Month: August 2023

As you probably already heard, Google began rolling out its August 2023 Core Update. Combine that with the AI integration into the SERPs and that has led to some volatile rankings recently.

The rollout isn’t complete yet, but if you’re seeing shifts we’d love to know about it… Drop what you’re seeing in the Local Client Takeover Facebook group – while you’re there check out what others are saying.

If you have campaigns with us, our team is not just monitoring the update, we’re proactively strategizing. Should you observe any changes in performance, rest assured, we’re already two steps ahead, optimizing and recalibrating.

💰 Damon Burton’s SEO Strategy Anchored in Quality Problem-Solving Content 💰

The SEO Vault: Episode 204

Have you caught the latest SEO Vault episode?

If you’re trying to outrank big brands and improve your content, Episode 204 is a must for you! We sat down with Damon Burton to uncover his secrets on outsmarting the big players in the SERPs.

He walks through his content creation process so you can achieve the same!

Watch now on YouTube or your favorite podcasting platform.

This Week in the LCT Facebook Group…

🔬 SEO Mad Scientist 🔬

 New AI SEO: Is Google News The Future of AI Optimization?

Welcome to another update with the SEO Mad Scientist!

Today we are going to return to one of our previous PR tests, as we look at how Google’s new AI snippets have responded…

Google has been testing AI-generated responses to see how they impact the users’ search experience. This section is now appearing at the very top of Google and could become a significant source of traffic and optimization opportunities in the future.

There is still a lot of speculation as to how Google chooses its sources when generating these AI responses, however, we were surprised to find that our recent PR had directly impacted the AI results.

In the previous test, we were looking at the impact press releases have on your website’s organic rankings. We had found a strong correlation in the rankings of the PR and the website rankings but were surprised when we started noticing AI-generated responses that were pulling out company info from the branded press release…

Although we don’t know exactly how Google chooses a website to use when generating AI responses, it is apparent that the Google News section seems to carry some kind of weight. This would make sense since Google wants to ensure all AI responses are the most recent information available.

Between the AI-generated responses pulling our company information along with the website’s rankings correlating with the rankings of the PR itself, it’s clear that optimizing your PRs for target terms is an important part of your SEO strategy, as well as validating their effectiveness.

But of course, we want to keep testing to ensure we fully understand the impacts of PR on SEO, and more importantly, how to enhance our PR optimization so we get even better results. We wanted to see the impact of press releases if they are linking to your website, optimized for target terms, but the PR itself is NOT run by your company. This means the NAP and brand information at the bottom will be for another business.

We also wanted to see if there was any effect of tier linking the PR with our previous PR in this test. Does having your company and previous news referenced by other news impact rankings? Or is the real value from running a press release and getting in Google News, the fact your NAP and brand references are on the press?

We will find out next week when we look at a new test and see if we can’t get some answers. Until next week, happy testing!

💰Rocking New Site Success and Building Site Authority with Bryan King💰

The SEO Vault: Episode 203

 The latest episode of The SEO Vault is hot off the press with Bryan King, a true master of project management, content for new sites, agency management, and all things SEO.

Hear how you can crank up your content’s authority and better leverage siloing – it’s like giving your SEO strategy a turbo boost.

Plus, they discuss the implications of ChatGPT’s New Web Crawler – GPTBot, and the mysterious trend of disappearing reviews. Watch or listen on your favorite podcasting platform now!

This Week in the LCT Facebook Group…

Our SEO Pricing Calculator Bundle just got turbocharged! You can now use over 4,000 GBP categories to customize your pricing with 3 killer downloads – campaign pricing, forecasting, and ROI-based pricing.

💰 Exploring Content Marketing and Business Valuation with Greg Elfrink 💰

The SEO Vault: Episode 202

If you build or optimize websites, you’ve probably heard of Empire Flippers…

Greg Elfrink – a true marketing trailblazer – went from working on an oil rig to becoming a marketing marvel at Empire Flippers. Here’s a sneak peek of what Greg spilled the beans on during episode 202.

 The Hidden Power of Content Marketing: Discover your secret weapon for turbocharging your agency’s growth.

 Scaling Tactics & Quick Wins: Don’t just survive but thrive with these expert strategies for your agency – from achieving quick wins for new clients to scaling operations effectively.

Whether you’re a seasoned SEO or just starting out in the digital marketing world, valuable nuggets are here.

This Week in the LCT Facebook Group…

🔬 SEO Mad Scientist 🔬

 Exciting News! Our CTR Manipulation Test for Google Business Profile Ranking is a Success!

Hold on tight because we have some amazing news to share! After three months of mysterious CTR and Google Business Profile tests, it’s time to reveal the results. And guess what? We’ve not just hit the mark, but we’ve crushed it!

We focused on four key areas and nailed each one!

Keyword #1: Listing Agent

We waved our SEO magic wand and transformed this keyword from a nobody into a star. By cleverly boosting the CTR, our Realtor clients now enjoy a top spot in the search rankings!

Keyword #2: Realtor Franklin

Imagine a phoenix rising from the ashes. That’s exactly what happened to this once-forgotten profile. With our CTR manipulation, it’s now soaring high and ready to shine.

Keyword #3: Accountant Honolulu

With just the right touch of CTR manipulation, we injected new energy into this keyword. The result? A noticeable and promising boost!

Keyword #4: Payroll services Honolulu

We played the role of a maestro, orchestrating the perfect mix of CTR manipulation to wake up this keyword. The outcome? A powerful surge that catches everyone’s attention.

 The journey was thrilling:

Our main focus was to enhance the Click-Through Rate (CTR) for your Google Business Profile. We used a two-pronged strategy, involving search engine manipulation and simulated user engagement. We targeted four crucial keywords for triggering local pack results to increase your listing’s visibility.

We carefully calibrated our approach to manage CTR and avoid over-interaction. Our interactions with Google emulated user behavior to positively influence CTR. We actively searched for the Profile using targeted keywords, signaling increased interest to Google.

Engaging with Google Business Profile posts boosted visibility and relevance for Google algorithms. Visiting the website directly from the profile aimed to increase ‘dwell time’ for better search engine rankings. The results speak for themselves:

Our systematic and strategic approach, combined with meticulous keyword selection and simulated engagement, proved highly effective in boosting CTR.

This success has bolstered our confidence to further enhance your Google Business Profile’s visibility and ranking through continued CTR-focused efforts.

While this chapter may be closing, the story is far from over. Stay tuned as we embark on more exciting SEO endeavors. There are plenty of new tests on the horizon, and we can’t wait to achieve more success together!

💰Unraveling SEO’s Client Retention and Local SEO Reporting with Roger Bryan💰

The SEO Vault Episode 201

In this awesome episode, we have a special guest, Roger Bryan, the owner of Raising Millionaires, sharing his inspiring journey from the Marines to his involvement in SEO, especially working for a non-profit organization. Our fantastic hosts, Victor Perez, and Roger dive into Google’s interesting categorization of reviews based on the type of reviewer, and they stress the importance of understanding how reviews impact search rankings.

We also explore the exciting potential of using AI to generate top-notch content and supercharge SEO strategies. The episode covers a wide range of topics, including positioning offers for SEOs, client retention tips, investment opportunities for SEOs, and some fantastic updates from Web 2.0 Ranker. Get ready to be blown away!

This Week in the LCT Facebook Group…