SEO Updates January 15, 2021

Don’t Miss Your Last chance to secure a spot at the 2021 State of SEO Webby

It’s time for your info-packed SEO newsletter to kick off the weekend and keep you up to date on the latest news, SEO tactics, tests, and so much more.

We had an exciting week and you won’t want to miss a thing!

  • What Happened on the SEO Vault this Week
  • Donation from Year-End Sale
  • Deal of the week: Last chance to secure a spot at the 2021 State of SEO Webby
  • SEO Mad Scientist: More on GMB Short Links & Ranking Signal Updates

To your success,

Chaz and the Entire Team

FROM THE VAULT – Episode 71

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Special Guest: Brandon Leibowitz

? Search Console Google News Performance Report
? Google SMITH Algorithm Is Not Live
? Focusing on one SEO tactic can hurt overall results

? Google Counts Links On Noindexed Pages?

– Watch the Latest SEO Vault Episode here

– Missed last week’s episode? Catch up with all the previous Vault Episodes here

– You Can Even Listen here

⭐  Thank You for Helping Us Give Back  ⭐

At Web 20 Ranker, we believe in giving back to our clients and our community in any way that we possibly can. In fact, we make several donations every year to children in need, thanks in large part to the kindness of our customers and SEO Community.

For Christmas 2020, we chose to give back to the Make-A-Wish foundation, with 10% of the day’s proceeds on Christmas day being donated directly to the charity.

We raised more than $4,000 on Thanksgiving day, and $2500 this Christmas for a total of $6500 proceeds donated to charities this year! We’re hoping to out-do ourselves every sale with larger donations to help children locally, nationally, and even internationally!

Last Chance to Guarantee A Spot at the 2021 State of SEO Webinar

Last week we said we would not offer this deal again, but with such a high demand to provide another chance we had to!Back for only 3 more days this Deal of the Week could put your agency to the next level!
2021 State of SEO Webinar has a full panel of SEO and GMB experts lined up to appear next Wednesday, January 20th, 12 pm EST.
Panelist: Chaz Edwards, Mike Milas, Bucky Helms, Victor Perez, John Pim, and Neil Belliveau

The opportunity to reserve your seat will NEVER be offered again nor will we hold a webinar quite like this one for the rest of the year. This weekend is the absolute last chance we will offer.
Only when you spend $500 or more today 1/15- through 1/17 will you be able to lock in this deal and save your spot.A deal like no other with an opportunity you can not afford to pass up!Stock up on services and lock in your seat now >>

SEO Mad Scientist

Hey SEO scientists. Hope everyone had a great week and you’re ready to get into some SEO test results.

First, we wanted to start off by testing something that came up on The SEO Vault yesterday, and that was vanity GMB URLs. If you set it and build links to the URL, and then change it, all links are lost.

We’ve never actually tested this but the issue was brought up on the live so we wanted to try it for ourselves.

I thought if this is the case, then Google would most likely change it as it could lead to a bad user experience. I used my listing Shine Car Title Loans hine-loans

That is the second vanity URL change. The original URL was “shine-car-title-loans” which now points to a Google search page with the terms…

Link: fact, you can put any word after that URL to access a search result, even without a hyphen: milas
Another thing to note is when we tried to change a different GMB short name to “shine-car-title-loans” it appeared Google wouldn’t allow it and locked the name.
So changing the URL will break any links by sending them to a Google Search but no one else will be able to use that URL in the future it seems. Some things to keep in mind when changing your vanity URL after building links to a previous vanity URL. Now let’s look at our test from last week. Specifically, our remodeling tests listing.. If you remember, we pretty much-added bathroom remodeling terms to every part of the listing except the GMB categories and business name. Still, we see no movement on the remodeling keywords but we did notice in our reports…
To be clear, these terms showed prior to adding our bathroom remodeling keywords but we found it interesting that we showed for appliance repair when we had no reference to appliance anywhere. This shows that GMB relevance is possibly “guessed” by the algorithm similar to a webpage when Google first crawls it. As mentioned last week, if we were to add a new service to our business, what GMB optimization would be required to start ranking. In the Chicago SEO listing we have, we tested adding “telemarketing” terms as a new service, in the description, and everywhere we could.No movement was seen at all until last week we finally added “Telemarketing service” to our categories and about a week later we saw some initial rankings.
Nothing major but if you have been following along to this point then you know so far nothing has made a Geogrid show any rankings until setting the category. This further reaffirms our findings that that GMB name and categories are the biggest contributing factors to rankings for on-site listing optimization.We do have to consider the fact that the geogrid only shows the top 20 listings and as we saw with the service area, by adding it you may be allowed to show in other listings and different areas but from our findings, we didn’t get anywhere near the top 20. There is a chance that a lot of these signals are being taken into account but are basically just giving us the opportunity to show in the SERPs as opposed to providing any real ranking boost.Of course, more tests will give us some more insight as well.See you next week with test results and SEO Mad Scientist findings.Until then,Happy Testing!Get Your Free Campaign Recommendations Today!
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