🔬 SEO Mad Scientist 🔬
6+ Months of Signal Building in 30 Days
Hey, SEO testers!
If you remember from a couple of months back, we started a signal-building test on a brand-new listing – no links, no brand, no optimization done.
After our 1st month of Custom Signal building didn’t produce much visibility improvement, we decided to front-load the test with signals.
The listing wasn’t optimized, so we also optimized the Google listing before our 2nd our round of signal building.
In 30 days, our team built 6+ months of signals to expedite our test (and the results). We let those signals sit for about a week, then began investigating the impact.
All grids we pulled were from this Tuesday 12/5.
First, we saw “insulation contractors” starting to rank in the outskirts of the grid.
We expected ranking to be easier here due to less competition…
But the nodes jumped from 20+ to 4-5, which is a bigger jump than we expected to see.
We also saw movement with “insulation installation” in a similar area…
We also saw “insulation contractors” started to rank in more nodes…
This was the only keyword with visibility improvement from the 1st month of signal building.
But after our 2nd round signal burst, we saw movement pick up some…
This is the most competitive keyword we are targeting in this test, so it was expected that visibility would be weaker here.
So just to recap of what’s been done so far:
- Built 1 month of Custom Signals
- Optimized the Google listing
- Built 6+ months of signals in 30 days for our 2nd round of signal building.
We will continue to monitor grids as the signals index, but we’re not the type to just let things sit.
So we’re going back to the lab to build a stronger brand.
Where do you think this test is headed next? Let us know in the Local Client Takeover Facebook group.
Happy testing,
SEO Mad Scientist Lab
💰 Press & SERP Notes SEO Tests + Product Improvements & More 💰
The SEO Vault: Episode 217
Episode 217 is heavy on test updates (& Mike trying to push Chat GPT beyond the brink), including insight into Google Notes in the SERPs and the efficacy of press in SEO.
We also discuss how you can expand your reach with paid social accounts, like X Premium, which Mike has been playing around with.
Ready to dive in? Watch the episode, or listen on your favorite podcasting platform.
This Week in the LCT Facebook Group…
