SEO Updates December 03, 2021

SEO Updates December 03, 2021

 

Here’s to another work week down and what better way to celebrate than with your favorite info-packed SEO newsletter to keep you up to date on the latest news, SEO tactics, tests, deals, and much more.

What Happened on the SEO Vault this Week
Weekend Deal: Save 30% on Tech Audits and On-Page Services
SEO Mad Scientist: Can Emojis Rank?

To your success,
Chaz and the Entire Team

 

FROM THE VAULT – Episode 117

Don’t forget The SEO Vault airs live on the Web 20 Ranker Facebook every Thursday at 4 pm EST.

Co-Host:  Bucky Helms + Sophie Allen
Special Guest: Benjamin Olson


? John Mu: Google Doesn’t Index Parts Of A Page Separately Unless It’s Embedded Content
? December 2021 Google Product Reviews Update Rolling Out – What We See So Far
? 60% Of SEOs Saw No Changes With The Google November Core Update
? John Mu: Our Product Experts Don’t Get A Ranking Boost Or Ranking Secrets


Watch the Latest SEO Vault Episode here

– Listen here: https://pod.co/theseovault

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

 

 

 

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Proper Technical SEO helps sites achieve fast ranking results. If you want to prioritize your SEO efforts, make sure you tackle the technical aspects first.

 

SEO Mad Scientist ???

 

Hey there Mad scientists welcome back to another week of updates…

As you know we’ve been doing some testing with interlinking emojis and have also begun running off-page emoji backlink tests as of last week’s update.

Our first interlinking emoji test didn’t seem to have much of a result at first. There were some issues within the test and so we may not have the most accurate data.

What had happened is we initially structured our test so that we would target “purple ? attorney”. The plan was to build internal links to a target page and see if the inner links made this term go up. The title of the page had “purple cow attorney” in the H1 but did not contain the emoji.

The thought behind this was if we build the links with the emoji and the anchor text and we see that the base keyword without the emoji goes up, then there must be some correlation and relevance.

The problem was that our website had issues recognizing the cow emoji and just replaced it with symbols so we ended up building links with the scale emoji to try and impact the keyword “scale purple cow attorney”.

Now we didn’t see any movement in the scale keywords but we do see that the web page is now showing for  “purple ? attorney” and the term “purple cow attorney” has moved up one spot.

 

Obviously, there’s a lot to consider here and the data is somewhat skewed because the test changed halfway through. But the fact is we added the word “purple cow” to the H1 of the target page, and then built inner links to it and now Google is showing the page with the emoji of a cow when searching instead of just the word.

So when searching an emoji in the search bar, Google does seem to correlate that relevance to a word, but so far there are no signs that using an emoji within context correlates to relevance for what that emoji represents.

It seems odd that there is only one way that this relevance is pulled but this is why we moved on to our off-page emoji anchor texts.

We now have our off-page link tests running but before we get into those results we want to finish up this week with an update on our “hidden content” indexation tests.

If you didn’t see the previous indexation test we did then you should go back and take a look. A quick overview of the test was simply putting a bunch of test keywords on a page and hiding the terms by various methods using CSS or simply by changing the text color to match the background…

By doing these tests we were able to see what type of hidden content Google was indexing even though it was not visible from the front end of the site.

To our surprise, every single one of our test keywords was indexed and showed up in Google even though it was hidden from the front end of the page.

Recently however we have seen that one of the test terms has dropped off the indexation list which means either something has changed with Google’s algorithm where they no longer will allow this type of hidden text to index, or, this type of hidden text simply will just drop off from the index over time because of some type of benchmark within Google’s algorithm possibly having to do with quality.

What we do know is that our test term “wllkqoaq” completely fell off from the index…

This was the test term we hid using CSS that made the text 100% transparent…

We will continue to watch her other indexation tests and let you know if we see any more drop-off or if the transparent text indexes and comes back in the SERPs.

Until then be sure to join us next week when we look at some updates from our off-page emoji link tests and until then as always, happy testing!

 

 

 

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The 9 Best Free Google Ads Training Courses for Every Level

Things that are easy to learn:

-How to do the moonwalk.
-How to win friends and influence people.
-How to ride a bike.

Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you…

…like, say, Google Ads.

The Google Ads platform (and consumer behavior) is never in a resting state, so beginners and experts alike need training from resources that are recent, relevant, and reliable. Which is why I’m sharing with you the nine best Google ads training and courses available now. For each resource, I provide:

  • Course format, length, and topics.
  • Learning level and goals it is best suited for.
  • Something that makes it different from the rest on this list.

The best Google Ads courses for all levels

It’s hard to find a resource that is useful for advertisers at any level of experience, but these two fit the bill. You will often find this with written courses since they are easier to update than videos.

1. WordStream’s PPC University Google Ads course

  • Type: written content with visuals and screenshots
  • Good for: all levels of advertisers
  • Length: varies
  • Highlight: benchmark data, influencer-written content

I mean, what award-winning resource doesn’t include itself in a resource roundup? WordStream has been a go-to source for online marketing advice for over 12 years and is the home of the Free Google Ads Performance Grader—an account audit and optimization tool that gets run 10,000 times a month!

PPC University is a series of 5-10-minute articles designed to answer both the questions you have and the ones you didn’t even know to ask. The course is divided into three sections:

  • PPC 101: how Google Ads works, account set up and structure, key metrics, anatomy of an ad.
  • PPC102: keywords, match types, ad copy, extensions, bidding, ad scheduling, budgeting, and auditing.
  • Advanced PPC: remarketing, mobile-optimization, lead qualification, dynamic formats.

The articles are written by top PPC influencers and experts, so you won’t just get what you need to advertise on Google, but rather, to stay competitive, save time, and save money in Google Ads. Plus, our benchmark data is an annual favorite.

2. Google’s Performance Max guide and tutorial 

  • Type: written, interactive content with visuals and screenshots
  • Good for: any level, especially those using Local and Smart Shopping campaigns
  • Length: 15 minutes
  • Highlight: always-updated information, key takeaways, quizzes

If this feels arbitrary, hear me out. Performance Max campaigns have only just become widely available as of November 2021, so there isn’t a whole lot out there on it. And yet, given the ongoing shift to automation—and the fact that Smart Shopping and Local campaigns will fold into this campaign type in 2022—learning the ropes is important for any level advertiser.

Google’s Performance Max campaign tutorial shows how to use this automated campaign type to advertise across all of Google’s channels with just one campaign. All you need is a free Skillshop account to get access. Through its interactive content, you’ll learn

  • How Performance Max campaigns work
  • How to set them up
  • Best practices
  • Tips for post-launch

And I never thought I’d link to a help article in a course roundup, but here we are. Google’s Performance Max Best practices guide is also super solid. This 10-minute guide walks you through setting up your campaign, with tips throughout every step and a video tutorial. Between these two resources, you’ll be well on your way to maximizing your performance with Performance Max.

The Best Google Ads training for beginners

The following two training courses are good for dipping your toes into the Google Ads waters. Between the two of them, you’ll get the key information needed to help you understand the basics of not just creating an account but also forming a strategy.

3. LOCALiQ’s Local PPC Lab

  • Type: written content with visuals and screenshots
  • Good for: beginners and local businesses considering Google Ads
  • Length: 25 minutes
  • Highlight: Google Local Service Ads, holistic strategy tips

If you’re completely new to Google Ads, there are some key concepts you’ll want to grasp before you even start touring the platform—like how Google Ads should fit into your overall marketing plan, how to build a strategy and measure success, and best practices to avoid common mistakes. Local PPC Lab is perfect for this, managing to turn the complexities of Google Ads into a simple (and very visually appealing!) course.

And make no mistake—while it is locally-focused, this course is the perfect fit for beginners and marketers of any business size. You’ll learn:

  • How Google Ads works and how to form a PPC strategy.
  • Keywords, match types, budgeting, landing pages, and ad copy.
  • Google Local Services Ads
  • Whether and how to choose a PPC partner 

4. Santrel Media’s Google Ads step-by-step tutorial

  • Type: YouTube tutorial—screenshare with talking face
  • Good for: beginners with some familiarity with the platform
  • Length: 34 minutes
  • Highlight: Split testing, and see my three points below

Santrel Media’s Complete Google Ads Tutorial comes from co-founder Nate O’Brien. It’s the perfect way to tour the Google Ads platform once you have the prerequisite knowledge from Local PPC Lab. Yes, the course is helpful, but I also emphatically chose it for three reasons:

  1. He doesn’t spend the first 10 minutes telling you how to earn three figures with online advertising.
  2. He’s not so intense that you find yourself either holding your breath or sweating.
  3. He says right off the bat that he used tutorials like this when he was first starting out.

Anyway, in this half-hour training, Nate will walk you through setting up your first ad and get you familiar with the basics of:

  • Campaign types
  • Conversion rates
  • Keyword research
  • Split testing

The course was created on September 8, 2021, so it’s recent (as of writing this post), and Santrel’s YouTube channel has 326K subscribers, so this is 34 minutes well spent. 

The best beginner to intermediate Google Ads courses

These trainings cover intermediate Google Ads strategies and concepts that don’t require intermediate experience.

5. Simplilearn’s Google Ads full course

  • Type: YouTube tutorial—screenshare with voiceover
  • Good for: beginners and intermediates ready for Google Analytics galore
  • Length: 4h 40m
  • Highlight: Display advertising and Google Analytics

Simplilearn’s full Google Ads Course is five hours, but there’s a table of contents with timestamps so you can skip to the sections you want. Plus yo

In addition to walking through the steps to account and campaign setup, the course educates you on key Google Ads concepts to give you a firm footing. There’s also a heavy focus on Google Analytics and Tag Manager—which are essential for running successful campaigns. The training covers:

  • What Google Ads is and how to create an account.
  • Google Display vs Search Network and how Display campaigns work.
  • How Google Analytics and Tag Manger work and how to set up goals and event tracking.

6. Metics Media Google Ads step-by-step tutorial

  • Type: YouTube tutorial—screenshare with talking face
  • Good for: beginners looking for a step-by-step training
  • Length: 1 hour
  • Highlight: uses a real account, covers keyword match types

The Metics Media Google Ads course was created by Simon Gorges, a full-time airline pilot (!) who has a YouTube channel with over 76,000 subscribers. 

In this training, Simon walks you through running your first campaign, using an actual account so you can see settings that were chosen for particular goals. This is a great way to learn the basics but with context. Here’s the docket:

  • How Google Ads work
  • Account and campaign setup
  • Account structure
  • Bidding
  • Ad extensions
  • Ad groups
  • Keyword match types, negative keywords, Keyword Planner

There’s also a short segment at the end on optimization. Note that this course was created at the start of 2021, before our beloved modified broad match was dissolved into phrase match.

P.S: Look out for our Google Ads auction visual in his tutorial!

The best intermediate Google Ads training

If the beginner courses feel too slow for you but you’re not looking to get cocky, this Google Ads training is the right fit. It is called a beginner course, but it covers some advanced topics in a beginner-friendly way.

7. Jason Whaling’s all-in-one Google Ads course

  • Type: YouTube video—screenshare and talking face
  • Good for: service-based businesses on a budget
  • Length: 1h
  • Highlight: keyword intent, remarketing, ad messaging

Jason Whaling’s Google Ads training course is designed to take you from beginner to advanced in one hour. He educates you on the conceptual level while at the same time moving through tactical steps. You’ll learn how to run a successful campaign for just $5 a day, as well as how to incorporate keyword intent into your targeting strategy.

The agenda is as follows:

  • Google Ads networks and search partners
  • How to structure your account
  • How to set up your campaign
  • Keyword intent and targeting
  • Offers and messaging
  • Experimentation and bid optimization
  • Google Tag Manager
  • Remarketing campaigns

If you’re an eager beaver who also happens to be fascinated by Google Ads, you’ll be right at home here.

The best intermediate to advanced Google Ads training

If you DO want to get into the weeds of Google Ads but DO NOT want to get overwhelmed, these last two Google Ads courses are your destination.

8. Paid Media Pros’ conversion tracking tutorial

  • Type: YouTube tutorial—screenshare and talking face
  • Good for: intermediates with a conversion-optimized website
  • Length: 13 minutes
  • Highlight: the headache of conversion tracking made simple

Paid Media Pros is a YouTube-based learning hub run by PPC influencers (and WordStream PPCU authors!) Joe Martinez and Michelle Morgan. These two are the quintessential approachable experts, with authoritative but friendly advice and easy explanations.

The training shows you how to track conversions without having to import them from Google Analytics, by using the Google Ads Conversion Tracking Tag. You’ll learn three ways to set it up, with a particular focus on the Google Tag Manager (easiest) method. Here’s what to expect:

  • Conversions Manager overview
  • Website-based conversions
  • Conversion action categories
  • Manual Conversion Tracking Tag installation
  • Google Tag Manager
  • Tracking status column options

And keep an eye out for their bloopers video, it’s a treat.

9. Surfside PPC’s Google Ads bid strategies walk-through

  • Type: YouTube tutorial—screenshare with voiceover
  • Good for: advertisers looking to optimize budget
  • Length: 20 minutes
  • Highlight: bidding strategies!

Surfside PPC is a PPC-specific training company that teaches marketers and business owners how to promote their business online.  In Surfside PPC’s Google Ads bidding strategies tutorial, you’ll get a much-needed no-nonsense training on Google Ads bidding strategies, including:

  • All of the bidding strategies for Search, Display, and Video
  • Automatic vs manual
  • Which bidding strategies to use for which goals
  • Portfolio bidding strategies
  • How to set and change your bid strategy

 

Choosing the right bidding strategy can be a headache, but losing money by choosing the wrong strategy is an even bigger one. So take 20 minutes and set yourself up for ongoing performance.

Learn from the best with these Google Ads training courses [wrap up]

Whether you’re looking for a Google Ads crash course to get the quick and dirty, Google Ads tutorials to get the step-by-step setup, or advanced strategies to save time and money, there’s something in here for everyone. Let’s finish off with the complete list.

  1. WordStream’s PPC University
  2. Google Ads’ Performance Max campaign training
  3. LOCALiQ’s Local PPC Lab
  4. Santrel Media’s Google Ads step-by-step tutorial
  5. Simplilearn’s Google Ads full course
  6. Metics Media’s Google Ads step-by-step tutorial
  7. Jason Whaling’s Google Ads course
  8. Paid Media Pros’ conversion tracking tutorial
  9. Surfside PPC’s bidding strategies walk-through

Got any good recommendations for the list? Let me know in the comments!

The post The 9 Best Free Google Ads Training Courses for Every Level appeared first on Local SEO Resources.

Conventional Loan Requirements in Colorado and How Do They Work?

Conventional Loan Requirements in Colorado and How Do They Work?

What Are Conventional Loans and How Does a Conventional Loan Work?

Conventional Loan Requirements in Colorado: When it comes to purchasing a home, conventional loans are an excellent alternative. While the interest rates are often higher than those on FHA loans, they are not the only distinction. Additionally, the requirements for conforming to conventional loans provide some fascinating information. For instance, the Federal Housing Administration needs a greater livability score. On the other hand, conventional loans often require a lower quality of living. Thus, what distinguishes one loan from another? This article will compare and contrast the two forms of loans.

To qualify for a traditional loan, you must have a low debt-to-income (DTI) ratio. This ratio is computed by dividing your total monthly debt payments by your gross monthly income. Your credit score should be at least 650 to qualify for a conventional loan. Additionally, you might minimize your DTI by requesting a raise at work or reducing your monthly spending. These methods will assist you in obtaining a conventional loan and getting a lower interest rate.

While FHA loans have stricter criteria than conventional loan requirements, conventional loans do not. As a result, conventional loan interest rates are often cheaper than FHA loan interest rates. With a credit score as low as 620, you can qualify for a standard conforming loan. While a traditional conforming loan does not require a credit score of more than 660, you may face a slightly higher interest rate.

A conforming loan complies with the guidelines established by Fannie Mae and Freddie Mac. A nonconforming loan requires a credit score of at least 620; however, a conforming loan is still available with a credit score of 720 or higher. A conforming loan is not subject to a 30-year payment history requirement. You can qualify for a conventional loan and benefit from cheaper interest rates than an FHA loan with an outstanding credit score.

In comparison to a government-backed loan, a conventional loan offers various advantages. While the FHFA establishes conforming loan restrictions, they are less flexible than jumbo loans. According to Ragusa, CEO of REMI Realty in Plainview, New York, conventional loans need a down payment, which results in a higher interest rate than jumbo or FHA loans.

Because conventional loan requirements have stricter restrictions than FHA loans, the down payment on a conventional loan must be more than the down payment on an FHA loan. Additionally, conventional loans need a better credit score and a more significant down payment than FHA loans. However, a 20% or more down payment is required for a traditional mortgage loan. If you make a larger down payment, you may qualify for a lesser loan.

What’s the Difference Between Conventional and Government Loans in Colorado?

What Is the Distinction Between a Conventional Loan in Colorado and a Government Loan? These two types of loans have distinct eligibility requirements. A conventional loan does not require any additional qualifications and is available to anybody with a satisfactory credit score. Individuals with a small down payment or no down payment may qualify for a conventional loan. Additionally, conventional loan requirements do not need upfront mortgage insurance, which benefits borrowers with less-than-perfect credit or low credit ratings.

conventional loan requirements

Individuals with a credit score of 620 or over can easily qualify for a conventional loan, which typically requires a 20% down payment. The sole disadvantage of a conventional loan is that it has a higher interest rate, which requires borrowers to make a sizable down payment or pay mortgage insurance, which can significantly increase monthly mortgage payments. Contrary to government-compliant loans, a conventional loan is not confined to primary residences, and people with a good credit score can purchase rental properties and vacation houses.

Another distinction between conventional and government loans is the needed down payment. A conventional loan demands a most negligible 20% down payment, but a government-backed credit requires a minimum of 5%. Due to the reduced down payment needed for a government-backed loan may be more accessible for first-time purchasers. On the other hand, conventional loans are regarded preferable for first-time homeowners due to their lower down payment requirements.

Conventional loan requirements are the best option if you have an excellent credit score and sufficient finances for a down payment. A government-backed loan is frequently viewed as challenging to work with and is thus accepted by fewer vendors. However, a conventional loan is still a fantastic option if you can afford a 20% down payment. A conventional loan will help you avoid PMI and save you money on closing expenses if you’re a first-time homeowner.

As a conforming mortgage to federal government guidelines, the conventional loan imposes additional limitations. It typically demands a 20% down payment, whereas a government-backed loan requires a lower down payment. USDA loans are only offered to jobless or low-income individuals. Customers may choose a conventional loan over a government-backed credit despite their similarities.

The maximum borrowing amount for a conventional loan is 620. In comparison, a government-backed loan requires a lower DTI to be authorized. Both loan kinds adhere to government regulations and demand a down payment. A USDA or VA government-backed loan provides a few extra perks apart from its qualifying distinctions. USDA and VA loans, for example, do not demand a down payment, making them a good option for homeowners with less-than-perfect credit.

Who Is Eligible For a Conventional Loan in Colorado?

usda loansIf you’re considering purchasing a home, you may question whether you qualify for a traditional loan. Mortgage rates have fallen considerably in recent years, making it an excellent time to shop around and determine whether you are eligible for a standard loan. You can obtain a better rate and a lower monthly payment than you might otherwise afford with prudent shopping. The following ideas will assist you in establishing your eligibility for a conventional loan:

To qualify for a traditional loan, you must have a strong credit score. If your credit score is lower than the minimum, you will need a significantly greater down payment and a higher income to qualify for the loan. However, you can always discover lenders willing to work with you. Even if your credit score is low, you may be eligible for a traditional loan. If your employee’s pay is sufficient, you may qualify for a conventional loan.

A residence in Seattle, Washington, may receive a maximum loan of $636,150. Similarly, a house in Los Angeles, California, may qualify for a loan maximum increase of $636,150. Although the criteria for various loans vary, you should shop around for the best price.

To qualify for a traditional loan, you must have a good credit score. However, keep in mind that specific lenders may approve customers with a lower credit score for a traditional loan. It’s worth noting that many lenders demand borrowers to have a poor credit score to qualify for a standard loan. As long as your credit score is 620 or better, you will be eligible.

A poor credit score does not automatically disqualify you from receiving a conventional loan. You need to fulfill the guidelines’ requirements to obtain the best rate on a conventional loan. If you have difficulty qualifying for a conventional loan, you may still be eligible for a non-traditional mortgage. The goal is to maintain optimism if you cannot qualify for a conforming loan. The above-mentioned experienced guidance can assist you in obtaining a loan that is appropriate for your circumstances.

Typically, a conventional loan demands a down payment. Because conventional loans do not cover the entire purchase price, you will need to make a down payment. A three-percent down payment of $10,500 is required for a three-percent down loan. However, you may be amazed at the number of traditional loan alternatives that might be accepted with a lesser down payment. If your down payment is less than this, you may qualify for a conventional loan with a lower rate.

Additionally, a conventional loan is a fantastic alternative for individuals with weak credit. Apart from giving the lowest interest rates, conventional loan requirements are an excellent choice for individuals with a poor credit score. As a result, if you’re purchasing a rental property, a conventional loan is a good alternative. If your credit score is high enough, you may qualify for a reduced rate and avoid paying PMI. It’s critical to remember that a poor credit score will affect your interest rates.

Compared to a VA or FHA loan, a conventional loan has more stringent eligibility standards. Consumers with solid credit can generally qualify for a conventional loan with a low as a 3% down payment. Regardless of these criteria, you must maintain a credit score of 640 or above to qualify for a conventional loan, which is why it is critical to make timely mortgage payments.

To qualify for a conventional loan, you should have a credit score in the low-to-moderate range. A FICO credit score of 500 or above will help you be eligible for a conventional loan, but a FICO of 620 is required for an FHA mortgage. You can pick between terms of fifteen, twenty, or thirty years.

Best Tips To Apply For Conventional Loan

For homeowners with solid credit, a conventional loan is a fantastic alternative. Monthly payments on this form of loan are often cheaper than other loans. However, if your credit is less than great, you may be unable to obtain a loan within your salary range. If your credit score is less than exceptional, you will almost certainly be required to make a more significant down payment. Additionally, it is essential to have a stable income before applying for a traditional mortgage.

While those with poorer credit ratings may qualify for a traditional loan, having a lower debt-to-income ratio increases your chances of approval. Apart from paying off any outstanding bills, you may also enhance your credit score by making regular payments and lowering your debt. A conventional loan can be used to finance a single-family residence or a multi-family structure with four or more units. Although the minimum down payment is often 3%, you may qualify for a 30-year fixed-rate mortgage with a 3% down payment.

The downsides of a traditional loan include that you may be required to make a down payment of more than 20%, although you may frequently choose for a more significant down payment. A conventional loan is more flexible and allows for as little as a 3% down payment. The disadvantage is that most government-sponsored loans are limited to principal residences. There are several advantages to a traditional loan. A house loan that can support greater values is more expensive, but finding a lender ready to accept it is still feasible.

A conventional loan is the best option for first-time homeowners. Interest rates are modest to moderate and vary according to your credit history. You will only be required to pay 3% of the purchase price with a 30-year fixed-rate conventional loan. However, if you’ve previously had poor credit, you may qualify for a cheaper interest rate. You can be eligible for a loan with as little as 5% down with an excellent credit score.

While traditional loans offer the lowest interest rates, individuals with poor credit may explore a certified home buyer program. The certification can assist you in obtaining the most significant interest rate possible. Additionally, it might help you save time throughout the closure procedure. A certified house buyer may qualify for a loan with no down payment, and an accredited home buyer may also be eligible for a better bargain. A conventional loan may be a viable alternative in hot markets. However, it is critical to note that the loan might be used to pay down the mortgage.

Before applying for a traditional loan, verify your DTI score. While a conventional loan does not provide the same low-interest rates as an FHA loan, it can still be an attractive alternative for folks with bad credit. A good credit score might assist you in qualifying for a low-interest rate loan. While a conventional loan requires a larger down payment than an FHA loan, the mortgage insurance rate is less than that of a jumbo loan.

About Denver, Colorado

City of Denver, Colorado, USA

Denver () is the capital and most populous city of Colorado, as well as the state’s capital and largest city. At the 2020 United States Census, its population was 715,522, a 19.22 percent increase from the 2010 United States Census. It is the 19th most populated city in the US and the fifth most populous state capital. It is the primary city in the Denver–Aurora–Lakewood, CO Combined Statistical Area, as well as the first city of the Front Range Urban Corridor. Denver is situated in the South Platte River Valley on the western side of the High Plains, just east of the Rocky Mountains’ Front Range. Its downtown section is located just east of the junction of Cherry Creek and the South Platte River, roughly 12 miles (19 kilometers) east of the Rocky Mountain foothills. It was named after Kansas Territory Governor James W. Denver. The Mile High City is so named because its official elevation is precisely one mile (5280 feet or 1609.344 meters) above sea level. The longitudinal reference for the Mountain Time Zone, the 105th meridian west of Greenwich, goes straight through Denver Union Station. The Globalization and World Cities Research Network have designated Denver as a Beta world city.

Things To Do in Denver, Colorado

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What Is Servant Leadership?

What Is Servant Leadership?

Leadership looks different for everyone.

Some choose to use a democratic style, where they make final decisions after getting input from team members. Some are individualists, focused on personal development and improvement, while others act as a coach that works to help employees develop their skills and build strong teams.

Although different in practice, most leadership styles have in common that the leader is a force of authority at their business — entirely different from servant leadership, where authority is purposely left by the wayside.

In this post, learn about servant leadership, its main characteristics, and how it can benefit your organization.

→ Click here to download leadership lessons from HubSpot founder, Dharmesh  Shah [Free Guide].

What is servant leadership?

Servant leadership is the idea that a leader’s primary goal is to serve their employees and give them the support they need to develop their skills and succeed at their jobs. This differs from traditional leadership in that a leader doesn’t enforce their authority or treat others as subordinates.

Robert K. Greenleaf first coined the term servant leader in his 1970 essay The Servant as Leader. In the essay, he says that the servant leader “Focuses primarily on the growth and well-being of people and the communities to which they belong” and that they “Put the needs of others first and help people develop and perform as highly as possible.”

Essentially, the leader (a boss, CEO, or any type of executive at a business) exists to serve the people that work for the company. In turn, employees supported by a leader with their best interest at heart are more motivated, empowered, high-performing, and able to provide customers with the best possible experience.  

Servant Leadership Characteristics

In his essay, Greenleaf outlines ten fundamental principles of servant leadership, which we’ll discuss below.

servant leadership characteristics

1. Listening

Servant leaders must be good listeners. It helps them get to know the people that work for the business and what they’re all about.

With listening, servant leaders will discover insight about employees that will help them best support their needs, whether it’s understanding areas for personal development or simply learning how employees feel at work and if anything needs to be done to improve their experience.

2. Empathy

Servant leaders need to be empathetic as it’s one of the best ways to help employees grow to be the best they can be.

For example, an employee may express a desire to develop a particular skill, and they want to feel as though you’re listening to them and understanding their needs. Empathy helps with this, as you’ll be able to relate to their interest and ask further questions that help you help them move forward.

Empathy is also critical in servant leadership when it comes to correcting behaviors. For example, say that an employee could not meet a goal at the end of the quarter. With traditional leadership, you may tell the employee that they must perform better without giving actionable advice that will help them do so.

Instead, a servant leader would be empathetic towards the situation and want to understand the roadblocks that caused them to struggle. Of course, you’d still like to ensure that it wouldn’t happen again, but you’d work alongside the employee to guarantee they have the tools to perform better and meet their goals next quarter.

3. Healing

Greenleaf says that servant leaders must understand the importance of healing as people aren’t always used to working in situations where their leader doesn’t force their authority and require compliance.

A servant leader needs to understand that they may need to work with employees to become comfortable with the process and create a working environment that builds trust and helps them be comfortable with your leadership style.

4. Self-awareness

Servant leaders must be self-aware because they need to understand their position and perception within their team. For example, if you’re enforcing your authority, you’re not a servant leader, and you’re likely pushing employees away. Therefore, it’s essential to be aware of the space you take up within your team on a day-to-day basis.

Self-awareness also helps servant leaders understand their strengths and weaknesses when assisting employees to be the best they can be. For example, if you receive feedback that you’re not the best at communicating, you should identify your weakness and work to improve, as employees can’t succeed if they don’t understand you.

5. Persuasion

Servant leaders use persuasion instead of power and authority to influence their teams and get everyone on the same page. You should convince others and get buy-in without forcing compliance or telling people that they simply have to do something because you said they have to.

6. Conceptualization

Conceptualization means that servant leaders can develop a direction for their teams that will bring company success.

This key characteristic directly relates to other skills on this list. For example, suppose a servant leader conceptualizes a goal for employees. In that case, they should be able to persuade without forcing compliance and provide employees with everything they need to help actualize the goal and be there for them throughout the process.

7. Foresight

The Oxford Language Dictionary defines foresight as the ability to predict or the action of predicting what will happen or be needed in the future. With servant leadership, this means using historical performance and current objectives to predict future outcomes and what employees will need to help them succeed.

For example, if your teams have historically struggled with a particular task and that task is required to meet an upcoming objective, your foresight should let you know that you’d want to be present to assist when employees are undertaking that task, and maybe provide extra resources to ensure people don’t get stuck.

8. Stewardship

Stewardship is synonymous with accountability in servant leadership. The leader can take responsibility for their actions and understand how their support for their employees contributes to the overall performance of their teams.

9. Commitment to the Growth of People

Servant leaders want employees to be equipped with the tools and resources they need to succeed and feel motivated to help the company succeed. As such, servant leaders must be committed to the growth and development of people.

In practice, this can look like ensuring employees have the proper training for their required duties, planning development opportunities, or even checking in with employees to understand their career goals and figuring out how to help them get there.

10. Building community

Workplace communities foster a sense of trust and togetherness, which helps people feel like they are working together to meet a common goal. As a servant leader, you’d want to ensure that your workplace feels like a community by building relationships with others and encouraging people to build relationships with their coworkers.

As mentioned above, servant leadership is significantly different from traditional leadership styles. The leader is not an authoritative force but more of a collaborator that works alongside employees to help them succeed. It may be helpful to have some examples of what servant leadership can look like in action, so we’ll discuss some below.

Servant Leadership Examples

Leading by Example

A servant leader is willing to do anything that they ask their employees to do.

So, let’s say that employees are rushing to meet quotas for the month. Rather than instructing employees to just work harder, a servant leader will sit down with them and help them get there. Maybe they take on some tasks, motivate employees, and provide actionable advice that helps them meet their targets.

Collaboration

A servant leader sits down with employees and asks them to share feedback about business processes and whether they help them perform their duties. The servant leader actively listens to feedback, learns from what they’ve heard, and works to make necessary changes to help employees seamlessly do their work.

Empathy

A servant leader cares about their employees as people. If someone comes to them and lets them know that they’re going through something, the servant leader doesn’t tell them to check their feelings at the door or inform them that they better not fall short of expectations.

Instead, they work with the employee to develop a plan that will allow them to succeed despite what they’re going through.

Servant Leadership Can Help Companies Succeed

Although different from traditional styles, servant leaders can build motivated and capable teams that succeed in business.

If you’re a leader looking to try their hand at this leadership style, make sure that you understand who your employees are as people, provide them with the tools and support they need to succeed, and act as an ever-present resource, no matter what they need.

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Google Business Profile

Google Business Profile

Table of Contents

We’ve all heard about Google My Business rebranding to Google Business Profile. But we’ve had tons of questions about how this GMB change will impact your business and your local SEO campaigns. 

So what’s changing?


Google Listing

Becomes Google Profile

Each business’s GMB will no longer be referred to as their “GMB listing”. Going forward, they will be called Google Business Profiles. Get used to saying that! …it’s a hard change when using listing has been such a habit.

While many of these Google My Business changes are just branding updates, there are some changes that will be impactful to how we manage local SEO campaigns and make profile changes. 

The GMB App Will Be Gone

One of the biggest changes with this rebrand is the GMB app will be erased altogether. Meaning the only dashboard/listing access available will be in the desktop dashboard or with the New Merchant Experience (NMX) directly in the SERPs. 

Unfortunately, it is unclear exactly when we can expect these changes to take place, but as always we will keep you updated as we learn more. We recommend following along with weekly SEO updates given on The SEO Vault and The Weekend Update.

Google Profile Manager

Another major change happening is within the dashboard. The Google My Business Dashboard will now be called the Google Profile Manager and single location businesses will lose access to this feature.

Claiming & Managing Profiles Through Search and Maps

Once the changes are in full effect in 2022, the dashboard will only be made available to those managing multiple locations. Single location businesses will instead use the New Merchant Experience (NME) directly in the search results. 

Any new Business Profiles created over the coming months will claim their business and complete the setup directly in the search results, according to Google, so changes are already starting to go into effect. Google says the major upside to this is businesses will, “be able to clearly see whether [their] profile is publicly visible and what to do to get it seen by your customers.” 

Similar to the screenshot below, businesses will then be able to edit profile information, add photos, respond to reviews, and more.

Screenshot from Google Business Profile Announcement

How To Claim Business Profiles Now

Businesses will simply search for their business name in Google or search for their Google Maps listing directly in the maps app. An option to claim the business will appear and then the traditional processes will be followed to access or reinstate the listing.

While it may be easier for business owners to manage their profiles this way, these new changes may not be as helpful for agency owners. 

Completely Changing Listing Edits

Once the rebrand is fully live in 2022, many accounts will only be able to make listing changes using the Google Maps app or with the New Merchant Experience (NMX) directly in the SERPs. It’s intended to allow businesses to change and manage their listing more easily, but we foresee some challenges with this. 

While Google stated, “additional tools to help you understand how your business is performing and how you can enhance your online presence will be available exclusively on Search and Maps,” the traditional dashboard is much easier for agencies to manage many listings. 

That’s why we recommend creating your Agency Account. Maintaining access to dashboard-style reporting can streamline your agency processes. 

Agency Accounts

After sending out an update last week about the rebrand to GBP and the restriction on dashboard usage we received a lot of responses asking how you can register for an agency account before these changes happen. Follow the link here to see more information and learn how to register today.

The Good News (Improved Support)

You’ve probably had a challenging time with Google support at one point or another. Whether you’re trying to reinstate a listing or solve some other issue, we’ve noticed it’s taking Google support reps longer to respond to tickets. 

Once GBP updates are fully rolled out, Google Profile support will be focused on assisting multi-location businesses and agency owners. While this may mean fewer businesses have access to support, we hope that freeing up some of their resources will help speed up responses and allow better efforts.

This new Google support structure is another reason the Agency Accounts are so important. You don’t want to lose access to any level of support…

Powered up Local SEO Campaigns

What does this change mean for Web 20?

Our core goal is to produce quick local map rankings for your clients.

Because Web 2.0 ranker is constantly improving products to keep up with Google’s ever-changing algorithm, we made major changes to our own local SEO products in sync with this coming update. Our GMB campaigns have been completely revamped into our NEW Monthly GBP SEO campaigns, with powered-up tactics, quicker results, and updated pricing plans.

We’ll also be offering multiple levels of Local Maps Boosts that can be implemented on their own OR in conjunction with the GBP campaigns for an XTREME impact on local visibility. If you’re looking to dominate the local maps, Jessie recommends leveraging these in addition to our GBP campaigns.

While there are many added tasks and new features, the biggest difference is…

Guaranteed KPI increases!

…if we fail to improve at least one of the tracked metrics within the time listed we will pause billing and continue with the campaign until improvement is made. (we don’t foresee this happening, but guarantees are always nice…)

Here is our guarantee to you:

 Basic GBP SEO Campaign: we will improve local visibility for low comp markets under 250K population.


Core GBP SEO Campaign: we will improve local visibility for mid-comp markets 250K to 500K population.

 Ultimate GBP SEO Campaign: we will improve local visibility for high comp markets under 500K to 1.5M population.

Xtreme GBP SEO Campaign: we will improve local visibility for the largest markets exceeding a 1.5M+ population.

 Upgrade your GMB Monthly to our new GBP SEO now and SAVE $60 on your 1st month! Use coupon code: save60

 

Trust us…

These powered up campaigns will get your clients better results, faster.

Faster Results
Higher Local Rankings
Expanded Visibility to New Areas
Stronger SEO Foundation
Updated Local SEO Strategy


Having completed over 5,200 GMB/GBP Local SEO Campaigns since 2015, we definitively understand which tactics produce results and which don’t. Combine our experience with our constant ongoing testing for local SEO and you can be sure we know what it takes to get to the top of the map pack.
 
But don’t take our word for it…
 
Explore our old Local SEO campaign tasks compared to our new and improved Local SEO Campaigns…

You can an overview of the campaign task updates in the graphic below…

Updated Google Business Profile Optimization Packages

Locate a Flooring Contractor Handyman in Reseda, California.

Locate a Flooring Contractor Handyman in Reseda, California.

How to Find a Flooring Contractor in Reseda

Locating the ideal Flooring Contractor in Reseda can be challenging. Contacting nearby providers and comparing installation rates is the best place to start. If you’re searching for a reputable firm that offers a diverse selection of flooring solutions, give Networx a call. They have been in business since 1999 and specialize in hardwood flooring. They can assist you in the choosing process and provide you with a no-obligation price for your project. Locating the ideal Flooring Contractor in Reseda can be challenging.

Flooring Contractor

Selecting a flooring contractor is not difficult if you have a clear vision of what you want. You can choose the one that has the greatest selection of flooring materials and styles. This way, you can discover the ideal match for your house. After deciding on the sort of flooring you like, the following step is to establish a budget. The top flooring businesses provide a wide variety of flooring alternatives, so you can be confident that your new floor will not break the bank.

If you lack experience installing floors, you might want to consider hiring a flooring contractor. They can give a free estimate and may even assist you in selecting the finest flooring material for your job. Additionally, they may assist you in selecting the appropriate hue. A skilled painter will be familiar with the room’s architectural elements and will select the appropriate color for the region. Whether you choose to paint the entire room or just a portion of it, you’ll be glad you hired the professional you did.

Find A Flooring Contractor In Reseda

Since 1999, One-Stop Kitchen & Flooring has been installing hardwood flooring in Reseda, California. Additionally, they provide additional flooring services such as laminate and luxury vinyl flooring. Networx can assist you if you want a specialist to complete a new flooring job in your Reseda home or workplace. Simply enter your project’s information, including the kind of flooring, to receive comparable estimates from nearby hardwood flooring businesses.

LA Floor Covering offers hundreds of flooring selections to residents in Reseda. Since 1999, this firm has been in the flooring industry, and their showroom is brimming with samples of the many flooring alternatives they provide. With over 500 styles to pick from, LA Floor Covering offers a diverse selection to its consumers. Additionally, they are licensed, bonded, and insured, which gives you peace of mind while making your selection. It is critical to select a contractor with a demonstrated history of offering high-quality service and installation.

Each contractor must have a valid license. In the future, those without authorization may be excluded from licensing obligations. Additionally, homeowners may ensure that their flooring contractor is adequately insured, which can protect them in the event of a tragedy. Verifying the contractor’s license is an easy job. Applicants must pass a comprehension and aptitude exam. If you’re doubtful of a flooring contractor’s qualifications, it’s a good idea to check their license status.

Flooring Contractor In Reseda

bedroom dresser

Are you looking for a Reseda Flooring Contractor? Better Homes and Gardens is a fantastic resource for locating a flooring contractor. They can assist you with all aspects of flooring installation, from carpet installation to linoleum floor installation. There are several alternatives available at Better Homes and Gardens Local Services. Numerous individuals are bonded and insured, and they will ensure that you receive the highest quality service possible.

Flooring contractors come in a variety of shapes and sizes in Reseda. You have a variety of options, including hardwood, laminate, and engineered wood. Choosing the appropriate kind is determined on the sort of flooring you choose. A Reseda Flooring Contractor will ensure that the design and materials you select are used. If you’re searching for a more contemporary style, laminate flooring may be a good option. While a resilient floor will guard against wear and tear, a durable vinyl floor is a wise investment.

Best Flooring Contractor In Reseda

If you’re looking for a flooring contractor in Reseda, CA to install a hardwood floor or tile floor in your house, you have several possibilities. Networx can supply you with a list of contractors and a free quotation. Additionally, you may utilize the Networx website to obtain comparative quotes from local hardwood flooring contractors. Consider the following choices. Continue reading to learn more.

LA Floor Covering is well-known in Reseda for its high-quality workmanship and diverse variety of materials. They stock their store with hundreds of flooring samples. They also provide free estimates, which is not the case with a home improvement store. Additionally, they provide free estimates and installation. You may request a quotation and book a free estimate by contacting them. Simply inquire about their guarantee and warranty. You won’t have to worry about your flooring being ripped up or harmed.

Color selection is critical to the success of the project. When creating the space, the skilled painter produces a strategy that keeps the end goal in mind. They take into account not only the architectural characteristics of the structure but also the color of the floor and window coverings. You may choose to use a lighter shade than the current walls. However, if you’re trying for a more dramatic appearance, a dark hue may not be the best choice for you. If you’re looking for a flooring contractor in Reseda, you’ll discover that they provide a diverse range of services.

Financing Flooring Contractors

If you are currently implementing a new flooring project, you may be asking how to fund your venture. The short answer is yes. A personal loan can provide you with the finances you want, and you can frequently obtain approval for the funds within minutes. While banks and other major financial institutions are typically the greatest alternatives for larger firms, alternative funding may be the best option for smaller enterprises. A home equity loan may help you finance your flooring renovation in a matter of days and is a wonderful option if your credit score is above average.

If you have a low or no credit score, you can still qualify for flooring financing. Personal loans, on the other hand, have greater interest rates and shorter payback terms than conventional house loans. Additionally, bad credit can influence your eligibility for some types of financing, so it is prudent to thoroughly explore your alternatives. If you have a sufficient amount of positive feedback but a limited or nonexistent credit history, you may always apply for a no credit check loan. While these loans give a little amount of money, they have shorter durations than a standard loan.

If you have poor credit or no credit at all, you may be able to obtain financing for your new flooring. While you may not be able to pay the whole balance in one go, you may look into payment plans that allow you to pay over time without incurring late fees. Additionally, you may finance your new flooring with a home renovation loan. You may even apply for one if you have poor credit, which may assist you in obtaining the funds you want.

When applying for a flooring loan, take in mind the diversity of available possibilities. You may need to pick between a personal loan and a home equity line of credit, depending on the size of your project. The primary distinction between these two choices is the type of collateral required. If you own a house, you may also apply for a home equity line of credit. You’ll need to determine whether a loan is appropriate for your organization, as well as whether it’s secured or unsecured.

When determining how to finance your flooring project, keep in mind that the cost is dictated by the kind of material and the location. Installing carpet should cost between $1 and $3 per square foot, but refinishing an old hardwood floor should cost between $3 and $9 per square foot. While the expenses are comparable, it is critical to remember that the cost of a professional in a high-cost region will almost certainly be more than the cost of a homeowner in a low-cost area.

Assume you have excellent credit and wish to maximize your earnings by securing the finest financing feasible for your flooring project. You may obtain finance that is appropriate for your business and budget, and a home equity loan can be used to fund marketing and other expenditures. If you choose to finance your flooring contractor, select the one that is most advantageous to your circumstances. In this manner, you can guarantee that you obtain the finest price and can easily afford the financing you want.

A personal loan may be a good alternative depending on your credit score. While this form of financing may be difficult to secure, it will enable you to fund your flooring project without difficulty. By evaluating several financing alternatives, you can choose which one is the greatest fit for your circumstances. In this manner, you may avoid the exorbitant interest rates and headaches associated with securing the ideal finance for your project. Additionally, it will assist you in obtaining the finest bargain. Making regular payments and maintaining excellent credit is critical.

If you’re seeking a house loan for your flooring renovation, you should first determine the project’s entire cost. Then, multiply this sum by the price of the flooring material to obtain a more precise estimate. This can help you determine how much money you’ll need to borrow. There are several financing options available for your flooring project. You should be able to obtain up to four quotations within minutes if you have a pre-approved mortgage.

How to Finance a Flooring Contractor

Numerous folks are curious about how to finance a flooring contractor. While it may appear hard, you may obtain a loan from a bank or credit union in your area. Small companies can even finance their new flooring with a personal loan. These loans are frequently accepted. Additionally, you are not required to furnish collateral. While these loans are more costly than traditional bank borrowing, they will save you considerable time. A sound financial strategy helps ensure the seamless operation of your organization.



There are a variety of financing options available for your flooring contractor. To begin, you can apply for a home equity loan via your neighborhood bank. Your home equity loan will be utilized to cover the cost of supplies and labor in this situation. Additionally, you will need collateral, which will help you acquire a larger loan amount. However, you need to ensure that you select the appropriate form of loan for your flooring business and personal circumstances. It would be prudent to seek out financing options that allow you to leverage your home equity in order to obtain the greatest rate.

You should ensure that you have sufficient funds to cover the cost of your flooring contractor’s services. While there are several advantages to self-funding your business, there are also numerous drawbacks. The optimal financing strategy is one that enables you to capitalize on financial rewards. You should conduct research and choose how to fund a flooring contractor. Contractors are frequently compensated in arrears for their time and materials. If you’re considering establishing a new flooring business, consider taking out a home equity loan to maximize your investment.

Prior to discussing the final price with your flooring contractor, discuss financing possibilities. The critical point to remember is to be completely transparent about the financial choices you pick. When negotiating a price, avoid bringing up financing until after the price has been agreed upon, as this will entice the consumer to spend more money. Finally, this will assist you in developing a long-term relationship with the client. Consider a home equity line of credit or a personal loan to finance your flooring business.

Always request quotes and alternative financing options while negotiating a flooring deal. Home equity lines of credit can be used to finance your project. If you are unable to borrow money for the balance of the project, you may always negotiate a floor-to-wall arrangement. Additionally, you can finance the flooring using a home equity loan. Whether you want to finance your flooring contractor through a home equity loan or a private lender, you may discuss your financing strategy with your broker.

If you’re considering financing your flooring, you’ll want to examine the whole cost of the job. By submitting an application to the lending firm, you can apply for a flooring loan. When submitting your application, you will be required to supply information on the square footage of your property and the cost of materials. To accept your loan, a lender will want you to submit a credit check with the contractor. When you’re ready to go, financing your flooring will be easier than ever.

Numerous financing options are available. You may qualify for a home equity loan through a bank or credit union, or a personal loan from a home equity lender. While these solutions may appear challenging to get, they are a fantastic choice for the majority of individuals. You’ll be able to repay your loans over time, using the use of your home equity as collateral. When it comes to mortgages, you can select one that fits your needs.

Additionally, a flooring contractor might obtain financing from a credit union or another institution. Apart from banks and credit unions, you can apply for a loan through a local government. A great approach to accomplish this is to seek a business that provides floor installment payments. A cosigner may be quite beneficial when it comes to paying for a floor. You can even spread your payments out over time if you obtain a loan.

Handymanreseda Covers the Following Towns nearby Reseda, Los Angeles 

Granada Hills, Mission Hills, Chatsworth, Sherman Oaks, Topanga, Pacoima, San Fernando, Valley Village, Pacific Palisades, West Hills 

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