistaprint — this time for a hot yoga studio.

While funny and ludicrous, the ad also reflects on the importance of adaptability and resilience in business. Vistaprint wants you to know that it will be a steadfast partner in times of uncertainty, and such honesty signals confidence and builds trust.

7. Chewy

Campaign: All the moments

Do you know the saying, “Look good, feel good?” That extends to our pets, too.

While videos of cute, soapy dogs in the bathtub play on screen, Chewy artfully narrates its breadth of products, from shampoos and toothbrushes to grooming tools. In the last few seconds, we shuffle through a variety of homes, all of which have a blue Chewy box sitting on the front stoop.

Sure, there’s some psychology to adding animals to ads. But where Chewy exceeds is capturing both the excitement of getting a package delivered with the love we have for our pets. Sounds like a winning combo.

8. H&M

Campaign: #HMConscious

What makes H&M different from other fashion brands at the mall? All it takes is one listen to this ad to find out.

This ad is effective because it shines a light on H&M’s unique selling proposition (USP): to create great fashion in a sustainable way. And in the age of fast fashion, this USP certainly takes a loud stance.

Remember, some of the most effective ads don’t push consumers to buy or do something. Sometimes, simply sharing your brand story and what makes you different from the rest can be just as powerful.

9. Mercedes-Benz

Campaign: Mercedes-AMG GT S

Mercedes-Benz targets the Singapore market in this bumper ad for a new two-door sports car. The video uses swift video cuts and a roaring engine to engage its viewers’ senses. This way, its audience can actually see and hear the intensity of reaching 60 MPH in only 3.8 seconds.

Pre roll ad rates

How much does a pre roll ad cost? Like most other types of online advertising, it depends. 

The cost of YouTube ads is based on views. Each view can cost between $0.10 and $0.30, depending on your industry and target keywords.

You set yourself a budget of what you are willing to spend per day, which can be as little or as much as you want. For instance, a business may allot $10 per day for its YouTube advertising budget, and then raise or lower this rate according to its goals.

YouTube will also ask you to set a maximum figure you are willing to pay per day. This means you can avoid any surprises should you find more people watching your ad than anticipated.

And remember, you only pay when somebody engages with your ad. For example, a viewer may watch your skippable ad for 30 seconds, or click on your website. If no action is taken, you don’t pay. Not a bad deal, right?

How to Get Pre Roll Ads on YouTube

By now, you probably have a few ideas for a pre roll ad. Now let’s outline the steps to bring your idea to YouTube.

1. Shoot a video and upload it to YouTube.

To state the obvious, you first need to create a video that will become the pre roll ad. Once the video is shot and edited, upload it to your YouTube channel (not your personal account).

2. Create a new campaign in Google Ads.

Now you’re ready to create a new campaign in Google Ads. First, go to your Google Ads account. If you don’t have one, you can sign up through Gmail.

In the dashboard, select “+New Campaign.”

Next, you will be prompted to select a goal, such as leads or website traffic. Choose whatever goal you’d prefer.

Under campaign type, select video. Now you have the option to choose a campaign subtype, including a bumper ad, a skippable ad, or a non-skippable ad.

Lastly, enter a name for your campaign.

3. Define your budget.

It’s time to crunch the numbers. You can set your budget per day or for the entire campaign. Setting a daily budget can help ensure you have an even distribution of your ad spend throughout your campaign.

Then, input the start and end date. Some marketers leave the end date open and stop the campaign manually when needed.

4. Select where your pre roll ad will (and will not) play

Now it’s time to decide where your pre roll ad will (and will not) play. These options are known as networks. Since we want the ad to appear in videos on YouTube, select “YouTube videos.”

Next, choose the locations of the users you want to target. You can also exclude certain locations.

Lastly, choose the languages that your target audience speaks.

5. Choose your targets.

Here comes the fun part — choosing your targets.

In this step, you have the opportunity to target your audience based on demographics, including gender, age, parental status, and household income.

Further refine your audience using the Audiences section. Here you can choose the type of videos most relevant to your ad by inputting keywords and topics, such as Finance, Health, or Food & Drink.

As in our earlier example, if you are the owner of a yoga studio running a new membership deal, you could choose Health or Beauty & Fitness as a topic.

You can also choose specific Placements for where you want your ad to play. This means you can target specific videos and channels on YouTube, such as those that feature yoga workouts.

It’s a good idea to run multiple campaigns to target different groups of users to see who is most engaged, rather than including everyone you want to target in one single campaign.

6. Place a bid

Next, determine the max price you will pay for each view. On YouTube, a view is when someone watches your ad for at least 30 seconds (or in its entirety for videos under 30 seconds). You can always increase or decrease this figure later.

7. Create the Pre Roll Ad

At last, your ad is ready to run. Well, almost.

Remember the video you created in step one? Now it’s time to copy and paste its URL into Google Adwords. Then, select the video ad format, such as a bumper ad or skippable in-stream ad.

Next, input the URL where you want people to go when they click your ad. This could be a custom landing page or the homepage of your website.

Finally, you have the option to create a call-to-action button that appears over your pre roll ad, and a companion banner that appears to the right of the YouTube video.

Once you’re satisfied with your ad, click Create Campaign.

Final Thoughts

As a part of a video marketing campaign, pre roll ads are effective vehicles to boost brand awareness and ad recall. And, when done correctly, you can provide an interesting or entertaining break to viewers, who may convert to customers.

Discover videos, templates, tips, and other resources dedicated to helping you  launch an effective video marketing strategy. 

The post What is a YouTube Pre Roll Ad [+9 Examples to Inspire You] appeared first on Local SEO Resources.

Instagram Promotions: How to Create One in Minutes + 3 Best Practices

Instagram Promotions: How to Create One in Minutes + 3 Best Practices

Instagram marketing can be a hit or miss. Especially as you start implementing your social media strategy, it might take a while for your posts to start performing well.

When it does, your first instinct is to figure out what worked well and replicate it in future posts – a great move. What you can also do is boost your post to double down on its performance with a broader audience.

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Find out how Instagram promotions work, how to set one up, and best practices to keep in mind when running one.

How are Instagram promotions different from ads?

Promotions give a second life to posts that have already been viewed and likely performed well. Ads, on the other hand, feature new content and are used as part of a campaign.

With a promotion, the goal is to reach a broader audience for more brand awareness and engagement. Or perhaps you want higher conversions on a particular post.

With an ad, however, you’re likely targeting a specific audience with a particular message in mind.

Whether it’s an ad or a promotion, it will show up the same way on Instagram with the “sponsored” label under the account name.

Instagram Promotion Goals

There are three main goals you can have when running an Instagram promotion:

  • More profile visits
  • More direct messages
  • More website visits

The goal you choose will determine where users are led after clicking on the CTA. While the first two goals will keep users on the social platform, the third will lead users to your landing page (LP).

Knowing your goal ahead of time is key to preparing your assets and having a plan for the influx in traffic, whether it’s on your profile, your DMs, or LP.

The first thing to know about running an Instagram ad is that you must have a business account. However, you may not have to link your Instagram account to a Facebook account to run the ad, a previous requirement up until June 2020, if this will be your first promotion.

1. Access the post you want to promote and click on the “Promote” button.

For Stories or Highlights, access your archive, select the post and select ‘Boost.’

2. Select a goal.

If you select “More Website Visits,” you’ll have to choose a destination for your users as well as your action button, i.e. your CTA. Here are the six button options:

    • Learn More
    • Shop Now
    • Watch More
    • Contact Us
    • Book Now
    • Sign Up

3. Define your audience.

When you choose “Automatic,” Instagram will simply target users who match your current followers’ interests and demographics, specifically those who have engaged with your content before. With the “Create Your Own” option, you can filter your audience by location, interest, age, and gender.

4. Set up a daily budget and a promotion duration.

Your daily budget range from $1 to $1,000 and the promotion can last anywhere from 24 hours to 30 days. Instagram recommends starting with a least $5 to reach a good pool of users.

5. Review your promotion and click “Create promotion.”

One thing to note is that Instagram will run your promotion on feeds, Stories, and the Explore tab – regardless of where it was originally published. Based on initial data, it will determine to run it where it performs best.

Once you submit your ad, it will go through an approval process, which usually takes 24 hours.

Best Practices for Building a Good Instagram Promotion

1. Promote top-performing content.

While you may be tempted to promote posts that need a little love, resist the urge. You may end up wasting money on a post that doesn’t have great potential.

If your brand is considering boost a one-off post, focus instead on posts with already high engagement.

Why? Well, these posts have already performed well with your followers. This is a good indication that they may perform well with the audience you haven’t yet reached.

2. Make sure your landing page is mobile-friendly.

Instagram is a mobile-first application.

As such, if you’re taking users to a website, make sure it offers a good user experience for mobile users. If not, you’ll end up with a high bounce rate and a low return on ad spend (ROAS).

A few things to keep in mind when designing for mobile:

  • Have a single-column layout – This makes the page much easier to scan and navigate.
  • Avoid too many images and videos – They may up too much space and crowd the site. And they can cause slower loading speeds.
  • Keep your copy short – What seems like perfectly spaced paragraphs on a desktop can easily become overwhelming on mobile.

3. Know your goal is ahead of time.

It’s important that you prepare your Instagram profile and/or landing page ahead of your promotion.

You want to make sure you’re ready to convert those users once they’ve clicked on your ad. Otherwise, what’s the point?

If your goal was to get more profile visits, be sure to have a visually appealing grid, a descriptive bio, and updated contact information.

If you’re hoping for more messages, consider adding a question in your ad to encourage conversation.

The earlier you start preparing, the more ideas you can develop to attract and convert your target audience.

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The post Instagram Promotions: How to Create One in Minutes + 3 Best Practices appeared first on Local SEO Resources.

SEO Updates October 08, 2021

SEO Updates October 08, 2021

 

What better way to end the week than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
Special Announcement: Local Marketing Mastermind November 5-7
Weekend Deal: Citation Saving Extravaganza Save 30% Use Coupon Code: Citation30 + Unique content upgrade at no additional cost
Featured Post: Does Scholarship Linkbuilding Still Work?
SEO Mad Scientist: GMB Service Area Zipcodes? Yes or No

To your success,
Chaz and the Entire Team

 

 

FROM THE VAULT – Episode 109

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host: Mike Milas + Sophie Allen + Bucky Helms

? Google: Directory Article Submissions And Bookmarking Links Are Against The Webmaster Guidelines
? Google Hotel Listing Gains Eco-Certified Badges
? Google SearchOn Event
? Large Algorithm Update (October 2nd & 3rd)


Watch the Latest SEO Vault Episode here

– Listen herehttps://pod.co/theseovault

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

 

 

Local Marketing Mastermind

Together We Will Build A Better Sales System For Your Agency

November 5th To 7th, 2021
The Hilton @ Penn’s Landing, Philadelphia

 

See how Paul Closed a $268k Contract After Our Event https://vimeo.com/375164343

Work Directly with Experienced SEOs Over the 3 Day Event to Build Out a Better Sales Process for Your Agency. When implementing proven strategies developed by top marketing experts, you can feel confident in your agency’s sales system, even in uncertain and fluctuating economies. Direct from real marketing professionals and agency owners who work in this industry on the day-to-day, the secrets, tricks, tips, facts, tactics, and processes that will be shared at this event are based on real-life experience and success.

100% Actionable Training & Tactics

Limited Spots Available
Get your Tickets Now!

https://web20ranker.com/local-marketing-mastermind/

 

 

Weekend of Savings With Our Citation Extravaganza

Save 30% On Citations All Weekend Long
10/8 – 10/10

 

Have you heard our citations now include unique content upgrades at no additional cost for non-restricted niches!?

Use Coupon Code: Citation30

?Not only that but we’re also throwing in 1 free NAP update at any time?

Satisfaction Guaranteed

 

 

 

These savings are the biggest we will offer all year. On top of 30% off your also getting the unique content upgrade and 1-time NAP update good to use any time completely on us!

 

 

Does Scholarship Linkbuilding Still Work?


When PageRank first rolled out, link building shot to the top of everyone’s to-do list. All SEOs understood building links boosted rankings and authority. However, links didn’t need to be high-quality, authoritative, or relevant to your niche to be impactful.

Many also believed, “.edu links are stronger”, so they leveraged these sites for easy and effective linking through scholarship pages. Why put in the work for natural, editorial backlinks when low-quality links worked?

Since the beginning of link signals, the algorithm has matured to differentiate different links based on quality, relevance, and authority.

With the advancements, does scholarship link building still work in SEO today?

Find out now: 
https://web20ranker.com/does-scholarship-link-building-still-work/

SEO Mad Scientist ???

Welcome back scientists to another week of test updates!

A lot of our tests are still running and we’re waiting for more data to come in so we thought this week we would revisit a previous test that came up during the SEO vault.

How do targeted city and zip code service areas on the GMB listing affect rankings?

 

 

With our tests late last year, we did see a slight correlation in the service area and being able to find our listing in SERPs from different areas. Although these results were limited, and hard to measure, you can still see our initial results here.

During this time we had also ran tests with changing various service areas to zip code targeted service areas, as well as a few other variations, but didn’t find any conclusive data.

After the question came up this week on the vault however we decided to run another test.

We figure working in a lower comp area will be more likely to see results, similar to when we saw our previous tests, so we are going to use a listing in handover Pennsylvania but set the service area as a few various zip codes that are very close by, but not where the business is actually located.

Now that we’ve made the changes, we hope that the listing doesn’t get suspended…

Of course, if all goes according to plan, and these zip codes do play any part in ranking, we should see some type of decrease in rankings in other areas and hopefully some type of increase in the targeted areas.

We will continue to track this listing and keep you up-to-date with our findings, but make sure to tune in next week for more test updates, and until then as always

Happy Testing!

 

 

Get Your Free Campaign Recommendations Today!

Not sure what would be the best route for your SEO campaign? No worries, we’ve got you covered!

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Want to earn a $50 store credit?

In order to receive a $50 store credit, the only thing we need from you is a short video (at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product worked for you and the pros of it!

That’s it! 3 simple topics and you could be on your way to $50 towards your next purchase!

You can send your videos to: [email protected]

13 Examples of Meme Marketing + 4 Best Practices to Follow

13 Examples of Meme Marketing + 4 Best Practices to Follow

My social media feeds are made up of 90% memes.

They’re usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it’s done right, those are the brands whose content I engage with the most.

Download Now: Social Media Trends in 2021 [Free Report]

What was once considered a trend reserved for Millennials and Gen Z has now evolved into an effective way for brands to engage with their audience. 

Let’s talk about what meme marketing is, how you can leverage it, and see examples of brands getting it right.   

A quick background on memes – they’re concepts, behaviors, or ideas that spread on the internet. A meme can be any type of media format, including a GIF, video, text-post, or basic image.

meme marketing

The truly successful memes spread like wildfire. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.

Another benefit to meme marketing is that it’s low effort. Most of the work has already been done: It’s being shared all over social media and it has a clear concept. All you have to do is fit the meme to your brand and hit “post.”

Furthermore, memes help bring communities together. Not only are users tempted to like and comment on them, but they also want to share them.

Now that we know the benefits of using meme marketing, let’s get to a few examples of brand memes in the wild.

Meme Marketing Examples

1. Kai Collective

meme marketing example by Kai Collective

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Black wojak memes started spreading on the interwebs in the fall of 2020. It wasn’t until December of the same year that it went viral, with users creating their own version of the hilarious meme.

Kai Collective was one of them.

The concept behind this particular meme– I say particular because there are multiple variations of this meme – is simple: One Black girl meets another Black girl, they bond over something and become friends.

Kai Collective made its own version of this meme to highlight its product, a print top. Instead of simply adding the text, they took it one step further by adding their clothing and making it a truly custom meme.

2. The Living Potion

meme marketing example by The Living Potion

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When rapper Drake released the cover for his “Certified Lover Boy” album, it instantly went viral.

The artist had accomplished his goal of creating a meme-able cover and the public took no time to create their own versions.

This perfume brand not only included its product in the meme but also labeled each one for even better recall.

It’s a great example of how to use a meme that is fun but also ties back to your brand.

3. Netflix’s Strong Black Lead

meme marketing example by Netflix

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One thing Netflix’s social media team is great at? Creating their own memes.

The brand will often take the concept behind a popular meme and recreate it with their own image.

Netflix leverages its extensive media library to (re)create relevant, funny memes like the one above.

4. Ruka Hair

meme marketing example by Ruka Hair

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A meme list wouldn’t be complete without Oprah Winfrey.

This one came from from the highly viewed special “Oprah with Meghan and Harry.”

In addition to the iconic line – and quite possibly best follow-up interview question of all time – “Were you silent or were you silenced?” this image quickly made its rounds on social media.

It shows Winfrey raising her hands up in disapproval and looking away.

Haircare brand Ruka Hair created its own version of the meme to point out a major pain point for gel users.

Memes are so popular because they’re relatable. If your brand is brainstorming meme ideas, think of your user persona. What are some challenges they deal with? How are they approaching those challenges?

You’ll probably find a humorous, meme-worthy answer.

5. Diamond Express Travels

meme marketing example by Diamond Express Travels

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The rapper Drake has been the face of quite a few memes. That’s likely what inspired his latest album cover, as referenced above.

The original meme shows him avoiding or disliking something he’s presented, then agreeing with the new option he’s presented.

In actuality, this was taken from a music video the artist shot as he was dancing. But we’ll save the meme origin stories for another time.

Travel agency Diamond Express Travels uses the meme to highlight a pain point many travelers may have: The burden of planning and booking your own vacation.

Another thing to note is their logo addition.

Because of how shareable memes are, brands are encouraged to add their logo or name on a meme to ensure they remain top of mind when their post spreads.

6. Hydrop.io

meme marketing example by Hydrop.io

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I’ve seen this meme die down and come back to life many times over the past few years.

One look at the picture and you understand exactly what’s going on: The man featured in the middle is distracted by someone who walks past him while he is with someone else.

Hydrop.io, a water company based in India, created this meme to depict how its target audience views various types of water. And, they dive further into this idea in the caption by highlighting the benefits of alkaline water.

Sometimes, the meme speaks for itself. In this case, you can use it to supplement a message you want to share to your audience.

7. Black Rooster Taqueria

meme marketing example by Black Rooster Taqueria

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Sometimes, one Oprah meme isn’t enough.

Here’s another example of how the interview that attracted 17.1 million viewers resulted in multiple memes for our enjoyment.

In this case, Mexican restaurant Black Rooster Taqueria took a simple approach to share its value proposition: Why deal with bland, cold flour tortillas when you could get fresh, authentic corn tortillas?

If you’re just discovering this brand, this meme tells us a little bit about them while garnering a quick laugh.

8. Mypsomagen

meme marketing example by Mypsomagen

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The Met Gala is the unofficial meme generator.

Every year, you can expect to see dozens of memes created from celebrity looks at this star-studded event.

This one features sisters Kendall Jenner and Kim Kardashian and works in multiple contexts, before-and-afters, light and darkness, positives and negatives.

Biotech company Mypsomagen cleverly promoted its product kit Gutbiome+ with this meme.

When done right, a meme should get your audience laughing and interested in engaging with your brand.

9. Clean Skin Club

meme marketing example by Clean Skin Club

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Another popular figure in memes is none other than politician Bernie Sanders.

When he’s not floating around the internet for seeming completely unenthused at the 2020 presidential inauguration,

I’m not quite sure what caused this meme to go viral, but once it did, everyone was changing the end of this sentence to match their own demands.

For brands, it works as a fun way to speak directly to your audience and ask them to take a particular action.

10. Purity Coffee

meme marketing example by Purity Coffee

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Memes can emerge from just about any image, no matter how old or high-quality it is. If one social media user creates something funny from it, it has the potential to spread and be used worldwide.

This meme came from the 2002 Star Wars film, “Episode II – Attack of the Clones.”

It shows a conversation between two people as one says something that brings happiness and excitement to the other. That is until they realize it may not be so great after all.

Coffee brand Purity Coffee not only educates its audience on an issue they may not be aware of but also boosts its own value in the process.

As shown in this example, memes offer a great opportunity to highlight issues that your brand helps resolve or address.

11. Yappy

meme marketing example by Yappy

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This meme is an oldie but a goodie.

From solving cliffhangers from TV dramas to developing conspiracy theories, this meme works in many different contexts.

In this example, pet store brand Yappy pokes fun at its core audience, likely animal lovers who have a constant desire to adopt pets.

When you know and understand your user persona, you can create memes that really resonate with your audience, leading to higher engagement rates.

12. Telfar

meme marketing example by Telfar

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If you can’t find a meme that fits your brand, make one. That’s exactly what luxury purse brand Telfar did.

They took two still frames from the 2004 movie, “White Chicks,” and replaced part of the original line with its own.

It fits perfectly in this case and is a great example of how to leverage existing media for your own use.

13. Anima Iris

meme marketing example by Anima Iris

Image Source

The phrase, “How It Started…How It’s Going” took over Twitter for the better part of 2020.

The great thing about it is that it ages pretty well, unlike most memes which have a short shelf life. It’s a trend that brands can take part in to share their origin story.

Luxury purse brand Anima Iris shared pictures of its CEO in the early stages of the brand to where it is today.

This type of trend allows your brand to connect with your audience and invite users to learn more about you.

Meme marketing is a surefire way to build community and potentially grow your brand awareness. With this in mind, you want to make sure you’re doing it right.

1. Stay on brand.

As with any marketing strategy, you want to make sure your meme feels authentic to your brand. The thing with trends is that everyone wants to jump on and make sure they don’t miss the train.

The thing is, not every viral meme will be a good fit for your brand. Be selective about which memes you create and which ones you let go of.

2. Don’t be offensive.

On that same note, make sure your meme isn’t offensive.

Brands can get themselves in hot water when they join in on the meme fun without thinking through the implications. Here are a few questions to ask before you join in. Does the meme:

  • Make fun of a particular group or community?
  • Include insults, slurs, or charged words?
  • Rely on the use of suggestive imagery or language?

If you answer “yes” to any of these questions, you may want to reconsider its use.

3. Follow the unofficial meme rules.

There’s nothing worse than a meme done wrong.

It’s like when parents use teenage slang in the wrong context, it’s cringy and makes you stand out like a sore thumb.

Here are the guidelines to keep in mind:

  • Keep it short and sweet.
  • Use easy-to-read, large text.
  • Make sure your meme is still recognizable after customizing it.
  • Don’t try to change the meaning of the meme, that may confuse users.
  • Avoid including CTAs in your meme.

4. Strike while the iron is hot.

Ideally, you want to share your meme as it peaks, not when it’s already made its rounds.

Because once interest has died down, you may not get the traction you want from your audience.

Whenever it makes sense for your brand, use meme marketing. It’s a simple but creative way to share your brand narrative while engaging your audience.

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The post 13 Examples of Meme Marketing + 4 Best Practices to Follow appeared first on Local SEO Resources.