Maggi Pier

How to Build the Perfect Anchor Text Ratios for SEO

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How to Build the Perfect Anchor Text Ratios for SEO

Table of Contents

Anchor text – is an integral part of your SEO strategy. From improving organic rankings to dodging Google’s penalties, the power of properly implemented anchor text and backlink strategies cannot be overstated.

But did you know that the ratio of different anchor text types can significantly impact your site’s ranking? Too often, these ‘anchors’ are just thrown haphazardly into content without a second thought, leading to missed opportunities for improved SEO performance, or worse, penalties from Google for unnatural practices.

 

Why Should You Care About Anchor Text Ratios?

In the wake of Google’s Penguin update, the distribution of anchor text types is directly monitored to prevent backlink manipulation. Sites with unnatural or disproportionate anchor text ratios may face penalties.

Don’t want to waste your resources building anchor text and backlinks that can potentially harm your SEO efforts through penalties or wasted resources. Our expertise in link building boosts client rankings and traffic. Our process can do the same for you! 

Our founder emphasizes, “By prioritizing your anchor text and link-building strategy, you can achieve improved rankings and substantial revenue growth for your clients.

By mastering anchor text selection, you can also build more impactful links. That means less link-building work for your sites to rank at the top! 

To rank higher, optimize resources, build effective links, and avoid penalties, it’s essential to understand how to construct optimal anchor text ratios.

Below is a repeatable, proven process to determine anchor text distribution and select anchor text, as well as the types of anchor text and types of links. 

First, you must understand the types of anchor text….

Types of Anchor Text

In order to maintain a natural backlink profile, you must have a healthy mix of anchor text types. As you add more backlinks, monitor the ratio of these different types of anchor text to ensure your distribution remains in line.

Exact Match Anchor Text 

Matches your target keyword exactly. 

Branded/URL Anchor Text

Branded anchors are unrelated to target terms. Instead, they focus on your brand and closely related phrases. URL anchors are simply different naked links. 

Phrase Match Anchors

Oftentimes these are long-tail keywords or phrases that are closely related to key terms, but don’t match exactly.  

Topic Anchors

There are terms or phrases related to your industry and niche.

Generic/Miscellaneous Anchor Text

This is the most common type of anchor text. Examples include, “read more”, “visit the website”, “learn more”, and “click here”.

Then, you must know the types of backlinks you can acquire in order to match each built link to the proper type of anchor text… 


Types of Links

The best type of anchor text will depend on which type of link it is. Here are the main types of links:

  • Organic Links
  • Profile Links 
  • Directories, Citations, and Signals
  • Contextual Links

Organic Links

These are the highly coveted backlinks that make up most of a link profile. Some organic links are acquired by manual outreach, while others are achieved because sites want to link to your content. Generally, these types of links will use generic or branded anchor text.

Profile Links 

These are a natural link type that allow you to build branded anchor text. You can also use naked links that are simply your URL. 

It’s important to note that while some profiles will allow you to choose anchor text for your link, don’t do it. You want a variation of link types, so it’s best to sprinkle in some naked URLs. 

Directories, Citations, and Signals

Use this link type to build basic anchor text, including “learn more” or “visit site”. When used naturally, you can utilize this anchor text to add variation to anchor text ratios. 

Contextual Links

These links are built or earned links. 

Now that you know the types of anchor text and link, here’s our proven process for. 

How to Choose Anchor Text for Link Building

Should anchor text match your target keyword? Should you use LSIs? Branded terms? The answer depends on the anchor text ratios. 

What Should My Anchor Text Ratios Be?

In general, you always want to have about 50% of your backlink anchors to be branded anchor text. This supports a natural feel for your backlink profile as most natural linking doesn’t match your target keywords. 

However, this ratio rule is not so firm. There is a more precise way to determine proper anchor text distribution

The Average of Top-Ranked Pages

We can easily tell what search engines favor by evaluating top pages. Not every niche will require the same anchor text distribution, so doing your competitor research will allow you to maximize your efforts.

The best strategy for determining the optimal anchor text ratios is analyzing the backlink distributions of top-ranking sites of your target keyword. Take note of any trends. Then, find the average ratio of toprankers. Here’s how:

  1. Analyze anchor text types of the ranking page with an SEO tool

  2. Export Data to Google Sheet

  3. Sort Anchor Types by Category

  4. Use Pie Chart to Determine Anchor Ratios 

  5. Repeat Process

  6. Calculate the Average Ratio for All 5 Pages

Once you’ve determined the average distribution, you’ve successfully identified your target anchor text ratios!

Now, Build These Link Types

If the keyword you’re trying to rank for has 53% branded anchor text, you need to build links with this type of anchor text until you reach your target distribution. 

Generally, you can build branded links with profiles, press releases, guest posts, and other content that features your company or executives. If you need more info on the type of backlinks to go after for different anchors, you can read How to Choose the Perfect Anchor Text. 

Continue to Monitor

Remember to note your target distribution for that page, so you can continue to monitor the ratios as you build backlinks. Anchor text ratios are different for each page of your site, so use a system like Ahrefs backlink management tool to track. 

Best Practices for Anchor Text Ratios

Follow these best practices for building powerful anchor text ratios.

  • Don’t Overoptimize Anchor Text
  • Avoid Anchor Text Assumptions
  • Use Different Types of Anchor Text
  • Use Target Anchor Text Once
  • Naked or Brand Anchors for Homepage Links
  • Build Most Links to the Homepage
  • Keyword Anchors for Inner Pages

Don’t Overoptimize Anchor Text

If you have too many target keywords as anchor text, this will look unnatural. Many directories and profile sites allow you to add your own anchor text, but we recommend against this. It can lead to over-optimization and a Penguin penalty. 

Avoid Anchor Text Assumptions

It’s important to provide direction for anchor text selection and backlink profiles. You cannot choose anchor text based on assumptions you think are correct or use a guess and check approach. Thoughtful strategy is required. 

Use Different Types of Anchor Text

If you’re purchasing links, the anchor text must look natural. If the ratios of anchor text types aren’t in line with #1 ranked sites, it can be a red flag to Google.  

Use Target Anchor Text Once

Don’t use the same anchor text to the same page multiple times. It’s a red flag of unnatural link building. Mix up the types of anchor text used, as well as the anchor text itself.

Brand Anchors for Homepage Links

When you analyze the #1 ranked sites, the majority of homepage backlinks utilize branded anchor text. You want to mirror this trend in your backlinking strategy. 

Build Most Links to the Homepage

Google expects the majority of natural backlinks to point to the site’s homepage. Nearly every site ranking on page 1 has a similar backlink profile. To maintain a natural feel and build trust with your brand, you must do the same. 

Keyword Anchors for Inner Pages

When anchor text for top-ranking inner pages are analyzed, the trends show more keyword-related anchor text. Analyze the backlink profiles of #1 ranked sites, then build a similar mix of backlinks to your sites.

Bear in mind, while optimizing your ratios is crucial, it’s important not to manipulate the types of anchor text to such an extent that it disrupts the naturalness of your backlink profile. It’s a delicate balance.

You can start implementing with your team now or…



Use Our Link Building Recommendations

All Web 2.0 Ranker Link Building campaigns use anchor text optimization to ensure maximum results. Whether you implement anchor text ratios yourself or use SEO services, anchor text strategy is necessary…

Building links with unnatural looking anchor text can lead to lost time, penalties and manual actions, and potentially losing clients. So begin implementing now!

By thoughtfully planning the best anchor text, you will achieve maximum SEO benefits for both you and your clients! You can also learn more about Choosing the Perfect Anchor Text from our founder.

13 Link Building Myths that Hinder Your Rankings

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13 Link Building Myths that Hinder Your Rankings

13 Link Building Myths that Hinder Your rankings

Table of Contents

The SEO industry is filled with differing opinions and conflicting ideas. For every SEO that thinks you need a hefty backlink profile to rank, there’s another highlighting content that ranks with few links. These competing ideas lead to many misconceptions and myths of link building.  

Another reason these myths perpetuate is the quickly evolving nature of the SEO industry. As algorithms learn, strategies change. It’s hard to keep up with. Ideas that were best practices five years ago have now become obsolete, but oftentimes the resources aren’t updated.

Not to mention the secrecy of algorithms. No one really knows how Google values links or ranks sites. This unknown leads to misinformation spreading like wildfire. Misinformation breeds confusion and frustration, which doesn’t benefit anyone. That’s why we’re here to clear up the link myths. 

A well-strategized link building campaign can truly make the difference. But you need to know what strategies are actually beneficial and which are complete BS…

 

All Links are Equal

All links are not equal. First and foremost, every page has an authority assigned to it with different third-party metrics. While these metrics are NOT used by search engines, they do provide a good idea into a site’s quality and trust. 

In addition to a link’s authority, quality and relevance must be considered. Some sites publish high-quality long form content that’s extremely valuable to searchers. Others are half low content pages and barely publish new content. Which do you think search engines would favor? Links from an authoritative, high quality site have higher trust factors with Google, therefore impacting your rankings more. 

Link values also vary greatly depending on the site relates to yours – this is where relevance comes in. A plastic surgeon may not see ranking increases from a mortgage link, but a financial planning site could benefit greatly. It all depends on the niche, area, brand positioning, and current link profile. 

High Authority Links are the Best Links

This is one of the biggest link building myths. Yes, authority plays a part in how valuable a link is, but a high authority link isn’t always the best link. They aren’t guaranteed to boost rankings like many believe. That’s because search engines use complex algorithms that now understand much more than authority. 

Google’s algorithm can identify irrelevant, high authority backlinks being built to strengthen your backlink profile for rankings sake. And their understanding is only getting better. 

Relevant links can be more powerful than those scoring high authority, so don’t write off lower authority links that are relevant to your brand, industry, or area. This is especially true if the site provides helpful, quality content. Plus, lower authority links are often easier to win as they aren’t as competitive.

Links Must Be Relevant to Matter

On the opposite end of the spectrum, others hold the misconception that links must be directly related to your industry. For example, HVAC websites should only get links from other sites in the HVAC industry. However, this would be quite hard to do considering many are your competitors. 

Just as authority isn’t everything, neither is relevance. Backlinks from quality sites are still valuable and play a part in a healthy, natural link profile. 

Relevance can also extend beyond your immediate niche. Consider the HVAC example, there are quality link opportunities not in the HVAC niche, including realtors, insurance companies, hardware stores, and city/county websites. These all have audiences that could benefit from HVAC information and resources. 

3rd Party Metrics like Spam Score, Domain Authority, & Page Authority Determine Link Quality

It’s true that authority metrics can correlate to higher quality sites. However, that’s not always the case. Low quality domains with high authority metrics exist. You can’t rely on these metrics to give you an accurate assessment. 

Search engines don’t share how they calculate authority or quality, so third party domain metrics are more of a guesstimation than hard numbers. Each SEO tool uses its own proprietary algorithm to determine authority metrics, but none are even close to Google’s complexity. Without understanding exactly how Google determines quality, their ratings won’t be accurate.

Avoid solely relying on authority metrics to guide your linking strategy. Authority metrics don’t equal quality. While they can give some insight, they aren’t used in determining rankings, so take it with a grain of salt. 

Paying for Backlinks is Bad SEO

Many believe that paying for backlinks is unnatural and therefore bad for SEO. It is true that paying for backlinks can be bad for SEO, but it all depends on what links you’re purchasing. The problems come when you buy low quality links.

Oftentimes the links for sale are link farms that sell links to hundreds of domains or other low quality sites. These can be harmful to SEO. However, there are diamonds in the rough. You just need a trustworthy link partner that’s reviewing for quality.

We recommend finding a trusted source to purchase niche relevant or locally relevant links as these will be more closely related to your brand. One example is Web 2.0 Ranker’s link building packages. They offer white label links with DA over 50 and consistently monitor link partners for low quality content and spammy practices. 

The Best Anchors are Exact Match to Keywords

Quite the opposite. If your anchor text profile has too many exact match anchors, this signals unnatural link building. When Google released the Penguin update, many sites overusing exact match anchors got hit. To this day, it’s something Google is working to identify and penalize accordingly. 

Anchor text is the clickable copy used to link. For example, Local Client Takeover would be the anchor text. There are a variety of anchor text types, including branded, naked, exact match, partial match, generic, and images. Your anchor text ratio consists of these different types of anchor text. 

You need a diverse set of anchor text in order for your link building to be considered “natural” in Google’s eyes. But diversity is subjective and varies drastically between industries and areas. Evaluate the anchor text ratios of the top-ranking sites in your niche. Then, mirror their ratios. 

In general, your most-used anchors should be branded anchors & naked URL anchors. Think about it, if external sites are linking to your content, chances are they don’t use your exact target keywords as anchors. They will generally use your brand name, some variation, or just the URL when referencing another brand or topic. We also recommend using generic anchors, but the optimal anchors will depend on what your current anchor text profile is. 

Aim for competitor parity – if they’re ranking at the top of the SERPs, Google likes what they’re doing. Staying in-step with top-rankers allows you to build backlinks more quickly without risking unnatural linking. 

You Need a Specific Number of Links to Get on Page 1

There isn’t a magic number of links that automatically gets you to the top of the SERPS. 

Like many other SEO questions, the answer is, “it depends.”  What will rank you at the top depends on industry, area, search query, and what’s ranking in your SERPs.

Let’s say you want to rank for “plastic surgeon Los Angeles”. When we evaluate the SERPs for this keyword, the top ranking page has over 4,000 backlinks. That’s not surprising considering the competitiveness of the keyword and population of LA. 

Now, what if you wanted to rank for “plastic surgeon Tampa”. None of the top 10 sites are even close to the number of backlinks. The number of backlinks varies greatly depending on the population and how saturated the industry is, among other things. 

As you can see, there is no specific number as it varies so widely. The same is true based on industry. A plastic surgeon and a plumber won’t need the same number of backlinks to rank as the customer value and competitiveness are vastly different.

Our best advice is to evaluate the SERPs for your target term and see what’s currently ranking. How many backlinks do the top 10 pages have? Use these numbers to create a range, then start building backlinks until you’ve hit that range. 

You Can’t Build Too Many Links

There is such a thing as too much of a good thing – including backlinks. If you have significantly more links than any other site in your niche, this can be seen as spammy link building by search engines. If you’re building many links in a short amount of time, this can also signal you’re manually building links to rank higher, something Google doesn’t necessarily like. 

We recommend finding an industry average. Of course there will always be outliers and those who have more, but get a general idea as to the backlink profiles in your industry. If there’s an average of 2,000 backlinks, don’t build 15,000. But if you have 3,000, that’s not something to worry about. 

You can use Ahrefs dashboard to see your link graph for both referring domains and backlinks. This tool is a great way to visualize your link velocity and compare against your competitors.

You Need a Lot of Backlinks to Rank High 

If you’ve heard you need a lot of backlinks to rank high, you’re not the only one, but that statement is only partially true. Yes, having more QUALITY backlinks will give you a ranking advantage, but building a bunch of links that are low-quality can do more harm than good. 

Focus on building relevant, quality backlinks instead of acquiring a lot. Quality backlinks carry much more weight and benefit you longer. There are many sites that rank without thousands of links. You can too, depending on your industry.

If you need link ideas, research your competitors. Find common links your competitors have that your site is missing. Then, go out and get those links. Competitor parity affects rankings more than the actual number of links you have.

Guest Posts Aren’t a Valuable Linking Strategy

Many SEOs will tell you guest posting is a thing of the past. Chances are these people are simply reading headlines and advice from others instead of actually testing the efficiency of these links. It’s a total myth that guest post links no longer work – you just have to understand how to use them effectively. 

Look for guest posts on locally relevant or industry relevant sites. These are a natural fit so they’ll have the biggest potential impact. If there aren’t options for your niche or area, focus on finding high quality sites for guest posting. Also ensure you’re using safe anchors, like brand name, so you’re not over optimizing content. 

You must also use a healthy mix of link types. You cannot only build links through guest posts and expect to climb the rankings. In the early days of SEO, you could build pretty much any link and you would see a positive impact. This is often what people are referring to when they say, “guest posting is dead.” Just look for highly relevant and/or quality opportunities – not just any site selling guest posts. 

Guest posts are especially beneficial for local SEO, so if you’re working with a local business, be sure to add this as part of your strategy!

 

Building Links too Fast is Bad

This is one of those “it depends” situations. Building links quickly in and of itself isn’t necessarily a negative thing. There are many instances where earning a high number of links in a short amount of time is normal… 

Consider if your brand got a lot of publicity or a piece of your content went viral. Chances are this would attract significantly more links in a short timeframe. Other instances of sped up link earning include news sites, research, and polling data.

Keep in mind though, if your industry doesn’t build many links and you’re aggressively building, this can be a sign to search engines of manipulation. That’s why we always recommend doing competitor research before any SEO campaign. 

Evaluate what the top ranking competitors are doing. See how quickly they’re building links and how many they have. While you don’t need to match their numbers specifically, you don’t want to be too far off from the range of your competitors.

The Only Value from a Link is Ranking Power

Building links is not just about acquiring a link for authority. There are many other benefits. You can build your brand, increase awareness, broaden your audience, and create trust with searchers and search engines. So don’t only think about links only in terms of SEO. There is enormous value to getting your site in front of new people. Not to mention building relationships with other sites in your industry. 

I Don’t Need a Backlink Strategy

This misconception may be the most important as it combines all the ideas we’ve talked about above. Without a backlink strategy, you’re building blind. You could be using the wrong anchor text type that leads to lower rankings. Or building too much of one type of backlink, diminishing the value. Or building links too quickly so your link velocity is thrown off. You could also be misaligned with competitors – either too many or not enough links. 

A plan must be in place to ensure you’re maximizing each and every move you make. Otherwise, you could be wasting your budget without even knowing. Or worse, tanking your rankings.

Just remember, proper planning prevents poor performance. Always research competitors and think through your backlink strategy before building. If you do these things, you insulate yourself from easily avoidable issues like over optimization.

Considering how time consuming link building can be, it’s important you understand  the most common link building myths, so you have a practical plan of attack. But there’s a lot of conflicting SEO advice that can muddy the waters…

Don’t base your link building off what you heard or over-generalized strategies. The truth is, the best link strategy depends on a variety of factors. There is no hard rule or standard guidance, so do your competitive research, evaluate what top-ranking sites are doing, and compare against your strategy.

SEO Updates – June 23, 2023

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SEO Updates – June 23, 2023

🔬Unlock the Power of Google Accounts With This Week’s Test…

Have you wished for an unlimited pool of active Google accounts that actually behave like real users?

The SEO Mad Scientist Lab is back with another new SEO test setup from Bohdan. Our objective? To establish a potentially endless resource of Google accounts that mimic real user behavior. Find out more from the test update below…

If you haven’t registered for the upcoming Q3 Webby, you’re missing out.

Get ready to supercharge your SEO success and discover how we’re accelerating results for our clients. Victor and his friends will be hosting the webinar Monday, July 10th to show you actionable tactics to improve your campaigns.

+ Victor, Vjosa, and Mike delivered another insightful SEO Vault episode, diving into the world of refining SEO strategies with AI and discussing the potential implications. For example, forget about mass location pages—it’s all about crafting unique and valuable content tailored to each location.

Don’t forget, if you need guidance for SEO campaigns (or want us to create quick, personalized proposals) we offer both campaign recommendations and link recommendations. Many agencies use them as quick, initial audits to get a quick glimpse at the leads’ current situation.

Now, let’s talk about leveling up your local SEO game.

LCT’s newest course, Local SEO 3.0 by Victor Perez is designed to help you elevate your local SEO strategies and dominate your local market. Learn the latest techniques, tools, and insights that will give you a competitive edge. You can find all the details and enroll in the course here!

Please message us on our website chat or send an email to [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

🧑‍🔬The SEO Mad Scientist 🧪

🔬 Google Accounts Farming

The digital age has significantly changed the way we create, share, and consume information. At the forefront of this revolution is Google, whose influence can’t be understated. Google accounts hold significant sway in the world of SEO. Their usage in amplifying visibility, boosting links, and enhancing citation frequency for money pages has become a key factor in strategic marketing campaigns.

This SEO test aims to create an automated system to create active Google Accounts and extend the account lifecycles.

These aren’t merely dummy accounts but rather mimic real user behavior to lessen the chances of being promptly blocked. These accounts can then serve a range of SEO needs, from improving your link profile to enhancing your content’s visibility.

Test Setup: Script Road Map

Creating well-functioning Google account farming requires a careful and methodical approach. Here is the roadmap we are using in our current test:

  1. Email Creation (Non-Gmail): The initial step involves setting up an email account outside the Google ecosystem (Yahoo, Hotmail, Outlook, and other email services).
  2. Google Cookie Harvesting: Google is quite fond of cookies, particularly from geo-targeted sites with a Google Analytics counter. We aim to gather between 150-200 cookies to optimize results.
  3. Gmail Registration: Once the email is set up and you’ve harvested enough cookies, proceed to Gmail registration.
  4. Engage with Google Services: After the Gmail account is created, it is crucial to mimic human-like activity on various Google service sites. This can include reading local-relevant news on news.google.com, setting up events on calendar.google.com, uploading photos on photos.google.com, creating documents on drive.google.com, or engaging with content (likes, comments) on youtube.com.
  5. Signup on Popular Websites with the Google sign-in option: We are extending the activity footprint by signing up for popular web services using the newly created Gmail accounts (Yelp, TikTok, WordPress, Dropbox, etc.).
  6. Interact with Google Search and Ads: To further mimic authentic user behavior, type in queries on Google Search, click on ads, and engage with the content on various websites.
  7. Loop and Schedule: To maintain the appearance of constant activity and prolong the life of the accounts, loop steps 4-7 and put them on a schedule. This will continue to create the impression of constant, human-like activity.

By leveraging this type of process, you can gain a significant advantage in SEO efforts. We will be back soon with an update on the initial Google account setups.

Happy Testing,
The SEO Mad Scientist Lab

Please note: While the methods described here can offer opportunities for enhancing your SEO strategies, it’s essential to understand and comply with the terms of service for the platforms you’re using. Ethical and responsible digital practices ensure a sustainable and beneficial internet ecosystem for all.

Why Reviews Are Important For SEO Campaigns

Wondering how customer reviews impact your page’s SEO? Find out in this informative blog that highlights the increasing importance of customer reviews as an effective tool for improving SEO campaigns. It emphasizes the potential of reviews to generate organic traffic and boost local businesses by influencing search engine results pages.

If you’re curious about the workings of customer reviews and their impact on SEO efforts, this blog provides insightful answers.

This Week in the LCT Facebook Group…

SEO Updates – June 16, 2023

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SEO Updates – June 23, 2023

Happy Friday!

There are many updates happening over here at Web 20 and we’re excited to share them with you.

First, the SEO Mad Scientist is ramping up with an expanded team of testers!
We’ve already set up multiple tests involving ctr, press, and links, which we will update you on in the coming weeks.

You can find more info below on our 1st test – Lasha has an update on one of the CTR tests he is running with old GBP listings.

Second, LCT’s newest course – Local SEO 3.0 – is out now…

Victor’s new Local SEO Course will help you elevate your local SEO game with topics including:

  • The Structure of a Local Campaign
  • Crawling, Mapping, & Competitor Research for a Local Business Website
  • Creating SEO-Optimized Blog Post Content Using GPT-4 (ChatGPT)
  • Google Business Profile Review Acquisition
  • How to Get Help with a New Campaign

Q3 Webby: Accelerating Your Results from SEO

Want to kick your clients’ SEO results into high gear? Circle this on your calendar – July 10th at 12 pm EST.

Victor and friends will be hosting a quarterly SEO webby just for you! This is all about accelerating your SEO success. Secure your spot to learn how we’re speeding up results for clients.

Exciting Changes to the SEO Vault Format

We’re shaking things up to bring you a more engaging podcast experience. The SEO Vault format is getting an update and we’re pre-recording episodes that focus on specific themes, with more topical discussion and less news. New episodes will be available on our Facebook, YouTube, and podcasting platforms every Wednesday.

Watch our 1st pre-recorded episode here.

Don’t forget, we offer both campaign recommendations and link recommendations you can use as customized proposals for your leads. You can also use them as quick, initial audits to get an idea of what the client needs.

Please message us on our website chat or send an email to [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

🔬 SEO Mad Scientist Back in Action🔬

🔬 CTR Manipulation with GBP Listings

We’ve been plunging head-first into our tests, setting up multiple new tests, which we will be talking about over the next few weeks.

First, we are beginning to test CTR on some of our older test properties. We’ve been dusting off our old campaigns and using CTR to test how quickly we can get them moving.

Here’s the strategy we’re using to test – interacting with GBPs thru GBP posts, all through mobile devices. Below you can see the changes so far…

After a week, this strategy had woken up a campaign from its long hibernation. 2 out of 3 campaigns saw improvement within this time, but we will continue to test more.

This wasn’t just a quick pick-me-up – we’re talking about the campaign that had been stagnant for months, now coursing with newfound energy.

We’ve poked the beast, stirred up the soup, and the results are promising so far. We will continue to test over the next couple of months and update you as we collect more data. Stay tuned for more from the local SEO testing team!

Need to Build More Local Links? Read Vjosa’s Strategies

Our GBP Manager, Vjosa, covered important local link types and where to find them in our comprehensive guide on local link strategies. From leveraging local directories to establishing partnerships with neighboring businesses, our blog provides actionable tips and insights to help you build more links.

Unlock the secrets to success in local link building.

This Week in the LCT Facebook Group…

SEO Updates – June 9, 2023

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SEO Updates – June 23, 2023

📚 Have You Tried the New Content Generator in WordPress?

If you haven’t heard about the OpenAI-powered content generator that integrates directly with WordPress, now you’ve got a new tool to test this weekend.

Already played around with it? Let us know what output you’re seeing with JetPack’s AI Integration in Local Client Takeover or the Local SEO Community.

With this new tool to test and everyone’s busy schedules, let’s jump right into our updates…..

The SEO Vault is Moving

🎥Moving forward, we will be prerecording each episode to bring you even more value and insights. Next Wednesday, our 1st pre-recorded episode will be published on YouTube, Facebook, and all podcasting platforms.

Next week’s episode will provide a deep dive into how AI can revolutionize managing your clients’ SEO. Trust us, you won’t want to miss this one! Mark your calendars for Wednesday. (we’ll also send you an update)

Battling The Behemoth Of AI For Prime Google Business Profile Management

Explore the immense potential of AI in managing your clients’ GBP listings in latest blog post, written by Lasha. It’s packed with valuable insights and actionable tips on how to leverage artificial intelligence to optimize your clients’ online presence effectively. Grab a cup of coffee and give it a read!

Local SEO 2.0 Course Revamp

Superstar Victor has been working tirelessly to complete our Local SEO 2.0 course. The highly anticipated new version will be available Monday morning.

We had to add in a few extra nuggets for you. It’s worth the extra wait though.

If you haven’t had a chance to check out the first module, now is the perfect time to dive in and take advantage of this comprehensive FREE course.

Our Q3 Accelerating Your SEO Results Webby will be on July 11th – save the date.

📅 We pushed the webby back a week, so everyone can enjoy the 4th of July weekend. Now it’s happening on July 11th at 12 pm EST.

If you’re interested in accelerating your results from SEO, we’ll be sharing advanced strategies, insider tips, and everything you need to take your SEO performance to new heights. Secure your spot now by signing up here. It’s going to be epic!

Please message us on our website chat or send an email to [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

Battling The Behemoth Of AI For Prime Google Business Profile Management

Are you ready to dive into the fascinating realm where AI and automation collide with local SEO? Delve into this blog post where we explore how AI and automation are revolutionizing local SEO.

 Discover how these technologies supercharge GBP management, turbocharging content and responses to reviews, ultimately improving local rankings and visibility on Google Maps.

This Week in the Local SEO Community…

 

Battling the Behemoth of AI for Prime Google Business Profile Management

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Battling the Behemoth of AI for Prime Google Business Profile Management

Battling The Behemoth Of AI For Prime Google Business Profile Management

 

In the cosmic odyssey of the digital age, holding your ground and waving your flag high is the survival mantra for any business worth it’s salt. At the heart of this digital embodiment is the Google Business Profile (GBP) – a mammoth beast, a critical touchstone for your visibility on the winding alleys of Google Maps and the treacherous battleground of local search rankings. The terrain of local SEO is like an untamed wilderness, demanding that GBP management be razor-sharp and optimized, a Herculean task that’s a gargantuan struggle without some silicon-powered ally. 

AI and automation have leaped out of the pages of science fiction to become game-changing tools that are altering the fabric of our everyday lives. Within the mad world of digital marketing, AI and automation are shaking things up in ways we’ve never seen before, offering a level of efficiency and optimization that borders on the insane.

In this wild ride of a blog post, we’ll explore the role AI and automation are playing in supercharging GBP management for local SEO. This includes the nitro-boost of GBP content, descriptions, posts, and services, and delivering blisteringly fast, contextually apt responses to reviews. We’ll delve into the maelstrom of how AI is revolutionizing these processes, making them sleek and robust, ultimately improving local rankings and visibility in the labyrinthine world of Google Maps.

Table of Contents

The Impact of AI on Google Maps: An Explosion in Local SEO

AI has come screaming onto the scene of Google Maps management, supercharging local SEO success. It operates like a four-stroke engine, driving GBP content, descriptions, posts, and services, increasing visibility on Google Maps and shoring up the local ranking.

The way AI is orchestrating GBP content management would make a maestro weep. AI algorithms decipher user trends and preferences, spinning out content that’s as engaging as a punk rock concert and spot-on for local SEO. These digital geniuses fine-tune GBP descriptions, making them rich in keywords and primed for search engine visibility.

And when you need to churn out regular GBP posts like a madman on a typewriter, AI is there with the gasoline. AI-powered tools put the process on cruise control, scheduling posts based on peak engagement times, giving a serious kick to the business’s local ranking. These posts are crafted following the very latest SEO guidelines, ensuring the content is indexed and ranked with a precision that’d make a Swiss watchmaker jealous.

AI doesn’t rest there, oh no. It’s a dynamo when it comes to managing GBP services. The smart-as-a-whip systems can sort and optimize the display of services based on their relevance to the local audience, making your business pop on Google Maps like a neon sign in the desert night.

Now, there’s a slew of AI tools out there in the wild that are proving their mettle in GBP management. For instance, ChatGPT, a brainchild of OpenAI, is a maestro at generating GBP descriptions, content, and automated responses. Then there’s Google’s own AI, a cybernetic wonder child that uses machine learning to offer suggestions for photo and post updates, thus making GBP management smoother than a ride on the highway for businesses.

 

Harnessing AI for Review Replies: A Strategic Offensive for Google Business Profile Management

The almighty strength of AI isn’t just confined to GBP content and services management; it’s a power player in the theatre of review replies. Replies to reviews are as important as the last bullet in the chamber for a business’s reputation, customer engagement, and by extension, local SEO. They contribute mightily to a business’s visibility on Google Maps and its place in the local ranking leaderboard. With AI at the wheel, crafting and automating these responses becomes as streamlined and high-performing as a drag racer.

AI-driven tools have the chops to sift through customer reviews, decode their sentiment like an expert cryptographer, and churn out contextually on-the-money responses. These automated replies are as swift as a Peregrine falcon, ensuring immediate customer engagement, all the while maintaining the tone and brand voice with the consistency of a metronome.

Prompt review replies are as crucial to local SEO as a compass to an explorer, and AI makes sure these responses are quicker than a New York minute. Rapid responses send a clear signal to customers that their voice is heard, creating positive rapport and solidifying the business’s reputation. What’s more, Google’s algorithms consider the speediness of review responses as a key factor in local ranking, which adds another layer of importance to those timely replies.

 

Let’s set the stage with a few real-life stories:

Take for instance, a local restaurant chain named “Food Haven.” They decided to throw caution to the wind and embrace AI technology for managing their Google Business Profile, focusing their sights on review replies. They rolled the dice on an AI tool that automated their review responses, using the cut and thrust of sentiment analysis to dissect customer reviews. The result? They could reply to reviews faster than a politician dodging a question, and in a manner that hit the bullseye every time, leading to a surge in customer satisfaction and a veritable avalanche of positive reviews. What’s more, their local SEO performance shot through the roof like a rocket, and their visibility on Google Maps sparkled brighter than a diamond in the sun.

Now let’s take a gander at another tale. A local fitness center decided to flex its muscles and use AI to automate responses to Google reviews. In this high-stakes game, they managed to keep their brand voice as consistent as the beat of a drum, while addressing customer concerns with the efficiency of a Swiss train schedule. This bold gambit resulted in a noticeable jump in their local ranking, proving that AI in review replies is as vital to local SEO success as a well-tuned engine is to a race car.

AI’s role in automating review replies is as central to a business’s reputation, customer engagement, and overall Google Business Profile management as a strong lead in a Hollywood blockbuster.

 

Ripping the Veil Off the Benefits of AI-Assisted Automation for GBP Management

AI-assisted automation is shaking up the way businesses manage their Google Business Profiles (GBP), bringing a freight train of benefits that gear up for improved local SEO and increased visibility on the neon-lit billboard that is Google Maps. These benefits include:

Cost-Efficiency:

Just like an ace up your sleeve, AI automation cuts down the time and labor costs tied to GBP management with the efficiency of a cheetah on the chase. It takes care of the busywork, like spewing out content and tackling reviews, leaving businesses with the golden opportunity to channel their resources where they truly matter.

Improved Customer Experience:

AI algorithms can whip up personalized responses to customer reviews and inquiries, amping up customer satisfaction and engagement. This can turn a business’s online presence from a dive bar into a red-carpet event.

Data Accuracy:

AI tools maintain data consistency and accuracy across the Google Business Profile, like a good martini – shaken, not stirred. This uniformity is a major player in local ranking as Google’s algorithms have a penchant for accurate and fresh-off-the-press information.

Scalability:

As businesses grow, so does their appetite for effective GBP management. AI-assisted automation scales like a well-trained athlete, managing a growing volume of posts, reviews, and updates without sacrificing an ounce of efficiency or quality.

Beyond these benefits, AI and automation loosen the grip on human resources, allowing staff to spread their wings and focus on the strategy that pushes the envelope and customer engagement tactics that turn heads.

Furthermore, AI tools can extract valuable nuggets of insight from GBP. They interpret patterns and trends in customer engagement, review sentiment, and visibility data like a soothsayer reading tea leaves, providing businesses with a treasure map to their strategy.

For instance, AI can single out peak engagement times, fan-favorite services, or recurring themes in reviews like a bloodhound on a trail, aiding in the forging of a laser-targeted and effective local SEO strategy.

 

Navigating the Minefield: Challenges and Considerations in AI-Assisted Google Business Profile Management

While AI-assisted automation rolls out the red carpet of benefits for Google Business Profile management and local SEO, it’s vital to keep your eyes peeled for potential pitfalls. These challenges must be treaded upon carefully to maintain GBP effectiveness, secure Fort Knox-level data privacy, and uphold the business’s reputation on Google Maps and local rankings.

First lets go over the potential bumps in the road:

Lack of Human Touch in Responses:

While AI can churn out timely responses like clockwork, it might lack the delicate human touch that adds a dash of color to communication. This could potentially dampen customer engagement and satisfaction.

AI Misunderstanding Context:

Despite the leaps and bounds AI has made, there may be moments where it trips over the context, leading to responses that are off the mark.

Data Privacy Landmines:

Pivoting to AI tools often means sharing customer data with the AI service provider. Businesses must be on their toes to adhere to data privacy laws and shield customer data.

 

How to Address Challenges in AI

Aware of these challenges, businesses must plan their moves carefully to dodge these potential snags:

A Mix of AI and Human Supervision:

While riding the AI wave for GBP management, it’s beneficial to keep a human hand on the wheel. Regularly reviewing AI-spun content and responses ensures they’re in tune with the brand voice and strike a chord with customers.

Riding with Advanced AI Tools:

By opting for AI tools that are a cut above the rest when it comes to natural language processing and context interpretation, businesses can reduce the risk of blunders.

Routine Check-Ups:

Regularly putting the effects of AI on your GBP management, local SEO, and Google Maps visibility under the microscope can help identify any red flags and tweak strategies to keep them in line.

In this chaos-filled world of GBP management and local SEO, businesses must remember to play their cards right, blend the human element with the power of AI, and stay ready to adapt. It’s about taking the road less traveled, navigating the curves, and driving toward a future where AI and GBP management go together like whiskey and ice.

Yes, there will be bumps on the road and yes, there might be detours, but with AI in the shotgun seat, businesses can hope to turn their Google Business Profile from a mere pitstop into a prime destination on the information superhighway. Always remember, in the grand scheme of local SEO and Google Maps visibility, it’s not just about the destination, it’s about the journey, and AI is one hell of a road trip companion.

 

Looking Toward the Horizon: The Future of AI in Google Business Profile Management

Artificial Intelligence (AI) has shaken up Google Business Profile (GBP) management like a stick of dynamite, igniting a trailblazing path towards efficient local SEO, top-tier visibility on Google Maps, and elevated local rankings. But make no mistake, this electrifying ride is just hitting the highway. As this technology revs up its engines, emerging trends promise to launch GBP management into overdrive.

Fasten your seatbelts for a game-changer – the evolution of AI in natural language processing (NLP). Like a finely-tuned engine, this technology is perpetually improving, paving the way for AI responses that are as smooth and conversational as a seasoned bartender. With NLP shifting into higher gears, AI responses in GBP management are set to sound more human, driving customer engagement and satisfaction up the charts.

Next on the horizon is predictive analytics, another field where AI is revving up to leave its tire tracks. Future AI beasts won’t just chew through existing customer engagement trends; they’ll predict what’s coming down the road. This crystal ball-esque foresight could let businesses tailor their GBP content and services with precision, staying ahead of the curve, and securing their pole position in the local SEO race.

These trends might seem like wild rides, but businesses need to stay in the fast lane to leverage these changes effectively. Continuous learning and adaptation will be the fuel for this journey, vital for maximizing the benefits of AI in GBP management.

 

Riding Shotgun with Web20

At Web20, we’re not just bystanders watching the AI revolution blaze by; we’re in the driver’s seat, foot on the gas. We’re strapping in and keeping pace with these emerging trends in AI technology. Our AI tools are continuously evolving, shifting gears to incorporate advancements in natural language processing, predictive analytics, and more.

We’re not just gazing at the horizon; we’re chasing it, embracing the seismic shifts in AI, and using them to catapult our clients’ GBP management to unprecedented heights. 

In the world of local SEO and Google Maps visibility, we’re not just spectators; we speed demons on a relentless pursuit of excellence, with AI as our co-pilot. Buckle up for a wild ride.

Need assistance with your local SEO? Our monthly GBP campaigns are fully-managed, saving you time and ensuring how quality optimization. You’ll also save money by leveraging our extensive GBP team instead of building your own…

SEO Updates – May 26, 2023

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SEO Updates – May 26, 2023

Save the Date for the Local SEO 2.0 Launch

Happy Friday! (& 3-day weekend if you’re in the US…)

We have an exciting update on the Local SEO Course 2.0 – a launch date!

Friday, June 9th you will be able to access the FULL course. If you haven’t watched the 1st module, be sure to catch up on the course before next Friday.

Victor has been diligently preparing for the upcoming release, so you don’t want to miss out on his knowledge nuggets.

The more you spend, the more you save through Tuesday!

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🌟 In addition to the local SEO course, we are almost done revamping and enhancing the Whitelabel sales materials to offer you an even more powerful prospecting framework.

You’ll save valuable time while producing exceptional sales enablement resources tailored specifically to your business. Brace yourself for an elevated sales experience!

Missed our Q2 webinar?

You can watch the replay here and learn about the essential optimizations required to rank your online entity and boost your SEO performance!

In this week’s episode of the SEO Vault, we explored the various ways to utilize the different plugins available within GPT-4, showcasing the expanded capabilities of this powerful language model. Instead of discussing the release itself, we delved into the practical applications and benefits of leveraging these plugins for different tasks.

Another topic covered in the episode was the expansion of language assistance selection within Google Business Profiles. Google continues to prioritize inclusivity and accessibility by offering language support to a broader range of users.

Additionally, we discussed Google’s recent tests involving the placement of a “Services” button at the forefront of local and map search results. This change aims to streamline the user journey, allowing individuals to quickly access information about the services offered by a business without the need to navigate through multiple pages. By prominently featuring the “Services” button, Google aims to improve user convenience and help businesses showcase their offerings more effectively… + other SEO news mentioned below…

SEO Updates & News:

> Google Business Profiles Expanding Language Assistance Selection

> John Mueller Of Google On Gambling With SEO Shortcuts

> Google Search Console Reporting Glitch With Video Traffic May 4-17

> Google Rich Results Test Tool Gains Brings Back Code Button 

Please message us on our website chat or send an email at [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

Local SEO Case Study For A Multi-Location Franchise Business In The Sports Medicine Industry

Are you wondering how to effectively rank multi-location clients and achieve impressive local SEO results? Read this case study to see the exemplary Local SEO approach that delivered outstanding outcomes for our multi-location franchise client.

Specifically, we will explore the utilization of our Bulk Onboarding/Implementation capabilities and the strategic advantages provided by our Agency Partnership Program.

This Week in the Local SEO Community…

This Week on The SEO Vault
Episode 192

Hosts: Mike Milas + Victor Perez

What we discussed this week…

✔️ Further uses of AI outside of the content

✔️ How to use different plugins for multilanguage SEO.

✔️ Google Business Profiles Expanding Language Assistance Selection

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

> Answered: Should we stop putting our services as products?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Updates – May 19, 2023

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SEO Updates – June 23, 2023

⚡ Victor is Working on Major Value for You…

🔧 Victor has been hard at work, gearing up to release the much-awaited LCT Local SEO Course 3.0 within the next month. If you want to be among the first to know about updates and even suggest topics? Join our LCT FB group, where Victor shares the latest developments.

🌟 Speaking of updates, Victor has also been refining the Whitelabel sales materials to provide you with a more effective prospecting framework.
Now you’ll save time while creating top-notch sales enablement pieces tailored for your business. Get ready to up your sales game! 💼

Didn’t get a chance to attend our Q2 webinar?

You can watch the replay right here. Learn everything about the vital optimizations required to rank your online entity and supercharge your SEO performance. 🔥

+ 🧪 Stay ahead of the curve by exploring The Mad Scientist’s 2023 Q1 SEO Test Report, where you’ll learn about indexation, citations, and the impact of AI content. And guess what? We have new tests coming soon, so stay tuned!

On this week’s SEO episode, we discussed the importance of a well-structured multi-language site. It allows businesses to reach a wider audience and improve SEO performance across different language versions. We shared tips on content organization, hreflang tags, and translation optimization.
Another topic we covered was Google’s reduction of local pack results in web search. This change can affect businesses trying to improve local visibility. We explored the reasons behind it and provided insights on adapting local SEO strategies accordingly.
We also talked about Google Bard’s new feature displaying citations, similar to Bing Chat. This can provide users with more context and credibility in search results. We discussed optimizing content to benefit from this update and attract organic traffic.

Lastly, we discussed Google’s helpful content update, which can demote or promote content based on quality and usefulness. We shared strategies for creating authoritative content that aligns with Google’s guidelines and can improve visibility and rankings, + other SEO news mentioned below…

SEO Updates & News:

> Google +Topic Search Bar Refinements Finally Goes Live On Desktop

> Google Helpful Content Update Can Demote & Now Promote Content

> Google Bard Now Shows Citations Like Bing Chat

> Google: No Plans For Historical Data With Search Console to BigQuery Bulk Data Export 

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link-buying guide to provide the best use cases for the different types of links you need now.

Please message us on our website chat or send an email to [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

5 Things You Need To Do In The First 3 Months Of A Campaign To Boost Traffic And Rankings

Ready to skyrocket your client’s SEO campaign? This comprehensive guide has got you covered with everything you need to kickstart a successful campaign. Discover proven strategies and insider tips that will ramp up your website’s traffic and rankings in just three months!

Learn how to optimize your content, leverage social media, and employ powerful SEO techniques to captivate your target audience.

This Week in the Local SEO Community…

This Week on The SEO Vault
Episode 191

Hosts: Mike Milas + Victor Perez

What we discussed this week…

✔️ How to improve SEO performance across different language versions

✔️ The new updates to the helpful content system that it can now not only demote unhelpful content but now also promote

✔️ Google Bard now shows citations like Bing Chat

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

> Answered: On location pages, do you link to the GBP for the business or to the address of the business?

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Updates – May 12, 2023

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SEO Updates – May 12, 2023

Waiting for LCT’s Local SEO Course 3.0? We’ve Got an Update.

🥳 Happy Friday! 

If you’ve been waiting for the LCT Local SEO Course 3.0, we’ve got some exciting updates!

Victor is currently busting his ass to complete the course within the next month. To follow along with updates and suggest topics for the course, be sure to join the LCT FB group. Victor has been discussing it there!

We’ve also carefully curated Web 20’s best local SEO resources to help you get up to speed before the updated course is released…

1. Location Page Audit Checklist
2. Complete Google My Business Ranking Guide
3. Influential GMB Ranking Factors
4. Local SEO Backlink Strategy
5. GMB & Local SEO Metrics Reporting: How to Report Local Wins to Clients
6. Optimizing Your Website for Local Maps Ranking

Dive into these insightful resources and get ready to supercharge your local SEO game! Feel free to reach out if you have any questions or need further assistance.

Don’t feel like doing all the work yourself? Let us take some of the burden off your plate!

Our GBP monthly campaigns are built for results and are attractively priced. Plus, the SEO Mad Scientist is consistently testing our campaign strategies to ensure maximum impact.

If you’re looking to free up your time and enable your agency to scale local maps and Monthly GBP/GMB SEO services, this is the answer.

Missed our Q2 webinar?

You can watch the replay here and learn about the essential optimizations required to rank your online entity and boost your SEO performance!

🧪 🔍 The Mad Scientist’s 2023 Q1 SEO Test Report is also available. This report dives deep into indexation, citations, and the implications of AI content. We encourage you to check it out and stay tuned for new tests that we’ll be launching soon.

On this week’s episode of the SEO Vault, we discussed some exciting developments in the world of Google search. One of the most interesting topics covered was the Google Search Generative Experience, a new AI-powered search engine that generates tailored search results based on natural language queries.

Another topic of discussion was Google’s new AI-generated image label and metadata requirements. As part of Google’s ongoing efforts to improve the quality and accuracy of search results, the company has introduced a new requirement for website owners to provide more detailed and accurate metadata for their images

We also covered some interesting insights from John Mueller, a Webmaster Trends Analyst at Google. Mueller discussed the importance of high-quality content in SEO but also noted that the value of content depends on a variety of factors, including user intent, relevance, and context. This highlights the importance of taking a holistic approach to SEO, focusing not only on content quality, but also on user intent, relevance, and context… + other SEO news mentioned below…

SEO Updates & News:

> The Google Search Generative Experience – All New AI Google Search Engine

> Google: No Healthy Percentage Of Traffic For Googlebot Activity

> Google About This Image Snippet Feature

> John Mueller: Google: High-Quality Content Might Still Be Of Low Value To The Web

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link-buying guide to provide the best use cases for the different types of links you need now.

Please message us on our website chat or send an email to [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

Law Firm’s Phone Calls Increased 414% & Website Visits Increased 351% W/ Local SEO

Do you find it difficult to improve the ranking of your law clients on maps? Read this case study, which shows how our monthly Xtreme GBP campaigns boosted phone calls by 414% and website visits by 351% for a law firm that focuses on personal injury cases.

By utilizing optimized GBP, managing reviews, creating interesting monthly posts, and running paid advertising campaigns, we were able to achieve impressive outcomes in a mere three months.

This Week in the Local SEO Community…

This Week on The SEO Vault
Episode 190

Hosts: Mike Milas + Victor Perez

What we discussed this week…

✔️ Google’s statement on the value of high-quality content to the web

✔️ The new AI-powered Google Search Generative Experience for personalized search

✔️ Effective backlink and high-authority article strategies for better search engine ranking

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/

SEO Updates – May 5, 2023

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SEO Updates – June 23, 2023

Mark is Back on the Vault…

Tired of researching and building links? Not enough hours in the day? Struggling to find additional link opportunities?

Take the work off your plate with our dedicated team of signal builders.

You can secure locally relevant links and NAP mentions for local campaigns, or niche and authority signals for national brands…without all the work.

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🔨Work Towards Competitor Parity

⏰ Save Time: No more manual research

🔗 Steady Stream of Links

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Powerful yet affordable Custom Signals campaigns are just one click away…

Missed our Q2 webinar?

You can watch the replay here and learn about the essential optimizations required to rank your online entity and boost your SEO performance!

🧪 🔍 The Mad Scientist’s 2023 Q1 SEO Test Report is also available. This report dives deep into indexation, citations, and the implications of AI content. We encourage you to check it out and stay tuned for new tests that we’ll be launching soon.

This week’s episode of the SEO Vault featured some new and familiar faces in the SEO industry – Mark and Victor!

New tips for GBP profiles to avoid bulk verification delays were shared. They also discussed “Coming Back Soon” pages during site migrations, which can cause indexing issues and hurt your website’s rankings. Instead, use a temporary redirect to guide users to a relevant page.

John Mueller from Google also warned against relying on third-party metrics to disavow links, as Google uses its own algorithms to evaluate backlinks.

So we discussed alternative approaches to managing your backlinks + other SEO news mentioned below…

SEO Updates & News:

> Microsoft Opens Bing Chat To All With New Upgrades

> Google Analytics To Show UA3 Data For A Year After It Stops Collecting Data On July 1, 2023

> Danny Sulivan Google Discover Won’t Show Content Filtered By SafeSearch, Says Google

> Poll: Most SEOs Got Started By Reading & Practicing Alone

Not sure what links to buy? Let us help!

We offer FREE link recommendations and a link buying guide to provide the best use cases for the different types of links you need now.

Please message us on our website chat or send an email to [email protected] if you have any questions. Always happy to help!

To Your Success,
The Web 20 Team

Custom Signals Expectations Guide

Are you looking for a way to outperform your competitors in the search engine rankings? Read this blog to find out the power of custom link research and signals to gain a competitive edge in your industry.

By leveraging this strategy, you can uncover valuable insights into your competitors’ SEO tactics and use that information to improve your own search engine performance.

This Week in the Local SEO Community…

This Week on The SEO Vault
Episode 189

Hosts: Mike Milas + Mark Luckenbaugh + Victor Perez

What we discussed this week…

✔️Google: Avoid Using “Coming Back Soon” Pages For Site Migrations

✔️ Microsoft opening up Bing Chat to everyone and adding new features

✔️ Google’s tips on how to avoid bulk verification delays of GBP profiles

> Watch the Latest SEO Vault episode to catch up on the most recent local update and so much more.

Don’t forget The SEO Vault airs live on the Web 2.0 Ranker Facebook and YouTube every Thursday at 2 pm EST.

Interested in being a guest on the vault!? Sign up now
https://seovault.com/be-our-guest/