The Most In-Demand Web 3.0 Skills

The Most In-Demand Web 3.0 Skills
Research

The internet is now a key component in modern-day life and that has been equally translated throughout the workplace. Web 3.0, sometimes referred to as the Decentralised Web, is the latest generation of the internet and technology. Applications and services powered by distributed ledger technology, the most familiar being blockchain, has evolved the world wide web. Web 3.0 is the future of the internet and is constantly evolving to allow computers to be able to read and decipher information as well as humans, which means AI (artificial intelligence) is going to be a key component for the future of the online world.

The development of Web 3.0 and its crucial role has meant that job requirements have also shifted and key skills such as coding and development are now vital for a future career in this sector.

Higher Visibility has analyzed the different companies recruiting for Web 3.0 jobs, the roles they are wanting to fill, and most importantly, what skills they are looking for to fill these positions.

TOP JOB ROLES IN WEB 3.0

Through an analysis of job roles within the Web 3.0 category, we found software engineers and developers were the roles that had the most vacancies. In the top spot is Senior Software Engineer, a role designed to direct software development projects, produce code and lead other engineers and developers. This lucrative career could bring you an annual salary of $131,206 based on the national average. It may be no surprise that in the second spot we find Software Engineer. This role is similar to the role in position one, and the main responsibilities are lifecycle software development, programming efficient code, and producing specifications and operational feasibility. This role has an average of $108,249 a year salary.

In the third spot sits Adobe Programmer, this more specific role requires skills in delivering website optimization and customized experience strategies. The level of experience for this role can determine your annual salary ranging from $52,500 to $137,000.

Other job roles featured in our top 10 list include Backend Software Engineer, Community Manager, Developer, Front End Developer, Lead AWS Cloud Developer, Product Marketing Manager, and Programmer Analyst.  

TOP COMPANIES RECRUITING FOR WEB 3.0 JOB ROLES

While Web 3.0 jobs sit within all companies worldwide due to their internal requirements for developing their websites to maintain the growth of the internet, there are also specific companies recruiting within blockchain, etc. The top 2 companies that are actively recruiting for Web 3.0 jobs are in fact related to blockchain. Coinbase is an online platform for buying, selling, transferring, and storing cryptocurrency and Consensys is a blockchain technology solution. Interestingly, Garmin appears in our top 3 recruiting for over 10 Web 3.0 roles followed by Chainlink Labs, a provider of open-source oracle solutions.

Seagull Scientific appears in the 4th spot, followed by GDA Fund, a crypto research firm. Other companies in our top 10 are Protocol Labs, Rarible, Accenture, and Eastern Research Group. 

MOST IN-DEMAND HARD SKILLS FOR WEB 3.0 JOB ROLES

Our research has shown that there are a wide variety of roles and companies recruiting for Web 3.0 but it is important to ask, what skills are these employers looking for? Looking at hard skills, the top spot is unsurprisingly Developer skills. As a large majority of the open roles were based around development it is clear that these skills are crucial for a role in this new world of technology. 2nd spot is Javascript, these include functional programming, writing code, and memory management. Marketing falls into the 3rd spot which is a key skill to help these companies grow and be successful in the competitive market. Blockchain and Finance are next in our top 10 which are imperative for starting a career in this sector.

Other key skills that are beneficial for a career in Web 3.0 include Analyst, Front End Developer skills, Full Stack, Data Science, and Web3Js

MOST IN-DEMAND SOFT SKILLS FOR WEB 3.0 JOB ROLES

The skills listed above are the hard skills that can help be successful in a Web 3.0 role, but there are also lots of soft skills that can be favorable to ensure you are the right person suited to the role, especially advantageous if you are looking at an entry-level position. Communication skills take the top spot with 24% of job adverts requiring this skill, arguably helpful for every job role available. Working with teams follows in the second position, which is crucial when development teams are required to work closely together to hit deadlines and complete the work needed, 24% of job adverts also require this skill. Being Fast-Paced and Dynamic is required for 22% of adverts analyzed, the key to keeping up with the evolving trends of technology happening daily. 1 in 5 of the adverts we reviewed also wanted Leadership as a key skill, a great skill to have that goes hand in hand with working with teams and communication skills.

Self-motivated, Logical Thinking, Intellectual Curiosity, and Agile Working Methods are also key skills listed in the top 20 of the adverts we analyzed. In the final spot is Passion for Crypto/Blockchain, an obvious skill when developing a career in this sphere.

Which of these desired skills do you require to help you gain a career in Web 3.0, the future of the internet? If Web 3.0 isn’t for you, you can also find the top skills every SEO export should have in 2022 here.

—————————————————————————————————————————

Methodology

Job roles and company data were taken from Indeed.com. Skills data was retrieved from web3.career. Data pulled May 2022. 

The post The Most In-Demand Web 3.0 Skills appeared first on HigherVisibility.

GBP Team Lead – Lasha Hetiia

Meet Our GBP Team Lead: Lasha Hetiia

I found W2R in a google search, I did some research on the website, I liked the services you were offering, and I decided to ask you if you need me, the guy with SEO experience. After that you interviewed me, we talked for 15-20 minutes and in a few days I received an offer from you
I was very pleased with this offer and was looking forward to starting my work in the W2R

Position/Role at Web 20 

GBP team lead

 

Professional Bio 

I started learning SEO and PPC in 2015 or 2016, I worked as a freelancer for some time. Later I joined a company in my city, where I was an SEO and PPC specialist, I managed hundreds of PPC campaigns and did a Local SEO for US-based companies.

After a year and 7 months I left them, I needed something new, I needed new goals. And I became a freelancer again. I was freelancing for more than a year, I got much more experience, but it was not enough for me, I wanted to try to work in a team and later I decided to join W2R.

 

How long have you worked with Web 20? 

Almost 2 years.

 

What does your job entail?
As a team lead, I’m trying to keep an eye on my team. They will always get help from me if its needed, and they always help me if I need it. Also, I’m doing campaign setups and a lot of different team stuff, like campaign QC, ordering tasks, and so on…

 

What do you like most about your job?
We always have a fresh approach to work. If something has changed in Google, most often we already know about it and we can use it in our work. Every day I learn something new, we have a wonderful team. I am very pleased to work with them, and I can count on each of them.

 

What motivates you to wake up and go to work?
Life:) I mean, I like what I do, I like my job, I like the industry in which I work. I don’t need to be forced to work, I like it what I am doing anyway.

 

How has Web 20 helped you in your career development?
I have a lot more knowledge and experience compared to what I had before I joined W2R. If you want to become the best – this company has everything for it.

 

If you could switch your job with anyone else within Web 20, whose job would you want?
I don’t want to switch with anyone, I feel maximum comfortable with my position and on my way.

 

What advice do you have for prospective Web 20 candidates?
If you are ready to spend your time, work hard, and become the best – welcome!

 

What drew you to Web 20 originally? And how has Web 20 changed since?
I really wanted to work in a big team that provides a lot of SEO services. During the time that I have been in the company, it has become even bigger, a lot of people who came here as juniors become seniors. As professionals, we grow here every day.

 

What have you gained from working at Web 20?
A lot of experience, knowledge, friends, and money:)

 

What do you like to do when you aren’t working?
I spend all my free time with my family.

 

One quote you live by
I have to win, otherwise, what will my life be like?

 

How do you define success?
If I understand and know my goals, and I know how to achieve them, this is success.

 

What has been your favorite project at Web 20?
My favorite project is yet to come.

 

What is your greatest fear?
I’m afraid to cause the end of mankind 🙂

 

Where is your favorite place to be?
This place can be anywhere, the main thing is that my family is next to me.

 

What’s the weirdest job you’ve ever had?
When I was 16, I worked as an animator in a retirement home for a couple of weeks.

 

What would you do (for a career) if you weren’t doing this?
I would become a psy trance DJ:)

 

If you could choose anyone, who would you pick as your mentor?
Napoleon Bonaparte, Carl von Clausewitz, Alexander the Great, General Patton. All of them were military leaders and strategists. At work, everything needs a strategy, I would love to learn from them.

 

If you could learn to do anything, what would it be?
I would love to study History, Philosophy, and Psychology – all these help to understand the person and society, this is necessary for my industry.

 

What are 3 words you’d use to describe Web 20?
Professionalism, strong team, and self-improvement.

 

What is something you learned in the last week?
I learned a lot about time management. 

Seo Updates May 6 & 7, 2022

<div>Seo Updates May 6 & 7, 2022</div>
324640983421905a3c8e3a945c377e26

Do You Have Law, Tech, Travel, or eCom Clients?

This week wasn’t a huge week for SEO news, but we did have a guest on the SEO Vault podcast! We are also ready to launch the SERP Results beta test next week, so keep your eye out for that email.

Did you close new clients that need SEO campaigns set up? You’ll want to take advantage of this weekend’s deal….

 

Get $100 Off Any Niche Guest Post with SEO Accelerated Purchase
(Law, Tech, Travel, eCom Available)

** We’re also getting ready to launch Home Services and Health guest posts, so you can choose to save your coupon for those!

 

With our SEO Accelerated Service, you get everything you need to start an organic SEO campaign with no monthly commitment!

  • Complete Technical Audit
  • Written Summary and SEO Action Plan
  • Backlink Analysis
  • 3 Month Link Map
  • Google Analytics/Data Studio
  • 5 Niche Placements
  • Google Data Studio Report
  • 90 Day Rank Tracker

With the mid-level option you also get 5 more niche placement links, 10 Tier 2 Links to boost the guest post, plus an additional 75 social accounts, and a high traffic guest post from a website with a guaranteed minimum 3k+ monthly organic traffic.

Save time setting up new campaigns and get better results for your clients with our done-for-you SEO Set-Ups. Plus, you get $100 ANY niche guest post with your campaigns this weekend:

  • Law guest posts
  • Tech guest posts
  • Travel guest posts
  • eCom guest posts

Maximize the power of links and boost rankings with our niche guest post options. They’re more valuable and more impactful to client campaigns because they’re niche relevant. Don’t miss out.

20% Off Local Marketing Mastermind tickets is also ending soon.

Discounts on in-person tickets will end once speakers are announced. Don’t want to miss out on the savings for SEO insight, agency growth opportunities, networking, and fun!

Take your agency to the next level and get better results for clients with what you learn  at the mastermind…

We’ve also added an extra Monday roundtable to discuss and ask your questions – the biggest request from last year’s mastermind.

Also check out our newest service, DFY Infographic Creator And Backlinks Service, which builds links to infographics and other rich media content. We are also going to be adding a Do-Follow News Link Boost, that Chaz has been testing with great results.

Keep your eye out for Chaz’s video walking through the infographic embed syndication set up and the final results he achieved.

To your success,
Chaz and the Entire Team

This Week in the Local SEO Community

Join the group to take part the conversation.

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

If you’re looking to improve your rankings for a multi-location client, then read this post of how we were able to improve rankings, together with the results we found with different strategies.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

Earn a $50 Store Credit in 30 Seconds

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In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Do Domain Extensions Influence SEO?

FROM THE VAULT
Episode 139

Co-Host: Mike Lawson (special guest) + Bucky Helms + Mike Milas

What we discussed this week…

 

✔ Google now offering an SEO certification for small businesses to train their employees.

✔ GMB App is Going Away, Dashboard will be available for agencies and multi-location businesses.

✔ Twitter poll: 67% of SEOs have university degrees.

✔ Google still testing infinite scroll search on desktop

✔ Answered: What’s the best advise you’d give to someone who’s just starting to do SEO work?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA 

SEO Mad Scientist 🧪🥼🔬

Welcome back to the SEO mad scientist, and this week we’re going to jump right into it with a quick and final update on our image test and more domain extension SEO results.

Our image tests unfortunately did not seem to show any conclusive results for organic or local. We are adding some other variations to this test and we’ll be back around to conduct some more experiments in the upcoming weeks.

But let’s jump over to our domain extension test where we’ve seen some strong correlated movement between the type of domain extension we’re using and our Target keywords.

For this test we had registered a DOT shop domain and switched it out as primary website and the URL on the GBP.

When looking at the keyword printing shop we see a strong correlation between the domain being added and the rankings… 

unnamed

The primary category on the listing is print shop so we’ve been tracking this keyword for a while now and here are what those results look like as well with the domain change update.

unnamed (40)

unnamed (41)

We’ve been tracking some “store” keywords for this listing as well to see if those should any movement along with the “shop” keywords. You can see very little movement for the corresponding “store” keywords, reinforcing our belief that the URL may have something to do with this movement.

unnamed (1)

If our theory is correct and we were to go and register a DOT store domain and perform the same swap as we did previously, we would expect to see our store keywords go up in ranking and possibly the shop keywords to drop.

We now have registered the DOT store domain, move the website and changed the GBP URL. We did not 301 the .shop to the .store. Let’s watch and see what happens.

So far these results have given us enough reason to move forward with some real-world testing on some clients that have agreed to move some of their sites and some of their more stagnant listings.

This concept of domain extensions playing a part and keyword rankings is completely new to the SEO industry and if this is the case can be extremely powerful with niche markets.

Be sure to join us next week as we take more into our SEO tests and uncover what makes the current algorithm tick.

Until then, as always…

Happy Testing! 

Seo Updates April 29 & 30, 2022

<div>Seo Updates April 29 & 30, 2022</div>
324640983421905a3c8e3a945c377e26

Don’t Want to Build Links? This Weekend is for You

If you are looking to build links and maximize your rankings without all the work, then this weekend’s deal is for you….

Get 50% Off Infographic Service & 50% Off a Tech Audit
for Every Managed Link Building Package
(current campaigns will auto receive this coupon)

Guaranteed traffic increases are included with Managed Link Building campaigns, so you can be sure your clients will get results. 

🔗 DFY Future Link Mapping Strategy
🔗 Completely Managed for You
🔗 Diverse Selection of Quality Link Types
🔗 DFY Anchor Text Ratio Audit

 

Our DFY Infographic Creator And Backlinks Service just launched, which builds links to infographics and other rich media content. We are also going to be adding a Do-Follow News Link Boost, that Chaz has been testing with great results.

Chaz will publish a video walking through the infographic embed syndication once the final results are back from our tests. 

20% Off Local Marketing Mastermind tickets is also ending soon.

The discount on in-person tickets will end once speakers are announced. You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun!

We’ve also added an extra Monday roundtable to discuss and ask your questions – the biggest request from last year’s mastermind.

Our 2022 Q1 SEO Report is out now:

Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

If you’ve seen any results based the tests and insight, be sure to drop them in the Local SEO Community.

To your success,
Chaz and the Entire Team

This Week in the Local SEO Community

Join the group to take part the conversation.

If you’re looking to improve your rankings for a multi-location client, then read this post of how we were able to improve rankings, together with the results we found with different strategies.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Earn a $50 Store Credit in 30 Seconds

unnamed (5)

In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

How Does the GBP Listing’s Top-Level Domain Impact Rankings?

FROM THE VAULT
Episode 138

Co-Host: Bucky Helms + Mike Milas + Sophie Allen

What we discussed this week…

 

✔ Google Maps Asking Local Guides To Update Old Reviews

✔ Google Local Business Listing Deals Tab

✔ Google Business Profile Adds Products Performance Metrics

✔ Google Reduces Visibility Of Business Edits With Color Changes To Updates

✔ Answered: Home service national franchise corporate. Do you have white label products to serve those types of national businesses?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome back to another week of test updates.

We have still yet to see any results from last week’s image test so we will be reporting a final conclusion next week. However, our TLD GBP tests did seem to show some interesting results…

A previous test a while back we had noticed that when changing the GBP to a .online, our local map rankings seemed to increase for terms containing the work “online”.

This seemed odd because Google has never seen to really favor a domain extension for ranking purposes. In the case of local rankings however it appeared to have an impact.

So we took one of our old test listings that had a GBP website setup but no private URL website and ran a Geo grid report for some “shop” terms. 

unnamed (36)

The primary category for this listing is “Print Shop” so we assumed if the domain extension did have any value, then registering a .shop domain, setting up a basic 1 page website with the exact same content from the GBP website, and swapping out the GBP website URL with the new “.shop” domain, would make our primary “shop” terms rank better.

This is exactly what we did, changing the website listed on the GBP from:

https://simple-merchandising-co.business.site/

To..

https://simplemerchandisingco.shop/

Now a week later, here is what we see when running the Geo grid:

unnamed (37)

From the reports we seem to have drastically expanded our reach and some local rankings as well have gone up.

Is important to note that this map is a big area with very little competition, which is why we chose to test on it. We are looking to test in a little more competitive area to see what type of impact that has but for this test we were only tracking a few “shop” keywords.

So we wanted to take the test one step further by repeating it, but using a different URL extension such as “.store”.

It’s important to note that we are tracking store terms on this listing, none of which showed any changes with the .shop URL change.

If our theory is correct and we repeat this process using a .store domain, we should potentially see those terms increase in local ranking and potentially the shop terms to decrease.

Join us again next week to find out more as we return to last week’s test and try to answer the question of this week…

“Does the domain URL extension matter for SEO?”

Until next time, Happy Testing! 

Local SEO Advisor – Vjosa Hajdini

Local SEO Advisor – Vjosa Hajdini
vjosa

Meet Our
Local SEO Advisor: Vjosa Hajdini

As far as SEO, I started off in SEO Content Writing and Marketing around 8 years ago and then started getting more and more into understanding and learning the big picture and being able to help in different departments until I started my own company and working for different clients across different industries around the world. And then, in February 2021 I got in touch with Web 2.0 Ranker and started off as a Local SEO Advisor and Campaign Coordinator for Agency Partners.

Position/Role at Web 20

Local SEO Advisor

 

How long have you worked with Web 20?

Over a year now.

 

What does your job entail?

My job involves calls with our Key Agency Partners and planning out the strategies for their clients and campaigns, reporting on the progress and coordinating with different teams and departments on tasks completion, progress and updates mostly.

 

What do you like most about your job?

I enjoy the opportunity to grow across various industries and building rapport with our clients.

 

What motivates you to wake up and go to work?

Seeing our clients succeed daily.

 

How has Web 20 helped you in your career development?

It has helped me in building confidence and learn more on leadership and management skills.

 

If you could switch your job with anyone else within Web 20, whose job would you want?

Not sure I would, I love what I do 🙂

 

What advice do you have for prospective Web 20 candidates?

My advice would be to try different things and get as thorough about your career plans and what you can do to get to where you want.

 

What drew you to Web 20 originally? And how has Web 20 changed since?

Originally it was the to-the-point mindset and approach as well as the freedom in communication. It has just gotten bigger and better since then, which I love.

 

What have you gained from working at Web 20?

More freedom, knowledge and confidence.

 

What do you like to do when you aren’t working?

I like to take some time to go for walks in mountains and explore nature.

 

One quote you live by

If you think you are too small to make a difference, try sleeping with a mosquito.

 

How do you define success?

Success for me means the ability to bring your ideas into reality and reach your goals.

 

What has been your favorite project at Web 20?

Agency Partnership project.

 

What is your greatest fear?

Surviving and not living.

 

Where is your favorite place to be?

Up in the mountain of Oshlak in my home country.

 

What’s the weirdest job you’ve ever had?

I wish I had some type of weird job to talk about, but I didn’t get to do any weird jobs that would be worth mentioning, apart from working on video transcript translations when I was 14, don’t know if it counts.

 

What would you do (for a career) if you weren’t doing this?

Probably writing books, scripts, etc.

 

If you could choose anyone, who would you pick as your mentor?

Pythagoras would be great

 

If you could learn to do anything, what would it be?

Kyudo or Kung Fu, been fascinated with the discipline since always

 

What are 3 words you’d use to describe Web 20?

Warm Family, Wisdom, Freedom

 

What is something you learned in the last week?

Learning more about NFTs lately

Seo Updates April 22 & 23, 2022

<div>Seo Updates April 22 & 23, 2022</div>
324640983421905a3c8e3a945c377e26

Maximize the Power of Your Links this Weekend

This week we launched our new DFY Infographic Creator And Backlinks Service! <<< Learn More HERE. These are perfect to get the links competitors don’t have.

If you are looking to maximize the power of your backlinks, then this weekend’s deal is for you

Get 20% Off Authority Link Booster Addon
for the LIFE of Any GBP Monthly Campaigns
(New & Existing Campaigns)
Code: authority20%

This weekend deal is for ANY GBP Monthly campaign at any level as long as you opt for the Authority Link Booster addon.

Select desired competition level, select to add authority link boosting and add to cart! Add code authority20% to your order and save 20% off the booster for the life of your GBP Monthly campaign.

Authority link booster includes:
– Basic Guest Post – 1k to 3k organic traffic – (for location page)
– 10 Tier 2 Network Links (for guest post)
– Do-Follow News Links (for GMB site, brand docs, inner pages)– 20 Tier 2 Network Links (for brand docs)

($546 Value if Purchased Individually)

Discounted 2022 Local Marketing Mastermind tickets are also on sale now!

You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us at this beautiful rooftop bar…grab your tickets!

unnamed (4)

We hope to see you at the event in September.

Our 2022 Q1 SEO Testing Report is out now!
Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team

If you’re looking to improve your rankings for a multi-location client, then read this post of how we were able to improve rankings, together with the results we found with different strategies.

This Week in the Local SEO Community

Join the group to take part the conversation.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Earn a $50 Store Credit in 30 Seconds

unnamed (5)

In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Does Image Data Influence Organic Rankings?

FROM THE VAULT
Episode 137

Co-Host: Bucky Helms + Mike Milas

What we discussed this week…

 

✔ Spring Break Google Search Ranking Algorithm Update – April 18th

✔ Google Search Console Sending Notices For Intrusive Interstitials

✔ Google Search Tests Side Bar Navigation

✔ Google Site Kit Now Has Question Hub Data

✔ Answered: Struggling to figure out the best content strategy for clients in the health space (chiro, physio, natural path, etc). What do you do in terms of content strategy for these clients? Is it worth it spending much time here on unique content?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.


Interested in being a guest on the vault!? Sign up now

https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome to another SEO mad scientist weekend update and today we’re going to be going over some new tests as well as a bonus test we have that came up from this weekend’s SEO vault.

So let’s get started…

In the past we’ve run a lot of image tests that showed there was a clear separation between organic rankings and image rankings.

A lot of the data that pertain to an image did not seem to directly influence organic rankings, such as the image name. The algorithm has changed a lot since those tests but we now want to look further into how these signals could actually impact rankings on a larger scale, even if not indirectly.

We started with a simple theory that if Google knows what an image is then that data could impact rankings. We thought this could have been a possible signal in our deep linking image test so to test this theory we decided to search Google image search for top ranking images from our primary terms and use those images on our websites instead of our own. 

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We did not download and upload the images to our site, we used the exact image URL as our source URL on our website, so that Google knew it actually was that image.

Warning: using other people’s images on your site is not advised. This was done for testing purposes only!

After changing out multiple images across multiple pages on the site it has been a little over a week and we have still yet to see any major correlative movement.

We will report back next week with another update as we start phase two of this test, deep linking to these image URLs.

This comes from one of our previous tests as well which would possibly mean an image’s “relevance” is just as important as its “authority”…

Do images have “authority”? Let us know what you think in the Local SEO Community Group.

As we give that test some more time and see if there’s any more results that come from it let’s take a look at our special bonus test that we decided to try after talking on the SEO Vault this week…

From a previous test we noticed that the URL extension seems to have played some kind of impact in the local rankings when listing it on our Google my business listing.

It seemed unlikely, but, the theory is that Google could be using the URL extension to some extent for relevance purposes.

This would mean that if you are a “dentist”, this could potentially help with your local rankings if true.

To test this was a simple test of taking one of our gbps and switching out the websites with a relevant TLD.

We took our test listing and purchased the TLD that had our part of our primary category in it, (.shop)

We then copied the Google Business Website HTML over to the New URL as we did in the previous test and swapped out the domain to track the results. 

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Be sure to join us next week when we take another look at our bonus TLD test, and follow up on our new image authority testing!

Until next week, happy testing! 

Top US Colleges Offering Online-only Studies

The Most In-Demand Web 3.0 Skills
Research

Due to the pandemic, online learning has seen a large increase, however, distance learning has been an excellent option for many students for some time, offering better opportunities for international students who do not need to relocate for their degrees. With education being one of the least digitized and most people-intensive economic sectors, this move to remote learning had its challenges.

In a recent study, it was reported that students enrolling in online courses rose from 37% in 2019 to over 50% in 2020 in response to the pandemic. It is also expected that the online-only education market could grow by $12.81 billion between 2020 and 2024 according to data from Market Research.

Now that students are learning they can frame their education around their schedules, routines, and learning techniques the interest in online education is ever-growing with lots of colleges offering MOOCs (Mostly Open Online Courses). This is likely to be a notable turning point in the state of education in the US and the accessibility of university degrees.

As mentioned, while some colleges offer unique online programs, some colleges only offer online courses or have an online ‘college’ to earn degrees. Higher Visibility has analyzed the online-only colleges that offer the widest range and number of degree programs using data from the NCES.

TOP COLLEGES OFFERING ONLINE-ONLY STUDIES

Hailing the tagline “The Campus of the Future”, Arizona State University’s Digital Immersion platform currently boasts 121 online programs, allowing students to access education both in the classroom and at home. According to the ASU website, the top three most popular online majors are Bachelor of Science in Information Technology, Bachelor of Arts in Psychology, and Bachelor of Science in Biological Sciences. When the online platform was first launched in 2010, it had just 1,200 students enrolled in its degree programs. Now, over 57,000 students attend classes online.

With 105 online programs available for prospective students and accredited by the Higher Learning Commission, Capella University, a private online university with headquarters based in Minneapolis, offers people the chance to “earn your degree online, on-demand, and on your terms”. At the forefront of the university’s agenda is making online degrees work alongside the demands of everyday life, by offering a plan called FlexPath which allows learners to coordinate their deadlines, manage costs to suit their lifestyle, and advance through the program at their own pace.

The American Public University System is an online space created to provide education to primarily those interested in working within the military and public service communities. Currently offering 96 online programs, it is the No.1 provider of education to U.S. Military and Veterans.

Walden University offered its first online master’s degree in Educational Change and Technology Innovation in 1995, making it the first online-only master’s degree in the United States. The institution is now reportedly attended by students from over 145 countries around the world. Ashford University operates in association with the University of Arizona, offering an array of different online majors from Business Studies to Social and Behavioural Sciences. Both currently offer 71 online programs.

Offering 24 online degrees, Colorado State University (Global Campus) currently has an enrollment of 1,796 and an acceptance rate of 98%.

Further down the list, the University of Florida (Online) and Florida Institute of Technology (Online) both offer over 20 online courses, whilst Taft University System offers just 8 programs, mostly focused on Business with others such as law and taxation.

TOP PROGRAMS FOR ONLINE STUDIES

The need for Healthcare professionals across the world has risen significantly since the beginning of the pandemic, specifically within administration and health management. The most commonly offered programs include Health Care Administration/Management, Registered Nursing, and Public Health.

Education is popular in our study, with many taking an interest in Educational/Instructional Technology and Educational Leadership and Administration, alongside Early Childhood Education and Teaching. Psychology follows, with students drawn to qualifications focused on Substance Abuse/Addiction Counseling, Forensic Psychology, and Social Work.

Further down the list, we have Language and Literature, with Applied Linguistics, English Literature, and Teaching English or French as a Second or Foreign Language being the most common online. When it came to Marketing degrees, the most frequently offered were Advertising, Public Relations, Applied Communication, and Digital Marketing.

Towards the bottom of the list is Cultural Studies, with programs including ​​African-American/Black Studies and Women’s Studies, and Human Resources.

When it comes to programs within subject areas, Business Administration and Management rank highest, with 35 programs of the same name offered across the colleges in our study. Following closely behind is Health/Health Care Administration/Management with 26.

Organizational Leadership places third, with degrees focusing on human behavior within the workplace, navigating complex problems, and building an understanding of how organizations run. Registered Nursing also finds itself among the top 10, with American Public University’s ‘Online Bachelor of Science in Nursing (BSN)ranked one of the best in the country.

Further down the list Accounting amount for 18 offered, whilst Finance programs were less common with 10.

Marketing, Project Management, and Psychology were all offered at 13 different online colleges, while Legal Assistant/Paralegal were some of the least common.

If you want to learn more about US colleges and their popularity online, find the most popular colleges on TikTok here.

*All data sourced from NCES: https://nces.ed.gov/

The post Top US Colleges Offering Online-only Studies appeared first on HigherVisibility.

Seo Updates April 15 & 16, 2022

<div>Seo Updates April 15 & 16, 2022</div>
324640983421905a3c8e3a945c377e26

Cashback, Link Recs, & How We Got an Extra Call Every Day

Our FREE link recommendations are live now! If you are not sure which links your clients need, then you’ll want to get our custom link recs.

🌸🌼💐 Our Spring SEO Sale is also in full swing…

➡ Today’s Daily Deal is a favorite for pretty much everyone.

 

10% Cashback on ALL Purchases Until Midnight
+ 25% Off Storewide

Not sure what to purchase? Don’t need any services currently, but want to grab the additional savings?

Purchase store credits! Get the savings now and purchase later.

Discounted 2022 Local Marketing Mastermind tickets are also on sale now!

You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us at this beautiful rooftop bar…grab your tickets!

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We hope to see you at the event in September.

Our 2022 Q1 SEO Testing Report is out now! Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team

If you’re looking to increase calls, clicks, and leads for your clients, read our case study about how we increased phone calls for an insurance company.

The combined work results in an extra call every day for the company!

This Week in the Local SEO Community

Join the group to take part the conversation.

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

Earn a $50 Store Credit in 30 Seconds

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In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

Rankings are Moving with the Mad Scientist

FROM THE VAULT
Episode 136

Co-Host: Bucky Helms + Sophie Allen

What we discussed this week…

✔ How Google Wants You to Write Product Testing Content With The Product Review Update

✔ Not All Product Comparisons Trigger The Google Product Reviews Algorithm

✔ Google Search Console Will Show Links From A Redirected Domain To New Domain

✔ Is AI Generated Content Bad? Google Has Thoughts.

✔ Answered: How do you set up your review gate?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome to another update with the SEO Mad Scientist.

Last week we were in the final stages of our GBP website link testing…

After changing the website to our private website (seeing rank increase) and adding inner pages (seeing rank increase), we now changed the GBP website URL back to the GBP website and redirected our inner private website’s homepage back to the GBP website. 

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So far we have not seen the initial bump that we had seen from the previous changes.

Rankings seem to be fluctuating but actual listing in search and maps slowed down since we changed the URL around April 10th. 

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One thing is clear, there is a general uptick in rankings and listings since we began running these tests.

So everything we have done accumulative has made a difference. It will be interesting to see if this final update causes us to lose rankings. If we do not see a change, then we are most likely seeing our results from the increase in brand properties more than the specific URL listed on the listing and how its setup.

If you have any testing ideas be sure to let us know in the Local SEO Community and get your SEO questions answered. Join us next week for more updates with the SEO Mad Scientist!

Let us know what you think of this test in the Local SEO Community!

Until Next Time,
Happy Testing! 

How We Got An Extra Phone Call Every Day for an Insurance Company

How We Got An Extra Phone Call Every Day for an Insurance Company

How We got an additional call every day for an insurance company

Table of Contents

If you’re looking to increase phone calls, website visits, and overall online visibility, read how one insurance company used our GMB Accelerated, 6 months of our GBP Monthly campaign, and a Managed Search campaign to do just that. This case study will show you the results you can achieve when you combine our local and organic SEO packages. Even though this client was ranking pretty well already, our SEO campaigns boosted their calls while also expanding their keyword market share for additional high value keywords with significant search volumes.

During this campaign we also ranked #1 for their top keyword. Furthermore, we  maintained the #1 position for rankings for more than four months; this way, our client managed to rank at the top of the local searches for insurance companies while beating the competition and gaining more business as a result.

Recap Of The Results We Achieved

Our Local SEO Strategy

A strong local foundation is crucial for any business looking to dominate the 3 pack, especially in high competition niches. For our insurance client, this meant more brand signals, geo-relevant content, location pages, and authority stacking. While the listing was performing well already, our local optimization brought in more than one extra call per day. What could 30 additional calls per month do for your client?

The process can be divided into three phases. We began with auditing the listing, creating local niche signals, and setting up the entity brand foundation based on competitor and local SERP audits. This competitor parity strategy mapping process forms the foundation for future 3 pack ranking in higher comp areas.

Local and niche signals built include:

  • Premium Local Press Release
  • PBN Map Embeds with NAP Mentions
  • Optimized Geo-Network
  • On-Page Local Optimization
  • Image Optimization

Brand Signals Included:

  • Data Aggregator Submissions
  • 100+ Social Accounts to Build Brand

Once all these were built, we then boost the signals for maximum power. 

After we completed phase 1, we optimized the Google listing, created more niche-relevant signals, and boosted the brand. In the screenshot below you can see all the work completed. This advanced brand setup process further pushed out the clients local rankings into more competitive markets.

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Below are the results of the GMB Accelerated campaign discussed above, combined with 6 months of our GBP Monthly campaign.

Expanded Local Visibility with More Map Pack Rankings

With strong local optimization and niche relevant signal creation, we strengthened prominence and relevance, which allowed us to overcome proximity and widen their local visibility to new areas. Local custom signals were an integral part of this. 

These are based on competitor analysis and help to continually build local citations and links. By continually building local links we helped this client stay ahead of the curve and maintain rankings for long periods of time. In this case, we maintained the number one rank for many top keywords for over 4 months until the campaign was paused. 

Below is the maps increase which was directly attributed to consistent custom signal creations…

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They were also ranking #1 locally for “car insurance near me” and “insurance near me”. These are high volume terms that brought in significant additional leads for the client. 

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Local signal creation directly impacts the listing prominence – one of the top three ranking factors. You can see in the screenshots above the impact stronger prominence has on a listing’s performance. 

These #1 map pack rankings for high search volume keywords lead to an increase in lead flow from the listing. 

300+ Additional Calls + Increases in Website Visits & Driving Directions

Through the work described above in GMB Accelerated and GBP Monthly campaigns, we secured more than 300 additional calls, which equated to more than one additional call every day. We also saw a 22% increase in driving direction requests with a slight 9% increase in the visits to the website.

The 300 calls alone translated into a significant boost in lead flow and revenue.

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Our Managed SEO Strategy

Competitor parity is at the center of our Managed Search campaigns. We analyze top-ranking competitors as well, for insights on the keywords, anchor texts, semantic phrases, etc. After we gather up all the data, both site-level and page-level optimization begin. We pair this with content creation, authority press releases, high traffic guests posts, niche link placements, tiered link stacks, and link indexation to ensure Google bots will crawl the clients’ site and add it to the search index. 

In addition to our standard Organic SEO process (below), we optimized all website pages for Spanish insurance terms. We also created location pages for towns surrounding the business with significant population (+30% population). Our strategies increased the relevancy of our target phrases and provided more clarity for the buyer and their intent. 

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#1 Organic Rankings for High Volume Terms

Because of our location page creation, on-page optimization, link building and outreach strategies, this client achieved top organic rankings for many of their top search terms. These prominent rankings leads significant increases in their exposure and site traffic.

As seen below, we pushed major terms with high search volumes (some as high as 720 monthly searches) to the number one position. We achieved #1 position for 6 terms and top 3 position for 10 terms!

organic new

Further, by leveraging these brand building tasks we established long-term rankings for this client’s top industry keywords. We maintained the number one rankings seen on the rank tracker below and above for more than four months.

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26% Increase In Form Submissions And 90% Increase In Calls from the Website

Because of top organic rankings and increased visibility, the client got 92 form submissions which equated to a 26% increase in website leads. They also received 19 calls directly from the website, which was a 90% increase compared to before they’re campaign. 

We also improved the quality and relevancy of content in relation to the search intent, which lead to  increases in scroll depth. More site visitors were actually going through the content of the site, increasing website conversions. 

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This framework has proven to be very beneficial for our clients in the past and your clients can achieve similar results as well. Don’t hesitate to contact us if you are looking for experienced SEOs and top-notch services. Join the Local SEO Community Facebook group or subscribe to The SEO Vault to stay updated with the latest SEO news. 

If you’re looking for results like these for your clients’ we recommend combining our Monthly Managed Search and Monthly GBP campaigns. This one-two-punch will maximize results and impress your clients with the results you are able to achieve. 

Not sure what your clients need to succeed? We offer custom campaign recommendations to manually evaluate your client’s current position. 

 

Seo Updates 8 & 9, 2022

<div>Seo Updates 8 & 9, 2022</div>
324640983421905a3c8e3a945c377e26

Q1 SEO Test Report Released, Link Recommendations & Cashback

Our 2022 Q1 SEO Testing Report is out now! Download your copy to read our tests focusing on GBP listing features and their impact on local rankings.

We’ve also been talking about FREE Link Recommendations for a while now. They will finally be live on Monday!

If you are not sure which links your clients need, then you’ll want to take advantage of this weekend’s deal…


Get 20% Link Cashback on All Spend this Weekend!

Any purchases you make this weekend will earn you 20% cashback you can use on links. But it gets better!

You can stack the 20% cashback with an additional 10% coupon that comes with link recommendations. That means you’ll get 30% off if you combine your cashback with the link recs coupon (coming Monday). 

Discounted 2022 Local Marketing Mastermind tickets are also on sale now! You don’t want to miss out on the SEO insight, agency growth opportunities, networking, and fun. If you want to hang out with us here…grab your tickets!

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We look forward to seeing you at the event in September.

If you have any thoughts on tests in our newly released Q1 test report, be sure to drop them in the Local SEO Community. We love discussing SEO.

To your success,
Chaz and the Entire Team 

If you’re having issues with indexation, read our guide to better indexing. There are tips to improve indexation and so much more helpful info.

Learn more now >>> https://web20ranker.com/indexation-write-up/ 

This Week in the Local SEO Community

Join the group to take part the conversation.

This report is filled with insight on how to rank your clients higher and get better results. Download your copy now for free and start impressing your clients with the gains!

Know What Your Client Needs w/ Free Campaign Recommendations…

Not sure what to purchase? Need to know what would be the best route for your SEO campaign? No worries, we’ve got you covered!

Find Out Exactly What You Need to Rank

Quick and easy, yet powerful in results! 

Earn a $50 Store Credit in 30 Seconds

unnamed (5)

In order to receive a $50 store credit, please provide a short video
(at least 30 seconds) explaining:

1) Who you are and what you do
2) What you bought and why you bought it
3) How the product benefited you and the pros of it!

That’s it!

3 simple topics and you could be on your way to $50 towards your next purchase!

Send your videos to: [email protected] 

Catch Up on Chaz’s Local SEO Course 2.0
Before More Videos Launch… 

Chaz is updating his ENTIRE Local SEO Course with the tactics that are working now. The first 9 videos have been released, with many more to come in the next few months.

With all the changes in local right now, this is the perfect time to brush up on local tactics!

Enroll now to recover lost rakings from the update… 

Earn 15% of Sales with Our Affiliate Program

Did you know we offer affiliate commissions, even during sales?

You can also Opt-in to our Text Deals for 15% OFF

Access special deals + sale notifications
& never miss out on savings!

But don’t worry about spam texts…
We save our text lists for the BIGGEST deals and even BIGGER announcements! 

[SEO Mad Scientist] GBP Site & Inner Website Pages are Indexed

FROM THE VAULT
Episode 135

Co-Host: Mike Milas + Bucky Helms + Sophie Allen

What we discussed this week…

 

✔ Immense Google Search Ranking Volatility; The Tail End Of The Product Reviews Update?

✔ New Recycling Attribute For Google Business Profiles

✔ Google Help Doc Adds In-Store Products Helps With Local Visibility

✔ Answered: What services would you recommend for me to offer from your company to a client in-home the home service niche to a tank on local and regional (solar, roofing, HVAC)?

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook every Thursday at 4 pm EST.

 

Interested in being a guest on the vault!? Sign up now
https://forms.gle/ae5Dh575BqYieDBEA

SEO Mad Scientist 🧪🥼🔬

Welcome back to another quick update with the SEO mad scientist.

We’re going to take another look at our current ongoing tests around the GBP website link and then go over some things we found and some new tests that we’re working on to try and get some clarification on our findings.

For the past few weeks we’ve had an ongoing test where we changed out the GBP website to our private website and built a couple inner pages, to see the results on rankings. This site is essentially a copy of the GBP website, but hosted on a private domain.

Last week we submitted our URLs to webmasters and as of yesterday it looked as if they still were not indexed in the public index. This may have been due to the fact that the website we put up was an exact replica of our GBP website, which could have caused it to be filtered.

So we resubmitted the pages for indexing yesterday and as of this morning it looks like we can now see a few of these pages indexed. Even our duplicate of the homepage GBP website is showing despite the fact that they both have the same content… 

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Even though we haven’t seen any indexation of these pages in the public index until now, we have seen correlated ranking increases with every part of our test that we’ve implemented.

Changed GBP URL to 1 Page private website URL (Rank Increase)
Added keyword targeted inner pages (saw movement for 2 out of 3 keywords)

We’ve already speculated that there could be some type of private index that may have caused ranking fluctuations when we first published the website and added it to the GBP.

However, now that the inner pages are indexed, it’s time to let the SERPs do their thing, then review the rankings next week.

Let us know what you think of this test in the Local SEO Community!

Until Next Time,
Happy Testing!